In Q3 2025, Samsung‘s latest Galaxy A series phone sold more than its flagship Galaxy S25 series globally. Samsung and Apple are currently the top smartphone makers, with each company selling five of the top 10 phones. But Q3 brought some interesting changes.

According to Counterpoints Research, Samsung’s Galaxy A36 was the most popular phone in the A series, reaching 7th place in global sales in Q3. Its sibling, the Galaxy A56, also made it into the top 10, coming in 8th. Other A-series phones, including Galaxy A16 5G, Galaxy 06, and Galaxy A16 4G, also made it into the top 10.

These mid-range phones are popular because they offer amazing features at a lower price. Samsung added new features like Awesome Intelligence, Best Face, and Nightography, which helped make these phones more appealing.

Image via Counterpoint

On the other side, the Galaxy S25 Ultra, which was a top-seller in the first two quarters of 2025, did not make it into the top 10 in Q3. It shows that even expensive flagship phones can lose sales when mid-range phones give buyers more value.

Aside from this, Apple remained at the top, with the iPhone 16, iPhone 16 Pro, and iPhone 16 Pro Max holding the first three spots globally. While Apple dominates flagship phones, Samsung’s Galaxy A series is attracting customers who want the latest features at an affordable price.

The sales of Samsung phones in Q3 2025 clearly show that people are buying more mid-range phones. Samsung’s Galaxy A series proves that mid-range smartphones can be very successful, even beating high-end models like the Galaxy S25 globally.

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