On April 24, 2026, Samsung unveiled the Galaxy S26 Family Festa to mark the Family Month in South Korea. It includes offers, cashbacks, and a gaming-themed pop-up on the Galaxy S26 series alongside Kyrene Edition accessories.
According to the announcement, Samsung will give away a KRW 50,000 (~ $35) worth of game item discount coupons. Consumers who make a purchase by May 10 will receive this coupon, which can be redeemed on the Galaxy Store.
Samsung also has a cashback program, which offers KRW 55,000 (~ $38) to Galaxy S26 buyers who subscribe to the βNew Galaxy AI Subscription Club.β
Buyers are advised to check the detailed terms and conditions on Samsung.com to ensure their benefits and cashback amount.
As part of strengthening its experiential marketing, Samsung will operate a pop-up store themed around the popular RPG game βHonkai: Star Railβ at Samsung Store Hongdae from April 24 to May 5.
The pop-up is designed as a hands-on gaming experience zone using the Galaxy S26 series. Visitors can take part in various events and stamp missions in spaces decorated with in-game backgrounds and characters.
Additionally, Samsung will also sell 2,000 limited units of the βGalaxy S26 Ultra Kyrene Accessory Edition,β which includes items such as magnet cases, acrylic music boxes, and smartphone stands featuring game characters.
Jung Hojin, executive vice president and head of Korea at Samsung Electronics, said, βTo mark Family Month, we prepared a variety of promotions that families can enjoy together,β and added, βWe hope you enjoy not only the powerful performance of the Galaxy S26 series but also the additional purchase benefits.β
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The Renault Filante is up to #9 for its first full month in market.
Excellent result for new light vehicle sales in South Korea with March volumes up 10.2% year-on-year to 164,393 units. This includes 130,529 local manufacturers (+5.3%) and 33,964 foreigners (+34.6%). Over Q1, the market is up 5.2% to 407,713 including 325,608 locals (-0.4%) and 82,105 foreigners (+35.4%). For the third straight month, Kia (+12.7%) outsells sister brand Hyundai (-2.1%) with 34.3% share vs. 31.3%. Kia commands 34.7% of its home market YTD vs. 32.6% for Hyundai. Tesla (+329.6%) repeats at #3 and breaks its volume (11,130) and share (6.8%) records, previous bests having been established just last month. Genesis (-1.4%) is back from the brink and surpasses 10,000 units for the first time since last November. BYD (+16540%) celebrates one year in market with a record 9th place.
Looking at domestic models, the Kia Sorento (+7%) snaps the top spot for the 16th time in the past 19 months and sees its YTD sales back in positive at +1%. The Hyundai Grandeur (+21.9%) climbs up to #2 both for the month and YTD, followed by the Hyundai Porter (+5.3%) and Sonata (+26.1%) both down one spot on last month. The Kia Seltos (-6.9%) is back up 19 ranks on February to #8. But the surprise of the month is to be found below: the all new Renault Korea Filante is up 46 spots on last month to end March inside the Top 10 at #9. For reference, the brandβs previous success, the Grand Koleos (-75.5%), now cannibalised, peaked at #5 in November 2024. The Kia EV5 (#16), PV5 (#17) and EV4 (#27) are the next best-selling recent launches.
As for foreign models, Tesla manages a 1-2 for the first time with the Model Y (+3691.6%) in first place and the Model 3 (+57.9%) at #2. Note the Model Y would rank #3 in the overall charts when including domestic models. The Mercedes E Class (-24.1%) and BMW 5 Series (-7.2%) struggle below and each drop one rank on February to #3 and #4. The new BYD Sealion 7 cracks the Top 5 for the 2nd time after September 2025. The Polestar 4 (+122.8%) soars to #7 while the BYD Dolphin breaks into the Top 10 at #9 for what is its first appearance inside the Top 50.
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