Saudi Arabia’s Ramadan Campaign Brings Luxury Travel Offers to Morocco, Egypt, Bahrain, Kuwait, India, Jordan and More with Unprecedented Discounts in AlUla and The Red Sea

Saudi Arabia’s Ramadan campaign offers unprecedented discounts on luxury travel to AlUla and The Red Sea, attracting visitors from Morocco, Egypt, Bahrain, Kuwait, India, Jordan, and beyond, making it the perfect time to explore the Kingdom’s cultural and coastal gems.

As Saudi Arabia continues to captivate travelers with its growing tourism offerings, the country has launched a new global campaign in celebration of Ramadan 2026. Under the banner “Embrace the Radiance of Ramadan Lights,” Saudi Tourism Authority’s consumer brand, Welcome to Arabia, presents more than 35 exclusive travel deals across the Kingdom’s most iconic destinations. These offers, available for a limited time during the holy month, offer substantial discounts and an opportunity for travelers to experience Saudi Arabia’s rich heritage, stunning natural beauty, and wellness-focused escapes at highly attractive prices.

The campaign focuses on two of Saudi Arabia’s flagship destinations—AlUla and The Red Sea—showcasing more than 12 premium properties that highlight the Kingdom’s unique charm. These curated packages aim to make luxury travel more accessible while offering visitors a chance to enjoy a rejuvenating Ramadan experience in some of the most scenic and culturally rich parts of the country.

Ramadan Deals in AlUla: A Gateway to History and Heritage

AlUla, famous for its dramatic desert landscapes and ancient archaeological sites, offers some of the most unique travel experiences in Saudi Arabia. As part of the Ramadan campaign, visitors can enjoy special discounts of up to 45% at luxury resorts like Banyan Tree AlUla, Our Habitas AlUla, Ashar Tented Resort, Chedi Hegra, and Shaden Resort. These resorts offer not only a luxurious escape but also a chance to immerse oneself in the rich history of the area, with ancient rock formations and centuries-old tombs waiting to be explored. The tranquil desert environment provides the perfect backdrop for reflection and rejuvenation during Ramadan, inviting visitors to embrace the spirit of serenity.

The Red Sea: An Oasis of Wellness and Coastal Luxury

For those seeking coastal relaxation, the Red Sea provides an unparalleled setting. The Ramadan campaign offers discounts of up to 20% at standout properties like Desert Rock and Shebara, where contemporary architecture meets pristine beaches and restorative wellness experiences. With its breathtaking coastline and serene environment, The Red Sea is an ideal destination for travelers looking to enjoy the peaceful Ramadan season by the water. Whether it’s lounging on the beach or indulging in spa treatments, the Red Sea region offers an oasis of tranquility.

A Tourism Boom Driven by Regional Partnerships

Saudi Arabia’s tourism sector has seen remarkable growth in recent years, welcoming over 122 million visitors in 2025. A key factor behind this growth is the strategic relationships the Kingdom has cultivated with neighboring countries. Regional partners like Morocco, Egypt, Bahrain, Kuwait, India, and Jordan have played pivotal roles in fueling the surge of inbound tourists.

• Morocco: With its expanding outbound tourism market, Morocco has become a significant contributor to Saudi Arabia’s growing visitor numbers. The Kingdom’s rich cultural and leisure offerings resonate with Moroccan travelers, who are increasingly drawn to Saudi Arabia’s luxury resorts and historical destinations like AlUla.
• Egypt: Egypt has emerged as the largest source of visitors to Saudi Arabia in 2025, driven by relaxed visa policies and digital innovations such as the e-visa system. This has made travel more efficient for Egyptian tourists, who are now more inclined to visit Saudi Arabia for its diverse tourism experiences.
• Jordan: The strong cultural and religious ties between Jordan and Saudi Arabia have also facilitated a steady flow of Jordanian tourists to the Kingdom. As travel becomes easier and more attractive, Saudi Arabia’s wide array of cultural and historical offerings continues to appeal to Jordanian travelers.
• Bahrain & Kuwait: Both Bahrain and Kuwait, being close neighbors, remain major contributors to Saudi Arabia’s tourism boom. The ease of travel between these countries and Saudi Arabia has led to an increase in regional visitors, especially during key times like Ramadan.
• India: Saudi Arabia has also witnessed a rise in visitors from India, a country with a growing middle class and increasing connectivity to Saudi Arabia. The Kingdom’s welcoming visa policies and robust tourism infrastructure are key factors in attracting Indian travelers.

Unprecedented Growth and Ambition

Saudi Arabia’s tourism growth is a central pillar of the Kingdom’s Vision 2030, with a goal to position the country as one of the world’s top ten travel destinations. In line with this ambition, the Ramadan campaign seeks to further boost international interest by offering exclusive deals that encourage longer and more immersive stays. The goal is not only to attract visitors during Ramadan but to encourage repeat visits and foster deeper engagement with Saudi Arabia’s diverse regions.

As Ramadan unfolds across the Kingdom, cities like Riyadh, Jeddah, and Diriyah transform into hubs of vibrant activity. Streets are illuminated with beautiful lights, and night markets come alive with local crafts, traditional foods, and Ramadan-themed events. Visitors can indulge in exquisite Iftar and Suhoor experiences, enjoy cultural performances, and embrace the warmth of Saudi hospitality. The Kingdom’s renowned generosity shines through, as visitors are welcomed to experience a truly unique Ramadan celebration that blends tradition with modernity.

A Future of Inclusive and Immersive Travel

As Saudi Arabia continues to make strides in tourism, the “Embrace the Radiance of Ramadan Lights” campaign serves as an invitation to explore the Kingdom’s hidden gems at exceptional value. With luxury offerings, cultural experiences, and wellness escapes, this campaign promises to deliver an unforgettable Ramadan experience. Whether you’re looking to explore the desert wonders of AlUla or unwind by the Red Sea, Saudi Arabia has something special waiting for you during this sacred month.

With its forward-thinking approach, expanded visa policies, and world-class destination developments, Saudi Arabia is set to continue growing as a premier travel destination for tourists from around the world. The Kingdom’s commitment to offering accessible luxury, unparalleled experiences, and a rich cultural heritage makes it an unmissable destination for any traveler in 2026.

The post Saudi Arabia’s Ramadan Campaign Brings Luxury Travel Offers to Morocco, Egypt, Bahrain, Kuwait, India, Jordan and More with Unprecedented Discounts in AlUla and The Red Sea appeared first on Travel And Tour World.

Sabre Sets New Standard for Flight Shopping Performance with Advanced AI and Predictive Algorithms

Sabre Corporation (NASDAQ: SABR), a global leader in travel technology, has unveiled a groundbreaking solution for the travel industry: SabreMosaic Cache-powered Intelligent Shopping. This new AI-driven technology integrates traditional flight content, NDC (New Distribution Capability), low-cost carriers (LCC), and private agency offers through a unified system. With an emphasis on agent-friendly APIs and predictive cache technology, this solution promises faster, more accurate booking results while helping travel agencies manage costs and operational risks, particularly for high-volume flight searches.

Enhanced Shopping Performance with Predictive Algorithms

The unique aspect of Sabre’s new solution lies in its ability to dynamically decide when to query live airline data and when to pull results from a cache. Unlike traditional systems that rely on either live polling or static cache, Sabre’s use of its proprietary Sabre IQ predictive algorithms allows for a more efficient approach. The result is that travel agencies are provided with accurate, bookable offers without the risk of outdated fare information or inflated look-to-book (L2B) ratios. Early testing of the solution has shown impressive results, including a 28% reduction in L2B ratios and up to 95% accuracy compared to traditional live polling methods. Furthermore, the system ensures that agencies receive responses in less than 500 milliseconds, which is a game-changer for traditional flight content.

Efficiency and Speed for Travel Agencies

The improvements extend far beyond just speed. Cache-powered Intelligent Shopping provides travel agencies with a streamlined experience, significantly reducing operational costs and improving developer productivity. Traditionally, developers have had to handle multiple content sources, each with its own set of rules, timeouts, and failover mechanisms. With Sabre’s new solution, developers can work within a single, unified framework, making it easier to integrate various airline and content sources into the shopping experience. This standardization simplifies workflows, including sorting, ranking, and personalization. The outcome is quicker development times, reduced maintenance expenses, and a consistent, high-quality experience across all types of airline content, including NDC.

Staying Strong During High Traffic Periods

One of the most notable features of the solution is its ability to perform under pressure. During times of high traffic, irregular operations, or promotional periods, the system’s intelligent fallback logic ensures that agencies continue to receive relevant and reliable offers. This means that even when supplier response times fluctuate, the system remains robust and responsive, ensuring that travel agents can still convert inquiries into bookings without disruptions. This stability is crucial for maintaining agency productivity and ensuring that customer demands are met without delays.

More Control and Greater Efficiency for Travel Sellers

Cache-powered Intelligent Shopping offers more than just faster results—it also brings greater efficiency and control to sellers. By minimizing discrepancies between the offers displayed and the final booking results, this solution reduces failed bookings and the need for manual fare checks. This results in fewer re-shopping cycles, which translates to cleaner downstream data and a more predictable shopping experience for agencies. The increased efficiency is also reflected in agent productivity and lower call-center volumes, allowing agencies to operate more smoothly and cost-effectively, regardless of market conditions or seasonal changes.

Real-World Impact for Partners

Wego, a leading travel platform, was one of the first pilot partners to test the Cache-powered Intelligent Shopping system. The company has already reported impressive results, including faster flight search performance and notable improvements in search accuracy. This real-world success underscores the potential of the new solution to reshape flight shopping for travel agencies and their customers, further establishing Sabre as a leader in travel technology innovation.

Part of SabreMosaic Travel Marketplace

The launch of Cache-powered Intelligent Shopping is a significant addition to the SabreMosaic Travel Marketplace, Sabre’s modular platform for multi-source retailing. The platform integrates distribution, intelligence, and agent-friendly APIs to help travel brands modernize the shopping experience. As part of this broader ecosystem, the new solution will play a key role in helping travel brands accelerate growth while improving the efficiency of their operations and enhancing the customer experience.

In a world where speed, accuracy, and efficiency are crucial, Sabre’s Cache-powered Intelligent Shopping solution represents a major step forward in the evolution of flight shopping. By leveraging AI, predictive algorithms, and scalable cache technology, Sabre is not only addressing current challenges faced by travel agencies but is also setting the stage for a more streamlined and dynamic future for the travel industry.

With its ability to improve operational efficiency, reduce costs, and enhance the shopping experience, Sabre’s latest innovation is poised to become an essential tool for travel agencies seeking to remain competitive in a rapidly changing market.

The post Sabre Sets New Standard for Flight Shopping Performance with Advanced AI and Predictive Algorithms appeared first on Travel And Tour World.

California Poppy Awards 2026 Finalists Announced: Celebrating the Best in Tourism Marketing and Destination Stewardship in the US

The highly anticipated California Poppy Awards have revealed their finalists for 2026, honoring the state’s outstanding achievements in tourism marketing and destination stewardship. The prestigious awards recognize the efforts of organizations that have significantly contributed to positioning California as the number one travel destination in the United States. This year, over 160 submissions were reviewed by a panel of industry experts, narrowing down the top contenders across nine categories.

California’s thriving tourism industry, which supports over 1.2 million jobs, plays a pivotal role in the state’s economy. The Poppy Awards not only recognize creative and impactful marketing campaigns but also acknowledge the positive influence of tourism on communities throughout the state. From immersive digital experiences to sustainable tourism initiatives, these awards showcase the best of California’s tourism industry.

The winners of the 2026 Poppy Awards will be unveiled during a special ceremony on March 11, 2026, at the Gaylord Pacific Resort & Convention Center in Chula Vista, as part of Visit California’s annual Outlook Forum. This three-day industry conference, taking place from March 10-12, is expected to gather over 800 tourism leaders, offering a platform for networking, innovation, and knowledge sharing.

The Finalists Across Categories:

Best Brand Advertising Campaign ($1 Million and Up)

1. Aquarium of the Pacific
2. Los Angeles Tourism & Convention Board
3. San Diego Zoo Wildlife Alliance
4. Universal Studios Hollywood
5. Visit Greater Palm Springs
6. Visit Napa Valley
7. Visit Newport Beach

Best Brand Advertising Campaign (Under $1 Million)

1. Belmont Park
2. The Broad
3. The San Francisco Peninsula
4. Visit Oxnard
5. Visit San Luis Obispo

Best Content Marketing

1. Gilroy Gardens Family Theme Park
2. Mendocino Railway
3. San Diego Tourism Authority
4. SIXT Rent a Car LLC
5. Visit Oceanside
6. Visit San Luis Obispo

Best Influencer Campaign

1. Mendocino Railway
2. Murrieta Hot Springs Resort
3. Pacifica Hotels
4. Visit Carlsbad
5. Visit Carmel
6. Visit San Luis Obispo

Best Public Relations Campaign

1. Hotel Maya, Long Beach
2. LEGOLAND California Resort
3. See Monterey
4. Sensorio
5. The Lodge at Torrey Pines
6. Visit Anaheim
7. Visit Newport Beach

Best Strategic Partnership

1. Howard Johnson Anaheim & L’Auberge Del Mar
2. Mendocino Railway
3. Visit Oakland and Visit Mendocino County
4. Visit Sacramento
5. Visit SLO CAL, Travel Paso, and Paso Robles Wine Country Alliance
6. Visit Yosemite | Madera County

Best Sustainability or Resilience Award

1. Portola Hotel & Spa
2. Rush Creek Lodge
3. The Ranch at Laguna Beach
4. Visit Lake Tahoe
5. Visit Pasadena

Best Trade and Media Activation

1. San Diego Tourism Authority
2. See Monterey
3. The Ameswell Hotel
4. Visit Newport Beach

California Welcome Center of the Year

1. Ridgecrest Area Convention & Visitor’s Bureau
2. Salinas Valley Tourism & Visitors Bureau
3. Visit Oceanside

These finalists have stood out for their innovative strategies, community engagement, and commitment to sustainable tourism practices. With an increasing emphasis on resilience and sustainability, the 2026 Poppy Awards spotlight efforts that contribute not only to the state’s economic growth but also to preserving the natural beauty and cultural integrity of California for future generations.

As California continues to evolve as a premier tourism destination, these Poppy Awards demonstrate the industry’s strength and its crucial role in shaping the state’s global image. The ceremony promises to be a grand celebration of creativity, partnerships, and a collective commitment to enhancing the visitor experience across the Golden State.

Conclusion

The finalists for the 2026 California Poppy Awards have been carefully selected, each reflecting the dynamic and diverse aspects of California’s tourism industry. Whether through powerful brand campaigns, influential partnerships, or cutting-edge sustainability initiatives, these organizations have contributed to California’s remarkable tourism success. The upcoming awards ceremony at the Gaylord Pacific Resort & Convention Center will undoubtedly be a momentous occasion for all involved, providing a platform to celebrate and further elevate the Golden State’s global tourism standing.

The post California Poppy Awards 2026 Finalists Announced: Celebrating the Best in Tourism Marketing and Destination Stewardship in the US appeared first on Travel And Tour World.

Emirates New Campaign Featuring Suryakumar Yadav Kicks Off ICC Men’s T20 World Cup, Offering Fans Live Coverage and Uniting Cricket Lovers Around the World

Emirates, a powerhouse in global aviation, is once again stepping up its game in the cricket world with an exciting new advertising campaign featuring India’s cricket sensation, Suryakumar Yadav. As the lead-up to the ICC Men’s T20 World Cup intensifies, Emirates has aligned itself with one of the most dynamic figures in contemporary cricket, reinforcing its commitment to the sport and its long-standing presence in the cricketing world.

With nearly three decades of involvement in the sport, Emirates has woven itself into the very fabric of cricket. The airline’s partnerships have spanned across numerous major ICC tournaments, reaching fans in over ten cricket-loving nations. Emirates’ sponsorship has touched various facets of the game, from proudly emblazoning umpire kits to being part of some of the most exhilarating moments in cricket history, uniting fans in their shared passion.

Suryakumar Yadav, widely recognized for his fearless, unconventional batting style, has made waves in the cricketing world. He recently achieved the coveted ICC’s number one T20 ranking, solidifying his place as a key figure in Indian cricket. Yadav’s contributions to India’s victories in the 2024 ICC Men’s T20 World Cup and the 2025 Asia Cup further cement his status as one of the most respected players of his generation. His on-field consistency, combined with his ability to deliver in high-pressure situations, has made him a standout talent, and he is now widely regarded as one of the finest T20 players in the world.

The latest campaign, set to coincide with the ICC Men’s T20 World Cup, pays homage to cricket and its fans. Featuring Suryakumar Yadav in action, the ad captures his unique batting style during an electrifying match, with thousands of fans cheering in the stands. The global campaign will be broadcast across cricket-loving nations and around the world, creating a shared experience among millions of cricket fans, all united by their love of the game.

For passengers flying with Emirates during the ICC Men’s T20 World Cup, the airline is offering an added bonus: live coverage of the matches. Thanks to Emirates’ ice entertainment system, fans will be able to watch live cricket action via Sport 24 and Sport 24 Extra while traveling, ensuring that they never miss a moment of the action.

Emirates’ partnership with the International Cricket Council (ICC) is one of the airline’s longest-standing affiliations. Over the years, the airline has been a key supporter of several prestigious ICC tournaments, including the ICC Men’s Cricket World Cup, ICC Women’s Cricket World Cup, ICC Men’s T20 World Cup, ICC Women’s T20 World Cup, and the ICC World Test Championship. This continued collaboration highlights Emirates’ deep-rooted commitment to cricket and its enduring relationship with the sport’s global community.

As the ICC Men’s T20 World Cup kicks off, Emirates’ latest campaign, with Suryakumar Yadav at the forefront, is set to capture the hearts of cricket fans worldwide. Through its strategic involvement in global cricket and fan-centric initiatives like live match coverage on flights, Emirates continues to be a dominant force in connecting cricket with its passionate supporters across the globe.

On being featured in Emirates’ new ad campaign, Suryakumar Yadav said: “Cricket at the highest level is about preparation, adaptability, and the ability to perform under pressure. Emirates represents those same values in everything it does. As someone who travels extensively for the game, having consistency and comfort with world-class experiences makes a real difference. It’s exciting to be associated with the brand in this campaign that has such a deep-rooted and authentic connection with cricket and its fans around the world.”

Boutros Boutros, Emirates’ Executive Vice President for Corporate Communications, Marketing & Brand said: “There’s a reason Suryakumar Yadav has captured the imagination of cricket fans everywhere. His game speaks for itself, and his appeal reaches far beyond boundaries. Through this latest ad campaign, we aim to connect with fans and share in our passion for the sport.  Cricket remains one of our most enduring sporting partnerships, and we’ve stood alongside the sport and supported its growth, and we’ll continue to invest in its future.” 

The post Emirates New Campaign Featuring Suryakumar Yadav Kicks Off ICC Men’s T20 World Cup, Offering Fans Live Coverage and Uniting Cricket Lovers Around the World appeared first on Travel And Tour World.

Wildberries Expands into Tourism with WB Travel Hotels in Turkey and Egypt, Marking a New Era for Family-Friendly Resorts

In a bold move to diversify its business offerings, Wildberries, the largest digital platform in Eurasia, is making waves in the tourism industry with the introduction of its own hotel brand under the WB Travel name. Partnering with the well-established tour operator FUN&SUN, Wildberries is setting the stage for a new chapter in the region’s hospitality sector by launching family-oriented resorts in Turkey and Egypt.

The first of the WB Travel-branded hotels, WB Travel Dreams Vacation in Sharm El Sheikh, Egypt, will open its doors to guests on February 15, 2026. Located in one of Egypt’s most sought-after coastal destinations, this resort is poised to attract tourists looking for a relaxed, family-friendly vacation. Following closely, the WB Travel Anita Matiate 4 Resort* in Kemer, Turkey, will welcome its inaugural guests on May 1, 2026. Both resorts are strategically designed to cater to the needs of families, with a strong emphasis on comfort, entertainment, and convenience for travelers of all ages.

The new WB Travel hotels are not just ordinary resort properties; they have undergone extensive renovations to enhance the guest experience. Wildberries has invested in upgrading guest rooms and public areas, ensuring modern amenities, and creating spaces where families can feel right at home. Along with the facility improvements, there will be a range of new entertainment and animation programs designed to keep all members of the family entertained throughout their stay. Both resorts will also offer improved beach infrastructure, offering guests direct access to the beautiful coastlines, making these properties a perfect choice for sun-seeking families.

A standout feature of the WB Travel brand is the TOUCAN Kids Club, a tailored entertainment program aimed at children of all ages. Whether it’s arts and crafts, interactive games, or outdoor activities, the TOUCAN Kids Club will ensure that children are engaged while parents can enjoy some well-deserved relaxation. Additionally, the resorts feature family-centric services like a children’s restaurant, a 24/7 “mom’s corner” equipped with everything a parent needs to prepare baby food, as well as laundry and drying facilities specifically designed for kids’ clothing. These thoughtful touches underscore Wildberries’ commitment to making family vacations stress-free and enjoyable.

The WB Travel brand is not new to the world of travel services, as Wildberries already offers an online platform where users can book hotels, airline tickets, and tours through its WB Travel platform. In September 2025, Wildberries announced a key partnership with FUN&SUN, one of the leading tour operators, to enhance its travel services. This collaboration merges Wildberries’ advanced e-commerce IT infrastructure with FUN&SUN’s decades of experience in the travel industry. Together, they are creating a seamless travel experience for customers by leveraging Wildberries’ cutting-edge recommendation algorithms and comprehensive service offerings.

The launch of the WB Travel hotel concept is just the beginning. As part of its strategic growth plan, Wildberries intends to open additional hotels under the WB Travel brand in both Turkey and Egypt in 2026. The company is poised to establish a strong presence in the tourism sector, providing its users with even more options for planning and booking their vacations, all through its trusted digital platform.

With these new hotel developments, Wildberries is clearly positioning itself as a key player in the travel and tourism industry, especially in the family resort sector. The partnership with FUN&SUN, along with its own technological prowess, gives Wildberries a unique advantage in offering a seamless blend of luxury, convenience, and family-friendly amenities. As more hotels are planned for the future, it will be interesting to see how the WB Travel brand shapes the future of vacationing in these popular destinations.

For travelers looking for an all-encompassing family vacation experience, the WB Travel hotels in Turkey and Egypt offer a perfect combination of top-notch facilities, convenient services, and tailored experiences that cater to every family member’s needs. With its new expansion into tourism, Wildberries is not only redefining family travel but also setting a high standard for future ventures in the hospitality sector.

The post Wildberries Expands into Tourism with WB Travel Hotels in Turkey and Egypt, Marking a New Era for Family-Friendly Resorts appeared first on Travel And Tour World.

Germany Surpasses United States, UK, Sweden, and Denmark in Contributing to Norway’s Unprecedented Growth in International Visitors and Overnight Stays in 2025

In 2025, Germany surpassed the United States, UK, Sweden, and Denmark as Norway’s top contributor to international tourism, with a record 2.56 million overnight stays, driven by strong cultural ties and consistent travel demand.

Norway’s tourism sector has experienced exceptional growth in 2025, continuing its post-pandemic recovery and making remarkable strides in its global appeal. With a robust 8% increase in international arrivals, Norway welcomed a record-breaking 7.196 million international visitors in 2025, surpassing the long-awaited 7 million mark for the first time in history. This milestone represents a significant leap compared to the pre-Covid year of 2019, where international arrivals had already been substantial, but this year’s increase of 75% demonstrates the country’s rising prominence as a top destination for travelers from around the world.

The overall picture for tourism in Norway in 2025 paints a positive outlook, with total visitor arrivals reaching 20.356 million, a slight 1% increase compared to the previous year. The growth can largely be attributed to the surge in international travelers, while domestic travel saw a small dip of 2%. However, the 2025 figures are still encouraging when compared to the pre-pandemic levels in 2019, with total arrivals in 2025 increasing by 33% from that benchmark. This upward trend underscores Norway’s strong tourism recovery and the increasing demand for travel to this scenic Nordic nation.

International Overnight Stays Surge in 2025

One of the most noteworthy aspects of Norway’s tourism growth in 2025 is the outstanding increase in international overnight stays. With a 14% increase from the previous year, international overnight stays reached 14.165 million, highlighting the country’s increasing appeal as a destination for long-term stays. This is especially impressive when compared to the more modest growth in domestic overnight stays, which increased by only 1%, reaching 26.424 million.

International tourists now account for 35% of all overnight stays in Norway, marking a significant shift in the country’s tourism dynamics. This shows how the international market is becoming an ever-more crucial segment of the tourism industry, contributing substantially to both the economy and the local hospitality sector. The strong performance of international overnight stays indicates that Norway is not only drawing visitors for short trips but is also becoming a popular destination for extended stays, adding value to its tourism industry.

Key Source Markets for Norway’s Tourism

The growth in international tourism is driven by strong performances from several key source markets. Germany, as Norway’s largest international market, accounted for 2.56 million overnight stays in 2025, representing an impressive 18% market share. This reflects a consistent demand from German travelers, who are drawn to Norway’s natural beauty, cultural experiences, and outdoor activities.

The United States came in second, with 1.635 million overnight stays, contributing to 12% of Norway’s total international market share. U.S. visitors are increasingly flocking to Norway for a variety of reasons, from exploring the Northern Lights and the country’s stunning fjords to indulging in the vibrant cultural scene.

Sweden, Norway’s neighboring country, represented 9% of the total market share, with 1.309 million overnight stays in 2025. This number is significant given the close geographical proximity between the two nations, which often leads to a higher frequency of travel, especially for weekend getaways or seasonal visits.

Other European markets also showed a strong presence in Norway’s tourism landscape. The Netherlands contributed 0.985 million overnight stays, accounting for 7% of the market share, followed closely by the UK, which had 0.977 million overnight stays, making up another 7% of the total international overnight market.

Denmark, another neighboring country, rounded out the top five international markets, contributing 0.896 million overnight stays, which represents 6% of the total international market share. Denmark’s proximity to Norway, as well as the shared cultural and historical ties, likely plays a role in the high number of Danish tourists visiting Norway each year.

Oslo Dominates as the Most Popular Destination

Within Norway, Oslo continues to dominate as the most popular destination for international tourists. In 2025, Oslo accounted for 30% of all international overnight stays, totaling 6.93 million. The Norwegian capital is a central hub for both culture and commerce, offering visitors a rich array of experiences, from museums and art galleries to vibrant restaurants and a flourishing nightlife scene. With its blend of modernity and historical charm, Oslo remains an essential stop for international visitors looking to explore Norway’s urban offerings.

Following Oslo in popularity is Bergen, the second-largest city in Norway, which garnered 3.31 million overnight stays, representing 7% of the total overnight market. Known for its stunning architecture, colorful harbor, and proximity to Norway’s breathtaking fjords, Bergen remains a favorite for travelers seeking a mix of cultural exploration and outdoor adventure.

Regions outside the major cities also saw a boost in overnight stays. Romerike, a region located southeast of Oslo, and the Stavanger region both accounted for 4% of the total overnight market in 2025, with each region reporting over 1.88 million overnight stays. These areas are becoming increasingly popular for travelers looking to escape the hustle and bustle of the city and experience more tranquil, nature-filled settings, with ample opportunities for hiking, fishing, and cultural exploration.

Tourism-Driven Economic Impact

The success of Norway’s tourism sector in 2025 is not only reflected in visitor numbers but also in the economic contributions made by the industry. With millions of international tourists flocking to Norway, the country has seen substantial growth in tourism-related revenues, including accommodation, dining, transport, and leisure activities. The increased demand for international overnight stays, especially in destinations such as Oslo, Bergen, and Stavanger, has contributed to the local economy, generating jobs in hospitality, transportation, and other service sectors.

Moreover, the boost in international tourism is helping Norway maintain its position as a competitive player in the global tourism market, making it an attractive destination for future investments in infrastructure and tourism-related projects. With the trend of sustainable and eco-conscious travel gaining momentum, Norway’s emphasis on environmental conservation and responsible tourism is well-aligned with the growing demands of international visitors who are increasingly prioritizing sustainability in their travel decisions.

Looking Ahead: Strong Growth and Sustainability

Looking forward, the outlook for Norway’s tourism industry remains promising. With the success of 2025, the country is poised to continue building on its growth trajectory, welcoming even more international visitors in the years to come. Strategic investments in tourism infrastructure, sustainable practices, and the promotion of off-the-beaten-path destinations are likely to fuel this growth further, ensuring that Norway remains a top destination for global travelers.

The tourism authorities in Norway are also expected to continue strengthening their marketing efforts in key international markets while nurturing local tourism experiences that align with the country’s commitment to environmental preservation. With its unparalleled natural beauty, rich cultural heritage, and growing reputation for sustainable tourism practices, Norway is set to attract an even wider array of international travelers, enhancing its standing in the global tourism landscape.

In conclusion, 2025 has been a landmark year for Norway’s tourism sector, with record-breaking growth in international visitors, increased overnight stays, and a diverse mix of source markets. As the country continues to position itself as a premier travel destination, Norway’s tourism industry remains a key driver of economic growth, sustainable development, and international cultural exchange. The future looks bright for Norwegian tourism, with expectations of continued success in the years to come.

The post Germany Surpasses United States, UK, Sweden, and Denmark in Contributing to Norway’s Unprecedented Growth in International Visitors and Overnight Stays in 2025 appeared first on Travel And Tour World.

Amazing Thailand Chinese New Year 2026 Celebrates the Golden Horse Year and Strengthens Thailand-China Diplomatic Relations

Thailand is gearing up for an unforgettable celebration of the Chinese New Year 2026, with the Tourism Authority of Thailand (TAT) announcing a series of events across the country under the theme “Amazing Thailand Chinese New Year.” This year marks the Golden Horse year and the 51st anniversary of Thailand-China diplomatic relations, setting the stage for an event that will showcase vibrant cultural performances, traditional festivals, and large-scale celebrations. With flagship events in Bangkok and Hat Yai, supported by festivities in Nakhon Sawan and Suphan Buri, TAT’s initiative is expected to drive travel demand and reaffirm Thailand’s position as a leading destination for Chinese New Year celebrations outside of mainland China.

The grand announcement was made at TAT Headquarters in Bangkok, attended by prominent officials including Mr. Yang Xiaolong, Cultural Counsellor of the Embassy of the People’s Republic of China in Thailand, and Ms. Thapanee Kiatphaibool, TAT Governor, along with representatives from regional provinces and the Tourist Police Bureau. Their collective participation highlights the strong cooperation among local and national institutions to deliver an event of national significance.

Bangkok: A Dazzling Display of Culture and Tradition

From February 7 to March 1, Yaowarat Road in Bangkok will come alive with stunning festive illuminations. With the theme “Ride the Fortune, Share the Future,” this iconic street will transform from Odeon Circle to Chaloem Buri Intersection into a spectacle of lights, drawing both locals and international visitors alike. The illuminations will be on display daily from 18:00 to 23:00 hrs, creating a dynamic evening atmosphere and setting the tone for the celebrations.

Siam Paragon will be the epicenter of the celebrations, hosting the Amazing Thailand Happy Chinese New Year 2026 from February 14 to 18. This five-day festival will run from 16:00 to 22:00 hrs each day and kick off with an auspicious Thai-Chinese greeting ceremony on February 14. A major highlight will be the spectacular lantern displays, showcasing the skill of Chinese artisans and their rich traditions. Cultural performances by renowned troupes from Beijing, Chongqing, Henan, and Fujian provinces will add to the festival’s festive flair.

Festival-goers will also have the chance to participate in a variety of activities, such as Chinese lantern crafting, Chinese calligraphy, and khon mask painting. For those interested in astrology, there will be opportunities to explore Chinese astrology and enjoy traditional arts like Chinese paper cutting and Thai embroidery. Exclusive performances will feature famous Chinese artist Zhu Zhengting and popular Thai artists including Daou Pittaya, Klear, Better Weather, and many others, promising a diverse entertainment lineup for all ages.

Hat Yai: A Southern Thai Celebration of Culture and Tradition

Hat Yai, in Songkhla, is also preparing to host a unique celebration for Amazing Thailand Chinese New Year 2026, from February 17 to 20. The festivities along Saneha Nusorn Road will bring to life the region’s cultural and traditional ties to China, with performances from Fujian Province, acrobatic shows, and the ever-popular lion dance. The night-time light displays will add an enchanting glow to the celebration, providing a festive atmosphere for both regional and cross-border travelers. This event aims to position Hat Yai as a key tourism hub in Southern Thailand, drawing in visitors from neighboring countries and reinforcing the city’s tourism appeal.

Nationwide Celebrations: Extending the Festivities Beyond the Main Cities

While Bangkok and Hat Yai take center stage, TAT is also supporting celebrations in other parts of the country, particularly those with a strong Thai-Chinese heritage. In Nakhon Sawan, the Chao Pho–Chao Mae Pak Nam Pho procession will take place from February 10 to 21, showcasing the region’s deep-rooted cultural traditions. Meanwhile, Suphan Buri will celebrate the Chinese New Year with the “18 Years of the Heavenly Dragon” festival at the Dragon Descendants Museum on February 17 and 18, further expanding the reach of the festival beyond the major urban centers.

These regional events are part of a broader strategy by TAT to spread the benefits of tourism throughout the country, ensuring that the festive season boosts local economies and tourism sectors nationwide.

A Collective Effort to Boost Thai Tourism

The Amazing Thailand Chinese New Year 2026 festival is made possible through the collaboration of a wide network of public and private-sector partners. Key sponsors include Siam Paragon, ICONSIAM, CentralWorld, The Mall Group, and Thai Beverage Public Company Limited. This strong partnership aims to stimulate travel flows, encourage longer visitor stays, and help distribute tourism revenue more evenly across the country, benefiting both popular and lesser-known destinations.

A Prosperous Travel Forecast for Chinese New Year 2026

With the Chinese New Year travel period set from February 13 to 22, TAT forecasts that Thailand will welcome approximately 1.25 million international visitors, a 10% increase from the previous year. Additionally, domestic travel is expected to see 2.3 million trips, a 3% year-on-year growth. The total projected tourism revenue during this period is expected to reach 42.23 billion Baht, representing a 13% increase from 2025. This growth underscores the strategic importance of major festivals like Chinese New Year in advancing Thailand’s quality-led tourism agenda and ensuring a year-round tourism flow that benefits both visitors and the local economy.

A Bright Future for Thailand’s Tourism Industry

With its exciting lineup of events, vibrant cultural showcases, and strong institutional backing, Amazing Thailand Chinese New Year 2026 is set to be a landmark celebration. It not only honors the deep ties between Thailand and China but also exemplifies Thailand’s continued efforts to position itself as a leading global tourism destination. By tapping into the growing trend of Chinese New Year travel, TAT is further solidifying Thailand’s reputation as a cultural hub, ensuring that it remains a top choice for travelers seeking memorable and meaningful experiences.

The post Amazing Thailand Chinese New Year 2026 Celebrates the Golden Horse Year and Strengthens Thailand-China Diplomatic Relations appeared first on Travel And Tour World.

New York City Kicks Off Off-Broadway Week with 2-for-1 Tickets to 26 Shows, Featuring Exciting Newcomers and Classics

New York City is set to ignite its cultural calendar this February and March with the return of the highly anticipated NYC Off-Broadway Week. Hosted by NYC Tourism + Conventions, the official destination marketing organization for the city, this event promises to bring Broadway-caliber entertainment to a broader audience, featuring an exciting lineup of shows at incredible prices.

From February 16 to March 12, theater enthusiasts will have the chance to purchase 2-for-1 tickets to 26 Off-Broadway productions, including 16 exciting newcomers to the city’s vibrant theater scene. The event not only offers a chance to enjoy New York’s diverse performing arts landscape but also makes it more accessible, encouraging both locals and visitors to experience world-class performances at an unbeatable value.

Tickets can be easily reserved through the official website at nyctourism.com/offbroadwayweek. With support from well-known promotional partners like Amtrak and Ticketmaster, the initiative continues its tradition of connecting theatergoers with some of the best shows in the city.

The Off-Broadway shows featured this year are an eclectic mix, offering something for every taste. Whether you’re drawn to the whimsical Gazillion Bubble Show, the biting satire of Chinese Republicans, or the dynamic adventure of Burnout Paradise, there’s an abundance of options to choose from. Fans of musicals can enjoy the emotionally charged The 25th Annual Putnam County Spelling Bee or the comedic Singfeld! An Unauthorized Musical Parody About Nothing, among many others.

For those seeking fresh, thought-provoking narratives, new works like Mexodus, Going Bacharach, and The Monsters: A Sibling Love Story promise to add a unique flavor to this year’s event. Returning classics like The Office! A Musical Parody and Heathers: The Musical continue to delight theatergoers with their wit and charm.

Notably, the initiative is presented in collaboration with The Off-Broadway League, a key player in supporting the city’s long-standing love affair with theater since 2009. The partnership has helped turn Off-Broadway Week into a beloved tradition that not only celebrates the cultural richness of New York but also supports the industry’s resilience and growth.

This year, NYC Off-Broadway Week isn’t just a chance to enjoy spectacular theater at discounted prices; it also plays an important role in revitalizing the city’s cultural economy after challenging years. By drawing more visitors to the boroughs, it highlights New York’s ability to remain a beacon of creativity and arts in the global arena.

Whether you’re a seasoned theater-goer or new to the scene, Off-Broadway Week is an unmissable opportunity to discover hidden gems, laugh, cry, and be inspired by the magic of live performance. From intimate performances to dazzling stage designs, these productions promise to showcase the very best of what New York’s Off-Broadway scene has to offer.

In the coming weeks, NYC Tourism + Conventions will continue to lead the charge in enhancing the city’s visibility on the global tourism stage, and this year’s Off-Broadway Week is a testament to the city’s unwavering commitment to supporting the arts. Whether you’re an NYC local or planning a trip to the city, there’s never been a better time to experience the thrills of Off-Broadway.

Participating Shows Include:

• 11 to Midnight
• Bigfoot!
• Burnout Paradise
• Chinese Republicans
• Data
• El Quijote
• En El Tiempo de las Mariposas
• Friends! The Musical Parody
• Gazillion Bubble Show
• Going Bacharach
• Heathers: The Musical
• Jamie Allan’s Amaze
• La Breve y Maravillosa Vida de Oscar Wao
• La Gringa
• Mexodus
• Night Side Songs
• Perfect Crime
• Silver Manhattan
• Singfeld! An Unauthorized Musical Parody About Nothing
• Spare Parts
• The 25th Annual Putnam County Spelling Bee
• The Little Mermaid
• The Monsters: A Sibling Love Story
• The Office! A Musical Parody
• The Play That Goes Wrong
• What We Did Before Our Moth Days

Don’t miss out on this opportunity to experience New York’s Off-Broadway theater scene like never before!

The post New York City Kicks Off Off-Broadway Week with 2-for-1 Tickets to 26 Shows, Featuring Exciting Newcomers and Classics appeared first on Travel And Tour World.

Oceania Cruises Celebrates Milestone in Construction of Oceania Sonata, Set to Redefine Luxury at Sea

Oceania Cruises, renowned for its luxury, destination-focused voyages and culinary excellence, has reached a pivotal moment in the construction of its next-generation ship, Oceania Sonata. The keel of this state-of-the-art vessel was ceremoniously laid at the prestigious Fincantieri shipyard in Marghera, Italy, marking the beginning of a new chapter in Oceania’s storied legacy. This milestone not only underscores the importance of craftsmanship and partnership in shipbuilding but also reaffirms Oceania’s vision for a future defined by elegance, comfort, and unparalleled luxury at sea.

The ceremony, held at the Fincantieri shipyard, was a celebration of maritime tradition, bringing together key figures from the cruise industry and the shipbuilding world. Among the distinguished attendees were Harry Sommer, President and CEO of Norwegian Cruise Line Holdings Ltd, which owns Oceania Cruises; Jason Montague, Chief Luxury Officer of Oceania Cruises; Patrik Dahlgren, Executive Vice President and Chief Vessel Operations and Newbuild Officer of Norwegian Cruise Line Holdings Ltd; and Franco Semeraro, Chief Experience Officer of Oceania Cruises. The ceremony also included Fincantieri’s leadership, with Luigi Matarazzo, General Manager of Fincantieri Merchant Ships Division, and Marco Lunardi, Senior Vice President of Fincantieri’s Marghera Shipyard, playing key roles.

Oceania Sonata is set to take to the seas in August 2027, marking a significant addition to the luxury cruise line’s acclaimed fleet. The ship will debut as Oceania’s ninth vessel, and it will usher in a new era of refined elegance, building on the success of its predecessors. Following the launch of Oceania Vista and Oceania Allura, two highly regarded Allura-class ships, Oceania Sonata promises to elevate the luxury cruise experience even further, setting a new standard for the brand.

The new ship will offer an incredible guest experience, with a capacity for just 1,390 guests, ensuring an exclusive and intimate atmosphere. At 86,000 tons, the ship is designed to deliver spaciousness and privacy, perfect for those seeking both luxury and a sense of personal space. One of the standout features of Oceania Sonata will be its suites, with one-third of all guest accommodations set to be luxury suites. This includes the introduction of four remarkable two-bedroom Owner’s Suites, which will offer an unparalleled level of sophistication and comfort. Additionally, two entirely new suite categories—Horizon Suites and Penthouse Deluxe Suites—will provide guests with new ways to experience ultimate luxury on the high seas.

Beyond accommodations, Oceania Sonata will also debut two new culinary experiences that promise to set the ship apart. The first, La Table par Maîtres Cuisiniers de France, is an exclusive fine-dining restaurant that will offer guests a truly exceptional gastronomic experience, cementing its place as the most exclusive dining venue at sea. The second culinary highlight, Nikkei Kitchen, will bring together the best of Peruvian and Japanese cuisine, blending the bold, vibrant flavors of Peru with the delicate and refined techniques of Japanese cooking. This fusion of two rich culinary traditions will offer an exciting and innovative dining option for guests seeking something unique.

Oceania Sonata is not just another ship in the Oceania Cruises fleet; it represents a vision of the future—one where luxury, elegance, and personalized experiences are at the forefront. The introduction of this new vessel signals the next phase of Oceania’s commitment to providing guests with a unique, high-end cruise experience that blends world-class service with immersive destinations and exquisite culinary offerings.

Looking ahead, Oceania Sonata will be followed by three sister ships, including Oceania Arietta, which is set to join the fleet in 2029. Two more vessels in the Sonata class are slated for delivery in 2032 and 2035, further expanding the line’s offerings and reinforcing Oceania’s position as a leader in the luxury cruise sector.

As Oceania Cruises continues to innovate and redefine the luxury cruise experience, Oceania Sonata stands as a testament to the brand’s unwavering commitment to excellence. With its stunning design, world-class amenities, and groundbreaking culinary experiences, Oceania Sonata promises to be a game-changer in the world of luxury cruising, delivering exceptional voyages for discerning travelers seeking the finest experiences at sea.

The post Oceania Cruises Celebrates Milestone in Construction of Oceania Sonata, Set to Redefine Luxury at Sea appeared first on Travel And Tour World.