Samsung shared exclusive visuals right from its exhibition at the Milan Design Week. The pictures and videos spotlight artificial intelligence, foldables, and wearables.

The company took over Superstudio Piu with 12 immersive zones built around its “Expressive Design” philosophy, and the whole thing reads less like a trade show and more like Samsung trying to convince you it has feelings.

You walk in, and the first thing that hits you is The Welcome Show. Multiple devices, synchronized across a shared performance, each paired with its own screen.

From there, the exhibition moves into Unfold Your Story, a zone dedicated entirely to Samsung’s foldables displayed across a spectrum of colors.

The Wearable Intelligence and Culinary Intelligence zones are exactly what they sound like. Wearables that track your body and AI that helps you cook.

The Forum zone hosts live discussions with Samsung’s design leadership alongside video clips surfacing perspectives that rarely make it into press releases.

Adjacent to it, the XR Experience zone built on Android XR invites visitors into Galaxy XR territory. Transparent Symphony puts Samsung’s transparent Micro LED displays to work, dissolving the boundary between screen and space.

The exhibition closes with The Goodbye Show, where Luna, Samsung’s AI home device, waves you out.

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