Omnicom has responded to reports that it may retire the DDB brand following its $13.5 billion acquisition of IPG.

We’re revamping our popular Tech & Money newsletter into AI, Tech & Money to reflect the big innovation that’s redefining at breakneck speed how people consume information, products, and entertainment.

'A Little Connection Goes A Long Way' from Droga5 is aimed at young adults.

The gap between Today and GMA stretched to 76,000 demo viewers.

Zohran Mamdani’s campaign is worth studying, not for its policies, but for its marketing.

The CBS news comes as John Dickerson is set to depart the network.

The company is planning on cutting around 2,000 roles overall.

Gut's Anselmo Ramos reviews the latest chapter of Apple's long-running 'Underdogs' series.

Plus, what happened at Vogue Singapore's Next in Vogue and Singularity South Africa.

The combined company creates one of the largest MVPDs in the market.

Comscore's streaming TV report showcases how ad-supported and FAST platforms are thriving.

Most people associate U.S. automotive innovation and industry with Michigan—Detroit, or perhaps Dearborn, where Henry Ford built his colossal River Rouge Plant. They probably wouldn’t think of Englewood Cliffs, New […]

London-based social agency Coolr has appointed Mark Lainas as its first U.S. president, marking a major push into the American market. Coolr, founded in London in 2017, blends influencer marketing, […]

The winning entry for NBC's On Brand billboard design contest will be displayed in Los Angeles.

Sports linear channel NBCSN is set to launch this fall.

The future of sneakers and athletic wear is eco-conscious.

PepsiCo owns more than 500 brands, but when asked to name them, only 21% of consumers can think of any aside from Pepsi. This startling fact is among the reasons why […]

How to stay focused on what truly drives awareness and conversion.

Feel House pop-up is now a 'fundamental' part of Ugg's strategy.

ADWEEK has opened the 2026 AI Power List for entries. As an evolution from last year’s AI Trailblazers Power 100, ADWEEK’s AI Power List will honor the executives across marketing […]

Jed Dederick is being succeeded by Anders Mortensen as chief revenue officer at The Trade Desk.

Users will soon be able to complete purchases within ChatGPT using their PayPal digital wallets.

Chatbots may undercut the value of onsite ads.

E.l.f. Beauty is turning compassion into a movement with its new campaign that dares everyone to show what they really care about. “Give an e.l.f.” launches today with the help of […]

The Mill, the storied production studio that shut down abruptly earlier this year, is relaunching under new ownership across Europe and Asia. 

While the industry obsesses over automation and cost savings, they’re overlooking three huge shifts in how consumers use AI that marketers must understand in order to harness the technology.

Longtime Haworth Marketing + Media chair Gary Tobey is stepping down after three decades

2025 is the year of testing agentic commerce.

A leaked deck shows paid ads on Reddit can boost AI search visibility as the platform becomes more relevant than ever.

Paramount Skydance's cuts will happen on Wednesday.

At Brandweek in Atlanta, we're honoring the year’s visionary leaders and creators at the 2025 Brand Genius Celebration, presented by Shutterstock.

Heavyweight food and beverage brands have been trading blows for decades. But there’s a new contender stealing market share without nearly as much air time: Private label brands. Their rise […]

Crafting authentic brand positioning that goes beyond product features.

The CBS Evening News co-anchor will leave at the end of the year.

Ontario's anti-tariff ad presents Canada with ingenious political leverage in the ongoing negotiations with President Trump.

Discovery Global will host its inaugural upfront on May 13, 2026.

Pringles revives its 'Once You Pop' slogan for a new era.

Since 1985, ADWEEK Agency of the Year has honored agencies that set the benchmark for excellence in the advertising and marketing industry, demonstrating creative bravery and strategic excellence while maintaining […]

MSNBC is in the final stages of severing its ties with the NBCUniversal News Group.

DoorDash, StockX, and Dollar General are betting on programmatic ads.

Walmart reimagines Dr. Seuss' "Whoville" for its big holiday push.

Target brings back Kris K. as the star of its big holiday push.

The late President Ronald Reagan was famous for many things, including his ability to deliver speeches with his weathered baritone voice, having honed his delivery over the course of 53 […]

The retail giant is offering to foot the bill for advertisers to engage in head-to-head tests between Amazon DSP and rivals.

AKQA’s North America CEO Tesa Aragones and chief marketing and growth officer for the Americas Jabari Hearn have departed the company, the WPP-owned agency confirmed to ADWEEK. The dual exits […]

This is Amanpour's third bout with ovarian cancer within the last four years.

Napster, the company known for transforming digital music in the early 2000s, is staging a comeback in the brave new world of AI.

This post was created in partnership with Fetch Fetch, a rewards-driven app where consumers earn points for shopping, has teamed up with OpenAI to launch FAST (Fetch AI Semantic Technology), […]

This week's chart featured three titles with shared distribution rights.

Can a hologram teach a human the meaning of a “driver’s feel?” Will Jae speed to the rescue of Linh in time to save her from the clutches of the […]

David Rohde is the latest reporter to move from NBC News to MSNBC.

The CMO took the brand promise from a tagline to a multi-dimensional campaign.