Curious About the Hottest New Hotels? You Need to See IHG’s Noted Collection

In an exciting move for travellers around the globe, InterContinental Hotels Group (IHG) has unveiled its newest premium brand, the Noted Collection. With plans for expansion across Europe, the Middle East, and Asia, this curated collection promises travelers a unique blend of one-of-a-kind stays, local experiences, and personalized service that sparks connection and exploration.

The Noted Collection, IHG’s 21st brand, is designed to captivate the attention of discerning travelers looking for more than just a place to rest their heads. It offers distinctive hotels that stand out, offering stories, experiences, and environments that feel like they were designed just for you. Imagine a stay where your hotel is a destination in itself, whether it’s nestled in a vibrant city or set against a breathtaking natural landscape.

Premium Stays in Iconic Destinations

From the heart of cosmopolitan cities to quiet coastal retreats, the Noted Collection is poised to offer travelers extraordinary experiences in places that matter most. With a clear focus on upscale to upper upscale hotels, IHG intends to transform existing independent hotels into a global network, leveraging its world-renowned capabilities like revenue management, technology, and the IHG One Rewards program.

Picture waking up in the bustling streets of Dubai, where your Noted Collection hotel is a fusion of modern luxury and local tradition, or perhaps enjoying the stunning landscapes of Santorini with its exclusive, intimate service. Whether you’re in Europe, the Middle East, or Asia, the locations will speak to the curious traveler eager for cultural immersion and premium accommodations.

For owners of independent hotels, joining the Noted Collection means having access to IHG’s powerful global reach, while maintaining the individuality and unique charm that set their properties apart. This is the chance to belong to a family of distinct, curated hotels that focus on quality, not quantity.

Experience the Essence of Travel: Curated Stays that Spark Conversations

What sets the Noted Collection apart? It’s not just about the place – it’s about the experience. Each hotel is thoughtfully curated for its individuality, design, and the unique experiences it offers. Hotels within the collection become more than a place to stay; they become catalysts for discovery, adventure, and connection.

This vision goes beyond basic hospitality. At each hotel, you’ll find experiences designed to spark conversation and create lasting memories. Whether it’s a bespoke cocktail, an unforgettable dish, or an immersive local ritual, the hotel’s “edit” ensures that every moment has meaning and story behind it.

Take a walk through the hotel, and you may encounter local art, curated objects, or cultural programs that invite you to learn more about the area in unexpected ways. Imagine a hotel stay that truly feels like stepping into the heart of a city – from its food to its traditions – allowing you to leave with a richer understanding of the place you’ve just visited.

Service that Speaks to the Heart

True hospitality is at the core of the Noted Collection experience. IHG’s signature “True Hospitality” philosophy is elevated by a conversational, personal style of service. Guests are greeted not just as customers, but as friends. Thoughtful touches, such as handwritten notes or a local guide to the area, add a personal flair that ensures guests feel valued and special throughout their stay.

This emphasis on connection makes each hotel in the Noted Collection feel like more than just a place to stay—it becomes a gathering place for people from all walks of life. Whether you’re traveling solo, with friends, or as a family, you’ll find an environment designed to inspire conversations, foster connections, and make every moment meaningful.

Expanding the Noted Collection: 150 Hotels and Beyond

As IHG embarks on the global rollout of the Noted Collection, they aim to add over 150 hotels to the brand in the next decade. With its focus on premium, distinctive hotels in prime locations, the Noted Collection is set to become a global name in the travel industry. Guests can expect to experience the brand in diverse destinations around the world, from the cosmopolitan centers of Europe to the exotic getaways of Asia and the Middle East.

The addition of the Noted Collection to IHG’s existing portfolio of premium brands, such as Crowne Plaza, voco, and Ruby, complements IHG’s strategy to offer a broad range of luxury and lifestyle options for travelers. With this new brand, IHG is poised to meet the growing demand for high-quality, curated travel experiences that prioritize uniqueness and personalization.

What to Expect from the Noted Collection

Travelers can expect a fresh take on what it means to stay at a hotel. The Noted Collection will provide:

• Noteworthy Stays: Hotels that tell a unique story and offer authentic, individual experiences.
• The Edit: Curated guest experiences through food, art, and design, making every moment feel special and personalised.
• Conversation Starters: Thoughtful service and meaningful interactions, ensuring guests leave with lasting memories.

Whether you’re visiting Paris, London, or Abu Dhabi, the Noted Collection promises an experience that will stay with you long after you’ve checked out.

Join the Journey

IHG’s Noted Collection is shaping the future of travel by offering a portfolio of hotels where every stay tells a story. With locations in sought-after destinations across the globe, it’s an opportunity for guests to experience more than just a hotel – it’s an opportunity to truly experience the world.

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