Samsung is preparing for the next Unpacked event, and it’s reportedly returning to San Francisco for one reason: to promote its AI growth story in the city, where this tech is storming.

According to a recent report, the Galaxy S26 series will launch in late February at the Unpacked Event, which is shifting from San Jose, which previously hosted the Galaxy S24 and S25 series in 2024 and 2025, respectively.

An official suggests that Samsung is returning the Unpacked event to San Francisco for the first time in three years, which is assumed as a perfect place to showcase new technologies in the era of AI smartphones.

San Francisco houses the world’s largest AI companies, including the ChatGPT maker OpenAI, Anthropic, Perplexity, xAI, and more. In contrast, SF hosts more than 100 AI startups overall. Since implementing Galaxy AI on a wider scale in 2024, Samsung has continuously focused on improving on-device AI processing to improve such features.

Moving from initial generative AI goals, Samsung is now focusing on multimodal AI to get fluent in text interpretation, speech, images, and videos for interactions. This upgrade is largely based on new chipsets with upgraded NPUs for maximum on-device computing, while providing low-latency for server-side AI such as Gemini Live and Circle to Search.

The improved power efficiency is also playing a major role in ensuring the limited battery consumption while offering these AI capabilities.

Samsung Galaxy AI

The Multimoal AI also simplifies the natural language understanding, making the everyday device interactions simpler than before. For example, Gallery search, in the recent versions of One UI, you can search for a photograph based on a description, and the app will fetch all of the related images.

The Galaxy AI currently has more than a dozen features, including writing assist, live translation, voice transcription, browsing assistance, AI photo editing, object removal, text-to-image generation, AI audio eraser, AI briefing, AI personalized health insights, and more.

This list of features will advance once again with the Galaxy S26 series, and Samsung will unveil its AI surprises at the next Unpacked event as it returns to San Francisco.

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Samsung is reportedly delaying the Galaxy S26 series launch by four weeks, and it will disappoint those looking to buy one of the upcoming flagships. A 4-week delay in unveiling could result in an even later release of the new devices.

Galaxy S26 series launch date

Samsung is expected to hold an Unpacked event on February 25, 2026, in San Francisco. At this Galaxy AI-focussed event, the company will launch the Galaxy S26 series, with models including the S26, S26 Plus, and S26 Ultra.

This year, the Korean tech giant held its Unpacked event on January 22. The first sale of the Galaxy S25 series started on February 7. It followed a two-week-long preorder period, while the launch followed a reservation campaign.

Galaxy S26 series launch date

The leaked launch date of the Galaxy S26 series is February 25, 2026. If Samsung goes ahead with the same date, it’s a 4-week delay compared to this year. That said, the first sale of the Galaxy S26 series would also face a delay.

If you’re considering to buy the Galaxy S26 series in 2026, you may need to wait till the second week of March. Samsung would begin accepting orders on the launch day itself, but availability is expected in the corresponding month.

A delayed debut and release will also affect the new software update. One UI 8.5 Beta is rumored to start later this month, but as things go differently, the supposed Beta Program launch may also be postponed accordingly.

• You may like – Top 3 upgrades the Galaxy S26 Ultra needs to bring in 2026

Built on Android 16, One UI 8.5 will bring Glass UI design to Galaxy devices. Samsung is testing the Alpha version internally, with leaks revealing brand-new aesthetics as well as plenty of new and useful features in the pipeline.

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• Samsung testing a tailor-made Exynos for Galaxy S26 Ultra?

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Samsung will launch the Galaxy S26 series at Unpacked 2026, and the launch date is reportedly revealed. The company is in the final phase of finalizing the venue, which is almost confirmed to be San Francisco.

According to the info (via Jukan), Samsung will hold the Unpacked 2026 on February 25 to launch the Galaxy S26 series. It’s a four-week delay that is caused by the late joining of the Galaxy S26 Plus to the development.

The Galaxy S25 series was unveiled on January 22, and the phones went on the first time on February 7, 2025. That said, the Galaxy S26 series is expected to be available for purchase in the second week of March 2026.

San Francisco is the first choice for the launch venue as the location emerged as a central hub for artificial intelligence. It suggests that the Galaxy AI will take center stage at the Samsung Unpacked 2026 as well.

Why the delay?

A delayed Unpacked is caused by two main reasons: Galaxy S26 Plus and Exynos 2600. By pushing the launch event by four weeks, Samsung has targeted two aims together.

Galaxy S26 Plus development will be continued with the additional time. It was not expected to be included in the lineup next year. However, Samsung has canceled the Galaxy S26 Edge and is bringing back the Plus model.

Exynos 2600 is being tested, and Samsung Foundry’s 2nm yield is around 35 percent. A 1-month delay in commercialization brings the process node another push to improve the performance and yield for the new flagships.

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