Chainlink partners with Streamex to power cross-chain gold-backed stablecoin GLDY
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Passengers embarking on cruises with Azamara Cruises, Emerald Cruises and Tours, and Scenic Luxury Cruises and Tours can now take advantage of a luxury luggage shipping service thanks to a new partnership with Ship&Play, the specialist provider behind ShipSticks. Starting November 1 for Azamara and November 15 for Emerald and Scenic cruises, travelers will have the option to ship their luggage from home directly to their shipboard suite and back after their voyage. This innovative service removes the burden of managing bulky bags during transfers, instantly elevating the onboard experience.
Ship&Play provides a smooth, fully insured, and trackable luggage delivery service designed to function as a bespoke concierge offering for cruise passengers. By taking care of baggage logistics, the partnership promises to minimize travel stress and allow guests to focus entirely on their holiday journey. Whether for round-trip or one-way travel, the service is especially beneficial for those who prefer not to handle luggage after a journey or after indulging in onboard shopping.
Azamara, Emerald, and Scenic, renowned for their premium cruise itineraries including destinations such as the Mediterranean, Caribbean, and Baltic regions, view the integration of Ship&Play as a step toward redefining luxury and convenience in cruising. The service fosters a superior guest experience by ensuring luggage arrives smoothly and securely, ready in suites upon arrival, allowing passengers to immediately immerse in the destination experiences provided by these cruise lines without the distraction of baggage.
Passengers have the flexibility to book return shipments while still onboard, simplifying the end-of-cruise process. This seamless luggage transition aligns perfectly with the premium service standards of Azamara, Emerald, and Scenic. In addition, travel advisors promoting the service can earn commissions starting at ten percent per booking, providing an attractive business opportunity that further incentivizes premium travel solutions.
By removing a significant logistical hurdle, the collaboration between Ship&Play and these leading cruise operators encourages increased uptake of luxury cruise holidays. Travelers valuing time, comfort, and reliability are likely to be attracted to this enhanced offering, supporting tourism growth in regions serviced by the Azamara, Emerald, and Scenic fleets. This improvement dovetails with broader trends toward personalized, hassle-free travel and strengthens these cruise lines’ competitive edge in the luxury segment.
The service’s fully trackable nature and insurance coverage provide peace of mind to passengers entrusting their belongings to Ship&Play. Transparent logistics updates and guaranteed protection lower barriers for those hesitant about shipping luggage, highlighting the company’s commitment to quality and safety. This reliability complements the overall cruise experience, where attention to detail and guest care are paramount.
The Ship&Play partnership with Azamara, Emerald, and Scenic illustrates a growing trend of integrating tech-driven concierge services into the luxury cruise market. Such collaborations are expected to expand in coming years, as cruise lines seek innovative ways to streamline journeys and heighten guest satisfaction. Detangling traditional pain points like luggage management meets evolving traveler expectations and promotes sustainable tourism by potentially reducing airport congestion and transportation logistics.
The launch of Ship&Play’s luggage shipping service aboard Azamara, Emerald, and Scenic cruises marks a transformative advancement in cruise travel convenience starting fall 2025. By enabling passengers to ship bags directly from home to cruise suites and back, the companies create a frictionless travel experience that fits seamlessly with their luxury offerings. This service not only enhances guest comfort but also amplifies the tourism appeal of the diverse destinations visited by these cruise lines, fostering greater satisfaction and confidence in upscale cruise holidays globally.
Image Credit: Scenic
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The collaboration between FIFA and the Association of Southeast Asian Nations (ASEAN) has entered a new phase with the signing of a renewed Memorandum of Understanding (MoU). This agreement, signed at the 47th ASEAN Summit in Kuala Lumpur, Malaysia, marks a pivotal moment for football development across the region and signals the beginning of an exciting future for sports tourism in Southeast Asia. The MoU, signed by FIFA President Gianni Infantino and ASEAN Secretary-General Dr Kao Kim Hourn, lays the groundwork for the region’s footballing community to grow stronger, united, and ready for future opportunities, particularly with the upcoming launch of the FIFA ASEAN Cup.
The renewed partnership builds on the success of initiatives from the first agreement, such as FIFA Football for Schools, joint health campaigns, and educational workshops. These efforts have already begun to make a tangible difference in the region, and the new MoU aims to continue this work by harnessing the power of football to drive social progress, foster unity, and enhance community engagement. As football continues to grow in popularity across Southeast Asia, it is also becoming a key driver of sports tourism in the region, attracting both fans and players from around the world to engage with the local football scene.
A major highlight of the renewed partnership is the launch of the FIFA ASEAN Cup, a new regional football tournament that will bring together all FIFA Member Associations from Southeast Asia. Modeled after the successful FIFA Arab Cup, the tournament is expected to become a major fixture in the regional football calendar, driving interest not only in the sport but also in sports tourism across the ASEAN countries.
The FIFA ASEAN Cup is set to be more than just a football competition. It will serve as a significant event for fans, players, and tourists, offering a platform for Southeast Asia’s top football talent to shine on the global stage. As FIFA President Gianni Infantino expressed, this tournament will play a key role in uniting Southeast Asian nations through football while contributing to the growth of national team football and football tourism in the region. Fans from across the globe will flock to Southeast Asia to witness the exciting tournament, bringing with them increased tourism revenue, heightened cultural exchange, and a boost to local economies.
The renewed agreement between FIFA and ASEAN is about more than just football tournaments—it’s about using the sport to bring about real change. The MoU focuses on five key areas aimed at fostering both football development and broader social impact:
These areas not only drive the development of football but also serve to enhance the region’s standing as a key destination for sports tourism, offering a unique blend of athletic competition and cultural experience.
FIFA’s engagement with key football organizations, including the Asian Football Confederation (AFC) and the ASEAN Football Federation (AFF), will ensure that the FIFA ASEAN Cup is well-organized and impactful. These collaborations are integral to the success of the tournament and to the broader growth of football tourism in Southeast Asia. By consulting with local stakeholders, FIFA can tailor the event to meet the needs of both the football community and tourists, ensuring that the tournament offers high-quality entertainment while maximizing the potential for tourism-driven growth.
This level of collaboration also helps to promote Southeast Asia as a premier destination for international football fans, tourists, and enthusiasts. The success of the FIFA ASEAN Cup will pave the way for future tournaments and sporting events in the region, further cementing Southeast Asia as an attractive sports tourism destination.
The FIFA ASEAN Cup is expected to drive significant economic benefits for the region, including new opportunities in sports tourism, media rights, sponsorship deals, and local business partnerships. As football continues to grow in Southeast Asia, it will become a key pillar of the region’s economy, with tourism playing a critical role in this expansion. The tournament will create opportunities for local hotels, restaurants, transport providers, and other businesses to benefit from the influx of international visitors.
Additionally, the tournament and associated football events will contribute to broader economic development by increasing tourism, fostering local pride, and enhancing the region’s visibility on the global stage. The FIFA ASEAN Cup will serve as a catalyst for long-term economic growth in Southeast Asia by creating jobs, generating revenue, and attracting fans and businesses to the region.
As the partnership between FIFA and ASEAN continues to unfold, the FIFA ASEAN Cup stands as a beacon of the region’s growing potential in football and sports tourism. The renewed MoU provides a strong foundation for future growth, with football emerging as a unifying force that brings together nations, communities, and cultures.
Looking ahead, the success of the FIFA ASEAN Cup and the continued collaboration between FIFA and ASEAN will undoubtedly contribute to the rise of Southeast Asia as a premier destination for both sports fans and tourists. The region’s diverse football culture, coupled with its growing tourism infrastructure, positions Southeast Asia to become a leading hub for football tourism, with opportunities for both the sport and local economies to thrive.
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South Korea's new AI strategy combines sovereign capability development with strategic global partnerships to drive economic growth and establish the nation as a top-tier AI leader.
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