WTM Africa’s Responsible Tourism Awards Opens for Nominations Offering a Chance to Be Recognized Internationally Starting 20 March

WTM Africa’s Responsible Tourism Awards has officially opened for nominations, providing an exciting opportunity for businesses, entrepreneurs, and tourism advocates to showcase their contributions to sustainable tourism. With the application deadline fast approaching on 20 March, this prestigious platform offers a chance to gain international recognition for innovative initiatives that address real-world challenges in the tourism industry. Whether you’re a startup, a large corporation, or an individual entrepreneur, the awards celebrate diverse efforts that drive positive change and shape the future of tourism across Africa. Don’t miss your chance to be part of this global movement and gain the recognition your business deserves.

Make your mark and highlight your contribution! World Travel Market (WTM) Africa is calling on responsible tourism advocates to submit their applications for the Responsible Tourism Awards by the 20 March deadline.

The awards are open to all companies, regardless of size, including startups and individual entrepreneurs. These prestigious accolades celebrate initiatives that address real-world issues and are driving the future of tourism across Africa. The winners will be revealed on 14 April at the Cape Town International Convention Centre (CTICC) in Cape Town, the official Host City, during WTM Africa 2026.

“Established in 2004, these prestigious annual awards remain a leading platform for
championing responsible tourism businesses that are not just talking about sustainability, but
driving it,” says Megan De Jager, Portfolio Director at RX Africa. “It’s a celebration of those
inspiring action, and paving the way for a more inclusive and transformative industry.”

“We are very excited for the upcoming World Travel Market Africa Responsible Tourism
Awards, and I am looking forward to seeing the range of entries representing the travel and
tourism practitioners who are making a positive difference in our country, and particularly here in
Cape Town,” says Geordin Hill-Lewis, Executive Mayor of Cape Town.
“As a city that has built such a strong global reputation as a travel destination, we understand
very well the value that tourism holds for our economy. But it is equally important that this
tourism is managed sustainably, that local communities benefit, that we celebrate the full
spectrum of our cultural diversity, and that we preserve our natural resources for generations to
come. That’s why these awards are so important to us, and I have no doubt we will see some
very deserving winners next year,” concludes Hill-Lewis.

Registrants are invited to apply under the following six categories:

1. Local Economic Impact – Supporting local enterprises and ensuring tourism revenue remains within the community.
2. Diversity, Equity & Inclusion – Amplifying the voices of underrepresented groups in the tourism sector.
3. Nature Conservation – Safeguarding biodiversity and preserving natural heritage.
4. Cultural Diversity Advocacy – Fostering pride, dignity, and mutual understanding within communities.
5. Climate Change Adaptation – Strengthening resilience through innovation and strategic preparedness.
6. Regenerative Tourism – Rejuvenating communities and ecosystems through sustainable practices.

A distinguished panel of industry experts, including travel professionals, association leaders, government officials, and independent media, will judge the entries. Awards will be given in Gold and Silver categories, with a special ‘One to Watch’ accolade for innovative concepts that are already making a tangible impact.

“Each year we ‘discover’ businesses and destinations making tourism better, and we promote
them,” says Professor Harold Goodwin, WTM Responsible Tourism Advisor.
“If you don’t enter, you can’t be recognised! Gold winners announced at WTM Africa 2026 are
automatically entered into the Global Awards, placing Africa’s leading changemakers on the
world stage alongside peers from Latin America, Europe, the Indian Subcontinent and
Southeast Asia.”

Winners have the opportunity to directly connect to their reference on the ICRT.global site, offering reliable third-party endorsement and valuable marketing material.

“Don’t miss your chance to be seen,” adds De Jager. “Winning, or even being named a finalist,
delivers more than global recognition. It strengthens your brand credibility and connects you
with industry leaders from around the world.”

Time is running out, and the deadline is fast approaching. This is your opportunity to showcase the incredible work your business has done in promoting responsible tourism. By applying before 20 March, you can demonstrate your commitment to sustainability, ethical practices, and environmental stewardship.

Securing a spot in this prestigious initiative not only enhances your brand’s reputation but also opens doors to a world of international recognition. Your business will be seen as a frontrunner in the growing movement of responsible tourism, gaining the respect and admiration of both industry peers and global audiences.

WTM Africa’s Responsible Tourism Awards is now accepting nominations, offering an exceptional opportunity for businesses and individuals to gain international recognition. With the 20 March deadline approaching, this prestigious platform celebrates sustainable tourism initiatives that drive positive change across Africa. Apply now to showcase your impact and be recognized globally.

Don’t let this chance slip away. Apply today to position your business at the forefront of the responsible tourism sector, cementing your role as a leader in shaping a sustainable future for the industry. The clock is ticking—act now!.

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