Asha Sharma has been extremely active since she officially replaced the now-retired Phil Spencer at Xbox in late February. One of her earliest moves was discontinuing the "This Is an Xbox" marketing campaign, which had been widely mocked by fans. More significantly, she formally dismantled the Microsoft Gaming identity in favor of a unified Xbox-first structure, with Microsoft plastering the "Return of Xbox" slogan on its office walls. On April 21, Sharma announced a cut to Xbox Game Pass Ultimate's monthly price from $29.99 to $22.99, while PC Game Pass dropped from $16.49 to $13.99. Simultaneously, new Call of Duty […]

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