Brazil Sees Over Nine Million International Arrivals Last Year, Surpassing Tourism Giants: What New Updates You Need to Know

In the record-breaking year of 2025 for the tourism business in Brazil, the number of international tourists reached 9.29 million, which is a 37% increase from 2024. This data comes from the most recent survey made by Embratur, which was published by Travel and Tour World on 02/08/2026. 2025 was the most successful year for Brazil in terms of International Tourists since 1970, the year Embratur started recording data.

The most recent data clearly illustrates the appeal of the country as a tourist destination and the level of tourism after Brazil ranked above the greater tourism destinations of the world, Egypt and Morocco. This also led to the increase of revenue in Brazil from tourism by a record R$185 billion in the history of Brazil tourism.

Primary Source Markets Propel Brazil’s Unprecedented Growth

In 2025, the tourism business in Brazil particularly boomed due to its top 3 source markets, which include the United States, Argentina, and Chile, respectively. Specifically, Argentina drove 2.4 million visitors to Brazil, concluding the country’s position as the number 1 source of International Tourists to Brazil. Subsequently, Chile followed with 1.1 million visitors, and the United States also recorded a number of just over 1 million visitors to Brazil.

International tourism growth is linked to various factors, particularly due to the structured marketing initiatives and air travel accessibility to Brazil. Promotions that focused on travel opportunities outside São Paulo and Rio de Janeiro were instrumental in attracting tourists from other parts of the world.

Changing the Game for Brazil’s Regional Airports by Increasing Air Connectivity

One of the most important catalysts for Brazil’s record-breaking tourism growth has been the 16% growth in the international air network for 2025. Such growth in network availability resulted in the accessibility of international travelers and the ability of airlines to acquire new and growing international markets.

Even with the new competitors in the market, São Paulo and Rio de Janeiro remain dominant to this day. In particular, international tourist arrivals into Brazil have been particularly positive for the growth of new regional airports in the Northeast of Brazil like Recife, Fortaleza, and Salvador, where passenger traffic has increased by double digits due to the introduction of LATAM and Azul seasonal routes.

Passenger growth at the new regional hubs demonstrates the restructuring of the country’s tourism strategy in which international tourists are being encouraged to visit new and previously ignored destinations. The new marketing strategy that promotes travel to secondary cities in Brazil is providing tourists easier and more balanced access to previously unvisited locations in the country.

A Data-Driven Approach to International Tourist Attraction

In 2025, improved tourism in Brazil will be more the consequence of initiatives based on data-driven marketing of tourism in the country. Embratur and its partners have been able to analyze and target more precisely the formerly neglected diasporic, migrant, and transnational tourism stakeholders in the Brazilians abroad travel market.

The results of these analyses are the increased attraction of tourists to the new destinations in the country, the previously unvisited and long neglected populated places, the centers of population with rich cultural, historical, coastal, and natural resource tourist attractions. Consequently, more balanced tourism in Brazil can be achieved by attracting tourists to the formerly unvisited destinations in the Northeast.

Positive Impact of Brazil’s Growing Tourism Industry on the Local Economy

With the 9.29 million international tourists arriving in Brazil in 2025, the number of tourists has boosted the country’s economy. The tourism revenue of the country has reached R$ 185 billion. These tourists have benefitted all local businesses, including hotels, restaurants, means of transport, and entertainment services. More than any other countries in the world, the number of international visitors arriving in the country is increasing. With the development of international means of transport, the development of the tourism industry and other modern means of transport, the tourism industry is expected to offer employment in the rural area of the country where the people are underemployed.

Looking at the Potential of Tourism in Brazil

With the improvement in the means of international air transport, the development of tourism in the country is expected to improve the economy of the country in all aspects. The development of effective promotional strategies is expected to boost the number of international visitors arriving in the country in 3 to 4 years. The number of international visitors arriving in the country is expected to increase. The country is expected to have an international visitor arrival rate of 30 million to 35 million by 2025.

As travelers around the world look for more unique travel spots, places like Brazil are at the top and end of the list. With both the welcoming environment of the people and nature as well as the variety of the different travel spots, Brazil will hold the title as a welcoming travel destination for a long time. With the small cities in between the big cities like Rio and São Paulo, people will continue to flock to these spots to explore their potential. These places make the new tall buildings and the urban parts of the nature beautiful. Bridging the beautiful nature and the high, sheltering buildings provides for a unique experience. With the beautiful nature and the new buildings, Brazil will become one of the more beautiful parts of the world as well as one of the new major nice places in the Americas.

Final Thought

Brazil has a strong potential for growth in world travel because of the tourism sector. With the new records in international visitors and new records in revenue, Brazil has received a lot of attention from those who like to travel. With the increased revenue and increased number of travelers coming to Recife, Rio, São Paulo, and the other new regional sites, Brazil will continue to grow as one of the top places to travel in the world. With the new records achieved, it just goes to show that progress is being made in the field of tourism.

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