China Airlines Joins EVA Air and STARLUX Airlines to Boost Taiwan Tourism at Phoenix and Los Angeles Travel Shows

The Taiwan Tourism Administration (TTA) has made a significant impact at the 2026 Phoenix Travel & Adventure Show, held from February 14-15, and will continue its outreach at the Los Angeles Travel & Adventure Show on March 7-8, 2026. With direct flights from China Airlines, EVA Air, and STARLUX Airlines, Taiwan is now more accessible to travelers in Arizona and California. These airlines are making Taiwan an exciting long-haul destination, and the Travel & Adventure Shows are a perfect platform to introduce U.S. travelers to Taiwan’s rich cultural offerings and travel opportunities.

Here’s how Taiwan, in partnership with China Airlines, EVA Air, and STARLUX Airlines, is attracting U.S. travelers at these shows:

1. Direct Flights from Major Airlines:

The spotlight at the Phoenix and Los Angeles Travel & Adventure Shows is on Taiwan’s newly launched direct flights from China Airlines, EVA Air, and STARLUX Airlines. These airlines have made it easier than ever for travelers to reach Taiwan from Phoenix and Los Angeles, with the following routes:

• China Airlines – Launched nonstop flights from Phoenix to Taipei in December 2025, providing direct connectivity to Taiwan.
• EVA Air – Offering convenient flight options for travelers in the U.S. Southwest heading to Taiwan.
• STARLUX Airlines – Introduced nonstop flights from Phoenix to Taipei on January 15, 2026, making it easier for Arizona travelers to explore Taiwan and beyond.

These direct flights from Phoenix and Los Angeles to Taipei make Taiwan a more accessible destination for leisure and business travelers.

2. Eye-Catching Taiwan Booth:

Taiwan Tourism’s booth at the Phoenix Travel & Adventure Show was one of the highlights of the event, designed to engage attendees with its unique cultural displays and interactive experiences. The booth featured:

• Giant Bubble Tea Cup Installation – A fun and playful display with Taiwan’s ambassador, OhBear, appearing to sip from the oversized bubble tea cup. This eye-catching installation quickly became a favorite photo spot, generating buzz about Taiwan’s vibrant food culture.
• Cultural Activities – Visitors enjoyed hands-on activities like Taiwanese Pinball, a classic game from Taiwan’s night markets, and DIY Taiwanese Douli Hat crafting, offering a creative introduction to Taiwanese traditions.
• Lunar New Year Traditions – In celebration of the Lunar New Year, Taiwan Tourism distributed red envelopes, a symbol of good fortune in Taiwan. Each envelope included a QR code that provided a digital blessing and a surprise gift, blending tradition with technology.

These engaging experiences helped draw large crowds and encouraged visitors to learn more about Taiwan’s unique culture.

3. Interactive Experience at Los Angeles Show:

Following the success of the Phoenix event, Taiwan Tourism will bring the same immersive experience to the Los Angeles Travel & Adventure Show on March 7-8, 2026. Visitors to the Taiwan booth in Los Angeles can expect:

• Interactive cultural experiences and opportunities to learn more about Taiwan’s traditions and modern attractions.
• The chance to win roundtrip flights to Taiwan, provided by China Airlines, EVA Air, and STARLUX Airlines.
• More opportunities for photos, giveaways, and information on Taiwan’s top travel destinations.

Taiwan Tourism is continuing its mission to build awareness of Taiwan as a top destination for U.S. travelers.

4. Cultural Immersion for U.S. Travelers:

Taiwan’s booth also offered cultural immersion, with participation from the local Taiwanese-American community. Volunteers, including members from the Overseas Community Affairs Council and the Taiwanese American Association of Arizona, welcomed visitors in traditional Indigenous Taiwanese attire (Rukai and Paiwan), sharing stories about Taiwan’s rich cultural diversity.

This personal touch from the local community reinforced Taiwan’s commitment to showcasing not just its modern attractions, but also its deep cultural roots.

5. Exclusive Travel Offers and Deals:

Taiwan Tourism also presented exclusive travel offers and incentives to encourage U.S. travelers to book their next trip to Taiwan. Some of the deals included:

• Free Half-Day Tours for international arrivals to Taiwan, including both self-guided and organized options to iconic cultural sites.
• Taiwan Pass Offers – The 2026 edition of the Taiwan Pass provides unlimited access to Taiwan’s High-Speed Rail (THSR) for three days, as well as Metro systems and Taiwan Tourist Shuttle vouchers for scenic spots like Sun Moon Lake and Alishan.
• Shopping Vouchers – Travelers can enjoy NT$600 (~US$19) in shopping vouchers for duty-free shopping at Taiwan’s Taoyuan International Airport as part of the Transit Incentive Program for travelers with layovers.

These promotions make Taiwan even more attractive to those looking to explore the island’s unique blend of modern cities and beautiful landscapes.

6. Taiwan’s Growing Accessibility:

With the launch of direct flights from China Airlines, EVA Air, and STARLUX Airlines to both Phoenix and Los Angeles, Taiwan has become more accessible to U.S. travelers. These direct flights have significantly reduced travel time, making Taiwan a top choice for both leisure and business travel.

Taiwan’s strong presence in the U.S. Southwest, particularly in Arizona, is supported by the region’s increasing demand for international travel, driven in part by the booming semiconductor industry in Phoenix, where Taiwan Semiconductor Manufacturing Company (TSMC) has invested heavily.

What’s Next for Taiwan Tourism in the U.S.?

Taiwan Tourism continues to build momentum with its upcoming participation in the Los Angeles Travel & Adventure Show on March 7-8, 2026, followed by the Dallas Travel & Adventure Show on March 28-29, 2026. Attendees at these shows will have the chance to engage with Taiwan’s culture, win flights, and explore Taiwan’s many attractions.

Taiwan’s “Waves of Wonder” campaign is part of a broader effort to promote sustainable tourism, cultural exploration, and modern city life. The upcoming shows will provide another opportunity to highlight Taiwan’s diverse offerings, from scenic natural landscapes to culinary delights and vibrant city life.

Conclusion: Taiwan’s Growing Appeal to U.S. Travelers

With direct flights from China Airlines, EVA Air, and STARLUX Airlines now available from Phoenix and Los Angeles, Taiwan is positioned as a premier travel destination for U.S. travelers. Taiwan Tourism’s participation in the 2026 Phoenix and Los Angeles Travel & Adventure Shows showcased the island’s cultural richness and travel opportunities, offering a glimpse into the unforgettable experiences awaiting visitors.

Whether you’re looking for a cultural getaway, a scenic escape, or an adventure in Taiwan’s vibrant cities, now is the perfect time to book your next trip. With increased accessibility, exciting offers, and a welcoming atmosphere, Taiwan is ready to become your next unforgettable destination. Don’t miss your chance to explore the island that has it all—nature, culture, and hospitality at its finest!

Image and Info Courtesy: PR Newswire

The post China Airlines Joins EVA Air and STARLUX Airlines to Boost Taiwan Tourism at Phoenix and Los Angeles Travel Shows appeared first on Travel And Tour World.