The post Snap’s $400M Perplexity Deal: The Snapchat AI Search Engine Arrives appeared first on StartupHub.ai.

Snap's $400M deal with Perplexity AI marks a pivotal shift where social platforms become discovery engines and AI vendors pay for crucial user distribution.

The post Snap’s $400M Perplexity Deal: The Snapchat AI Search Engine Arrives appeared first on StartupHub.ai.

Snap said today that it has signed a deal with AI-powered search engine Perplexity to power a new chatbot. As part of the deal, Perplexity will pay Snap $400 million in cash and equity.