This week has been a big one for the Xbox brand. Just a few days ago, recently appointed chief executive officer Asha Sharma confirmed that Game Pass Ultimate would be getting a price decrease, and followed up that news with a new plan, focus, and logo for the future of Xbox in its new era under her purview. Now, in a new interview with Game File, she and chief content officer Matt Booty explained a little more about how they see the future of the platform and confirm that they don't yet have an answer to the question everyone is […]

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Minutes after we reported that Asha Sharma would be dropping the Microsoft Gaming brand and renaming the division back to just Xbox, and the significance of that change, Sharma shared a new Xbox Wire blog post that not only confirmed the change, but did so much more by laying out her and Matt Booty's plan for the next era of Xbox. In a letter sent within Microsoft titled, 'We Are Xbox,' Sharma and Booty, who are credited as co-authors on the letter, begin by explaining how Xbox "has always been different" since it joined the industry at the start of […]

Read full article at https://wccftech.com/xbox-ceo-asha-sharma-laid-out-plan-for-next-era-of-xbox/