Netflix Announces Three New Features to Make Streaming More Interactive and Social
Netflix has announced its next big bet beyond traditional content streaming. At TechCrunch Disrupt 2025, the CTO of Netflix, Elizabeth Stone, confirmed that the platform is adding three new features to make the watching experience more social and immersive. The new features are made with an aim to make viewers feel involved, connected, and part of the show’s story in real time.
Netflix is rolling out three new features to boost audience engagement
The CTO has announced the rollout of Netflix’s new real-time voting feature for live shows. This feature will let the viewers directly influence outcomes as they watch. Previously, it had already been tested on a live cooking show, and the official confirmed that they received a tremendous response.
Now, Netflix is expanding this to Star Search as it returns after 20 years. During the show, viewers will be able to vote live from their TV or phone to help decide which contestants move forward. Voting windows will be time-limited to keep things fair. Rewinding the livestream will result in losing the chance to vote.
Alongside the live-voting feature, Netflix has introduced a new interactive screen on its homepage. The first rollout is a Halloween immersive experience, followed by holiday and franchise-themed sets like Bridgerton. Above all, this feature is designed to bring the content to life through animation and dynamic special effects
Netflix brings a cleaner and kid-friendly homepage
After announcing the interactive features, the official revealed the new kids’ profile feature on Netflix. Now, it is rolling out globally with a redesigned homepage modeled after the adult experience, but tailored for children’s habits. Additionally, the kids’ interface includes a simplified layout with a top navigation bar. Moreover, it also gets a dedicated ‘My Netflix’ tab for saved and recently watched titles.
Apart from this, Netflix is creating party games for the TV, including Boggle, where players can use their phones as a controller. These launch later this year, with more games coming in 2026.
With these new features, the company wants its audience to feel more connected to the storyline playing on the screens. In addition, they want to change the traditional content viewing experience to something unique and more ‘personal.’
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