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Curator Hotel and Resort Collection Partners with Siv to Boost Response Times for Group Inquiries Across Independent Hotels in USA: Everything You Need to Know
Curator Hotel & Resort Collection, in their first partnership with Siv, has become the first hotel sales engagement and lead conversion platform for the hotel industry. As a response to planner inquiries, this shifts the focus to automation and technologically centred solutions to sustain growing businesses with limited labour scaling.
As a consortium for independent hotels and resorts, Curator positions its members to be more responsive to the shifting needs of group planners. Official reports within the tourism sector, such as those published by the U.S. Travel Association and Visit California, highlight quick feedback as a crucial component for achieved confirmations, especially with the group travel market growing once more.
A first look lead engagement partnered Curator and Siv at an opportune moment, as for a number of hotels, first look lead engagement has become a differentiator for new business opportunities. In a hotelβs ecosystem, hospitality research shows a large volume of inbound group leads occurring outside of the business day. Hotels are adapting to this phenomenon and increasing conversion rates through some follow-up automation technology.
Sales Operations Powered by Technology
Collaboration with Curator Members and Siv allows the first-time use of technology to reach linear lead/sales pathway integration for individual sales team members. This means group sales team members can, for the first time, quickly and automatically respond to leads with customized messages, which goes a long way to responding to group salesβ most pressing needs.
Labor and travel statistics in the hotel industry and government-funded studies in hospitality unequivocally demonstrate the benefits of automating repetitive business processes. After the first outreach contact with a potential customer, hotel sales teams can concentrate on the more critical aspects of the sales process, such as customizing and closing contracts. This also aligns with the digital transformation phenomenon pervasive in governmental policies.
One of the most notable benefits of the partnership is the ability to minimize the time received from a lead to contacting an event planner, which is invaluable. The response times of early adopter Curator properties have been improved from ones that took hours to ones that take mere minutes. Such rapid engagement has been a key factor in the improvement of planner engagement and the sales performance of the properties.
Early Outcomes Emphasize Engagement and Revenue Growth
The performance data reported by the Curator properties that participated in the testing of the Siv platform demonstrate its rapid uptake and the effectiveness of the platform. Engagement of inbound leads has increased, and given the timeframe of planner interactions post lead engagement, meaningful communication from the planner is expected. The engagement rates of planners via email and text have improved, which means that post lead engagement planner communication has improved significantly.
Early data also reflects that in addition to increased engagement, a significant number of planners booked sales appointments as a direct result of the softwareβs initial contact. The governmental and tourism industry research emphasizes the value of these appointments in increasing the likelihood of collective group business, especially in larger events because decision-making discussions and site visits.
Member hotels/conversion of leads to confirmed group bookings and event sales leads to clear financial benefits. One member hotel said that leads from the platform were a source of significant revenue in the first six months of going live. This supports the analysis that the hospitality industry is starting to see economic benefits from strategic technology investments in the area.
Trends in the Industry
Hospitality professionals believe that the use of new sales engagement tools is particularly well-timed given the emerging opportunities for group travel and large-scale events in various international markets. Tourism data from the World Tourism Organization and national tourism agencies confirms that the group travel sector is growing rapidly and is anticipated to become a significant source of revenue for hotels. This includes business travel, conferences, and social events.
Independent hotels have always found it difficult to compete with the big hotel chains that have a well-developed sales infrastructure. Tools that improve lead conversion have allowed them to compete on the same level. Engaging and personalized automated responses improve engagement with the planner and is a key aspect in the plannerβs venue selection.
The post Curator Hotel and Resort Collection Partners with Siv to Boost Response Times for Group Inquiries Across Independent Hotels in USA: Everything You Need to Know appeared first on Travel And Tour World.