Princess Cruises Breaks Guinness World Record for Most Margaritas Sold in 8 Hours Aboard Regal Princess in Cozumel, Mexico – The Ultimate Margarita Celebration at Sea!

Princess Cruises has set a new milestone, raising a glass to celebrate National Margarita Day with a Guinness World Record-breaking achievement. The world-renowned cruise line marked this occasion in style, achieving a historic feat on February 17, 2026, aboard the Regal Princess while cruising through the vibrant island of Cozumel, Mexico.

The popular Regal Princess ship, carrying 3,560 guests, sold a total of 3,410 handcrafted 24K Margaritas in just 8 hours, surpassing the previous record of 2,728 margaritas. This delightful event, which took place during a 7-day Western Caribbean cruise from Galveston, Texas, transformed the ship into a floating fiesta. The margaritas were made with Pantalones Organic Blanco Tequila, a key ingredient in Princess Cruises’ signature cocktail, the 24K Margarita.

The atmosphere aboard Regal Princess was electric as guests gathered at various bars to join in the celebration, marking another exciting chapter in the cruise line’s remarkable history. Guests were treated to the iconic cocktail, renowned for its gold leaf garnishing and the high-quality organic tequila that has made the 24K Margarita a fleetwide favourite.

A Record-Breaking Achievement with Pantalones Organic Tequila

The Guinness World Record event wasn’t the only milestone for Princess Cruises on that day. The cruise line also celebrated a remarkable feat, selling over 1 million 24K Margaritas between January 1, 2025, and January 7, 2026. This milestone underscores the success of Princess Cruises’ partnership with Pantalones Organic Tequila, which began in October 2024. The tequila, praised for its organic production methods and premium taste, has since become a staple in the cruise line’s cocktail menu.

Princess Cruises’ 24K Margarita, crafted exclusively with Pantalones Organic Blanco Tequila, Cointreau, Grand Marnier, and a salted rim, is now one of the most requested beverages across the fleet. The success of this collaboration reflects the growing popularity of high-end cocktail experiences onboard, offering guests a luxurious and indulgent drink.

An Unforgettable Experience at Sea

The event was more than just a record-breaking celebration. It was a moment of shared joy, where guests became part of something special, contributing to an unforgettable experience that will be etched in Princess Cruises’ history. Thomas Bradford, the official adjudicator from Guinness World Records, was present on the ship to officially announce the achievement, and the ship’s crew and guests were equally excited to be a part of this historic milestone.

The 24K Margarita is crafted with Pantalones Organic Blanco Tequila, made from 100% organic blue Weber agave grown in Jalisco, Mexico, adding a unique and high-quality touch to every sip. Princess Cruises has ensured that its guests enjoy the finest tequila experience with Pantalones Organic Tequila, available in Blanco, Reposado, and Añejo varieties.

Pantalones Organic Tequila – A Star in Princess’ Beverage Lineup

The success of the 24K Margarita is also a testament to the incredible quality and appeal of Pantalones Organic Tequila. This partnership with Princess Cruises has extended beyond the signature margarita, as the brand now features in a range of creative cocktails aboard Princess ships. The lineup includes the Pants on Fire, Sea Legs, Hot Pants, and Fancy Pants Paloma, each showcasing the versatility of Pantalones’ tequilas.

The ship even boasts a Pantalones Organic Tequila Custom Cart, which brings guests personalized cocktail experiences throughout their journey. This unique offering has elevated the onboard cocktail culture, providing an interactive and bespoke drinking experience for passengers.

A Milestone for Princess Cruises and Pantalones Organic Tequila

The partnership between Princess Cruises and Pantalones Organic Tequila marks a significant shift in how the cruise line delivers its onboard experiences. Not only does it showcase the growing demand for luxury cocktails, but it also reflects the brand’s commitment to providing guests with exceptional and memorable moments at sea.

Princess Cruises’ Vice President of Food and Beverage, Sami Kohen, expressed his excitement about the achievement, stating that this historic event captures the spirit and energy of the guests, crew, and the Princess Cruises brand. The million margarita milestone and Guinness World Record are just the beginning of the long-lasting impact of this collaboration on the cruise line’s beverage program.

The Future of Princess Cruises’ Margarita Celebration

As Princess Cruises continues to expand its partnership with Pantalones Organic Tequila, it’s clear that this success will influence future voyages. The 24K Margarita will undoubtedly remain a fan favourite, continuing to offer guests a luxurious experience that reflects Princess Cruises’ commitment to providing top-tier service and memorable moments at sea.

The cruise line’s newest vessel, Star Princess, which was christened in October 2025, is already embracing the 24K Margarita and Pantalones Tequila, setting the stage for even more exciting onboard beverage experiences for guests in the future.

With more cruise lines and guests embracing the joy of unique and high-quality spirits, Princess Cruises is poised to continue leading the way in luxurious cruising experiences. The partnership with Pantalones Organic Tequila is just one example of how the cruise line is pushing the boundaries of what’s possible at sea.

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