Samsung has shared a new promotional campaign for the Samsung Galaxy S26 Ultra featuring model and content creator Haley Baylee. The campaign focuses on a new feature called Privacy Display, which helps users keep their phone screens private when they are in public places.

Last month, the Galaxy S26 Ultra launched at the Galaxy Unpacked event along with the Galaxy S26 and Galaxy S26 Plus. This phone lineup brings improved AI tools and features that make daily tasks easier for users.

In the campaign video, Haley Baylee is shown using the Galaxy S26 Ultra while sitting on a busy airplane. Other passengers around her try to peek at what she is doing on her phone. In a fun and creative twist, many of these passengers are played by Haley herself. The video shows how common it is for people to accidentally or purposely look at someone else’s phone screen in public spaces.

The Privacy Display feature helps prevent this problem. With a simple tap, users can turn on the feature to limit what others can see from the side of the screen. While the phone owner can see everything clearly, people sitting nearby will not be able to view the screen easily.

This technology works because the phone controls how the display spreads light. When Privacy Display is active, the light is directed so that the screen is only clear to the person looking straight at it.

Users can also adjust the settings. They can hide notifications or protect sensitive actions such as typing passwords or opening certain apps.

According to Haley Baylee, the feature gives users more control over their privacy. Samsung hopes the Galaxy S26 Ultra will help people use their phones with more confidence, even in crowded places.

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