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Phil Spencer says next-gen Xbox is first-party — the Xbox Ally hints at what’s next

Phil Spencer has confirmed that Microsoft is developing the next Xbox console, describing it as a first-party device and hinting that it builds on the Xbox Ally’s cross-platform vision. As Xbox faces mounting pressure to hit ambitious profit targets and redefine what “next-gen” means, the company’s future hardware could blend console power with PC flexibility in a pivotal moment for the brand.

Xbox sales chart: Borderlands 4 takes the crown, Helldivers 2 proves it’s no fluke

Helldivers 2 has charted in the Xbox top five for two months straight, proving it is a commercial success beyond PlayStation despite early confusion over sales data. Its strong momentum highlights growing demand for Sony-published games on Xbox, especially with no Game Pass boost, and raises questions about whether Sony will lean further into multiplatform releases as the industry continues to move away from strict console exclusivity.

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