Malaysia Joins Thailand, Vietnam, Singapore, Indonesia, Philippines, Cambodia, and Laos Are Breaking Tourism Records — Here’s Why 2026 Will Be Their Most Explosive Travel Year Yet!

Southeast Asia experienced a major tourism surge in 2024–2025, welcoming over 123 million visitors, a 30.6% increase year-on-year. Malaysia, Thailand, and Vietnam led the region, driven by visa-free policies, eco-tourism, and major cultural events. Singapore saw record arrivals thanks to global concerts like Coldplay and Taylor Swift, while Indonesia’s Bali and Jakarta attracted millions through new sustainability campaigns. The Philippines recovered strongly despite typhoon disruptions, focusing on beach tourism and digital nomads, and Cambodia and Laos grew through new cross-border travel corridors. Improved infrastructure, digital travel platforms, and budget airlines have made regional movement easier than ever. With rising demand for nature-based, wellness, and culinary tourism, experts expect 2026 to be Southeast Asia’s most dynamic travel year yet. Travelers should watch for events tied to Visit Malaysia 2026, Vietnam’s Heritage Year, and Thailand’s Eco-Festival 2026, as these destinations combine affordability, authenticity, and innovation in the global tourism landscape.

Countries and cities with high footfall

Country (key cities/attractions)	Footfall in 2024 (international arrivals)	Footfall in 2025 (partial)	Real‑world events, incidents and drivers (2024–2025)	Why travellers should consider visiting in 2026
Malaysia – Kuala Lumpur, Penang, Langkawi, Sabah/Sarawak	The US‑ASEAN Business Council reported 22.5 million international visitors in 2024[2]. Malaysia’s tourism receipts increased and the sector contributed strongly to GDP[3].	By May 2025 Malaysia welcomed 16.9 million tourists, a 20 % year‑on‑year increase, and by Jan‑Aug the figure exceeded 28 million, overtaking Thailand[4][5].	Malaysia relaxed visa policies, introduced visa‑free entry for Chinese and Indian visitors and improved infrastructure. Targeted campaigns highlighting cultural diversity and eco‑tourism attracted more high‑value tourists[6].	Travellers in 2026 can expect efficient visa‑free entry, modern airports and a mix of urban and nature experiences – from Kuala Lumpur’s skyscrapers to historic George Town and the rainforests of Borneo. Malaysia is positioning itself as the region’s hub and aims to attract 47 million visitors in 2026.
Thailand – Bangkok, Phuket, Pattaya, Chiang Mai, Krabi	Thailand remained the region’s leader in 2024, welcoming 35 million tourists[7].	Tourist arrivals slowed in 2025, dropping 6.9 % to 20.2 million by August[8]. Government targets were lowered amid 2025’s 7.54 % year‑on‑year decline in arrivals[5].	Thailand faced overtourism pressures; some beaches and parks were temporarily closed to restore ecosystems[9]. A strong baht and border tensions dampened arrivals[10], but the country continued drawing visitors with its temples, street food and beaches.	Despite slower growth, Thailand remains a must‑visit for its cultural heritage and nightlife. Efforts to diversify beyond Bangkok and Phuket and to implement “smart tourism” initiatives[11] should offer more sustainable experiences in 2026.
Vietnam – Hanoi, Ho Chi Minh City, Da Nang, Ha Long Bay, Sapa	Vietnam recorded 17.5 million arrivals in 2024[2], a 39 % increase from 2023 and close to the 2019 record.	Vietnam continued to be the fastest‑growing destination in 2025, welcoming 10.7 million visitors in the first half (up 21 % year‑on‑year)[12]. Travel and Tour World reported a 21.5 % increase in arrivals in 2025 and around 15.4 million visitors by September[13].	Growth was driven by relaxed visa policies (e.g., extended e‑visa validity), increased air connectivity with China, South Korea and Japan, and strong digital marketing[14]. Vietnam promoted cultural tourism and nature‑based experiences like Ha Long Bay and Phong Nha cave systems[15].	In 2026 Vietnam will likely continue its upward trajectory. Travellers can explore historic cities like Hanoi and HCMC, scenic bays and emerging eco‑tourism villages. Improved infrastructure and affordable prices make it an attractive alternative to Thailand.
Indonesia – Bali, Jakarta, Yogyakarta, Lombok, Komodo	Indonesia welcomed 13–14 million international visitors in 2024 (12.66 million according to US‑ASEAN; 13.9 million per The Diplomat).	Statistics Indonesia recorded 7.05 million visitors in H1 2025 (up 9.44 % year‑on‑year)[16], and the country logged 11.43 million arrivals from Jan–Sept 2025, a 10.22 % increase[17]. Bali alone welcomed over 4 million visitors in H1[16].	Indonesia invested heavily in promotion and air connectivity, leading to increased spending per visitor (US$1,297 per visitor)[18]. The government targets 14.6–16 million visitors for the full year.	2026 travellers should consider Indonesia for its diversity: Bali’s beaches and temples, Yogyakarta’s heritage (Borobudur), Komodo dragons and emerging eco‑destinations like Raja Ampat. Continued marketing and visa facilitation will likely enhance accessibility.
Singapore – city‑state, Marina Bay, Sentosa Island	Singapore’s 16.5 million visitors in 2024 represented a 21 % increase over 2023[19].	By mid‑2025 the city‑state saw 9.78 million visitors and remained a premium hub, though tourism receipts dipped slightly (‑0.1 %)[20].	Singapore positioned itself as a destination for major events. High‑profile concerts by Taylor Swift and Coldplay in early 2024 filled hotels and boosted tourism receipts[21]. The city also hosted the Formula 1 Grand Prix and integrated resorts.	Travellers looking for urban sophistication in 2026 will find world‑class attractions, efficient transport and event‑driven entertainment. Singapore’s visa policies and Changi Airport’s connectivity make it an ideal base for multi‑country trips.
Philippines – Manila, Cebu, Boracay, Palawan	The Philippines reported 14 million visitors in 2024[2], though the Department of Tourism’s international arrivals total was 5.9 million (hence the larger number includes returning residents).	In H1 2025 the country welcomed about 3 million foreign tourists, similar to H1 2024, while total arrivals (including returning Filipinos) reached 7.84 million, an 8 % increase[22].	Tourism revenues in early 2025 exceeded pre‑pandemic levels[23]. However, the country faces vulnerability to typhoons; in November 2025 Typhoon Kalmaegi (Tino) caused severe flooding in Cebu, displacing 400 000 people and cancelling over 160 flights, prompting the Department of Tourism to advise postponing travel[24]. New visa‑waiver agreements with India in 2025 aim to boost arrivals[25].	Travellers in 2026 can enjoy world‑class beaches like Boracay and El Nido and heritage sites in Manila and Vigan. The government’s push for new international airports and reciprocal visa waivers will make travel easier, but visitors should monitor weather advisories during typhoon season.
Cambodia – Siem Reap (Angkor Wat), Phnom Penh, Sihanoukville	Cambodia attracted 6.7 million visitors in 2024, a 22.9 % rise from 2023 (US‑ASEAN data).	By mid‑2025 Cambodia welcomed 3.36 million visitors, up 6.2 % year‑on‑year[26].	Growth was supported by infrastructure upgrades and marketing, though arrivals from neighbouring Thailand and Vietnam dipped[26]. Angkor Wat’s restoration and new tourism corridors (Siem Reap–Sihanoukville expressway) improved accessibility.	In 2026 visitors can experience the temples of Angkor, Phnom Penh’s palaces and emerging beach resorts. The government is promoting eco‑tourism and heritage preservation.
Laos – Luang Prabang, Vientiane, Vang Vieng	Laos received over 5 million visitors in 2024, generating more than US$1 billion in revenue (US‑ASEAN data).	H1 2025 saw approximately 2.36 million visitors, a 28 % increase from H1 2024[27].	Major source markets include Thailand, Vietnam and China[27]. The Lao government promoted the country via digital marketing and improved connectivity, making it easier to visit remote heritage towns.	2026 travellers should consider Laos for its UNESCO‑listed Luang Prabang temples, Mekong River cruises and scenic karst landscapes. Growth indicates improved infrastructure while retaining authenticity.

Interpretation and travel advice for 2026

Cambodia and Laos – heritage and tranquillity: Both countries recorded steady growth in 2025 and continue to invest in tourism infrastructure[26]. These destinations are ideal for travellers seeking less crowded experiences, ancient temples, and community‑based tourism. In 2026, improved roads and cross‑border links will make multi‑country itineraries easier.

Malaysia ascendant: With the biggest surge in 2025 and ambitious targets for 2026, Malaysia’s cities (Kuala Lumpur, Penang, Johor Bahru) and islands (Langkawi, Borneo) will likely be bustling. The government’s visa‑free policies for Chinese and Indian travellers, improvements to airports and promotion of eco‑tourism mean travellers in 2026 can experience a mix of urban excitement and nature.

Vietnam’s rapid rise: Vietnam not only recovered but grew the fastest, thanks to relaxed e‑visas and marketing campaigns. Cities like Hanoi and Ho Chi Minh City combine colonial architecture with modern cafés, while coastal towns (Da Nang, Nha Trang) and UNESCO sites (Hoi An, Ha Long Bay) will be even more accessible in 2026.

Thailand still a heavyweight but diversifying: Although arrivals dipped in 2025, Thailand remains a major draw. Travellers should look beyond crowded beaches and explore northern cities like Chiang Mai or lesser‑known provinces such as Nan and Isan. New “smart tourism” initiatives and sustainable projects aim to ease overtourism[11].

Indonesia’s diversity: From Bali’s temples and surf beaches to Sumatra’s volcanic lakes and East Nusa Tenggara’s Komodo dragons, Indonesia offers immense variety. Record spending per visitor in 2025[18] suggests improved amenities. Travellers should plan for longer stays or multi‑island itineraries in 2026.

Singapore’s event‑driven appeal: The city‑state has shown that mega concerts and sports events can boost tourism. In 2026, look out for new shows, the Formula 1 Grand Prix and art exhibitions, along with attractions like Gardens by the Bay. High costs are offset by seamless infrastructure and safety.

Philippines: paradise with a storm caveat: The archipelago offers pristine beaches, diving and cultural heritage, but travellers should be mindful of typhoon season. The government’s airport expansion and new visa waivers (e.g., reciprocal deal with India[28]) will enhance connectivity. Always check weather advisories[24].

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