Ho Chi Minh City at WTM London 2025: A New Era of Tourism Unveiled

Ho Chi Minh City is making waves at the World Travel Market (WTM) London 2025, as it showcases its rich cultural, historical, and culinary tourism offerings. With the city striving to bolster its international tourism profile, this participation is set to attract more visitors from Europe and the UK.

The city’s representation at the WTM is part of a strategic initiative to expand its global tourism presence, build partnerships, and increase its appeal to international travellers. This effort aligns with the city’s goals of becoming a leading destination for global tourism, leveraging its unique strengths and increasing its competitiveness on the world stage.

Key Activities at WTM London 2025

1. Presence at the Vietnam National Stand
Ho Chi Minh City is set to present a refreshed image of its tourism offerings at the Vietnam national pavilion during WTM London. The city aims to highlight its vibrant cultural scene, historical landmarks, and mouth-watering cuisine.

By participating in this prominent event, HCMC is reaching out to UK and international travel agencies and media. The city will engage in meaningful discussions with key stakeholders and participate in seminars and side-events that will explore the latest tourism trends and innovations. The goal is to promote the city as a top international destination while positioning it for future growth in the global tourism market.

2. Meeting with UK Tourism Agencies and Partners
On 4 November 2025, Ho Chi Minh City will hold an important meeting in London with key UK tourism agencies and stakeholders. The purpose of this meeting is to introduce the city’s “new tourist potential” after its administrative merger. The city’s newly enhanced tourism strategy aims to provide British travellers with even more compelling reasons to visit.

HCMC will also update the UK tourism industry on Vietnam’s newly revised visa policies, making it easier for UK and other international visitors to explore the city. Additionally, the city’s tourism representatives will seek to understand the preferences and needs of British tourists to better cater to this market, which is expected to show strong growth.

3. Collaborations with International Tourism & Media Organisations
Ho Chi Minh City is actively working with leading international tourism and media organisations to establish stronger ties with European tourism players. By collaborating with entities such as the Pacific Asia Travel Association (PATA), Legends Tour, Adara, and Lufthansa City Center, the city aims to expand its presence in Europe and further solidify its place as a key global tourism destination.

This effort reflects Ho Chi Minh City’s ambition to tap into new international markets and increase its visibility as a must-visit destination. Through these partnerships, the city aims to promote its unique attractions, including its dynamic city life, rich history, and warm hospitality.

Strategic Messages & Positioning

The Director of the Ho Chi Minh City Tourism Promotion Centre highlighted that the city is entering a “new era” in tourism. With a focus on expanding its tourism offerings, the city is eager to provide tourists with unique and diverse travel experiences.

In recent years, Ho Chi Minh City has experienced robust growth in international arrivals. The city’s success is driven by a combination of digital transformation, the promotion of sustainable tourism, and an enhanced focus on visitor satisfaction. By leveraging smart technology and prioritizing eco-friendly tourism, HCMC is positioning itself as a smart, safe, and welcoming destination for global travellers.

The city’s tourism authorities are also committed to fostering public-private partnerships, which play a pivotal role in boosting the tourism industry. These efforts include improving infrastructure, offering sustainable tourism products, and implementing policies that make travel more accessible and enjoyable for international visitors.

Vietnam’s New Visa Policy

An important aspect of Ho Chi Minh City’s tourism campaign at WTM London is the recent update to Vietnam’s visa policy. The new regulations aim to make it easier for international visitors to travel to Vietnam, enhancing the city’s appeal to foreign tourists. This change is particularly beneficial for visitors from the UK and Europe, as it streamlines the travel process, making it more convenient for tourists to explore the wonders of Ho Chi Minh City.

The Future of Ho Chi Minh City’s Tourism

Ho Chi Minh City is poised for greater international success, with its efforts at WTM London 2025 positioning it as a must-visit destination for global travellers. The city’s combination of cultural attractions, rich history, and delectable cuisine has always made it a top destination for tourists. However, with its strategic focus on enhancing digital transformation and promoting sustainable tourism, HCMC is now set to become a model for smart, eco-friendly travel.

As more international travellers explore the city, Ho Chi Minh City’s tourism industry will continue to evolve. The growth in tourism will not only contribute to the local economy but will also enrich the cultural exchange between Vietnam and the world.

Looking Ahead

Ho Chi Minh City’s participation at WTM London 2025 marks a significant milestone in its tourism strategy. By focusing on its cultural heritage, historical landmarks, and culinary delights, the city is well-positioned to attract international visitors, particularly from the UK and Europe.

With its newly updated visa policies and a focus on digital transformation and sustainable tourism, Ho Chi Minh City is entering a new era of growth. As the city continues to develop its tourism infrastructure and partnerships, it is clear that Ho Chi Minh City will play a vital role in shaping the future of global tourism.

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Castle Howard: A Heritage Jewel in North Yorkshire’s Crown

Castle Howard, located in the picturesque North Yorkshire countryside, stands as a beacon of British heritage and natural beauty. With its rich history, dramatic architecture, and meticulously designed gardens, this iconic estate has captivated visitors for centuries. As one of the UK’s most beloved stately homes, Castle Howard is now a key player in driving tourism to the North Yorkshire region.

The stunning architecture and lush gardens make Castle Howard an essential destination for travelers seeking both culture and natural beauty. It offers visitors a rare glimpse into British aristocratic life, with its grand rooms and lush surroundings. The estate is part of the region’s rich tapestry of historic homes and gardens, attracting visitors from around the world.

A Legacy of History and Elegance

Castle Howard was built in the late 17th century and is still owned by the Howard family. Its striking Baroque architecture, designed by Sir John Vanbrugh, stands proudly among the rolling hills of North Yorkshire. The house’s extensive history includes being the backdrop for films and TV shows, including the iconic 1980s adaptation of Brideshead Revisited, adding to its allure for both tourists and film buffs alike.

Each corner of Castle Howard tells a story, from the grand dome to the smaller, intricate details in the rooms and gardens. The estate’s interior design reflects the wealth and tastes of the Howards over centuries, offering a wealth of historical insight. Visitors can explore the house’s art collection, intricate ceilings, and furniture, all while soaking in the majestic atmosphere that has long attracted the elite.

A Garden Lover’s Dream

The gardens at Castle Howard are a significant draw for visitors. The expansive grounds cover over 1,000 acres of stunning landscape, including woodland, lakes, temples, and classical monuments. The gardens are designed to reflect the natural beauty of the North Yorkshire landscape while also providing a backdrop to the estate’s grandeur.

Among the highlights is the Walled Garden, which showcases a variety of plants and flowers, as well as the Temple of the Four Winds. The gardens are perfect for families, with dedicated areas like Skelf Island, an adventure playground for children. The well-maintained paths and scenic viewpoints provide ample opportunities for visitors to relax and take in the tranquil surroundings.

Castle Howard’s gardens also host numerous seasonal events, including horticultural exhibitions and festivals that draw even more visitors each year. The estate’s focus on sustainable gardening practices also supports eco-tourism, adding an environmentally conscious layer to its appeal.

Tourism Impact and Economic Growth

Castle Howard’s role in boosting tourism in North Yorkshire is undeniable. As one of the region’s premier attractions, it helps drive both domestic and international tourism. With growing global interest in heritage tourism, the estate offers a compelling blend of history, culture, and nature, all within reach of key transportation hubs like York and Leeds.

According to recent reports from the UK’s Department for Digital, Culture, Media & Sport, heritage tourism in the UK contributes significantly to the economy. For North Yorkshire, Castle Howard’s popularity helps support local businesses, from hotels and restaurants to shops and transport services. The increase in foot traffic directly benefits the region’s economy, particularly in areas close to the estate.

Ideal for All Visitors

Castle Howard’s appeal extends beyond history enthusiasts. Families, nature lovers, and those seeking a peaceful getaway all find something to love about the estate. Its variety of attractions—ranging from its grand house and art collections to its expansive gardens and adventure playground—ensure that there’s something for every type of visitor.

The estate’s commitment to accessibility is another key factor that makes it a family-friendly destination. With parking facilities, guided tours, and activities tailored to children, Castle Howard ensures that all visitors feel welcome.

A Year-Round Destination

While Castle Howard is particularly popular in the warmer months when the gardens are in full bloom, the estate’s charm extends year-round. The house hosts seasonal events such as Christmas markets and special exhibitions, making it a year-round attraction.

Winter brings a magical atmosphere to Castle Howard, with the house decorated for the holidays and seasonal activities adding to the festive cheer. During this time, visitors can enjoy a quieter, more intimate experience while still enjoying all that the estate offers.

An Ever-Growing Destination for Tourism

Castle Howard continues to stand as one of North Yorkshire’s most significant tourist destinations. Its combination of stunning architecture, rich history, and beautiful gardens creates a multi-faceted experience for visitors. As the estate looks to the future, its role in shaping regional tourism is set to grow, with new events, exhibitions, and initiatives planned in the coming years.

For those looking to immerse themselves in history and nature, Castle Howard remains a must-visit. Whether exploring the grand house, strolling through the lush gardens, or attending one of the estate’s many events, visitors are guaranteed a memorable experience that will continue to draw tourists from across the globe to North Yorkshire for years to come.

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