Cambodia and Brunei Signs Tourism MoU to Boost their Connectivity, Skills Development and Long-Term Tourism Cooperation Growth

The Ministry of Tourism of Cambodia reports that Cambodia and Brunei have signed their first memorandum of understanding on tourism cooperation. This is their first step towards future-oriented tourism collaboration. This agreement will help to strengthen the current relationship between the two and will provide a more defined framework for a long-term partnership in tourism within bilateral and multilateral contexts.

The two countries have agreed on the MoU because it will help facilitate and nurture the planned future growth of the tourism sector in the two countries. With the agreement in place, the countries will strengthen their competitive positions in the region and in the world for tourism.

Building A Framework For Future Connectivity And Travel Flows

A central focus of the MoU is to enhance tourism connectivity between Cambodia and Brunei, with an eye on future travel demand. Improved connectivity is critical for developing multi-destination itineraries, encouraging repeat travel, and making cross-border journeys more seamless for tourists.

Looking ahead, stronger connectivity opens opportunities for joint route development, coordinated travel facilitation, and closer alignment with broader ASEAN tourism connectivity goals. These efforts can help both countries tap into future growth in regional and long-haul travel markets.

Preparing Tourism Products For Future Traveler Expectations

The agreement places strong emphasis on sharing best practices and experiences in tourism product development, recognising that traveler expectations are rapidly evolving. By collaborating on destination planning, service quality, and experience design, Cambodia and Brunei aim to future-proof their tourism offerings.

This cooperation creates space for innovation in areas such as cultural tourism, nature-based travel, and high-quality experiential products. Over time, joint learning can help both countries adapt to trends like responsible tourism, immersive travel, and demand for authenticity.

Human Resource Development As A Foundation For Future Growth

Another key pillar of the MoU is human resource development in the tourism sector, which is essential for sustaining future tourism growth. Skilled professionals, service excellence, and adaptive management will determine how well destinations respond to changing market conditions.

The agreement encourages future training collaboration, study exchanges, and capacity-building programmes involving both public and private stakeholders. By investing in people now, Cambodia and Brunei are strengthening the foundations needed to deliver high-quality tourism experiences in the years ahead.

Encouraging Long-Term Stakeholder Exchange And Learning

The MoU also promotes ongoing exchange of study visits and official delegations between tourism stakeholders from both countries. These exchanges are intended to evolve over time, supporting continuous learning rather than one-off interactions. By fostering dialogue between government bodies, tourism businesses, and institutions, the partnership creates pathways for future joint initiatives, investment cooperation, and policy alignment that can mature as tourism markets evolve.

Aligning With Sustainable Tourism Goals For The Future

Future tourism growth must balance expansion with responsibility, and the Cambodia–Brunei agreement aligns with this principle. The MoU provides a platform to discuss and develop sustainable tourism practices, including destination management, community engagement, and environmental protection. As sustainability becomes a defining factor in travel decisions, shared learning and coordinated action will help both countries remain relevant and competitive in future tourism markets.

Strengthening ASEAN Integration Through Forward Planning

Beyond bilateral benefits, the MoU contributes to ASEAN tourism integration, supporting a vision of Southeast Asia as a connected, diverse, and future-ready travel region. Bilateral agreements like this one act as building blocks for wider regional cooperation. In the long term, stronger integration can lead to harmonised standards, smoother cross-border travel, and collaborative promotion strategies that benefit the entire region.

Tourism Cooperation As A Long-Term Economic Strategy

Tourism plays a vital role in economic diversification and employment in both Cambodia and Brunei. By focusing on future cooperation, the MoU positions tourism as a long-term economic strategy, not just a short-term recovery tool. Collaborative planning helps both countries respond more effectively to future challenges, whether related to market shifts, external shocks, or changing traveler behaviour.

Opening Doors For Future Joint Promotion And Market Expansion

With a formal cooperation framework in place, Cambodia and Brunei can explore future joint marketing initiatives, particularly in emerging and long-haul markets. Coordinated promotion can attract travelers interested in multi-country experiences and culturally rich itineraries. Such collaboration supports market diversification, reducing reliance on a narrow set of source markets and strengthening resilience over time.

A Forward-Looking Partnership For Tourism Growth

The signing of the tourism cooperation MoU between Cambodia and Brunei represents the beginning of a new collaboration in the field of tourism. It is the first in what will surely be a series of engagements focused on connecting the two countries. Given the current trends in regional travel, the partnership is intended to provide both countries with the benefits of integrated and adaptable tourism, along with the resilient and diverse travel segments. They will also be better positioned to share their integrated and adaptable tourism.

The post Cambodia and Brunei Signs Tourism MoU to Boost their Connectivity, Skills Development and Long-Term Tourism Cooperation Growth appeared first on Travel And Tour World.

Vietnam Tourism Sees Twenty Percent Growth, Welcoming a Record Twenty-Two Million International Visitors

In 2025, Vietnam secured an extraordinary 20% growth in international tourism, boosted by a record high of 21.2 million international arrivals.

This underscores the country’s enhanced international prominence and tourism potential in the Southeast Asia region. Vietnam’s latest tourism metrics further establish the country’s impressive recovery from the pandemic and strong positioning on the global tourism map.

An Impeccable 20% Growth Despite Global Tourism Challenges

2025 was a rewarding year for Vietnam tourism as the country impressed the region by maintaining a strong and sustainable recovery and achieving 20% growth in international arrivals. This growth was also noticeable in the wider Southeast Asia region, as it reflected a solid post-pandemic recovery for the tourism sector. In spite of prevailing global challenges, the ever-increasing number of incoming tourists has also seen Vietnam’s tourism sector gain a well-deserved reputation as one of the fastest-growing sectors in Southeast Asia.

The heightened tourist arrivals have also seen record number of visits to Ho Chi Minh City, Da Nang, and Hanoi, amongst other cities. In addition to their cultural heritage, modern city infrastructure further enhances the cities’ tourism offerings. They also continue as major contributors to Vietnam’s tourism industry.

China and South Korea Contribute to Visitor Growth

Vietnam’s tourism grew 20% in 2025, especially due to increased visits from China and South Korea, its largest tourism markets. China and South Korea provided the most visitors as China alone accounted for 25% of the total foreign arrivals. This contributor to the growth also demonstrates that the country has a wide range of tourism offerings, including culture and history, beaches, and food tourism.

Multiple reasons explain the growth in Vietnam’s tourism to 20%, and the most important was Vietnam’s new and relaxed visa policies. The government issued a 90-day, multiple-entry e-visa in 2023, making tourism to Vietnam much easier.

Additionally, the length of visa-free travel for tourists from Belgium, Croatia, the Czech Republic, Hungary, Luxembourg, the Netherlands, Poland, Romania, Slovakia, Slovenia, and Switzerland increased to 45 days. As a result, the number of tourists from these European countries increased and thus fueled the growth in Vietnam’s tourism by the same 20%.

How Increased Flight Accessibility Contributes to Growth

Increased international flights to Vietnam combined with loosened visa regulations have directly contributed to the rise of tourism by 20%. Philippine Airlines, Myanmar Airways, Emirates, and Scoot are major airlines that have added new routes to Da Nang, Vietnam, and other key cities, which provides international travelers with more accessible options. Increased international flights have been beneficial for MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism to Da Nang, which has seen a rise in both business and leisure tourism.

There are now more direct international flights to Da Nang International Airport than ever before. Da Nang has also seen more international travelers as they have over 2,200 tourist accommodations including higher-end hotels and resorts. This also contributes to the increase in tourism by 20%.

Why Da Nang Stands Out in Vietnam’s Tourism Growth

In the past year, Da Nang has become one of the fastest-growing tourist hotspots in Vietnam. Da Nang’s strategic location in Central Vietnam and easy access to all the major international airports in the region makes it easy to plan a trip to Da Nang. Because of Da Nang’s modern facilities, it is a suitable place to host events for international travelers.

From the past year, the number of hotels in Da Nang has reached 140. With this growth, Da Nang’s potential to host international events will also continue to grow. Da Nang is also home to several high-end resorts, like the Furama Resort, and high-end event venues, like the Ariyana Convention Centre. Because of this, Da Nang has become a popular destination for business travelers and international conferences, fueling Vietnam’s tourism growth by 20%.

Middle-Class Affluence Reflected in Outbound Travel Trends

Along with an increase in international tourism, Vietnam has also seen an increase in outbound travel. Over 6.7 million Vietnamese people traveled abroad in 2025, with South Korea and Japan being top destinations. The increase in outbound travel is an indicator of an emerging middle class and growing affluence within the Vietnamese economy. As Vietnamese travelers visit more international destinations, the Vietnam tourism industry is maturing and diversifying, and benefiting domestic and international tourism.

The post Vietnam Tourism Sees Twenty Percent Growth, Welcoming a Record Twenty-Two Million International Visitors appeared first on Travel And Tour World.

We've compiled a list of investors that are pouring money into Southeast Asia’s health startups.

VC funding can be a leading indicator of where in the tech industry we’re going to see more spending and jobs.

Gilmour Space Technologies, Uni-Ubi, Emergent, and more companies raised funds this week.

We've compiled a list of investors that are pouring money into Southeast Asia’s biotech startups.