Sterling Avante Mohali Opens in Punjab’s Tricity Corridor to Boost Corporate Travel and Events Tourism

India’s hospitality sector continues its expansion into emerging business destinations, with Sterling Holiday Resorts announcing a new hotel launch in Mohali, Punjab. The property, Sterling Avante Mohali, marks the brand’s strategic entry into the Chandigarh Tricity business corridor and strengthens its presence in North India’s corporate travel market.

Quick Summary

• Hotel: Sterling Avante Mohali
• Location: Mohali, Punjab, India
• Launch date: 17 Feb 2026
• Owner: Sterling Holiday Resorts (subsidiary of Thomas Cook India)
• Focus: Corporate travel, conferences, weddings, events
• Facilities: Rooms, restaurant, banquet hall

The launch reflects the growing importance of Mohali as a commercial and event destination with strong connectivity to Chandigarh and northern India.

Strategic Expansion into Punjab’s Tricity Corridor

The new hotel is located in TDI City, Sector 117, Mohali — a rapidly developing business hub within the Chandigarh-Mohali-Panchkula Tricity region. The property is positioned to cater to business travellers, corporate events, conferences, and social celebrations, aligning with rising enterprise activity in the region.

Industry analysts note that Mohali’s proximity to Chandigarh International Airport and major highways has transformed it into a preferred destination for meetings and events tourism. The Sterling launch demonstrates how hotel brands are shifting beyond traditional leisure resorts to mixed-use business destinations across tier-2 Indian cities.

Hotel Features and Travel Experience

Sterling Avante Mohali offers contemporary rooms and suites designed for business and short-stay travellers. Key amenities include:

• Essence all-day dining restaurant with Indian and global cuisine
• Crystal Banquet Hall for conferences and weddings
• Event and meeting infrastructure
• Business-friendly accommodations

The hotel is designed to serve both weekday corporate stays and weekend social functions, reflecting Sterling’s hybrid hospitality model combining leisure and business segments.

Advantages and Disadvantages for Travellers

Advantages

1. Better corporate travel options in Mohali
   Business travellers gain a branded hotel with reliable service standards and conference facilities.
2. More event and wedding venues
   The banquet infrastructure increases destination wedding and celebration options in Punjab’s Tricity region.
3. Improved connectivity stays
   Close access to airport and rail networks makes the property suitable for short business trips.
4. Brand trust and nationwide network
   Sterling’s presence across India enables loyalty-based travel and consistent hospitality experience.

Disadvantages

1. Limited leisure resort experience
   Unlike Sterling’s hill or beach resorts, this property focuses more on business than holiday ambience.
2. Higher pricing expectations
   Corporate-focused hotels in emerging business hubs often have premium pricing compared to local hotels.
3. Urban location constraints
   Travellers seeking scenic or vacation-style stays may find Mohali less attractive than traditional tourist destinations.

Market Impact on Indian Hospitality and Travel

The Mohali launch reflects a broader shift in India’s travel patterns toward short business trips and regional corporate hubs. Hospitality brands are increasingly investing in tier-2 cities where infrastructure growth and commercial activity drive year-round demand.

Sterling already operates dozens of destinations across India and continues expanding into pilgrimage and business markets, diversifying beyond leisure resorts.

This strategy supports stable occupancy and reduces dependence on seasonal tourism — a trend gaining importance in post-pandemic travel planning.

The launch of Sterling Avante Mohali represents a strategic milestone for Sterling Holiday Resorts and its parent Thomas Cook India. Verified by corporate filings and multiple hospitality reports, the expansion highlights the growing significance of Mohali and the Chandigarh Tricity region in India’s corporate and events tourism landscape.

For travellers, the property enhances accommodation quality and event infrastructure in North India, particularly for business and celebration travel. However, it remains primarily a corporate-focused hotel rather than a leisure resort.

Overall, the development signals a broader transformation in Indian hospitality — where emerging business cities are becoming key travel destinations alongside traditional tourist hubs.

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