Normal view

Yesterday — 18 June 2026Main stream

Apple’s Tim Cook Cries Out That Memory Prices Have Become “Unsustainable,” Warns That “Unavoidable” Price Hikes Are Coming

18 June 2026 at 02:22

An M1 Max was transplanted on a working logic board to breath life into a new Mac

Apple was, until recently, the last bastion of price stability, even as a tsunami of memory-induced price hikes has continued to sweep across wide swathes of the global consumer electronics sphere. Alas! No longer. Apple now appears to have surrendered to the inevitable price hikes after trying to swim against the tide for a few quarters. Apple's Tim Cook had warned that the June-ending quarter would see a "substantial" increase in memory costs, and now the company appears to be capitulating to the inevitable price hikes Apple's Tim Cook has just declared to the Wall Street Journal that price increases […]

Read full article at https://wccftech.com/apples-tim-cook-cries-out-that-memory-prices-have-become-unsustainable-warns-that-unavoidable-price-hikes-are-coming/

❌
❌