It's time to reset how we think about links and link building for SEO and AI search.

The post Let’s Be Honest About The Ranking Power Of Links appeared first on Search Engine Journal.

Google's Danny Sullivan provided advice on how SEOs can address client expectations around AI.

The post Google Says What To Tell Clients Who Want SEO For AI appeared first on Search Engine Journal.

Google offers direct guidance on what matters for ranking in AI-driven search experiences.

The post Google Explains How To Rank In AI Search appeared first on Search Engine Journal.

Google SVP Nick Fox says AI Mode’s personal context features, including opt-in Gmail connections teased at I/O, are still in internal testing.

The post Google’s AI Mode Personal Context Features “Still To Come” appeared first on Search Engine Journal.

Google launches Gemini 3 Flash and makes it the default in the Gemini app. It’s rolling out as AI Mode’s default model.

The post Google Gemini 3 Flash Becomes Default In Gemini App & AI Mode appeared first on Search Engine Journal.

Google updated its JavaScript SEO docs with new guidance on canonical URLs for JavaScript-rendered pages. Keep canonicals consistent before and after rendering.

The post Google Updates JavaScript SEO Docs With Canonical Advice appeared first on Search Engine Journal.

Don't build links without first understanding these facts about trust and authority.

The post The Facts About Trust Change Everything About Link Building appeared first on Search Engine Journal.

How you answer skeptical questions matters more than the questions themselves when links are at stake.

The post Improve Any Link Building Strategy With One Small Change appeared first on Search Engine Journal.

Five expert strategies for increasing visitors to informational sites and outperforming competitors.

The post Five Ways To Boost Traffic To Informational Sites appeared first on Search Engine Journal.

Apple's updated Safari browser enables site owners to more accurately track critical Core Web Vitals metrics.

The post Apple Safari Update Enables Tracking Two Core Web Vitals Metrics appeared first on Search Engine Journal.

Google's core updates can trigger issues that standard SEO audits fail to catch. Here are eight factors to check.

The post Eight Overlooked Reasons Why Sites Lose Rankings In Core Updates appeared first on Search Engine Journal.

Ahrefs data suggests Google’s AI Mode and AI Overviews often align on meaning while citing different URLs.

The post Google AI Mode & AI Overviews Cite Different URLs, Per Ahrefs Report appeared first on Search Engine Journal.

Google's John Mueller explains that staggered site migrations may impact how the site is understood

The post Google Explains Why Staggered Site Migrations Impact SEO Outcome appeared first on Search Engine Journal.

Google updated its JavaScript SEO documentation to clarify that noindex tags may prevent rendering and JavaScript execution, blocking changes.

The post Google Warns Noindex Can Block JavaScript From Running appeared first on Search Engine Journal.

Cloudflare's sixth annual Year in Review reveals how AI crawlers, security threats, and traffic patterns changed in 2025.

The post Cloudflare Report: Googlebot Tops AI Crawler Traffic appeared first on Search Engine Journal.

Google continues evolution beyond text-first interactions with upgrades to Search Live Gemini model, possibly complicating SEO.

The post Google Updates Search Live With Gemini Model Upgrade appeared first on Search Engine Journal.

Microsoft analyzed 37.5 million Copilot chats and found differences in how people use the assistant on mobile versus desktop.

The post How People Use Copilot Depends On Device, Microsoft Says appeared first on Search Engine Journal.

Google has released the December 2025 core update, its third of the year. The rollout began December 11 and may take up to three weeks.

The post Google Releases December 2025 Core Update appeared first on Search Engine Journal.

YouTube adds comment sections to eligible Shorts ads, lets creators link to brand websites, and expands Shorts ads to mobile web browsers.

The post YouTube Adds Comments To Shorts Ads, Expands To Mobile Web appeared first on Search Engine Journal.

Google expands Preferred Sources to English users worldwide and launches pilot AI partnerships with publishers.

The post Google Expands Preferred Sources & Publisher AI Partnerships appeared first on Search Engine Journal.

Google faces an EU investigation into whether its AI practices and use of publisher content reflect an abuse of dominance.

The post Google Hit By EU Probe Into Unfair Use Of Online Content appeared first on Search Engine Journal.

Google updated its core updates documentation to say smaller core updates happen on an ongoing basis, so sites can improve without waiting for named updates.

The post Google Confirms Smaller Core Updates Happen Continuously appeared first on Search Engine Journal.

YouTube creators report sudden channel bans for spam policies, with some restored after public outcry. YouTube claims the vast majority of terminations are correct.

The post YouTube AI Enforcement Questioned As Channels Get Restored appeared first on Search Engine Journal.

Google is pushing back on an Adweek report that says the company told advertisers ads are coming to the Gemini app in 2026.

The post Google Pushes Back On Adweek Report About Gemini Ads In 2026 appeared first on Search Engine Journal.

A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026.

The post What Google’s 2025 Year in Review Tells Us About the Future of PPC appeared first on Search Engine Journal.

Google Search Console is testing a feature that shows how linked social channels perform in Google Search, including clicks, impressions, and queries.

The post Google Tests Social Channel Insights In Search Console appeared first on Search Engine Journal.

Google CEO Sundar Pichai explained why understanding AI starts with seeing the bigger picture around it.

The post Google CEO Sundar Pichai Says Information Ecosystem Is Richer Than AI appeared first on Search Engine Journal.

Analysts working with top YouTube channels report Shorts older than 30 days receive fewer views. YouTube hasn't confirmed any algorithm change.

The post YouTube Shorts Algorithm May Now Favor Fresh Over Evergreen appeared first on Search Engine Journal.

Breaking news: Cloudflare is experiencing another major service disruption, causing widespread 5xx errors and connectivity issues for websites and services globally.

The post Cloudflare Outage Returns, Triggering Fresh Wave Of 5xx Errors appeared first on Search Engine Journal.

YouTube expands title A/B testing globally to all creators with advanced features. Test up to three titles or title-thumbnail combinations per video.

The post YouTube Title A/B Testing Rolls Out Globally To Creators appeared first on Search Engine Journal.

Google Maps now lets users leave business reviews under a custom nickname instead of their real name. The setting is rolling out globally.

The post Google Maps Lets Users Post Reviews With Nicknames appeared first on Search Engine Journal.

Google Search Console is rolling out an experimental AI feature that lets you configure Search results Performance reports using natural language prompts.

The post Google Adds AI-Powered Configuration To Search Console appeared first on Search Engine Journal.

The Internet Archive's new WordPress plugin provides an easy way to bring the Archive into the SEO workflow

The post 5 Reasons To Use The Internet Archive’s New WordPress Plugin appeared first on Search Engine Journal.

Google's Year in Search shows AI tools led trending queries globally. Gemini ranked first worldwide, with DeepSeek appearing in both US and global lists.

The post Google Year In Search 2025: Gemini, DeepSeek Top Trending Lists appeared first on Search Engine Journal.

YouTube launched its first annual Recap feature showing viewing stats, top channels, and personality types. North America first, global rollout this week.

The post YouTube Launches First Annual Recap Feature For All Users appeared first on Search Engine Journal.