The Pig Hotels in UK Welcomes Michael Greenwold with Extensive Hospitality Experience as the New Food and Beverage Director

The Pig Hotels, a renowned name in the UK’s boutique hotel industry, has announced the appointment of Michael Greenwold as its new Food and Beverage Director. Greenwold brings with him a wealth of experience in the hospitality industry, having previously worked as the Director of Food Experience at Gather + Gather, a well-known catering supplier. He has also contributed his expertise as a hospitality consultant for The Litmus Partnership and served as Chief F&B Development Officer at The Conduit, a prestigious private members’ club.

His extensive background in hospitality makes him an excellent fit for The Pig Hotels, where his role will involve leading the development of the hotel’s food and beverage offerings as they continue to expand their brand. The Pig Hotels is known for its exceptional approach to hospitality and Greenwold’s appointment comes at a time of exciting growth for the brand.

The Pig Hotels and its Recent Developments

The Pig Hotels has recently introduced several new offerings that highlight its commitment to exceptional hospitality. Notably, the brand launched a new Sunday lunch offering at select sites across its portfolio. This initiative aligns with Greenwold’s vision to continue delivering brilliant food and drinks in a laid-back atmosphere that embodies the warmth and generosity The Pig Hotels is known for.

In addition, in December 2025, The Pig Hotels debuted its first-ever afternoon tea package, ‘buttered and baked.’ This launch further strengthens the brand’s commitment to offering guests unique, high-quality dining experiences. Greenwold’s role will ensure that these innovative offerings continue to reflect the core values of The Pig Hotels, which include quality, authenticity and customer-centric service.

Michael Greenwold’s Vision for The Pig Hotels’ Future

Michael Greenwold expressed his excitement at joining The Pig Hotels and highlighted how joining the team at such a significant time for the brand felt like a true privilege. He shared his appreciation for the brand’s ethos, which places emphasis on creating a welcoming environment for all guests. He believes that his primary role will be to continue building on the brand’s legacy of offering fantastic food and beverages within a relaxed and inviting setting.

Speaking about his new position, Greenwold expressed that joining the fantastic team at The Pig Hotels and contributing to the evolution of the historic brand was a dream come true for him. He conveyed his enthusiasm for the brand’s future and his dedication to advancing its culinary offerings. His commitment to these goals was expected to benefit both the brand and its guests, reinforcing The Pig Hotels’ position as a leader in UK hospitality.

The Pig Hotels: A Leader in UK Hospitality

The Pig Hotels, which began with its first location in Brockenhurst in 2011, has become synonymous with outstanding hospitality, offering a unique blend of country house charm, exceptional service and sustainable practices. Founded by Robin and Judy Hutson, the hotel group has since expanded its portfolio to include nine locations across the UK, including sites in Bath, Sussex, Cornwall and the Cotswolds.

The brand’s unique approach to hospitality is reflected in its focus on locally sourced food, farm-to-table dining and a commitment to providing a relaxed and welcoming atmosphere for all guests. Greenwold’s appointment is part of a wider strategy by The Pig Hotels to continue growing its offerings and maintain its position as a leader in the UK’s boutique hotel sector.

Additionally, The Pig Hotels has two exciting projects currently in the pipeline: The Pig on the Farm in Stratford-upon-Avon and The Pig at Groombridge. Despite some delays due to planning complexities, these upcoming hotels reflect the brand’s ongoing commitment to expanding its footprint and introducing new and innovative guest experiences.

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