This could be part of a larger strategy to introduce more advertising in iOS.

Apple is reportedly moving ahead with its plans to aggressively monetize the iOS ecosystem, with the Maps app rumored to be next in line for the advertisement ingress. Mark Gurman: Apple plans to bring advertisements to the Maps app Bloomberg's Mark Gurman was in a particularly divulgatory mood in his latest "Power On" newsletter, disclosing the possibility of a vapor chamber in the next iPad Pro and the likelihood of an advertisement ingress into the Maps app on iOS. To wit, Gurman believes that after Apple introduced advertisements within its App Store, the Maps app on iOS is now slated […]

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