Those who trusted their instinct in buying Apple’s ‘top of the line’ 14-inch MacBook Pro equipped with an M5 Max should pat themselves on the back, especially one owner, who managed to get the best possible specifications right at his fingertips, and he almost saved $3,000 on this purchase. With Apple raising the prices on various products, including its MacBook Pro lineup, it’s going to become increasingly difficult to acquire these top-tier configurations, but those who managed to pick up these machines even a day before the announcement have truly lucked out. With the 14-inch M5 Max MacBook now carrying a price […]

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There has never been a time when Apple hasn’t launched a ‘Pro’ and ‘Max’ version of its base M-series chipset, but according to the latest report, the plan will materialize with the arrival of the M6 later this year. Instead of the M6 Pro and M6 Max, the company will apparently bring forth the M7 Pro and M7 Max. New change of plans threaten the redesigned OLED MacBook Pro launch, which was said to exclusively ship with the M6 Pro and M6 Max SoCs Instead of the M6 Pro and M6 Max, Bloomberg’s Mark Gurman writes that Apple will instead […]

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Apple has been loudly and forcefully complaining of the sky-high memory prices for the past few months, using its soaring cost of key components as a cudgel to implement sweeping price hikes. Now, however, memory chip makers such as Micron are pushing back by blaming Apple's penny-pinching ways for years of under-investment and the resulting dearth of capacity. Micron says it informed Apple a few years back that its "aggressive" attitude on pricing was "not constructive" Memory chip makers apparently have had enough of Apple using their shoulder to preserve its margins. As a case in point, consider the valuable […]

Read full article at https://wccftech.com/micron-blames-apple-for-the-ongoing-memory-crisis-says-it-took-advantage-of-the-last-down-cycle-to-pay-rock-bottom-prices-deterring-capacity-expansion/

Apple has succumbed to the inevitable by hiking the prices of most of its products in one fell swoop, leading to aberrant pricing outcomes, such as the one pertaining to the M3 Ultra chip-equipped Mac Studio (16TB) and its sole 96GB unified memory variant, which now sells for over $14,000. Apple's highest-end, 96GB unified memory variant of the M3 Ultra chip-equipped Mac Studio now retails for 14,299 Apple laid the groundwork for these sweeping price hikes a few days back, when Tim Cook had declared that memory prices had become "unsustainable," and that "unavoidable" price hikes were coming. As we […]

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CEO Tim Cook had already warned that memory prices had become unsustainable, which only meant that Apple was running on borrowed time in keeping the MSRP of its products as low as possible. Unfortunately, the Cupertino firm has thrown in the towel and has announced price bumps across its entire product family, with up to a $1,300 premium being stamped on the more expensive hardware when shopping for the base models. The more popular products like the MacBook Neo and MacBook Air are only slightly more expensive, but it’ll hurt consumers regardless For those who were wondering why Apple’s online […]

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The hinge problems that long plagued Apple’s iPhone Fold have seemingly been addressed, allowing for the company’s first foldable flagship to enter production. However, don’t think that the upcoming launch will be a ‘one-off’ event because there’s a successor that’s said to be in the works, and it’ll have one major difference. iPhone Fold 2 with a wider folding display is rumored to be in the works, but don’t expect Apple to use a more advanced display Based on the latest information shared by Weibo’s Digital Chat Station, the iPhone Fold 2 will have a wider folding screen, offering an increase […]

Read full article at https://wccftech.com/second-generation-iphone-fold-already-under-development/

It's hard to feel sorry for Apple these days even if its margins are in a vise-like squeeze, courtesy of the relentless increase in the price of memory chips. After all, over the past decade, Apple inflated the price of its flagship iPhone model by 60 percent, when the average CPI basket grew by just 37 percent. Memory makers are only giving Apple a taste of its own medicine Apple used to secure memory chips via 1-year or even longer contracts, winning hefty discounts relative to the prevailing market price of the time. Now, however, Apple negotiates memory prices quarterly, […]

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All the pieces belonging to the iPhone Fold were in place, as Samsung was preparing to begin mass production of the device’s advanced M16 display. The weakest link was said to be Apple’s 3D printed hinge, which was the most complicated and likely headache-inducing component of the upcoming flagship due to the rattling sounds it was making. With the company reportedly having bulldozed through these hurdles, it’s a positive sign that it can enter mass production in July. Launch month of September for the iPhone Fold won’t get disturbed if report’s claims are true, with the bulk of the hinge problems resolved […]

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With an ecosystem of over 1.5 billion devices worldwide, Apple has historically enjoyed a heretofore unprecedented leverage with its supply chain partners. Yet, as the ongoing DRAM squeeze shows no sign of abating, Apple's leverage has largely become impotent, setting the stage for an atypical outcome where LPDDR5X modules are now dictating Cupertino-based tech giant's product roadmap and pricing. Apple's per-unit costs for 12GB LPDDR5X modules are expected to have surged by $68.8 between the Q1 and Q2 of 2026 Apple used to secure memory chips via 1-year or even longer contracts, winning hefty discounts relative to the prevailing market […]

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Apple's upcoming foldable, tentatively dubbed the iPhone Ultra or the iPhone Fold, has been an attraction magnet for quite some time, not just because of its sky-high price but also on account of the various innovations it's expected to sport, including the world's first OLED panel that can produce native 10-bit color depth, an intricate hinge mechanism, and a novel adhesive that keeps the display crease at bay. Alas! The iPhone Ultra/iPhone Fold won't be able to graduate beyond a novelty product if the thesis of a troubling new study pans out. A new study claims Apple's iPhone Ultra might […]

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Apple is adopting an atypical, two-pronged display strategy for its upcoming foldable, tentatively dubbed either the iPhone Ultra or the iPhone Fold, achieving an optimal balance between performance and cost. Apple will furnish the iPhone Ultra/iPhone Fold with Samsung's M16 and M14 OLED panels According to the tipster Schrödinger, Apple is now all set to equip the cover screen of its upcoming iPhone Ultra with Samsung's bleeding edge, natively 10-bit M16 OLED screen, while the inner screen will be made up of the older M14 OLED panels. This comes after Samsung's yields for the M16 panels have reportedly stabilized at […]

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Shortly after the AirPods Pro 3 dropped to $169 on Amazon, Apple’s top-tier wireless headphones, the AirPods Max 2, have also received a substantial discount on the online retailer. As part of the early Prime Day 2026 sale, you can grab yourself a pair at only $399, making it $150 off, which is the highest price cut that we’ve seen so far. The current offer is available on four AirPods Max 2 color options - Don’t miss out on this deal Despite sticking to the same design as the first-generation AirPods Max, the AirPods Max 2 offer incremental improvements over […]

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Apple's planned debut of its iPhone 18 Pro lineup is fast approaching, with mere weeks left until the high-profile launch spectacle kicks off in early September. Naturally, as the proximity to the launch event increases, so does the supply chain's confidence in what the next-gen iPhone Pro duo would look like, and a consensus now appears to be forming around a thicker camera plateau to cater to the lineup's advanced camera sensors. Apple's upcoming iPhone 18 Pro duo will likely sport a heftier camera plateau to house a 48MP ultra-large camera sensor that reportedly comes with a variable aperture optionality […]

Read full article at https://wccftech.com/apple-to-make-way-for-the-iphone-18-pros-biggest-camera-hardware-upgrades-in-history-by-fattening-the-plateau-three-leakers-warn/

Apple has reportedly given Samsung the green light to begin OLED manufacturing of the iPhone Fold, with the exclusive deal churning out 3 million units for this year’s initial supply. Some of the most advanced display technologies, such as Color Filter on Encapsulation (CoE) paired with M16, are expected to be paired together, but it’ll matter little if the iPhone Fold cannot enter timely production due to its 3D printed hinge issues. Samsung’s exclusive deal with Apple will bring the most advanced OLED to the iPhone Fold, but the launch delay could be exacerbated by hinge issues The liquid metal […]

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A truckload of Apple products is expected to launch later this year, with the iPhone 18 Pro and iPhone 18 Pro Max undoubtedly picking up the highest volume, giving the company’s suppliers a tremendous opportunity to etch their name as a reliable manufacturer while raking in millions. Unfortunately, China will miss out on these deals, with Korean display makers establishing lucrative partnerships with Apple. BOE once more loses out on a golden opportunity for securing Apple OLED orders, with Samsung and LG now catering to 100 percent of shipments Despite receiving multiple chances to get its act together, BOE seemingly cannot […]

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The iPhone Air was always going to be a tough sell because the compromises that accompanied Apple’s slim flagship were always going to break your purchase. The company was reported to make amends by introducing a dual-camera configuration next year, but the latest rumor mentions a hardware downgrade that’s probably not going to sit well with the majority of buyers and may not bode well for this category’s future. Instead of the A20 Pro, Apple is rumored to use the standard A20 on next year’s iPhone Air 2 A rumor on yeux1122’s blog talks about a 48MP + 48MP rear configuration belonging […]

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The operational efficiency and the ability to generate billion-dollar profits every quarter are a gift that makes Apple the sight of envy for its competitors, but a report states that the company has lost its design “mojo” along the way. Thankfully, incoming CEO John Ternus appears to be the right man for the job, but his responsibilities won’t get any easier as the attribute that once defined the company needs to once again be highlighted in the products, both aesthetically and through the software. John Ternus’ expertise as a product fits perfectly with the task at hand, but the change […]

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This isn't the first time that the AirPods Pro 3 were discounted on Amazon thanks to early Prime Day 2026, but that 32 percent discount meant Apple's top-tier wireless earbuds would be picked up in droves. After a couple of days of being out of stock, the AirPods Pro 3 have returned at the online retailer and at the same salivating price of $169 as before. That being said, if you've spotted this deal, it means others have too, so it won't be long before these go out of stock again. With better Active Noise Cancellation, better battery life, and more, […]

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The ARM-based ecosystem has been graced by another entrant in the form of NVIDIA’s RTX Spark, and with its arrival in laptops this fall, Qualcomm and Apple should feel a little hint of worry, mainly in one category, because they have had years to address a problem existing in these notebook SoCs and have failed to do so. Well, the clock is ticking for these two companies. Gaming continues to be a weakness for both Apple Silicon and Snapdragon, with only a decent experience possible by spending top-tier funds on the M5 Max Before the arrival of RTX Spark, having […]

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