Why England’s North West Coast is the Ultimate Destination for Your Next Staycation

Starting on February 16, 2026, the North West coast of England will be featured in a new £1 million domestic marketing campaign aimed at attracting visitors to the region’s stunning coastal destinations. The “All on England’s North West Coast” campaign, spearheaded by VisitEngland, will shine a spotlight on a variety of local attractions, including its renowned seaside resorts, scenic nature spots, and vibrant local communities. The goal is to reignite domestic tourism and encourage families and adults aged 25-44 to book staycations along this beautiful coastline.

The campaign comes at a critical time, as England’s coastal destinations have been experiencing a significant drop in visitor numbers. Recent data shows a year-on-year decline of 11%, prompting a stronger push to promote domestic tourism. With the upcoming campaign, the North West coast aims to turn the tide and help generate a much-needed economic boost. It is part of a larger national effort to recapture the interest of Britons who may have previously traveled abroad, and convert a portion of that spending into local tourism dollars.

What is the “All on England’s North West Coast” Campaign?

The initiative, which is part of VisitEngland’s broader strategy to revitalize the domestic tourism industry, is designed to make the North West coast a top choice for British holidaymakers. This campaign is expected to reach millions through targeted digital content, social media channels, and partnerships with influential platforms such as Tripadvisor. From coastal walks and forest trails to quirky museums and fish-and-chip shops by the pier, the North West coast offers something for everyone.

A series of engaging content will be shared across Instagram, Facebook, and other platforms. This will include interactive guides, short films, coastal ‘show reels’, and articles that highlight the hidden gems of the region. Additionally, Olympian Greg Rutherford will be featured in promotional content that includes radio ads and special features on Tripadvisor’s hub, where visitors can book their staycations directly.

Where is the Campaign Focused?

The campaign targets families, young adults, and nature lovers across the entire North West of England, from the picturesque towns of Cumbria to the bustling city of Liverpool and the rich cultural heritage of Lancashire. Key destinations include the natural beauty of the Lake District, the beaches of Blackpool, and the historic coastal towns scattered across the region. The North West is known for its diverse range of experiences, from restorative retreats and long coastal walks to bustling piers and family-friendly theme parks.

Why is this Campaign Important for the UK?

Tourism is a major economic driver in the UK, contributing significantly to local economies. It supports hundreds of thousands of small businesses, particularly in coastal towns, and provides over two million jobs nationwide. The £1 million allocated to the campaign represents a significant investment in boosting the local economy. If successful, this effort could generate an estimated £8 billion annually by shifting even a fraction of British holiday spending from abroad to domestic destinations.

This initiative is also seen as a vital step towards ensuring the sustainability of the tourism industry. By showcasing local businesses and attractions, the campaign aims to build a stronger, more resilient visitor economy for years to come. The project highlights the importance of domestic tourism, especially in post-pandemic recovery efforts, and will provide valuable data to further shape tourism strategies across the UK.

Who Will Benefit from the Campaign?

Local tourism businesses and visitor attractions across the North West are poised to benefit directly from this marketing initiative. Hotels, restaurants, museums, and outdoor tour operators will see increased foot traffic and bookings. By collaborating with local partnerships, such as Marketing Lancashire and Cumbria Tourism, VisitEngland hopes to ensure that the marketing efforts are inclusive and representative of the region’s diverse offerings. This campaign also encourages regional collaboration to foster greater economic development and community pride.

When Can Visitors Expect to See the Results?

The digital campaign will officially launch on February 16, 2026, with content rolling out in waves over the coming months. By targeting social media channels and Tripadvisor’s purpose-built hub, it is designed to engage potential tourists in real time. Visitors will be able to explore more about the region and book their trips directly through dedicated online platforms, making the booking process seamless.

How Can Tourists Get Involved?

Tourism businesses, local attractions, and even individual visitors are encouraged to get involved with the campaign by accessing a new section on VisitBritain.org. This platform provides tools and content that can be customized for local businesses to promote their experiences. By participating in the campaign, businesses can tap into a much larger audience, giving them the exposure needed to thrive in an increasingly competitive market.

In summary, the “All on England’s North West Coast” campaign is more than just a marketing initiative; it is a vital tool to revitalize tourism in a region rich in culture, history, and natural beauty. By encouraging Brits to consider their own coastlines, VisitEngland is not only boosting local economies but also reminding the public of the incredible destinations just waiting to be explored on their doorstep.

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