Samsung’s TM Roh is impressed by the 5 markets that helped in Galaxy S25 Ultra sales. Following the Galaxy S26 reveal, the Mobile Business Chief shared official insights with media from Southeast Asia and Oceania.

TM Roh discussed the use of AI, strong participation of Galaxy S25 Ultra as well as Galaxy S26 leap in 5 AI-hungry markets, including Thailand, Australia, Vietnam, Malaysia, and Singapore.

AI utilization

Samsung’s internal data, shared by TM Roh, suggests 9 out of 10 young people in Southeast Asia use AI on their mobile devices daily.

“Southeast Asia and Oceania are one of the most dynamic markets in the world and the region that adopts AI innovations the fastest.”

Noting the region’s diverse population and landscape, TM Roh revealed that Samsung is optimizing Galaxy AI for local languages, contexts and environments at three R&D centers in Indonesia, Vietnam, and the Philippines.

Galaxy S25 Ultra

Samsung’s Galaxy S25 Ultra was the highest-selling model of the lineup last year. Roughly 67 percent of buyers of the Galaxy S25 series in Thailand, Australia, Vietnam, Malaysia, and Singapore picked the Galaxy S25 Ultra.

Roh also revealed that sales of the Galaxy S25 series have outpaced those of its predecessor in the regions. The growth didn’t stall throughout the year, with real-time usecase reviews pushed to decent sales across the markets.

Galaxy S26 series

With the Galaxy S26 series now official, Samsung is highlighting the advanced Agentic AI capabilities of the new flagships. Riding the wave of S25 momentum, the company is ambitious for the sales of the Galaxy S26 lineup.

“The Galaxy S26 is built to deliver the most powerful mobile performance to date, elevating the camera experience to the next level and is designed to help users complete daily tasks more quickly and naturally with enhanced Galaxy AI.”

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