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Today — 19 February 2026Main stream

Nexion Travel Group Expands Opportunities for Advisors in the Luxury Market

19 February 2026 at 01:56
Nexion Travel Group Expands Opportunities for Advisors in the Luxury Market

Nexion Travel Group, a leading host agency, is responding to the growing demand in the luxury travel sector by offering more opportunities for aspiring travel advisors to enter the market. Nexion provides extensive assistance through its dedicated programmes, which assist advisors in developing their businesses within the luxury travel sector because of the rising demand for high-end travel services. The initiatives have gained popularity among people who want to work flexible hours while building relationships and providing expert customer service in the luxury travel industry.

In an age where luxury travel is becoming more accessible, more people are recognising the opportunity to build careers around delivering personalised travel experiences. Nexion’s efforts to support advisors looking to move into the luxury sector reflect the strong potential of the market, which has seen increasing accessibility and consumer demand for premium experiences.

Nexion’s Luxury Travel Programs for New and Experienced Advisors

As the demand for luxury travel surges, Nexion Travel Group has designed programs specifically for travel advisors eager to tap into the lucrative luxury market. One of their flagship initiatives, Leap Into Luxury, helps travel advisors move their businesses up-market and reach clients seeking high-end, custom travel experiences. This program provides comprehensive support, training, and networking opportunities, enabling advisors to elevate their services and cater to an affluent clientele.

The Luxury Sales Summit, an annual event hosted by Nexion, offers another key opportunity for advisors to engage with luxury suppliers and industry experts. The summit, held this year in Santa Fe, New Mexico, brings together a diverse range of advisors and suppliers for a series of discussions, presentations, and networking sessions. This event helps advisors forge connections with key industry figures, strengthening their position in the competitive luxury market.

Building a Successful Luxury Travel Business

According to Jackie Friedman, President of Nexion, the flexibility of the luxury travel advisor career is one of the key selling points for new entrants to the industry. She notes that no traditional luxury background is required to succeed in this space. With the right training and support, anyone with a passion for travel and service can build a successful luxury-focused business.

The luxury market, today, is less about formality and more about personalisation. Kurtis Haring, owner of Sojoura Travel, an affiliate of Nexion, highlights that today’s clients want to feel cared for and confident in their travel choices. This is where the expertise of a well-trained travel advisor becomes invaluable. Advisors can offer bespoke recommendations and ensure their clients experience the best of the luxury sector, from exclusive experiences to seamless itineraries.

For advisors new to the industry, Nexion’s structured training programs provide the tools needed to succeed. From foundational travel knowledge to advanced sales techniques, these programs equip advisors to build a sustainable luxury travel business. With strong backing from Nexion’s network of suppliers, advisors can offer their clients access to a range of exclusive products and services.

Why the Luxury Travel Market Is Thriving

Luxury travel continues to flourish, with consumers increasingly seeking out premium experiences. This trend is evident in the growing demand for unique travel services, with more people investing in high-quality vacations that offer tailored experiences and personalised service. The rise of luxury travel shows no signs of slowing, creating a substantial market for advisors to cater to.

Furthermore, travel advisors are well-positioned to serve the luxury sector, as more affluent travellers turn to experts to curate their experiences. Whether clients are looking for luxury cruises, private jet services, or custom-designed itineraries, the need for experienced travel advisors has never been greater. As the luxury market expands, so too do the opportunities for advisors to build businesses that reflect their expertise and passion.

Nexion’s Commitment to Growing the Luxury Travel Advisor Market

Nexion Travel Group’s comprehensive programs for new and experienced travel advisors are opening doors to success in the luxury travel industry. As more people turn to advisors for premium travel experiences, Nexion is positioned at the forefront of this growing sector, offering the support and resources needed for advisors to thrive.

Nexion established a community of skilled advisors who possess deep knowledge and receive full support through their various initiatives which include Leap Into Luxury and their Luxury Sales Summit event. Nexion assists advisors in building successful businesses through their dedicated resources which empower them to develop their future luxury travel expertise.

The post Nexion Travel Group Expands Opportunities for Advisors in the Luxury Market appeared first on Travel And Tour World.
Yesterday — 18 February 2026Main stream

Las Vegas Welcomes the Drink Las Vegas Festival: A New Standard for Cocktail Culture

18 February 2026 at 22:43
Las Vegas Welcomes the Drink Las Vegas Festival: A New Standard for Cocktail Culture

The first Drink Las Vegas festival will take place from September 24 to September 27 in 2026. The festival will create a beverage paradise for drinkers which will occupy four major Las Vegas Strip hotels. The event, which MGM Resorts International hosts together with a21 experiential event agency and PRP sports management company, will showcase a unique celebration that features cocktails, spirits, and culinary arts.

Spanning Bellagio, ARIA, The Cosmopolitan of Las Vegas, and Park MGM, the festival will offer over 50 exclusive events designed to educate, engage, and entertain guests. Whether you are a casual enthusiast or an industry professional, this event will highlight the intersection of drinks and culinary craft, celebrating the innovators pushing the boundaries of modern beverage culture.

A First-of-Its-Kind Event in Las Vegas

The Drink Las Vegas festival will feature dynamic tastings, signature cocktail events, masterclasses, and panel discussions with top industry leaders. Attendees will have the chance to engage with renowned mixologists, chefs, sommeliers, and celebrity figures from the food and beverage world. From cutting-edge cocktail culture to curated dining experiences, Drink Las Vegas aims to redefine how people experience beverage culture.

Ryan Abboushi, President of Entertainment at MGM Resorts, commented, “This event is all about bringing together the best minds in the beverage world to spark conversation, share ideas, and highlight the incredible creativity in this space. There’s no better place to celebrate cocktail culture than in Las Vegas, where innovation is always at the forefront.”

Festival Highlights and Unique Experiences

The festival will feature a variety of exciting events designed to appeal to all types of drink and food lovers. Some key highlights include:

  • A high-energy Opening Night Experience to kick off the festivities.
  • Signature Tastings where top wine, spirits, and beverage brands will present their finest offerings alongside curated, chef-driven culinary moments.
  • Intimate Dining Experiences offering exclusive multi-course meals paired with expertly crafted cocktails.
  • Signature Cocktail Events showcasing cutting-edge cocktail culture and the work of leading mixologists.
  • Education Sessions, Panels, and Masterclasses led by top industry experts, offering invaluable insights into the world of spirits, mixology, and culinary creativity.
  • Speakeasy Takeovers featuring unexpected pop-ups and late-night events scattered across the city.
  • VIP and Premium Experiences offering elevated access to exclusive programming and intimate moments with the industry’s best.

In addition to the events taking place across the four resorts, the festival will also host late-night pop-ups and secret speakeasy-style experiences that will add an element of surprise and exclusivity to the weekend.

A Fusion of Industry and Consumer Experiences

As the festival will take place in one of the most vibrant cities in the world, the diverse programming is designed to appeal to both industry professionals and enthusiasts alike, offering something for everyone. Whether you’re looking to deepen your knowledge of mixology or simply enjoy a night of delicious cocktails and top-tier cuisine, Drink Las Vegas will be the event of the year.

Tickets, Packages, and More Information

As the festival date approaches, further details regarding ticketing, room packages, talent announcements, and more will be released. With such an impressive lineup of events and experiences, Drink Las Vegas is set to become one of the city’s signature annual events, highlighting the best of modern mixology, culinary artistry, and beverage innovation.

For more information and to stay updated on ticket releases, visit drinklasvegas.com or follow along on Instagram at @drinklasvegas.

A New Standard for Beverage Festivals in Las Vegas

The first Drink Las Vegas event will introduce a revolutionary celebration that showcases both high-quality cocktails and exceptional culinary arts. The festival will take place at premier luxury hotels along the Las Vegas Strip, which will showcase top international mixologists, chefs and industry experts to create an authentic festival atmosphere. The festival in the downtown area serves as an essential event for people who love exceptional drinks, remarkable food and memorable experiences.

The post Las Vegas Welcomes the Drink Las Vegas Festival: A New Standard for Cocktail Culture appeared first on Travel And Tour World.

Contour Airlines Launches Nonstop Service from El Dorado, AR to Dallas Fort Worth, TX: What You Need To Know

18 February 2026 at 21:09
Contour Airlines Launches Nonstop Service from El Dorado, AR to Dallas Fort Worth, TX: What You Need To Know

Contour Airlines will begin its operations through South Arkansas Regional Airport (ELD) by introducing nonstop flights which will transport passengers from El Dorado to Dallas-Fort Worth International Airport (DFW). The service will start on March 16 2026 to provide essential access to one of the busiest airports in the United States which operates as a hub for worldwide travel from El Dorado and its nearby regions.

The new route will be operated on Contour Airlines’ 30-seat regional jets, providing a comfortable and premium flying experience. Passengers will enjoy additional legroom, complimentary snacks and beverages, and one free checked bag with every fare, ensuring a relaxing journey from start to finish.

A Convenient Connection for South Arkansas Travellers

The introduction of this nonstop service is a significant milestone for the residents of El Dorado and the surrounding region. This new route not only connects South Arkansas to the major Dallas hub but also expands travel opportunities by offering seamless connections to destinations across the United States and around the world through Contour’s interline partnerships. With airlines like Alaska, American, JetBlue, and United Airlines, passengers can easily transfer beyond Dallas-Fort Worth to explore various global cities.

Ben Munson, President of Contour Airlines, emphasized the airline’s commitment to connecting underserved regions with major travel hubs. “This new service highlights Contour’s dedication to providing convenient, reliable air travel options while maintaining the high level of comfort and service our customers expect,” he said. The new route reflects the airline’s growing focus on offering accessible air travel solutions for smaller communities.

Flight Schedule for New Nonstop Service

Contour Airlines’ new El Dorado to Dallas Fort Worth service will operate with the following schedule:

  • El Dorado (ELD) → Dallas Fort Worth (DFW):
    • 7:40 a.m. – 8:55 a.m. (Daily)
    • 12:25 p.m. – 1:40 p.m. (Mondays, Thursdays, Fridays, Sundays)
    • 4:45 p.m. – 6:00 p.m. (Daily)
  • Dallas Fort Worth (DFW) → El Dorado (ELD):
    • 10:40 a.m. – 11:55 a.m. (Mondays, Thursdays, Fridays, Sundays)
    • 2:55 p.m. – 4:10 p.m. (Daily)
    • 5:30 p.m. – 6:45 p.m. (Daily)

This schedule provides ample opportunities for travelers to book convenient flights that fit their plans, whether they are looking to head out in the morning or return later in the day.

Strengthening the Local Economy and Community

The new nonstop flights will not only enhance regional connectivity but will also support the economic development of the region. According to Paul Choate, Mayor of El Dorado, the new service will provide much-needed stability and access to a wider array of destinations. “Having dependable jet service will provide stability to our ability to reach any destination we desire,” he said. He also pointed out the positive impact it will have on the local industrial community, which often requires easy access to major cities for business purposes.

With this new flight route, El Dorado residents will have better access to national and international destinations, making it easier to conduct business, visit family, or enjoy leisure travel.

A Premium Travel Experience with Contour Airlines

Contour Airlines is known for providing a premium service on its regional jets. Passengers will enjoy leather seating with extra legroom, ensuring a comfortable journey whether traveling for business or leisure. In addition to the free checked bag and complimentary snacks and beverages, Contour’s premium service offers a high standard of care that differentiates it from other regional carriers.

Looking Ahead: More Connections and Growth for Contour Airlines

The launch of the El Dorado to Dallas Fort Worth route is just one part of Contour Airlines’ ongoing expansion. The airline has been working to strengthen its network of services, connecting underserved regions to major cities and hubs. The airline’s growing partnership with major carriers such as Alaska, American, JetBlue, and United Airlines ensures that passengers can enjoy a seamless travel experience with access to numerous global destinations.

With more regional routes in the pipeline, Contour Airlines is poised to continue providing reliable and convenient travel options for smaller communities across the United States.

A New Era of Connectivity for South Arkansas

Contour Airlines has begun nonstop flights between El Dorado, Arkansas and Dallas Fort Worth, Texas which will enhance travel options for South Arkansas residents. The new route provides the region better travel options through its comfortable flights and premium travel experience and direct access to worldwide destinations. The airline extends its network to provide US communities better access to travel options and increased flight opportunities.

The post Contour Airlines Launches Nonstop Service from El Dorado, AR to Dallas Fort Worth, TX: What You Need To Know appeared first on Travel And Tour World.

Guangzhou and Hong Kong Unite in Spectacular Year of the Horse Fireworks and Drone Display

18 February 2026 at 20:54
Guangzhou and Hong Kong Unite in Spectacular Year of the Horse Fireworks and Drone Display

On the evening of 18 February 2026, Hong Kong kicked off the Chinese New Year festivities with the “Prosperity Gallops Across Hong Kong” fireworks display, a magnificent celebration sponsored exclusively by The Hong Kong Jockey Club. The event created a colorful display that illuminated Victoria Harbour as the Year of the Horse began. The city of Conghua in Guangzhou participated in the celebrations by presenting an impressive drone and fireworks display which received backing from the Hong Kong Jockey Club. The Year of the Horse campaign includes these events which seek to honor the cultural importance of horses and horse racing in the region.

The Hong Kong fireworks display was a breathtaking 23-minute spectacle, with 31,888 pyrotechnic shells launched into the night sky. The display featured horse-themed imagery and auspicious symbols, such as horseshoes and the “HKJC” and “WIN” logos, to bring blessings for the new year. Crowds gathered along the iconic Victoria Harbour to watch this majestic celebration, with the atmosphere filled with energy and excitement.

A Spectacular Celebration of Equestrian Culture

At the heart of this grand spectacle was the Hong Kong Jockey Club’s dedication to promoting the rich history and ongoing importance of horse racing and equestrian sports. As part of the Year of the Horse campaign, the Club’s fireworks display celebrated the role of horses in Hong Kong’s cultural and sporting life. The theme of the fireworks, with symbols of galloping horses and symbols of good fortune, was designed to bring joy and prosperity to the community as Hong Kong begins its journey into the Year of the Horse.

In his remarks at the event, HKSAR Chief Executive The Hon John KC Lee highlighted the significance of this year as the start of the country’s 15th Five-Year Plan. He noted that Hong Kong’s growth and alignment with the national development strategy will play an important role in the city’s future success. He expressed gratitude to the Hong Kong Jockey Club for sponsoring the fireworks display and wished prosperity for both Hong Kong and China in the coming year.

Celebrations in Guangdong: A Dazzling Drone and Fireworks Display

In Conghua, Guangzhou, the Year of the Horse celebrations continued with a unique fusion of technology and tradition. The Hong Kong Jockey Club sponsored a captivating drone and fireworks performance that lit up the skies with 1,200 drones creating vivid horse racing imagery, complemented by the lively bursts of fireworks. This display, which took place from the first day of the Chinese New Year on 17 February, also embraced the cultural significance of horses, bringing a sense of joy and anticipation for the year ahead.

The collaboration between Hong Kong and Guangdong exemplified the strong cultural ties and shared celebrations that unite the region. The impressive visuals conveyed messages of good fortune, with horse racing motifs and symbols of happiness, reflecting the spirit of the Year of the Horse and the community’s aspirations for the year ahead.

A Year of Celebrations and Community Engagement

Looking ahead, the Hong Kong Jockey Club’s Year of the Horse campaign will continue to promote equine culture and community engagement. One of the key highlights will be the opening of the Conghua Racecourse in Guangzhou in October, marking a milestone in the development of the national equine industry in the Greater Bay Area. The Hong Kong Jockey Club’s commitment to equestrian sports and its role as a significant cultural and economic contributor will remain central to the year-long celebrations.

The Year of the Horse campaign also includes a wide range of cultural, sporting, and family-friendly events, further strengthening ties within the community. These activities offer a unique opportunity for tourists to experience the excitement of horse racing and the rich cultural traditions surrounding the sport. Whether through thrilling races, spectacular equestrian events, or family-oriented activities, the campaign is designed to unite people from all walks of life while showcasing the region’s equestrian heritage.

A Grand Celebration of the Year of the Horse

The Hong Kong Jockey Club shows its dedication to local cultural heritage through its funding of the fireworks and drone displays which serve as major attractions during Hong Kong and Guangdong’s Year of the Horse festivities. The Chinese New Year celebrations began with these bright shows which demonstrated how horses serve as important cultural symbols for the Hong Kong community and other areas. The Year of the Horse campaign will deliver happiness and wealth and community harmony through its various upcoming events and festivities which will occur during the entire year.

The post Guangzhou and Hong Kong Unite in Spectacular Year of the Horse Fireworks and Drone Display appeared first on Travel And Tour World.
Before yesterdayMain stream

The Farmhouse: A New Era of Luxury Wellness at Inns of Aurora Resort and Spa

17 February 2026 at 03:03
The Farmhouse: A New Era of Luxury Wellness at Inns of Aurora Resort and Spa

The Farmhouse is the latest addition to the Inns of Aurora collection, and it redefines luxury with a contemporary design set in a historical framework. The global design firm Hart Howerton restored the Farmhouse, whose original construction occurred in 1835, and they also designed the resort’s award-winning spa. The design preserves the building’s original craftsmanship, while incorporating modern suites designed with the outdoors in mind. The property now combines the tranquil ambience of bucolic living with refined, elegant interiors and immersive wellness experiences, making it a standout feature of the resort.

The Farmhouse is located off Main Street, adjacent to the renowned Spa at the Inns of Aurora, reinforcing its role as a wellness retreat. With 10 spacious guest rooms and suites, The Farmhouse provides the perfect balance of luxury accommodations and wellbeing. Guests can experience Farmhouse Rituals, exclusive spa treatments available only to those staying at The Farmhouse, ensuring a unique and private experience.

Design That Invites Relaxation and Connection

Upon arrival at The Farmhouse, guests are greeted by a restored columned porch leading into the grand front hall. Soft blue hues and refined touches of red set the tone, creating an inviting space that feels both historical and contemporary. Preserving the integrity of the building, original details like the antique doorbell and stained-glass window crown the staircase, creating moments of quiet discovery.

Inside, art from the personal collection of founder Pleasant T. Rowland adorns the walls, showcasing works from notable modern artists such as Wolf Kahn and William Bailey. The spaces within The Farmhouse are designed to promote relaxation and lingering. The moody study offers a peaceful retreat for reflection or work, while the parlour fosters connection through its large-scale artwork and panoramic views of the countryside. These thoughtfully curated spaces ensure that every guest can find their own moments of peace, whether working, unwinding, or socialising.

The dining room, located at the heart of the property, is designed with garden motifs to evoke a sense of connection to the land. The hand-painted de Gournay wallpaper, which depicts fruit trees in bloom, transports guests to a serene garden, while the Wolf Kahn artwork above the fireplace complements the room’s warm, inviting atmosphere. This space is ideal for intimate gatherings and private dinners, with a large table that accommodates up to twelve guests.

Exclusive Wellness Experiences for Guests

A standout feature of The Farmhouse is the dedicated treatment room, which offers exclusive Farmhouse Rituals. These wellness experiences are designed to rejuvenate the body and mind and are only available to Farmhouse guests. From the Nourishing Manuka Honey Drench to the Moonflower Sleep Ritual, each treatment aims to provide profound relaxation and rejuvenation, while a CBD-infused relief journey offers targeted relief for tension and pain.

As an extension of the award-winning Spa at the Inns of Aurora, the treatment room provides access to the resort’s full range of spa services, including hydrotherapy pools, saunas, and additional Biologique Recherche therapies. The wellness offerings at The Farmhouse elevate the spa experience, ensuring that every moment spent at the resort is restorative and relaxing.

Intimate Rooms with Stunning Views of the Finger Lakes

The Farmhouse features a combination of 10 bespoke accommodations, offering a variety of spaces to suit different preferences. The Premier Rooms are located on the second floor of the restored home, providing sweeping countryside views through sun-filled windows. The rooms are designed with luxurious marble bathrooms, soaring ceilings, and plush rugs, creating an indulgent and calming atmosphere.

The Junior Suites, perched on the upper levels, offer vaulted ceilings and a serene green palette, reflecting the natural beauty of the surrounding landscapes. These rooms are designed for quiet reflection, with dedicated seating areas for reading or enjoying a glass of wine. The luxurious, heated marble floors and soaking tubs provide the ultimate in comfort and relaxation.

A Perfect Location for Wellness and Adventure

The Farmhouse is located within the Inns of Aurora Resort & Spa’s expansive 350-acre property on the shores of Cayuga Lake in the heart of the Finger Lakes. Guests can enjoy a wide range of activities, from yoga and archery lessons to kayaking and forest bathing. The resort is known for its farm-to-table dining at 1833 Kitchen & Bar and Fargo Bar & Grill, offering seasonal menus that highlight locally grown ingredients. The surrounding nature preserve provides opportunities for mindful walks, birdwatching, and creative activities like sound journeys and cooking classes.

A New Era of Luxury and Wellness in the Finger Lakes

The Farmhouse at Inns of Aurora Resort & Spa introduces a new definition of luxury wellness retreats, which will redefine the Finger Lakes region. The Farmhouse provides guests with an outstanding escape through its combination of historic ambience, modern architecture, and unique wellness services. This new accommodation enhances the resort’s legacy of exceptional service, which creates an ideal space for guests who want to unwind and restore their energy. The Farmhouse functions as a demonstration of upcoming luxury hospitality developments, which will shape the Finger Lakes region as the resort continues its growth.

The post The Farmhouse: A New Era of Luxury Wellness at Inns of Aurora Resort and Spa appeared first on Travel And Tour World.

Scotland Continues to Attract US Visitors with Record Air Connectivity and New Attractions

16 February 2026 at 20:33
Scotland Continues to Attract US Visitors with Record Air Connectivity and New Attractions

Scotland has long been a favourite among U.S. travellers, and 2026 promises to be no different. The United States functions as Scotland’s primary international visitor source, which will lead to an increase in American tourists who will arrive in Scotland, thus creating substantial growth in the tourism sector. According to VisitScotland, U.S. visitors accounted for 22 percent of all international trips to Scotland in 2024 and contributed to 36 percent of the country’s overseas tourism spend. Americans will continue to visit Scotland because they want to experience special travel opportunities which Scotland provides as its unique strength.

Increased flight routes and air connectivity, coupled with tailored travel packages and easy access to Scotland’s iconic cities and remote landscapes, ensure a seamless travel experience for U.S. visitors. From the bustling streets of Edinburgh to the scenic beauty of the Scottish Highlands, the country provides a diverse range of experiences that attract travellers from across the Atlantic.

New Attractions and Experiences Await U.S. Visitors

Scotland is continuing to invest in tourism infrastructure to keep visitors engaged and entertained. New experiences and attractions are being unveiled across the country, making it even more attractive to U.S. visitors seeking fresh adventures. Among the new offerings are enhanced cultural experiences such as the Paisley Museum redevelopment, which promises to deepen visitors’ understanding of Scottish design and heritage. Additionally, Scotland’s Inverness Castle Experience is set to become a must-visit for history enthusiasts, providing immersive insights into the region’s past.

In the Highlands, the Cinematic Kasbahs of Ouarzazate and the Sahara Desert Experience are examples of iconic locations that U.S. travellers will have the chance to explore in a more intimate and tailored way, thanks to Scotland’s increasing emphasis on custom travel packages. By incorporating local culture, storytelling, and regional history into these experiences, Scotland is tapping into the demand for deeper, more meaningful travel that appeals to the U.S. market.

Enhanced Air Connectivity Driving More U.S. Visitors to Scotland

The U.S. is benefiting from expanded air services that make it easier to travel to Scotland. New flight routes and increased frequencies from major U.S. cities to key Scottish hubs like Edinburgh and Glasgow are encouraging more visitors to make the journey. United Airlines’ resumption of services between New York and Glasgow in 2026 is one example of how air connectivity is expanding, providing more convenient access for U.S. travellers. Such developments ensure that American tourists are never far from Scotland’s welcoming cities, landscapes, and cultural offerings.

The partnership between airlines and Scotland’s tourism sector is pivotal in attracting U.S. visitors. The expansion of direct routes to Scottish cities from airports like New York’s JFK and Chicago O’Hare is a key factor in making Scotland an accessible destination for U.S. tourists. This growth in airlift not only makes Scotland more reachable but also enhances the appeal of Scotland as a destination for longer vacations and multi-destination trips.

Scotland’s Target Audience and Travel Trends

For U.S. travel advisors, understanding the diverse demographics of U.S. tourists visiting Scotland is crucial in tailoring their offers. According to VisitScotland, the majority of American visitors are holidaymakers (73 percent) who value both relaxation and adventure. These travellers seek a variety of experiences, from outdoor activities in the Scottish Highlands to cultural explorations of cities like Edinburgh and Glasgow.

Moreover, couples, retirees, and first-time visitors represent a significant portion of U.S. visitors to Scotland. Advisors can target these groups with packages that focus on romantic getaways, heritage tours, and scenic experiences in the Highlands and islands. These travellers are drawn to Scotland’s rich history, vibrant cities, and breathtaking natural scenery, making it an ideal destination for a wide range of vacation styles.

A Growing Focus on Sustainable and Cultural Travel

In recent years, sustainability and cultural immersion have become central to travel preferences, particularly among American tourists. Scotland’s focus on responsible tourism is aligned with U.S. travel trends, where many visitors are increasingly conscious of their environmental impact and seek authentic, locally-rooted experiences. Scotland’s ongoing efforts to develop sustainable tourism infrastructure, from eco-friendly accommodations to cultural tours that respect local traditions, ensure that U.S. travellers can enjoy the country’s beauty responsibly.

Scotland is embracing this shift by offering a range of experiences that allow visitors to connect with the destination in meaningful ways. For example, visitors can explore Scotland’s cultural offerings by touring its medieval castles, vibrant arts scene, and authentic food and drink experiences, including whisky tours and tastings that highlight the country’s rich culinary heritage.

A Bright Future for US Tourism in Scotland

Scotland is poised for another record year of tourism from the United States, with more travellers eager to experience the country’s natural beauty, cultural treasures, and unique experiences. Enhanced air connectivity, a growing number of attractions, and a commitment to sustainable tourism are all contributing to the destination’s appeal. For U.S. visitors, Scotland offers a perfect blend of adventure, culture, and relaxation, ensuring that 2026 will be a year of continued growth for Scotland’s tourism sector.

Scotland’s development of its tourism attractions through new experiences and EUSC travel advisors will benefit from this market which shows increasing demand for their services. Scotland currently possesses all necessary components to achieve its best ever tourism potential.

The post Scotland Continues to Attract US Visitors with Record Air Connectivity and New Attractions appeared first on Travel And Tour World.
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