Samsung phones are losing resale value to Apple. Fresh data from the used phone market signals worsning situation of the retention rate. The numbers tell a grim story, and Samsung fans have seen this movie before.
Only this time, the gap has blown out to something close to embarrassing. As of December 2025, the average used iPhone is trading at around $485 (KRW 705,494). A comparable used Samsung device sits at merely $130 (KRW 188,616).
The value gap between Apple and Samsung phones stretched to 3.7x, up sharply from 2.9x just a year earlier. Make no mistake, this is not a market fluke; it is a structural problem that Samsung keeps pretending is temporary.
The iPhone 17 Pro (256GB) traded at 1,633,089 won in January, five months after launch, dropping only 8.8% from its retail price (1.79 million won).
Meanwhile, the Galaxy S25 Ultra (256GB) had a used market price of 1,093,828 won at the same point, down 604,572 won (35.6%) from its retail price (1,698,400 won).
While the price difference is 540,000 won, the depreciation rate gap is approximately 4 times. The Ultra line is supposed to be the Android answer to the iPhone Pro.
The reality is, resale value reflects belief. Belief in longevity, brand discipline, and pricing sanity. Apple protects its floor aggressively, but Samsung keeps blowing holes in it.
Samsung floods the channel with discounts weeks after launch, then wonders why used prices collapse. Then there is the A series problem. Samsung ships millions of budget phones with the Galaxy name slapped on them.
An industry veteran once put it bluntly: “Resale value is where marketing slogans go to die.”
When the perception builds that the depreciation rate is high, consumers will choose a brand that they can “use longer and resell better” at a similar price. Samsung Electronics needs to establish a new value retention strategy.
As worries about border instability, stricter identity document enforcement, and changing security conditions grow, Germany has released updated travel guidelines covering Thailand, Vietnam, Japan, South Korea, Saudi Arabia, France, Spain, and other important destinations. The guidelines advise travelers to stay away from high-risk areas, always carry valid identification, and stay aware of local safety alerts and disruptions.
Germany has updated and reinforced travel guidance for several popular destinations across Asia, the Middle East and Europe, urging travellers to stay alert to evolving security conditions, border-related risks, identity document rules and public safety issues. While the nature of the warnings varies by country, the common thread is clear: German authorities want travellers to prepare carefully, follow local rules closely and avoid high-risk areas.
Thailand: Border tensions, southern unrest and rising crime risks
Thailand sits at the centre of Germany’s latest advisory focus due to a mix of border instability, internal security concerns and growing crime in tourist hubs.
Travel within fifty kilometres of the Cambodia border is discouraged. Military clashes in the border region since July 2025 resulted in deaths and injuries. Although a ceasefire was signed in December 2025 and violence has subsided, martial law remains in place across border provinces and crossings between Thailand and Cambodia are still closed. German authorities warn that renewed escalation cannot be ruled out.
Travel is strongly discouraged to the southern provinces of Narathiwat, Yala and Pattani, along with parts of Songkhla, where separatist violence, terrorist attacks and armed clashes with security forces continue. A state of emergency remains in effect and night-time curfews can be imposed without warning.
Non-essential travel to Trat province islands, including Ko Chang, Ko Mak and Ko Kut, is also discouraged.
Beyond conflict zones, Germany highlights a sharp rise in crime across tourist hotspots such as Phuket, Pattaya, Koh Samui and Koh Tao. Drug- and alcohol-related assaults, robberies and sexual crimes have been reported, particularly during Full Moon Parties on Koh Pha Ngan. Tourists are warned about scams involving taxis, tuk-tuks, jet ski rentals and corrupt police practices, especially in Patong Beach.
Foreigners must carry valid identification at all times, with frequent checks in entertainment districts. Thailand’s digital arrival card is mandatory, and overstaying visas can lead to detention, fines, deportation and long entry bans.
Vietnam: Zero tolerance on drugs, strict laws and nightclub raids
Germany’s advisory for Vietnam stresses strict law enforcement and limited tolerance for mistakes by foreign visitors.
A complete ban is in force on e-cigarettes, vaporizers and related equipment. Importing, possessing or using them can lead to heavy fines or long prison sentences.
Authorities have increased police raids on bars and nightclubs, particularly in Ho Chi Minh City. Patrons may be subjected to drug testing. A positive test can result in detention, even if drug use occurred days or weeks earlier or outside Vietnam. Consular access may be delayed or unavailable during detention.
Public demonstrations are prohibited and criticism of the government, including social media posts made abroad, can lead to questioning, travel delays or exit restrictions. Travel near military zones and borders is strongly discouraged, as restricted areas are often poorly marked.
Petty crime is rising in major cities, including theft on night trains, bag snatching by motorbikes and scams targeting tourists. Visitors are advised to keep documents secure, avoid accepting drinks from strangers and exercise caution in nightlife settings.
Japan: Restricted zones, disaster risks and nightlife vigilance
Germany considers Japan broadly safe but maintains specific warnings that travellers must respect.
Visitors are advised not to enter evacuated zones around the Fukushima Daiichi nuclear power plant, where restrictions remain in place more than a decade after the disaster. Travel to other parts of Japan is considered safe from a radiological perspective.
Japan faces frequent natural hazards. Earthquakes are common, several volcanoes remain under active monitoring and typhoons regularly disrupt travel. Winter blizzards and avalanches affect mountainous regions.
Crime levels are low, but fraud, drink spiking and sexual assault incidents have been reported in nightlife districts of Tokyo and other major cities. Foreigners must carry passports at all times, as police checks are routine.
South Korea: Generally safe, but alert systems and nightlife risks
South Korea is described as stable and secure, with demonstrations usually peaceful and well-organised. However, tensions with North Korea mean emergency drills, sirens and transport shutdowns can occur without warning.
The German advisory encourages travellers to follow local alerts and make use of emergency apps that provide English-language warnings.
Crime rates are low, though isolated cases of drink spiking and sexual assault have been reported in nightlife areas such as Hongdae and Itaewon. Visitors are urged to remain cautious in bars and clubs and safeguard personal belongings.
Visa-free entry remains available for short stays, and biometric data collection is routine at border control.
Saudi Arabia: Regional volatility and border restrictions
Germany warns that despite a ceasefire between Israel and Iran in June 2025, the wider Middle East remains volatile. Security-related incidents, airspace closures and flight disruptions may occur at short notice.
Travel to the border region with Yemen is strongly discouraged due to ongoing conflict and the risk of missile or drone attacks. Terrorism remains a concern, with past attacks targeting civilians, security forces and diplomatic facilities.
Visitors are urged to avoid crowded places, follow security instructions and remain vigilant near religious sites, shopping centres and energy infrastructure. A valid visa is mandatory, and employment disputes can lead to travel bans.
France: Terror alert, strikes and expanded smoking ban
France remains under its highest terrorism alert level, with armed patrols, bag checks and heightened security across transport hubs, public spaces and tourist attractions.
Travellers are advised to remain vigilant during major events and avoid demonstrations, as strikes and protests can disrupt public transport and occasionally turn violent.
A major smoking ban introduced in July 2025 prohibits smoking in parks, beaches near bathing waters, bus stops and areas around schools and sports facilities. Fines apply for violations.
Petty crime, pickpocketing and organised theft affect major cities, particularly Paris. Corsica has seen recent attacks targeting state institutions, while New Caledonia remains sensitive following unrest in 2024.
Spain: Elevated terror alert and tourist-targeted crime
Spain continues to operate under an elevated terror alert level introduced after attacks in 2017. While daily life remains normal, travellers are advised to exercise caution at crowded events and transport hubs.
Tourist-targeted crime is a key concern. Pickpocketing is widespread in cities, airports and beach destinations. Along highways, particularly near Barcelona, organised gangs use distraction tactics to rob drivers.
Violent incidents and break-ins have been reported in major cities, and youth travel groups are urged to ensure proper supervision. Cash declaration rules are strict, and large cash transactions are limited by law.
A broader message to travellers
Germany’s updated guidance does not suggest avoiding travel altogether but sends a clear signal: global travel conditions are becoming more complex. Border tensions, strict enforcement of local laws, identity document requirements and uneven security situations mean travellers must prepare more carefully than before.
Registering with German crisis preparedness systems, monitoring local media, avoiding high-risk zones and respecting local regulations are no longer optional precautions. They are now essential parts of responsible international travel.
Due to border instability, stricter identity document enforcement, and growing traveler security concerns, Germany has updated its travel recommendations for Thailand, Vietnam, Japan, South Korea, Saudi Arabia, France, Spain, and other locations.
As destinations reopen and global movement accelerates, Germany’s message is simple but firm: stay informed, stay alert, and travel with caution.
Seoul is preparing for an unprecedented wave of tourism following the highly anticipated comeback of BTS in March 2026. With tens of thousands of international fans expected to flock to the city, the Seoul Metropolitan Government has outlined a series of strategic measures to ensure that both residents and visitors can enjoy the excitement in a safe, orderly, and enjoyable manner. These plans, designed to maximize both safety and economic benefit, are a direct response to the massive cultural and tourism boost anticipated from the group’s long-awaited return.
Tourism Surge Expected with BTS Comeback
BTS, one of the most influential global music acts, is set to ignite another wave of tourism in Seoul. Their comeback concert at Gwanghwamun Square, set for March 21, 2026, is expected to draw fans from all corners of the globe. Known as ARMY, BTS’s dedicated fanbase is estimated to number in the tens of millions, and many are expected to travel to Seoul specifically for the event. This anticipated influx of international visitors has prompted the Seoul Metropolitan Government to develop a comprehensive plan that will balance the excitement of the event with the city’s everyday needs.
In anticipation of the large crowds, the city’s leaders are taking proactive steps to manage the increased demand for accommodations, transport, and other key services, all while ensuring that local life continues smoothly.
Citywide Plans to Address Safety and Crowd Control
With such large crowds expected, safety is the top priority. Seoul is no stranger to handling major public events, but this concert promises to be on a scale unlike any before. The city’s strategy will focus on crowd management to ensure that the event runs smoothly and safely. In addition to traditional safety measures, the city will implement innovative crowd control techniques, including real-time crowd monitoring and segmented crowd zones to prevent dangerous surges.
There will also be increased deployment of security personnel and medical teams, with emergency routes and response protocols already mapped out for the event. Public transportation adjustments are planned as well, with specific routes altered to ensure fans can travel efficiently while minimizing disruptions to regular city life.
Crackdown on Price Gouging to Ensure Fair Practices
Alongside safety measures, the Seoul Metropolitan Government is also addressing the issue of price gouging, which often becomes a problem during major events that draw in tourists. With the surge in demand for accommodation, transportation, and local services, there is a risk of businesses inflating prices, which could tarnish the reputation of the city.
To combat this, the government will launch a crackdown on unfair pricing practices. Special teams will be assigned to monitor hotels, traditional markets, and tourist attractions to ensure that prices remain fair and transparent. The goal is to make sure that tourists, particularly those from abroad, are not exploited during their visit. Visitors will also be encouraged to report any price gouging via dedicated city hotlines, ensuring that this issue is addressed swiftly.
This initiative is a part of the city’s broader effort to create a welcoming and affordable environment for tourists, making sure that the BTS comeback does not only bring excitement but also contributes to economic fairness for both residents and tourists.
Special BTS Events to Celebrate the Comeback
In addition to safety measures and price regulation, Seoul is planning a wide range of special events to make the BTS comeback an unforgettable experience for fans. These events are designed not only to celebrate the group’s return but also to highlight Seoul’s cultural attractions and tourism offerings.
Special fan experiences will be set up throughout the city, including interactive installations and BTS-themed cultural experiences. The city is working with local businesses and cultural institutions to transform public spaces into fan-friendly zones, with art displays, interactive shows, and even BTS-themed events at Hangang river parks and river ferries.
These fan-centric events aim to create a vibrant and immersive environment for BTS fans, ensuring that their time in Seoul is not just about attending the concert but also about experiencing the city’s rich culture, history, and K-pop influence. Additionally, local tourism tie-ins will encourage visitors to explore traditional markets, heritage sites, and iconic landmarks, blending fandom with cultural exploration.
Sustainability and Community Integration at the Forefront
Seoul’s event plans also focus on sustainability and community integration. The government recognizes the importance of balancing tourism with the needs of local communities. Measures are being put in place to ensure that fan celebrations do not overwhelm residents or disrupt daily life. Public spaces will be used in a way that promotes inclusive tourism, with an emphasis on environmentally friendly practices.
To make the event more sustainable, efforts will be made to minimize waste through initiatives like recycling stations at major event sites and the promotion of green tourism. Moreover, BTS’s global influence will be used as a platform to encourage fans to engage in local community activities, such as supporting small businesses and local artisans throughout Seoul. This is a unique opportunity to merge global tourism with local community engagement, benefiting both the economy and residents.
Collaborative Efforts to Strengthen Seoul’s Reputation
Seoul is positioning itself as a global cultural capital through these events. Mayor Oh Se-hoon has expressed that the BTS comeback is not just about music, but about showcasing the city’s cultural diversity, sustainability efforts, and tourism potential. He emphasized that this event is an opportunity to redefine Seoul as a modern, safe, and exciting destination for global travelers, not only for K-pop fans but for everyone.
With these comprehensive plans in place, Seoul aims to ensure that the BTS comeback is a positive and enriching experience for all involved. Whether through safe and enjoyable fan experiences, affordable services, or cultural integration, the city is ready to demonstrate its ability to host a world-class event while maintaining the charm and integrity that makes it a beloved destination for millions.
South Korea is ramping up its efforts to become a global tourism powerhouse by setting an ambitious target of attracting 30 million foreign visitors by 2026. This goal is a key part of the Korea Tourism Organization’s (KTO) sweeping new reform agenda, designed to reshape the country’s tourism sector into a major economic driver.
At a press briefing in Seoul, Park Sung-hyeuck, the president of the Korea Tourism Organization, revealed the details of the nation’s new tourism strategy. He emphasized that 2026 would mark a new phase in South Korea’s tourism efforts, with a focus on increasing inbound tourism, revitalizing local economies, and leveraging artificial intelligence (AI) to drive the sector’s long-term growth.
A New Vision for Tourism in South Korea
Park’s announcement comes at a pivotal moment as South Korea continues to recover from the pandemic and seeks to establish tourism as one of its core economic pillars. The country’s government has set its sights on attracting 30 million foreign visitors by 2030, but Park revealed that this timeline has been advanced by two years, making 2026 the critical year for reaching this ambitious goal. To achieve this, the KTO aims for an annual growth rate of more than 16 percent in inbound tourism.
Park pointed out that tourism offers significant opportunities not only to boost employment but also to revitalize regional areas and create lasting value for the economy. As part of the plan, South Korea is positioning tourism as a sustainable driver of jobs and regional development, especially in areas facing population decline.
Key Focus Areas for Growth
Park outlined three key themes for South Korea’s tourism strategy moving forward: global reach, local engagement, and AI transformation.
Global Reach: On the global front, the KTO plans to build on the growing popularity of K-culture, which has captured the world’s attention through K-pop, films, and Korean lifestyle trends. The KTO will launch a series of conversion-driven branding campaigns, connecting global interest in K-culture to actual travel demand. The objective is to turn the fascination with K-pop, Korean drama, and cuisine into real-life visits, showcasing the rich cultural experiences that South Korea has to offer.
Local Engagement: Domestically, the plan also emphasizes encouraging South Koreans to explore their own country rather than traveling abroad. In addition to this, the government plans to introduce national vacation support packages that will provide incentives for South Koreans to travel within their own borders. A significant aspect of this initiative will be the expansion of the Digital Tourism Resident Card program, which will offer rewards and discounts to citizens who travel to regions experiencing population decline. This program is designed to use tourism to address demographic challenges while boosting local economies.
AI Transformation: The third pillar of the strategy focuses on AI-driven transformation. The KTO aims to revolutionize the tourism industry by incorporating AI platforms and data-driven decision-making to enhance the visitor experience and improve industry efficiency. This AI-powered approach will allow for more personalized travel experiences, optimizing everything from booking processes to tour recommendations. Park emphasized that the use of AI and big data would be key in creating long-term competitiveness for the tourism sector, ensuring that growth isn’t just about increasing visitor numbers, but also about sustainable value creation.
Revitalizing Regional Tourism
A major component of the KTO’s strategy is addressing regional depopulation, which has become a growing concern in South Korea. With many rural and regional areas facing declining populations, the KTO’s new initiatives aim to use tourism as a tool for revitalizing these areas. By focusing on local engagement, the KTO plans to encourage South Koreans to travel to less-visited regions, thereby boosting the local economy and supporting the preservation of cultural and historical heritage.
This strategy will also benefit foreign tourists, as the KTO plans to expand the number of tourism experiences available in regions outside major cities like Seoul. These initiatives will diversify the types of tourism experiences available, making South Korea’s tourism sector more inclusive and accessible.
Transforming the Tourism Industry Through AI
The introduction of AI into South Korea’s tourism strategy is particularly exciting, as it represents a modernization of the industry that will have far-reaching impacts on both tourists and businesses. AI-driven platforms will be able to predict visitor preferences, provide real-time travel recommendations, and automate key processes like visa applications and customized itineraries. By making the tourism process more seamless and efficient, South Korea hopes to attract a new generation of tech-savvy travelers who value convenience and personalization.
This move towards AI and big data will also help the country optimize its tourism offerings, providing more tailored services that align with the needs and expectations of visitors. The goal is to not only increase visitor numbers but also improve the overall quality of tourism in South Korea, ensuring that visitors have memorable experiences while contributing to the local economy.
Challenges and the Road Ahead
While South Korea’s tourism strategy is ambitious, it faces several challenges. The country’s tourism industry will need to maintain a balance between growth and sustainability, ensuring that the influx of visitors does not overwhelm the environment or local communities. To address these challenges, the KTO is focusing heavily on sustainability, with a commitment to protecting natural resources and integrating environmental protection into tourism planning.
Additionally, achieving the 30 million visitor goal will require collaboration between the public and private sectors, as well as between local communities, tourism operators, and the government. By working together, South Korea can meet its target and position itself as a leading global tourism destination.
Conclusion: A New Era for South Korean Tourism
South Korea’s ambitious goal to attract 30 million foreign visitors by 2026 is a bold move that signals the country’s commitment to making tourism a core driver of economic growth. By focusing on global marketing, local engagement, and AI-driven transformation, the Korea Tourism Organization is laying the foundation for a more innovative, sustainable, and inclusive tourism industry.
As South Korea works towards this ambitious target, the country’s tourism sector is poised to become an essential pillar of its economy, offering new opportunities for job creation, regional revitalization, and global cultural exchange.
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