Thailand Rings in 2026 with Unique Countdown Events Across Phayao, Su-ngai Kolok, and Bangkok

As Thailand ushers in the new year, the Tourism Authority of Thailand (TAT) has unveiled an exciting array of nationwide countdown celebrations to mark the arrival of 2026. With two flagship events in Phayao and Su-ngai Kolok, alongside a series of TAT-supported festivities across Bangkok and other key provincial destinations, Thailand’s diverse cultural offerings and vibrant tourism scene are set to captivate both local and international travellers.

Phayao Countdown Flora Fest 2026: A Tribute to Royal Heritage

In northern Thailand, the Amazing Thailand Phayao Countdown Flora Fest 2026 is set to be one of the most visually spectacular events of the year. Running from 28 to 31 December 2025, the festival takes place at Pho Khun Ngam Mueang Monument Plaza and the picturesque Kwan Phayao. Paying tribute to Her Majesty Queen Sirikit, The Queen Mother, this event will spotlight Phayao’s natural beauty, cultural heritage, and local hospitality, offering a unique combination of floral art exhibitions, large-scale lighting installations, and vibrant drone performances from 29 to 31 December.

The event culminates in a grand New Year’s Eve fireworks display, solidifying Phayao’s status as an emerging global destination for those seeking cultural immersion and breathtaking celebrations. The countdown will feature a ceremonial evening with VIP attendees, reinforcing the significance of this festive occasion within Thailand’s national tourism strategy.

Su-ngai Kolok: Celebrating Cross-Border Unity in the Deep South

In Su-ngai Kolok, located in Narathiwat in Thailand’s deep south, the Amazing Thailand Su-ngai Kolok Countdown 2026 will offer a celebration of cultural richness and regional creativity. Running from 28 to 31 December 2025 at Sirindhorn Public Park, the event highlights the cross-border cultural connection between Thailand and Malaysia. The countdown will feature decorative lighting, live concerts, and a blend of traditional and contemporary performances, creating a dynamic atmosphere that reflects the region’s diverse artistic heritage.

As a border town, Su-ngai Kolok plays a significant role in the tourism gateway between Thailand and Malaysia. The official countdown ceremony, attended by representatives from both countries, will strengthen the bond between the two nations, showcasing Su-ngai Kolok’s role as a cultural bridge and tourism hub for the region.

Bangkok’s Urban Spectacles: A Fusion of Technology and Art

The capital city, Bangkok, will also host several cutting-edge countdown events that merge traditional celebrations with modern technology. From 27 to 31 December 2025, ICONSIAM will present the Amazing Thailand Countdown 2026, featuring four-dimensional sky performances over the Chao Phraya River. The event will combine eco-friendly fireworks, drones, and pyrotechnics, accompanied by performances from both Thai and global artists, including a special show by Mark Tuan.

One Bangkok Countdown Celebration 2026 on 31 December will present a futuristic celebration with immersive light-and-sound shows and performances by internationally renowned Korean artists, setting a new urban benchmark for New Year celebrations. Meanwhile, CentralwOrld Bangkok Countdown 2026 will continue its legacy as the “Times Square of Asia”, with headline concerts and a landmark fireworks display. For those seeking a high-energy party, NEON Countdown 2026 at Rajamangala National Stadium promises an EDM extravaganza featuring top global DJs.

Provincial Celebrations: Diverse Regional Festivities

As part of the nationwide celebrations, provincial destinations in Thailand will showcase their unique traditions and local hospitality. In Hat Yai, Songkhla, the Hat Yai New Year 2026 celebration will take place on 30–31 December at Thumnoonvithi Road, offering a mix of live music, cultural performances, and a city-centre countdown. This event highlights the revival of southern Thailand’s key tourism hub.

The Hua Hin Countdown 2026 at InterContinental Hua Hin Resort on 31 December will provide a beachfront celebration, complete with live DJs, fireworks, and family-friendly activities, making it a top destination for those looking for a relaxed yet festive coastal atmosphere. In the Northeast, Udon Countdown 2026 at UD TOWN in Udon Thani will feature decorative lighting, food zones, and midnight fireworks, encouraging both local tourism and economic activity for the region.

Safety Measures and Nationwide Coordination

As part of the nationwide countdown programme, the Royal Thai Police will deploy modern security technologies and personnel to ensure a safe and orderly experience for visitors. The Tourist Police will manage crowd movement at major celebration sites, with comprehensive safety measures in place to safeguard travellers during the festive season.

A Cultural Extravaganza Across Thailand

Thailand’s 2026 New Year celebrations are set to offer a truly immersive experience, blending traditional festivities with modern entertainment. From Phayao’s floral displays to Su-ngai Kolok’s cross-border celebration and Bangkok’s technological spectacles, the diversity and creativity of these events highlight Thailand’s vibrant tourism offerings. For both domestic and international visitors, these celebrations promise to deliver memorable experiences, showcasing the country’s warm hospitality, cultural richness, and growing appeal as a global festive destination.

The post Thailand Rings in 2026 with Unique Countdown Events Across Phayao, Su-ngai Kolok, and Bangkok appeared first on Travel And Tour World.

Mexico’s Most Sought-After Travel Destinations for 2026: Discover the Latest Trends

As the world continues to adapt to new travel trends, Mexico is proving to be a versatile destination for 2026. While places like Cancun and Los Cabos still remain popular, many travellers are now seeking less crowded destinations that offer wellness experiences, cultural immersion, and pristine natural beauty. Mexico’s diverse offerings cater to a wide range of preferences, ensuring its place as one of the most sought-after countries for global travellers.

Riviera Maya: A Wellness Retreat Like No Other

Riviera Maya, long known for its beaches and resorts, has evolved into a hotspot for wellness tourism. In 2026, the region will continue to see growing interest due to its luxury wellness resorts, which provide detox programmes, spa treatments, and holistic therapies. This area is not only rich in natural beauty but also offers tranquil experiences for those looking to disconnect from everyday life.

The Xel-Há eco-park, located in the Riviera Maya, will see continued popularity for its unique combination of natural exploration and water-based wellness activities like snorkelling in cenotes. Moreover, the entire region is perfect for those looking for a more balanced travel experience that connects them to nature and rejuvenates the body and mind.

Oaxaca: A Cultural Haven in 2026

For travellers seeking deeper cultural immersion, Oaxaca remains one of the top emerging destinations in Mexico. Known for its rich history, colonial architecture, and vibrant local traditions, Oaxaca offers food tours, craft workshops, and the chance to explore UNESCO World Heritage sites like the Zapotec ruins at Monte Albán. The year 2026 will see an uptick in visitors eager to experience the state’s distinctive blend of ancient culture and contemporary creativity.

Oaxaca is also famous for its culinary scene, with mole and mezcal taking centre stage. Visitors are encouraged to explore the local markets, where traditional foods are sold, and to engage with artisans creating handmade textiles and pottery.

Baja California: Valle de Guadalupe and Beyond

Baja California, particularly the Valle de Guadalupe, continues to emerge as Mexico’s answer to the Napa Valley. In 2026, this wine region is expected to attract a growing number of wine enthusiasts and foodies looking for authentic wine-tasting experiences paired with gourmet dining. The region has increasingly been recognised for its boutique wineries, where visitors can indulge in private tours, sample local wines, and enjoy breathtaking views of the surrounding landscape.

The nearby San Quintín area, famous for its seafood, will continue to attract visitors looking to explore its coastal cuisine and scenic beachfront getaways. Baja California’s blend of cultural richness and natural beauty makes it a top destination for travellers in 2026.

San Miguel de Allende: Mexico’s Artistic Heart

San Miguel de Allende, already a Pueblo Mágico and a UNESCO World Heritage city, will continue to captivate visitors in 2026 with its rich history and vibrant arts scene. The city, known for its cobblestone streets and colonial charm, offers travellers opportunities to experience art galleries, local festivals, and historic architecture. It is a favourite among those seeking a slower pace of life, as well as those eager to explore the work of local artisans.

For travellers interested in a multi-generational trip, San Miguel de Allende offers a variety of family-friendly activities, including cultural tours, pottery workshops, and trips to nearby natural attractions.

Isla Mujeres: A Peaceful Beach Retreat

While Cancun continues to attract millions of visitors, Isla Mujeres, located just off the coast, offers a more peaceful and intimate alternative. In 2026, this small island will see an increase in demand for luxury boutique hotels and exclusive beach resorts, perfect for those seeking a quieter, more relaxed atmosphere. Known for its stunning beaches and crystal-clear waters, Isla Mujeres is ideal for snorkelling, diving, and romantic getaways. The island also features cultural attractions, such as the Mayan temple and the Tortugranja turtle sanctuary, making it an ideal destination for eco-conscious travellers.

Mexico City: The Pulse of Modern Mexico

Mexico City, with its mix of historic landmarks, modern art, and world-class dining, continues to be a top destination for 2026. Known for its cosmopolitan vibe, the capital is home to the Zócalo, Palacio de Bellas Artes, and Chapultepec Castle, making it a must-visit for culture and history lovers. The city also offers a thriving gastronomic scene, from street food stalls to Michelin-starred restaurants, and is home to some of the most innovative chefs in Latin America.

In 2026, Mexico City will continue to attract tourists seeking a perfect blend of ancient history and cutting-edge modernity. With its well-connected transport systems, tourists can easily explore nearby archaeological sites, including the Teotihuacan Pyramids, making the city an ideal starting point for further exploration.

Mexico’s Diversity Shines in 2026

As Mexico continues to evolve and adapt to global travel trends, 2026 promises to be an exciting year for travellers seeking more than just the usual tourist hotspots. Whether it’s exploring the wellness hubs of Riviera Maya, diving into the cultural richness of Oaxaca, sipping fine wine in Valle de Guadalupe, or wandering the artistic streets of San Miguel de Allende, Mexico’s diverse offerings provide something for everyone.

With emerging destinations and an ever-expanding array of experiences, Mexico is set to remain one of the top travel destinations for 2026, offering luxury, culture, and natural beauty to meet the needs of every type of traveller.

The post Mexico’s Most Sought-After Travel Destinations for 2026: Discover the Latest Trends appeared first on Travel And Tour World.

AI Adoption Transforms Tourism Across the Middle East: A Future Shaped by Technology

AI adoption in the tourism and hospitality industry across the Middle East is advancing rapidly, reshaping the way travellers experience destinations. Saudi Arabia, the UAE, and other regional leaders are deploying artificial intelligence (AI) to enhance guest services, streamline operations, and elevate the visitor experience. With AI at the core of Vision 2030, the region is positioning itself as a global leader in smart tourism.

According to recent findings from PwC Middle East, an impressive 91 percent of hospitality leaders in the region are already piloting or using AI technologies. This signifies a major step towards smarter travel experiences. However, while progress is strong, the journey is far from complete, as only 3 percent of organisations have fully integrated AI into their operations.

Saudi Arabia’s Vision 2030 and AI-Driven Tourism Growth

Saudi Arabia’s Vision 2030 plan is pivotal to the growth of its tourism sector. AI plays a key role in reaching the ambitious goal of welcoming 150 million visitors annually by the end of the decade. The nation is working to increase tourism’s contribution to its GDP from 3 percent to 10 percent, using AI as a catalyst for transformation. From predictive analytics that anticipate guest needs to personalised travel experiences, AI enables seamless, tailor-made journeys for visitors.

AI’s potential is not limited to just automating processes; it’s about enhancing the very fabric of the tourism experience. Through AI-powered chatbots, voice assistants, and real-time data insights, Saudi Arabia is improving customer interactions and providing timely, relevant information to travellers, whether they are in the planning phase or at the destination itself.

The UAE as a Global Leader in AI-Powered Hospitality

In the UAE, AI is driving the evolution of the hospitality industry. The nation has long been at the forefront of using cutting-edge technology to redefine its tourism sector, and AI is no exception. As the UAE positions itself as a global leader in AI-powered hospitality, the country is integrating AI to enhance guest satisfaction, automate service delivery, and optimise hotel operations.

From AI-driven room service and personalised recommendations to smart hotel rooms equipped with the latest digital tools, the UAE is using AI to make every stay more memorable. Additionally, AI is helping businesses manage large data sets efficiently, enabling more informed decision-making and fostering stronger connections between guests and hotels. Real-time insights empower the tourism sector to cater to the dynamic needs of international travellers, ensuring that the UAE remains an attractive destination for both business and leisure.

AI’s Role in Enhancing the Guest Experience

AI is transforming the guest experience, offering tailored recommendations and streamlining interactions. With predictive insights, AI anticipates traveller needs before they arise. Whether it’s suggesting personalised itineraries or offering special deals based on user preferences, AI empowers businesses to create unique, bespoke travel experiences.

In hotels, AI’s ability to process data has become indispensable. By connecting fragmented systems and automating various tasks, AI enables smoother check-ins, enhanced security, and more efficient customer service. This level of integration ensures a seamless journey for travellers from start to finish.

Impact on Human Resources and Workforce Empowerment

As AI becomes increasingly integral to the hospitality sector, its impact on the workforce is undeniable. In Saudi Arabia and the UAE, the shift towards AI-driven systems is not about replacing jobs but empowering employees. Through AI-enabled training, workforce analytics, and adaptive learning systems, staff members are better equipped to handle complex tasks and focus on value-added services that enhance the customer experience.

AI also helps businesses optimise human resources by improving the hiring process, matching skills to roles, and fostering professional development. This technology enables organisations to cultivate a future-ready workforce that thrives in an AI-enhanced environment.

Channel Management and Smart Pricing

AI’s ability to optimise pricing models and manage online reputation is another game-changer for the hospitality sector. By analysing market trends, competitor pricing, and customer feedback, AI allows businesses to make smarter decisions in real-time. This leads to more accurate pricing, better visibility across digital platforms, and enhanced online reputations.

With the tourism sector becoming more competitive, AI helps hotels and travel agencies adapt to the ever-changing dynamics of global travel. Whether it’s adjusting rates during peak season or promoting special offers to the right audience, AI ensures that businesses stay ahead of the curve.

A Future of AI-Enhanced Travel Awaits

The Middle East’s commitment to AI in the tourism sector is poised to redefine global travel experiences. From Saudi Arabia’s Vision 2030 to the UAE’s leadership in AI-powered hospitality, AI is at the forefront of transforming the region’s tourism landscape. As AI technologies continue to evolve, travellers can expect smarter, more personalised journeys, from planning their trip to enjoying every moment at their destination.

AI not only promises to enhance operational efficiencies but also ensures that the hospitality experience is more intuitive, personalised, and seamless. The Middle East is rapidly becoming a model for how AI can elevate the tourism sector, offering a glimpse into the future of travel.

The post AI Adoption Transforms Tourism Across the Middle East: A Future Shaped by Technology appeared first on Travel And Tour World.

Abu Dhabi Airports Partners with The Butterfly to Enhance Inclusivity and Accessibility in Aviation: What You Need To Know

Abu Dhabi Airports has signed a strategic partnership with The Butterfly, an organisation specialising in inclusion and accessibility, to further enhance its commitment to providing accessible services for all passengers. This collaboration is set to improve the guest experience, particularly for People of Determination (PoDs), and to strengthen Abu Dhabi Airports’ human resources capabilities with a focus on inclusive employment practices.

Commitment to Inclusive Practices at Abu Dhabi Airports

The partnership with The Butterfly aims to bolster Abu Dhabi Airports’ human resources strategies by incorporating best practices in inclusive recruitment, accessibility at the workplace, and employment opportunities for People of Determination. As part of this collaboration, HR teams at the airport will gain access to tailored training, workshops, and resources, ensuring a deeper commitment to creating an inclusive workplace environment.

With the UAE’s national focus on inclusion, Abu Dhabi Airports is aligning its HR frameworks with the country’s priorities on social responsibility, sustainability, and environmental, social, and governance (ESG) goals. This initiative highlights the airport’s ongoing commitment to delivering world-class service to passengers from all walks of life, ensuring a seamless travel experience for all.

Boosting Service Delivery for Accessible Travel

A central goal of the partnership is to improve the guest experience for passengers with varying abilities. Through expert guidance from The Butterfly, Abu Dhabi Airports plans to enhance the accessibility of PoD journeys at its airports. This includes improvements in the delivery of services, providing greater comfort and dignity to every traveller, regardless of their ability. The collaboration is set to elevate the role of Guest Experience teams at Abu Dhabi Airports, empowering them to meet the needs of PoDs more effectively.

By combining The Butterfly’s expertise in inclusivity with Abu Dhabi Airports’ forward-thinking approach, the partnership aims to set a new standard for accessible air travel. Passengers will benefit from a more inclusive environment, making travel at Abu Dhabi’s airports easier, more convenient, and more welcoming for everyone.

A Step Forward for Inclusive Employment

Abu Dhabi Airports has long been dedicated to improving the accessibility of its services, but this partnership marks an important step forward in its efforts to champion inclusive employment within the aviation sector. With a focus on embedding inclusivity within the workplace, Abu Dhabi Airports aims to foster a culture where all employees, regardless of ability, are empowered to thrive. The organisation is committed to employing People of Determination, providing them with meaningful opportunities to contribute to the airport’s success.

Abu Dhabi’s Reputation as a Leader in Accessible Travel

Abu Dhabi Airports’ partnership with The Butterfly not only improves internal operations but also enhances the reputation of the UAE capital as a leader in accessible travel. The airport network, which includes Zayed International Airport and other key locations in the emirate, serves millions of passengers each year, many of whom are seeking seamless and inclusive travel experiences. By investing in these initiatives, Abu Dhabi Airports aims to strengthen its position as a global aviation hub while supporting the UAE’s broader social goals.

Enhancing Accessibility and Inclusivity Across Abu Dhabi Airports

In conclusion, the partnership between Abu Dhabi Airports and The Butterfly represents a pivotal move towards creating a more inclusive and accessible travel experience for all passengers. This collaboration not only enhances service delivery but also supports the UAE’s national priorities regarding inclusivity and social responsibility. As Abu Dhabi Airports continues to expand its services and improve the guest experience, its commitment to accessibility will ensure that every passenger, regardless of ability, is treated with the dignity and care they deserve.

The post Abu Dhabi Airports Partners with The Butterfly to Enhance Inclusivity and Accessibility in Aviation: What You Need To Know appeared first on Travel And Tour World.

New Luxury Resort in Jaipur: Westin Kant Kalwar Opens as Marriott’s 200th Property, What You Need To Know

Marriott International has reached a significant milestone with the opening of its 200th hotel in India, with the debut of The Westin Jaipur Kant Kalwar Resort & Spa. Located in the tranquil foothills of the Aravalli mountain range, this luxurious 135-room resort brings Marriott’s well-being-driven hospitality to one of India’s most renowned tourist destinations. The opening underscores Marriott’s growing presence in the country and its commitment to providing exceptional, wellness-focused experiences for guests.

The Westin Jaipur Kant Kalwar Resort & Spa introduces a blend of contemporary design and traditional Rajasthani architecture, offering guests a rejuvenating retreat that captures the essence of the region’s natural beauty. This landmark opening not only marks a key milestone for Marriott but also highlights the company’s continued investment in India’s expanding hospitality market.

A Wellness-Centric Resort in Rajasthan

Situated just outside Jaipur, The Westin Jaipur Kant Kalwar Resort & Spa embodies the brand’s core philosophy of wellness with its innovative offerings designed to enhance guest well-being. The resort features 135 elegant rooms, including premium guest rooms, suites, and private villas, each with sweeping views of the Aravalli mountains. Guests can enjoy the serene surroundings from their private gardens or expansive balconies, providing a peaceful environment to unwind.

Westin Hotels & Resorts has long been a leader in wellness-focused hospitality, and this new resort in Jaipur brings the brand’s signature wellness pillars to life. From the Heavenly® Bed that ensures a perfect night’s sleep to the WestinWORKOUT® Fitness Studio offering state-of-the-art equipment, the resort is designed to help guests achieve physical and mental balance during their stay.

Immersive Wellness and Leisure Experiences

At the heart of The Westin Jaipur Kant Kalwar Resort & Spa lies its wellness offerings, which encompass the brand’s three pillars: Sleep Well, Eat Well, and Move Well. Guests can rejuvenate at the Heavenly Spa by Westin, where natural therapies and restorative treatments are provided in a tranquil environment. The resort’s expansive grounds also include a fitness centre, multi-purpose courts for sports, and a swimming pool, encouraging guests to stay active and maintain their routines while travelling.

Culinary offerings at the resort include Harvest, an all-day dining restaurant serving farm-to-fork meals, and Ira, which reimagines traditional Rajasthani cuisine with a modern twist. The Haven Bar & Coffee Lounge provides a relaxed setting for guests to unwind, while the Pool Bar offers water-side refreshments and expertly crafted cocktails. These dining experiences are designed to nourish guests while aligning with Westin’s Eat Well philosophy.

For guests looking to explore the region, the resort also offers curated activities such as the Rangilo Aangan evening tea, traditional art performances, and guided tours of Amer Fort and Nahargarh Fort, two of Jaipur’s most iconic landmarks. This combination of wellness and cultural immersion ensures that guests have a holistic experience during their stay.

Strategic Location for Business and Leisure Travellers

The Westin Jaipur Kant Kalwar Resort & Spa is ideally positioned for both business and leisure travellers. Located just a short drive from Jaipur city, the resort offers a perfect balance of peaceful relaxation and easy access to the vibrant capital of Rajasthan. The hotel’s proximity to major attractions, along with its flexible meeting spaces, makes it a prime destination for corporate events, conferences, and destination weddings.

In addition to catering to the luxury leisure segment, the resort provides comprehensive services for business travellers. The conference facilities and ballrooms are equipped with modern amenities, ideal for hosting large-scale meetings, conferences, and social gatherings. Whether for corporate purposes or personal getaways, the Westin Jaipur Kant Kalwar Resort & Spa offers a versatile and luxurious setting.

A Milestone for Marriott in India

With the opening of The Westin Jaipur Kant Kalwar Resort & Spa, Marriott has reinforced its deep commitment to India’s dynamic hospitality market. This marks the company’s 200th hotel in the country, a significant achievement that reflects the growing demand for high-quality hospitality services in India. Marriott’s portfolio in India now spans 18 brands, including renowned names like InterContinental Hotels, Crowne Plaza, and Holiday Inn.

Marriott’s expansion in India continues to be driven by increasing domestic travel, rising affluence, and substantial investments in tourism infrastructure. The country remains one of Marriott’s top priority markets globally, and the company is committed to expanding its footprint further, with nearly 150 hotels in the pipeline.

A New Standard of Luxury in Jaipur

The opening of The Westin Jaipur Kant Kalwar Resort & Spa represents a new chapter in Marriott International’s ongoing expansion in India. With its emphasis on wellness, modern design, and exceptional service, the resort offers a serene and luxurious escape in the heart of Rajasthan. As Marriott’s 200th property in India, the resort showcases the company’s confidence in India’s growth potential and its continued commitment to providing high-quality hospitality to both domestic and international travellers.

Guests can look forward to a memorable stay at The Westin Jaipur Kant Kalwar Resort & Spa, where the beauty of the region, the serenity of the surroundings, and the brand’s wellness-focused amenities combine to offer an exceptional travel experience.

The post New Luxury Resort in Jaipur: Westin Kant Kalwar Opens as Marriott’s 200th Property, What You Need To Know appeared first on Travel And Tour World.