❌

Normal view

Yesterday — 1 November 2025Main stream

Adweek Feed
Le Sserafim and Their Peers Are Flipping the Script on US K-Pop Brand Deals 31 October 2025 at 20:52

Le Sserafim and Their Peers Are Flipping the Script on US K-Pop Brand Deals

By:Bianca Brutus

31 October 2025 at 20:52

American brands are riding K-pop’s wave by co-creating with the artists fans love most.