Dong Van Karst Plateau and Phong Nha–Ke Bang Propel Vietnam to the Heart of Global Ecotourism

Vietnam has reached a new milestone on the world tourism stage after earning top honours at the World Travel Awards (WTA) 2025. Two of the nation’s most celebrated natural wonders—Dong Van Karst Plateau UNESCO Global Geopark in the north and Phong Nha–Ke Bang National Park in the central region—won leading titles for their exceptional cultural and environmental significance. These awards underscore Vietnam’s success in positioning itself as a global leader in eco-conscious, experience-driven travel.

The recognition marks not only a triumph for Vietnamese tourism but also a validation of the nation’s continuous efforts in conservation, heritage preservation, and community engagement across its iconic landscapes.

Dong Van Karst Plateau: Where Culture Meets Geology

In the rugged highlands of Tuyen Quang, the Dong Van Karst Plateau stands as one of Vietnam’s greatest natural achievements. Stretching over 234,500 hectares, this UNESCO-designated site is a living chronicle of more than 500 million years of geological evolution. Sharp limestone peaks rise dramatically above deep valleys and winding passes, forming a landscape shaped by time and tectonic movement.

Yet Dong Van is more than a geological marvel—it is a thriving hub of cultural heritage. The plateau is home to 17 ethnic minority communities whose traditions, languages, and architecture have remained largely untouched by modernisation. Their festivals, such as the Khau Vai Love Market and Buckwheat Flower Festival, have become cornerstones of cultural tourism, offering visitors a glimpse into the spiritual and social fabric of the region.

A Heritage Destination Shaped by Time

The plateau is divided into four experiential routes, connecting 59 identified heritage sites that weave together the story of ancient Earth and human adaptation. Visitors can explore fossils embedded in rock formations, impressive limestone caves, and natural fault lines that reveal millions of years of history. The dramatic escarpments of Quan Ba serve as reminders of Earth’s tectonic legacy.

Beyond geology, the area shelters architectural and historical landmarks such as the Lung Cu Flag Tower—Vietnam’s northernmost symbol of sovereignty—and the Vuong Mansion, a historic residence reflecting the cultural elegance of the highlands. Together, these treasures create a rare blend of natural science and human artistry that distinguishes Dong Van as one of Asia’s most immersive heritage destinations.

Towards a Greener Future

Local authorities are working to balance economic growth with sustainability. Their vision includes upgrading infrastructure, supporting community-based tourism, and enhancing the quality of visitor experiences through training programmes and modern hospitality standards. By 2030, Dong Van aims to evolve into a national tourism hub, recognised for professionalism, cultural integrity, and environmental stewardship.

This roadmap aligns with Vietnam’s broader goal of developing tourism as a key sustainable economic driver, ensuring that natural beauty and cultural identity remain intact for generations to come.

Phong Nha–Ke Bang: Vietnam’s Crown Jewel of Nature

Further south, Phong Nha–Ke Bang National Park continues to dazzle the world with its awe-inspiring cave systems and lush ecosystems. Spanning more than 201,000 hectares, the park is often celebrated as the “Kingdom of Caves” for its unparalleled network of underground passages and limestone formations within the northern Truong Son mountain range.

Recognised by UNESCO in 2003 and again in 2015, the park boasts both geological and biological significance. Its labyrinth of caves—including Son Doong, the world’s largest, and Paradise Cave—draws explorers, scientists, and nature enthusiasts seeking untouched beauty and adventure.

Redefining Adventure and Luxury Tourism

The recent WTA recognition transforms Phong Nha–Ke Bang from a remote adventure site into a premium eco-tourism destination. Authorities are encouraging the growth of eco-resorts, wellness lodges, and educational expeditions that merge comfort with sustainability. Instead of conventional sightseeing, travellers now engage in curated experiences such as forest survival workshops, biodiversity exploration, and cave photography expeditions—promoting deeper interaction with nature.

This forward-thinking approach represents a paradigm shift from mass tourism to responsible, experience-oriented travel, positioning the park as a benchmark for sustainable tourism in Southeast Asia.

Tourist Numbers Reflect Global Interest

In just nine months of 2025, Phong Nha–Ke Bang welcomed over 836,000 visitors, including 148,000 international tourists, marking an 18% increase compared with the previous year. The Phong Nha Tourism Centre and Paradise Cave Ecotourism Area continue to attract the highest number of visitors, reflecting growing international awareness of Vietnam’s natural treasures.

Conclusion: A Sustainable Vision for Vietnam’s Future

The triumph of Dong Van Karst Plateau and Phong Nha–Ke Bang National Park at the World Travel Awards 2025 highlights a pivotal shift in Vietnam’s tourism identity. From geological wonders to cultural experiences, the nation has crafted a model that harmonises heritage, sustainability, and modern travel aspirations.

As these destinations shine globally, Vietnam’s tourism journey moves beyond recognition—it stands as a beacon for responsible travel in Asia, inspiring visitors to explore a nation where ancient landscapes meet timeless traditions.

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