Azamara, Emerald, and Scenic Cruises Enhance Luxury Travel with Ship&Play Luggage Shipping Service: What You Need to Know

Passengers embarking on cruises with Azamara Cruises, Emerald Cruises and Tours, and Scenic Luxury Cruises and Tours can now take advantage of a luxury luggage shipping service thanks to a new partnership with Ship&Play, the specialist provider behind ShipSticks. Starting November 1 for Azamara and November 15 for Emerald and Scenic cruises, travelers will have the option to ship their luggage from home directly to their shipboard suite and back after their voyage. This innovative service removes the burden of managing bulky bags during transfers, instantly elevating the onboard experience.

The Luxury of Effortless Travel from Doorstep to Destination

Ship&Play provides a smooth, fully insured, and trackable luggage delivery service designed to function as a bespoke concierge offering for cruise passengers. By taking care of baggage logistics, the partnership promises to minimize travel stress and allow guests to focus entirely on their holiday journey. Whether for round-trip or one-way travel, the service is especially beneficial for those who prefer not to handle luggage after a journey or after indulging in onboard shopping.

Transforming the Cruise Travel Experience

Azamara, Emerald, and Scenic, renowned for their premium cruise itineraries including destinations such as the Mediterranean, Caribbean, and Baltic regions, view the integration of Ship&Play as a step toward redefining luxury and convenience in cruising. The service fosters a superior guest experience by ensuring luggage arrives smoothly and securely, ready in suites upon arrival, allowing passengers to immediately immerse in the destination experiences provided by these cruise lines without the distraction of baggage.

Onboard Convenience and Travel Advisor Benefits

Passengers have the flexibility to book return shipments while still onboard, simplifying the end-of-cruise process. This seamless luggage transition aligns perfectly with the premium service standards of Azamara, Emerald, and Scenic. In addition, travel advisors promoting the service can earn commissions starting at ten percent per booking, providing an attractive business opportunity that further incentivizes premium travel solutions.

Impact on Tourism and Luxury Travel Sectors

By removing a significant logistical hurdle, the collaboration between Ship&Play and these leading cruise operators encourages increased uptake of luxury cruise holidays. Travelers valuing time, comfort, and reliability are likely to be attracted to this enhanced offering, supporting tourism growth in regions serviced by the Azamara, Emerald, and Scenic fleets. This improvement dovetails with broader trends toward personalized, hassle-free travel and strengthens these cruise lines’ competitive edge in the luxury segment.

Safeguarding Passenger Confidence with Full Tracking and Insurance

The service’s fully trackable nature and insurance coverage provide peace of mind to passengers entrusting their belongings to Ship&Play. Transparent logistics updates and guaranteed protection lower barriers for those hesitant about shipping luggage, highlighting the company’s commitment to quality and safety. This reliability complements the overall cruise experience, where attention to detail and guest care are paramount.

Future Outlook: Elevating Cruise Journeys Through Innovational Partnerships

The Ship&Play partnership with Azamara, Emerald, and Scenic illustrates a growing trend of integrating tech-driven concierge services into the luxury cruise market. Such collaborations are expected to expand in coming years, as cruise lines seek innovative ways to streamline journeys and heighten guest satisfaction. Detangling traditional pain points like luggage management meets evolving traveler expectations and promotes sustainable tourism by potentially reducing airport congestion and transportation logistics.

Ship&Play Set to Revolutionize Luggage Handling on Luxury Cruises

The launch of Ship&Play’s luggage shipping service aboard Azamara, Emerald, and Scenic cruises marks a transformative advancement in cruise travel convenience starting fall 2025. By enabling passengers to ship bags directly from home to cruise suites and back, the companies create a frictionless travel experience that fits seamlessly with their luxury offerings. This service not only enhances guest comfort but also amplifies the tourism appeal of the diverse destinations visited by these cruise lines, fostering greater satisfaction and confidence in upscale cruise holidays globally.

Image Credit: Scenic

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Ambassador Cruise Line and Greatest Hits Radio Announce Escape II Themed Sailing for 2026: Here’s What You Need to Know

In a move set to energize the European cruise market, Ambassador Cruise Line has renewed its creative partnership with Greatest Hits Radio, launching the much-anticipated Greatest Hits Radio Escape II sailing for spring 2026. Departing from the London Cruise Terminal in Tilbury on March 27, 2026, the seven-day itinerary features calls at Bremerhaven, Amsterdam, Rotterdam, and Zeebrugge for Bruges, infusing music, nostalgia, and celebrity experiences into every port of call.​

This dynamic collaboration builds on last year’s sold-out voyage and confirms the enduring appeal of music-themed cruises that combine iconic pop culture with immersive travel and entertainment.

Sailing Highlights: A Floating Festival for Radio Fans

Guests aboard the Ambience, Ambassador’s flagship, known for its “warmest welcome at sea”, can expect an itinerary overflowing with music, interactive activities, and star encounters. Highlights announced so far include:

• Exclusive DJ sets and live performances led by Greatest Hits Radio presenters Jackie Brambles, Jenny Powell, and Kate Thornton
• A special live edition of the legendary “PopMaster” quiz hosted by Ken Bruce
• Q&A sessions, West End-style shows, fun crafting workshops, and surprise celebrity appearances
• Daily entertainment with quizzes, karaoke, and more, all tailored for fans of throwback hits and radio culture

Ambassador will document the entire experience with a production crew onboard, creating video highlights for post-voyage sharing on social media and Greatest Hits Radio channels. The cruise also promises a special feature with behind-the-scenes coverage in the Ambassador onboard magazine and video teasers broadcast across the fleet.​

How to Sail: Booking, Competitions, and Brand Integration

The “Greatest Hits Radio Escape II” cruise is available to book directly via ambassadorcruiseline.com, with prices starting at euro six hundred nienty-nine per person. Devoted listeners can increase their chances of joining the cruise by entering radio station prize draws and online competitions. Early bookers before November 2, 2025, can claim a five percent discount by using the code GHR5.​

This collaborative marketing push will extend across radio, digital, and print, supported by both the cruise line and Greatest Hits Radio. The campaign is designed to introduce music fans and radio loyalists to Ambassador’s unique no-fly cruises from the UK, with a focus on fun, accessibility, and affordable luxury.

Route Itinerary: Ports That Blend Culture, History, and Entertainment

• London Tilbury: The gateway to Ambassador’s British heritage, offering seamless embarkation for UK travelers
• Bremerhaven: Northern Germany’s vibrant port city, known for its maritime history museums and modern waterfront
• Amsterdam: The Dutch capital’s iconic canals, art treasures, and nightlife ensure a bustling city-break experience
• Rotterdam: Famous for contemporary architecture and buzzing culinary scene, Rotterdam is a highlight for artists and foodies
• Zeebrugge (Bruges): A portal to medieval Bruges, giving passengers a taste of fairy-tale Europe with its cobbled streets and chocolate shops

This sequence combines cosmopolitan cities and coastal escapes, ensuring the story of the cruise isn’t only about the experience onboard, but about immersion in Europe’s cultural diversity.

Impact on UK and European Cruise Tourism

The partnership between Ambassador Cruise Line and Greatest Hits Radio has distinguished itself as one of the most engaging in the travel and media sectors. Themed cruises, especially those connected to beloved music programming, encourage new segments of the British public and international guests to consider cruise holidays for the first time.

This sailing reinforces Ambassador’s role in democratising cruise tourism, offering no-fly departures from London, value for money, and enrichment through music and celebrity culture.​

By connecting cultural events to sea travel, the cruise line and radio station are strengthening loyalty among their respective audiences, laying the groundwork for further innovation in how brands can co-create unforgettable journeys across Europe.

A Blueprint for Experiential Travel

As cruise travelers continue to seek meaningful, immersive experiences, the Greatest Hits Radio Escape II is a blueprint for the future of music, entertainment, and adventure at sea. It will not only bring the radio’s legendary talent closer to fans, but it will also amplify the appeal of seagoing events as must-do bucket list items for contemporary travelers.

Fans, music lovers, and cruisers alike are watching closely as London, Bremerhaven, Amsterdam, Rotterdam, and Zeebrugge get ready to welcome a new wave of holidaymakers inspired by the power of music and the allure of the sea.

Image Credit: Ambassador Cruise Line

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Moments of Magic on the River: Gordon Travel Group Enhances Russian-Speaking Cruise Experiences Across Europe and Asia for 2026

The Gordon Travel Group, recognized as Israel’s leading river cruise company, has been at the forefront of creating memorable journeys along the world’s most scenic waterways. In its continued effort to deliver exceptional travel experiences, the company has announced an expansion of its Russian-speaking cruise division for 2026. This strategic move aims to enrich travel opportunities for Russian-speaking tourists seeking immersive river journeys across Europe and Asia. The new itineraries promise a seamless blend of comfort, culture, and discovery—where guests can explore diverse destinations without the hassle of constant travel arrangements. With each sunrise unveiling a new city or landscape, travelers can experience a perfect balance of relaxation and adventure aboard Gordon Travel Group’s elegantly designed riverboats. This latest initiative underscores the group’s long-standing commitment to inclusivity, cultural understanding, and top-tier hospitality that continues to redefine river cruising for international audiences.

A Journey Without Boundaries

Traveling with Gordon Travel Group allows passengers to embark on an all-encompassing experience where every detail is managed with precision. Guests are invited to unwind as the gentle current carries them through historic cities and charming river towns. There are no suitcases to pack daily or hotels to change—only the uninterrupted pleasure of exploration and relaxation.

From the moment passengers step aboard, a sense of serenity takes hold. The river becomes both a path and a storyteller, guiding travelers through regions rich in history, architecture, and tradition. Each day brings new horizons, offering the perfect opportunity to discover European and Asian treasures without the stress of conventional travel.

The Evolution of a Vision

More than a decade ago, Gordon Travel Group identified a growing demand for travel experiences tailored specifically to Russian-speaking audiences. This realization led to the establishment of a specialized division dedicated to curating river cruises that cater to linguistic and cultural needs. What began as a niche endeavor has since evolved into one of the company’s most successful and dynamic operations.

The division’s growth has been fueled by its attention to detail and dedication to service excellence. From the careful selection of destinations to the inclusion of Russian-language content, the team has ensured that travelers feel both understood and appreciated throughout their journey. Trained guides fluent in Russian accompany each voyage, providing insights that deepen cultural connections and enhance the overall travel experience.

Personalized Service on the Water

A defining feature of the Russian-speaking division is its commitment to comfort and personalized attention. Each cruise includes a dedicated staff member assigned exclusively to assist Russian-speaking passengers. This professional ensures seamless communication, prompt assistance, and a warm, welcoming environment.

Onboard materials—including daily schedules, excursion descriptions, and entertainment programs—are presented in Russian, allowing guests to navigate their vacation with ease. Whether it is a leisurely dinner on deck, an onboard performance, or an excursion through a medieval town, every moment is crafted to create a sense of belonging and familiarity.

Expanding Horizons for 2026

As part of its strategic expansion, Gordon Travel Group has announced new itineraries for the 2026 season. These journeys will introduce Russian-speaking travelers to destinations that combine the magic of nature with cultural richness and authentic local experiences. From the legendary rivers of Central Europe to the exotic waterways of Southeast Asia, travelers will be able to select from a variety of cruises designed around diverse themes such as culture, gastronomy, and adventure.

According to Shiri Gordon, CEO of Gordon Travel Group, the expansion marks a new chapter in the company’s history. Each itinerary has been carefully designed to meet the expectations of travelers who seek both comfort and depth in their experiences. Guests will have opportunities to savor regional cuisines, visit UNESCO World Heritage sites, and engage with local artisans—creating stories that will last long after the journey ends.

A Blend of Culture, Cuisine, and Adventure

The upcoming river cruises are set to offer far more than scenic views. Each route has been structured to include immersive cultural encounters and culinary delights that highlight the uniqueness of every destination. Passengers might find themselves sampling delicate French pastries in Paris, exploring the imperial architecture of Vienna, or attending a traditional performance along the banks of the Danube or Mekong rivers.

Adventure is also woven into these itineraries. Whether kayaking along calm stretches of river, cycling through quaint villages, or joining expert-led city tours, travelers are encouraged to engage with their surroundings actively. This thoughtful combination of leisure and exploration reflects Gordon Travel Group’s philosophy that travel should be both rejuvenating and transformative.

Excellence in Hospitality

What sets Gordon Travel Group apart is its unwavering dedication to professionalism and service excellence. Every aspect of the river cruise experience—from the interior design of the ships to the curated entertainment and dining options—has been planned to ensure guests enjoy an atmosphere of luxury and ease. The onboard staff is trained to anticipate travelers’ needs, providing a level of care that transforms a simple holiday into an extraordinary journey.

Meals onboard are inspired by regional flavors and prepared using fresh, high-quality ingredients. Elegant dining rooms and open-air decks offer settings for guests to enjoy their meals while gazing upon panoramic views of the passing countryside. This combination of fine dining and natural beauty creates moments of genuine enchantment.

Cultural Connection and Shared Experiences

The expansion of the Russian-speaking division represents more than a business initiative; it is a bridge between cultures. Through shared experiences on the world’s rivers, travelers from different backgrounds come together to celebrate history, art, and humanity. Gordon Travel Group’s river cruises thus serve as moving cultural platforms that foster understanding and appreciation among global communities.

By embracing inclusivity and linguistic accessibility, the company continues to make travel meaningful for diverse audiences. The experience of exploring Europe and Asia by river becomes not just a journey through geography, but also through stories, traditions, and connections that transcend borders.

Looking Ahead

As 2026 approaches, Gordon Travel Group’s preparations reflect a vision of continued innovation and cultural engagement. The new river cruise itineraries are expected to attract travelers seeking refined, immersive, and authentic experiences. With every voyage, the company reinforces its reputation as a leader in luxury river tourism, dedicated to crafting memories that linger long after disembarkation.

By expanding its Russian-speaking operations, Gordon Travel Group reaffirms its mission to make the world’s most captivating destinations accessible to all—through seamless service, elegant travel design, and the timeless beauty of the rivers that connect nations and hearts.

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Century Cruises Sales Surge as New Leader Alexis McKinnon Puma Drives Global Expansion

Century Cruises, a prominent luxury river cruise operator based in China, has made a significant leadership appointment to strengthen its global presence. Alexis McKinnon Puma has been appointed as the company’s new Global Sales & MICE Strategist, a key role that will focus on expanding Century Cruises’ influence in the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, as well as its charter business.

With over two decades of experience in the cruise industry, Puma is poised to lead Century Cruises’ growth initiatives with a data-driven approach. Her appointment comes as the company continues its ambitious plans to expand into new markets, including North America and Europe.

A New Era for Century Cruises

Century Cruises has established itself as one of China’s leading river cruise operators. The company is known for its luxurious offerings and scenic routes along China’s iconic rivers. Now, with Puma at the helm of its global sales strategy, Century Cruises aims to broaden its reach, focusing specifically on the MICE and charter segments.

This move aligns with Century Cruises’ long-term strategy to become a market leader, especially in markets that are critical to the cruise industry’s growth, including the United States and Europe.

Puma’s Impressive Track Record in the Cruise Industry

Alexis McKinnon Puma’s appointment is a significant step for Century Cruises, given her extensive background in cruise sales leadership. Puma has an impressive career history, having worked with renowned cruise brands such as Crystal Cruises, Holland America Line, and Seabourn.

She is particularly well-regarded for her tenure with Royal Caribbean Group, where she led the global charter and operations team, helping deliver record-breaking revenue. Her expertise in sales leadership, particularly within the charter and MICE sectors, makes her a valuable asset to Century Cruises as the company seeks to expand its footprint globally.

Strategic Focus on Personalization and Innovation

Puma’s leadership will be pivotal in Century Cruises’ strategic goals, focusing on personalization and innovation in the travel sector. As global tourism rebounds, the demand for customized, exclusive travel experiences has grown. Century Cruises aims to meet this demand by offering unique, high-end experiences that cater to the needs of corporate groups, incentive travel clients, and luxury cruise enthusiasts alike.

Her focus on data-driven strategies will ensure Century Cruises remains competitive in an ever-evolving industry. With her proven ability to enhance revenue streams and streamline operations, Puma is expected to help the company build strong relationships with travel agents, corporate clients, and international partners.

A Bold Global Expansion

Century Cruises’ global expansion plans have already been set in motion. The company’s decision to enter the European market was announced in August, marking a new chapter in its history. This move follows Century Cruises’ ongoing efforts to diversify its portfolio and reach new international clientele.

Additionally, Century Cruises appointed Ralph Monteleone as Vice President of Century Air in September, further cementing the company’s commitment to broadening its global scope and enhancing its operational efficiency.

MICE Industry a Key Priority

The MICE sector continues to be a high-growth area for Century Cruises, with companies increasingly seeking out unique and innovative venues for business events. David Fredericks, Senior Vice President of Sales & Marketing at Century Cruises, expressed his enthusiasm about Puma’s appointment, stating that her expertise in the MICE industry would accelerate the company’s global expansion. Fredericks emphasized that as Century Cruises scales up its global operations, its investment in the MICE sector will remain a priority.

Looking Ahead: Century Cruises in North America and Europe

Century Cruises is now focusing on further establishing its presence in North America and Europe, with a particular emphasis on high-end, personalized cruises for corporate groups and business conferences. The company’s expansion into these regions will include a mix of luxury river cruises and bespoke services designed to meet the needs of business clients seeking exclusive, tailored experiences.

With Alexis McKinnon Puma leading the charge, Century Cruises is set to become a formidable player in the global cruise industry, with a clear focus on innovation, luxury, and personalization.

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