Ho Chi Minh City at WTM London 2025: A New Era of Tourism Unveiled

Ho Chi Minh City is making waves at the World Travel Market (WTM) London 2025, as it showcases its rich cultural, historical, and culinary tourism offerings. With the city striving to bolster its international tourism profile, this participation is set to attract more visitors from Europe and the UK.

The city’s representation at the WTM is part of a strategic initiative to expand its global tourism presence, build partnerships, and increase its appeal to international travellers. This effort aligns with the city’s goals of becoming a leading destination for global tourism, leveraging its unique strengths and increasing its competitiveness on the world stage.

Key Activities at WTM London 2025

1. Presence at the Vietnam National Stand
Ho Chi Minh City is set to present a refreshed image of its tourism offerings at the Vietnam national pavilion during WTM London. The city aims to highlight its vibrant cultural scene, historical landmarks, and mouth-watering cuisine.

By participating in this prominent event, HCMC is reaching out to UK and international travel agencies and media. The city will engage in meaningful discussions with key stakeholders and participate in seminars and side-events that will explore the latest tourism trends and innovations. The goal is to promote the city as a top international destination while positioning it for future growth in the global tourism market.

2. Meeting with UK Tourism Agencies and Partners
On 4 November 2025, Ho Chi Minh City will hold an important meeting in London with key UK tourism agencies and stakeholders. The purpose of this meeting is to introduce the city’s “new tourist potential” after its administrative merger. The city’s newly enhanced tourism strategy aims to provide British travellers with even more compelling reasons to visit.

HCMC will also update the UK tourism industry on Vietnam’s newly revised visa policies, making it easier for UK and other international visitors to explore the city. Additionally, the city’s tourism representatives will seek to understand the preferences and needs of British tourists to better cater to this market, which is expected to show strong growth.

3. Collaborations with International Tourism & Media Organisations
Ho Chi Minh City is actively working with leading international tourism and media organisations to establish stronger ties with European tourism players. By collaborating with entities such as the Pacific Asia Travel Association (PATA), Legends Tour, Adara, and Lufthansa City Center, the city aims to expand its presence in Europe and further solidify its place as a key global tourism destination.

This effort reflects Ho Chi Minh City’s ambition to tap into new international markets and increase its visibility as a must-visit destination. Through these partnerships, the city aims to promote its unique attractions, including its dynamic city life, rich history, and warm hospitality.

Strategic Messages & Positioning

The Director of the Ho Chi Minh City Tourism Promotion Centre highlighted that the city is entering a “new era” in tourism. With a focus on expanding its tourism offerings, the city is eager to provide tourists with unique and diverse travel experiences.

In recent years, Ho Chi Minh City has experienced robust growth in international arrivals. The city’s success is driven by a combination of digital transformation, the promotion of sustainable tourism, and an enhanced focus on visitor satisfaction. By leveraging smart technology and prioritizing eco-friendly tourism, HCMC is positioning itself as a smart, safe, and welcoming destination for global travellers.

The city’s tourism authorities are also committed to fostering public-private partnerships, which play a pivotal role in boosting the tourism industry. These efforts include improving infrastructure, offering sustainable tourism products, and implementing policies that make travel more accessible and enjoyable for international visitors.

Vietnam’s New Visa Policy

An important aspect of Ho Chi Minh City’s tourism campaign at WTM London is the recent update to Vietnam’s visa policy. The new regulations aim to make it easier for international visitors to travel to Vietnam, enhancing the city’s appeal to foreign tourists. This change is particularly beneficial for visitors from the UK and Europe, as it streamlines the travel process, making it more convenient for tourists to explore the wonders of Ho Chi Minh City.

The Future of Ho Chi Minh City’s Tourism

Ho Chi Minh City is poised for greater international success, with its efforts at WTM London 2025 positioning it as a must-visit destination for global travellers. The city’s combination of cultural attractions, rich history, and delectable cuisine has always made it a top destination for tourists. However, with its strategic focus on enhancing digital transformation and promoting sustainable tourism, HCMC is now set to become a model for smart, eco-friendly travel.

As more international travellers explore the city, Ho Chi Minh City’s tourism industry will continue to evolve. The growth in tourism will not only contribute to the local economy but will also enrich the cultural exchange between Vietnam and the world.

Looking Ahead

Ho Chi Minh City’s participation at WTM London 2025 marks a significant milestone in its tourism strategy. By focusing on its cultural heritage, historical landmarks, and culinary delights, the city is well-positioned to attract international visitors, particularly from the UK and Europe.

With its newly updated visa policies and a focus on digital transformation and sustainable tourism, Ho Chi Minh City is entering a new era of growth. As the city continues to develop its tourism infrastructure and partnerships, it is clear that Ho Chi Minh City will play a vital role in shaping the future of global tourism.

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