Ho Chi Minh City at WTM London 2025: A New Era of Tourism Unveiled

Ho Chi Minh City is making waves at the World Travel Market (WTM) London 2025, as it showcases its rich cultural, historical, and culinary tourism offerings. With the city striving to bolster its international tourism profile, this participation is set to attract more visitors from Europe and the UK.

The city’s representation at the WTM is part of a strategic initiative to expand its global tourism presence, build partnerships, and increase its appeal to international travellers. This effort aligns with the city’s goals of becoming a leading destination for global tourism, leveraging its unique strengths and increasing its competitiveness on the world stage.

Key Activities at WTM London 2025

1. Presence at the Vietnam National Stand
Ho Chi Minh City is set to present a refreshed image of its tourism offerings at the Vietnam national pavilion during WTM London. The city aims to highlight its vibrant cultural scene, historical landmarks, and mouth-watering cuisine.

By participating in this prominent event, HCMC is reaching out to UK and international travel agencies and media. The city will engage in meaningful discussions with key stakeholders and participate in seminars and side-events that will explore the latest tourism trends and innovations. The goal is to promote the city as a top international destination while positioning it for future growth in the global tourism market.

2. Meeting with UK Tourism Agencies and Partners
On 4 November 2025, Ho Chi Minh City will hold an important meeting in London with key UK tourism agencies and stakeholders. The purpose of this meeting is to introduce the city’s “new tourist potential” after its administrative merger. The city’s newly enhanced tourism strategy aims to provide British travellers with even more compelling reasons to visit.

HCMC will also update the UK tourism industry on Vietnam’s newly revised visa policies, making it easier for UK and other international visitors to explore the city. Additionally, the city’s tourism representatives will seek to understand the preferences and needs of British tourists to better cater to this market, which is expected to show strong growth.

3. Collaborations with International Tourism & Media Organisations
Ho Chi Minh City is actively working with leading international tourism and media organisations to establish stronger ties with European tourism players. By collaborating with entities such as the Pacific Asia Travel Association (PATA), Legends Tour, Adara, and Lufthansa City Center, the city aims to expand its presence in Europe and further solidify its place as a key global tourism destination.

This effort reflects Ho Chi Minh City’s ambition to tap into new international markets and increase its visibility as a must-visit destination. Through these partnerships, the city aims to promote its unique attractions, including its dynamic city life, rich history, and warm hospitality.

Strategic Messages & Positioning

The Director of the Ho Chi Minh City Tourism Promotion Centre highlighted that the city is entering a “new era” in tourism. With a focus on expanding its tourism offerings, the city is eager to provide tourists with unique and diverse travel experiences.

In recent years, Ho Chi Minh City has experienced robust growth in international arrivals. The city’s success is driven by a combination of digital transformation, the promotion of sustainable tourism, and an enhanced focus on visitor satisfaction. By leveraging smart technology and prioritizing eco-friendly tourism, HCMC is positioning itself as a smart, safe, and welcoming destination for global travellers.

The city’s tourism authorities are also committed to fostering public-private partnerships, which play a pivotal role in boosting the tourism industry. These efforts include improving infrastructure, offering sustainable tourism products, and implementing policies that make travel more accessible and enjoyable for international visitors.

Vietnam’s New Visa Policy

An important aspect of Ho Chi Minh City’s tourism campaign at WTM London is the recent update to Vietnam’s visa policy. The new regulations aim to make it easier for international visitors to travel to Vietnam, enhancing the city’s appeal to foreign tourists. This change is particularly beneficial for visitors from the UK and Europe, as it streamlines the travel process, making it more convenient for tourists to explore the wonders of Ho Chi Minh City.

The Future of Ho Chi Minh City’s Tourism

Ho Chi Minh City is poised for greater international success, with its efforts at WTM London 2025 positioning it as a must-visit destination for global travellers. The city’s combination of cultural attractions, rich history, and delectable cuisine has always made it a top destination for tourists. However, with its strategic focus on enhancing digital transformation and promoting sustainable tourism, HCMC is now set to become a model for smart, eco-friendly travel.

As more international travellers explore the city, Ho Chi Minh City’s tourism industry will continue to evolve. The growth in tourism will not only contribute to the local economy but will also enrich the cultural exchange between Vietnam and the world.

Looking Ahead

Ho Chi Minh City’s participation at WTM London 2025 marks a significant milestone in its tourism strategy. By focusing on its cultural heritage, historical landmarks, and culinary delights, the city is well-positioned to attract international visitors, particularly from the UK and Europe.

With its newly updated visa policies and a focus on digital transformation and sustainable tourism, Ho Chi Minh City is entering a new era of growth. As the city continues to develop its tourism infrastructure and partnerships, it is clear that Ho Chi Minh City will play a vital role in shaping the future of global tourism.

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India Showcases Vibrant Tourism Portfolio Combining Natural Beauty Cultural Richness Adventure Experiences and Inclusive Travel Opportunities

India is making a significant impact at the World Travel Market (WTM) London 2025, one of the globe’s leading travel and tourism exhibitions, held at Excel London from November 4 to 6. The Ministry of Tourism, Government of India, is leading a comprehensive delegation that highlights the country’s diverse offerings, ranging from cultural heritage and historic landmarks to wellness retreats, adventure tourism, and spiritual journeys. The showcase positions India as a destination capable of delivering immersive and unforgettable experiences to travelers from around the world.

The India Pavilion brings together nearly 30 stakeholders from across the country, including State Tourism Boards, Union Territories, prominent inbound tour operators, and IRCTC. The pavilion is designed to provide international buyers and visitors with a holistic view of India’s tourism landscape, displaying a range of experiences that include luxury travel, heritage and cultural tourism, eco-tourism, wellness programs, and adventure activities.

Participating states are presenting their distinct tourism identities, emphasizing unique attractions and experiences. Goa highlights its scenic beaches, vibrant festivals, and culinary traditions, while Kerala showcases tranquil backwaters, wellness retreats, and its cultural legacy. Tamil Nadu presents its iconic temples, classical arts, and picturesque landscapes. Telangana and Karnataka highlight heritage cities, natural beauty, and adventure tourism options. Andhra Pradesh focuses on spiritual and historical destinations alongside eco-tourism initiatives. Rajasthan and Madhya Pradesh display royal palaces, desert landscapes, and wildlife reserves. Jammu & Kashmir and Ladakh offer dramatic mountain terrains, adventure experiences, and cultural richness, while Delhi and Chandigarh present urban tourism, architectural landmarks, and modern attractions. Collectively, these states offer a comprehensive picture of India as a year-round travel destination.

India’s participation at WTM London aligns with a period of accelerated global travel recovery. In 2024, India welcomed 20.57 million international tourists, with significant growth from key source markets including the United Kingdom, United States, Australia, Singapore, and Canada. This growth highlights India’s increasing popularity as a travel destination for those seeking cultural, scenic, spiritual, and adventure experiences.

The Ministry of Tourism continues to focus on promoting India internationally through sustainable, inclusive, and experience-driven travel offerings. By directly engaging with international buyers and partners, India aims to enhance foreign visitor arrivals while creating partnerships that encourage tourism growth and development. The emphasis on sustainability ensures that tourism initiatives protect India’s natural landscapes and cultural heritage, allowing visitors to experience the country responsibly and authentically.

The India Pavilion serves as a platform for dialogue, collaboration, and promotion of new tourism products. It enables stakeholders to connect with global travel professionals, discuss emerging trends, and explore innovative tourism packages. The pavilion reflects India’s ability to deliver varied experiences—from heritage and adventure tourism to wellness, luxury travel, and eco-tourism—meeting the expectations of modern travelers seeking meaningful and memorable journeys.

Through its presence at WTM London, India demonstrates its ability to blend history, culture, adventure, and wellness into a cohesive tourism offering. The pavilion underscores India’s readiness to meet global travel expectations, providing experiences that are both authentic and immersive.

The exhibition also allows India to align its tourism initiatives with international trends, strengthen strategic partnerships, and showcase emerging destinations and travel products. By highlighting diverse experiences and innovative offerings, India aims to increase its global visibility and attract higher volumes of international visitors in the coming years.

India’s participation at WTM London 2025 reinforces its position as a top global destination, offering travelers an extensive variety of experiences that combine cultural richness, natural beauty, modern amenities, and adventure. The pavilion reflects India’s commitment to promoting sustainable and inclusive tourism while providing unforgettable journeys that leave a lasting impression on travelers from around the world.

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Telangana Tourism Unveils Rich Heritage Scenic Beauty and Sustainable Travel Opportunities at WTM London 2025

Telangana Tourism is making waves at the World Travel Market (WTM) London 2025, showcasing the State’s vibrant culture, striking landscapes, and wide-ranging tourism opportunities to an international audience. The pavilion presents a compelling story of Telangana, blending historical grandeur, cultural richness, and natural beauty into a comprehensive travel experience. By highlighting these elements, the State is positioning itself as a prime destination for travellers seeking authentic, engaging, and immersive journeys in India.

The pavilion highlights Telangana’s dedication to sustainable tourism and community participation. Through interactive displays, immersive virtual experiences, and multimedia presentations, visitors can witness how the State integrates eco-friendly initiatives, supports local artisans, and encourages responsible travel practices. This approach underscores Telangana’s vision of tourism as a driver of economic growth while preserving the environment and cultural heritage, creating experiences that benefit both visitors and local communities.

WTM London 2025, recognized globally as a leading travel and tourism exhibition, opened at ExCeL London under the theme “Reinventing Travel in a Changing World.” The event brings together tourism boards, travel companies, media organizations, and industry leaders from around the world to exchange ideas, explore partnerships, and showcase innovations in travel and hospitality. Telangana Tourism’s participation at such a prestigious platform reflects the State’s aim to strengthen its global presence and appeal to international travellers and investors alike.

The pavilion has drawn significant attention from 24 international organizations, including prominent travel media, tour operators, and wellness and medical tourism companies. Delegates expressed keen interest in potential collaborations, praising the State’s forward-thinking tourism policies. These policies focus on sustainable development, local community engagement, and the creation of distinctive travel experiences, ensuring that tourism growth remains inclusive and environmentally responsible.

Telangana offers an exceptionally diverse tourism portfolio. The State is dotted with majestic forts, ancient temples, and architectural landmarks that narrate its rich historical legacy. Festivals, local arts, and cultural performances allow travellers to engage with the living traditions of the region, from culinary delights to handcrafted artefacts. Nature enthusiasts can explore rivers, forests, wildlife sanctuaries, and scenic hills, offering opportunities for eco-tourism, adventure activities, and wellness retreats. With an emerging focus on medical tourism and wellness experiences, Telangana is establishing itself as a holistic travel destination for international visitors seeking rejuvenation alongside cultural and natural exploration.

At WTM London, Telangana Tourism emphasizes its strategic approach to tourism, which integrates modern infrastructure, promotion of offbeat locations, and active involvement of local communities. Through detailed travel itineraries, interactive virtual tours, and multimedia presentations, the pavilion allows delegates to explore Telangana’s attractions virtually, providing an engaging preview that encourages investment and collaboration. This strategy illustrates the State’s commitment to creating sustainable, inclusive, and authentic tourism experiences that appeal to global audiences.

Telangana’s participation at WTM London also contributes to India’s broader objective of enhancing its global tourism footprint. By presenting a unique blend of culture, heritage, nature, and wellness, the State aims to attract more international travellers, forge cross-border collaborations, and encourage foreign investment. Telangana’s approach demonstrates that sustainable, culturally rich, and community-focused tourism is increasingly sought by modern travellers who value meaningful and responsible travel experiences.

The pavilion successfully positions Telangana as a year-round destination offering a variety of experiences. Visitors can explore cultural landmarks, attend festivals, enjoy eco-adventures, and experience wellness retreats. By showcasing its diverse attractions, the State reinforces its reputation as a destination that harmoniously combines tradition, modernity, and environmental responsibility. With growing global interest, Telangana is set to emerge as a major player in India’s tourism landscape, attracting travellers who seek immersive, transformative, and authentic experiences.

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