Discover The Future Of Entertainment At iQIYI LAND In Yangzhou

iQIYI, a well-known online entertainment company in China, has opened its first international offline theme park called iQIYI LAND in Yangzhou city, Jiangsu province. This is a huge step for the company as they expand from online services and create experiences around their content and original Chinese intellectual properties (IPs). The theme park aims to provide an experience where consumers can engage with iQIYI’s content, stories, and original Chinese intellectual properties (IPs) personally while utilizing advanced VR technology along with AI storytelling.
iQIYI LAND: An Innovative Theme Park
The Yangzhou theme park provides more offline entertainment, as technology has changed the way consumers engage with content. iQIYI has had vast online experience engaging with consumers and is using technology to replicate that engagement to a greater extent offline. The company has a strong focus on online engagement and is likely to deliver a unique consumer entertainment experience at the theme park. The Yangzhou theme park will also likely contain elements that will reenact traditional, yet modern, entertainment experiences.
iQIYI LAND is located in Yangzhou and covers a total area of 10,000 sq. m. and will be open all year round, and will have a rapid turnaround time on IP-based content. iQIYI LAND is designed to be flexible and allows for rapid development and change, unlike traditional outdoor theme parks that have a development cycle that can take years and years to complete. This means that iQIYI LAND will have new content and new stories for guests to experience throughout the year.
Main Features of iQIYI LAND
iQIYI LAND will have a selection of major attractions that will change the face of entertainment as we know it. Visitors will be able to experience entertainment in a completely different way with the combination of immersive cinema, interactive games, live shows, and themed restaurants that will be located in the different zones of the facility. To create a multi-sensory experience for guests, various interactive technologies will be implemented in the zones, as well as live actor participation and virtual reality (VR) experiences.
Immersive Theaters
The flagship attraction at iQIYI LAND is the immersive theater experience. Using VR, an array of motion, multi-sensory effects, and real actors, the iQIYI LAND immersive theater experience allows guests to literally step into their favorite immersive theater experiences. Each attraction offers guests the opportunity to join their favorite characters from the show. Participants may be challenged to solve a mystery and experience real adventures. Scent, wind, and tactile effects combine to allow guests to re-experience their favorite movies.
Light-and-Shadow Spaces
Light-and-shadow spaces are the other major attraction at iQIYI LAND. Using the latest in digital technology, light-and-shadow spaces create immersive, fully-digital environments that are constantly changing. Scenes and elements from movies and dramas like the grassy plains from To the Wonder and the cloud forest from Love Between Fairy and Devil come to life. Guests may walk through the space and, by using the elements of the environment to engage interactively, evoke all the elements of the story.
Immersive Stage Performances
Additionally, guests can enjoy live performances where actors use both classical and contemporary forms of theatrical storytelling. An example of this is the zone known as the Mysterious Lotus Casebook, which has its fight choreography supplemented by the use of LED screens, spinning platforms, and projection visuals. These performances are intended to integrate both drama and film, creating an active theater experience.
Iconic Film-and-TV Scene Photo Spots
o/iQIYI LAND has multiple reconstructed film sets from popular Chinese television series, allowing guests to become a part of the action. These scenes include The Knockout, To the Wonder, and Northward. Guests can take photos at the mock-up of Gao Qiqiang’s house and the Canal teahouse. This experience is designed to immerse guests in the action of their favorite shows.
Live Character Interactions
iQIYI has animated television series and live performances of the series. The actors are intended to help guests experience the secret storylines and drama of being a character from the television series. The character interactions are intended to further immerse guests in the storylines.
Social Games and Interactive Zones
For those wanting an interactive experience, iQIYI LAND has multiplayer game zones that allow visitors to engage in social entertainment and friendly competition. These social game zones have large LED screens featuring various games, so friends and family can compete against each other and experience the excitement of immersive multiplayer entertainment.
IP-Exclusive Retail and Dining
There are also themed restaurants and merchandise stores where visitors can experience IP-inspired menus and purchase limited, themed items. Dining at iQIYI LAND is not just about the food — the meals are part of the storyline. Guests can fully enjoy iQIYI’s popular shows by eating at The Knockout or having a drink from Love Between Fairy and Devil.
A Vision for Tomorrow’s Entertainment
iQIYI’s head of strategy, Ben Zeng, believes that entertainment matches different audiences’ tastes and preferences around the world and described iQIYI’s long-term expansion of iQIYI LAND with new parks in Kaifeng and Beijing. What new parks, in addition to iQIYI LAND in Yangzhou, will provide guests with the unique experience of combining local park culture and storytelling with local immersive experience elements? The park in Kaifeng will include city-specific features, while the park in Beijing will assist in iQIYI’s goal of developing and reproducing the unique local culture of China and its stories for the world. The use of digital creativity and traditional storytelling of iQIYI in its parks will be the first of its kind in the world and will develop cultural tourism for China.
With the global demand for offline entertainment increasing rapidly, iQIYI LAND in Yangzhou will be the first to provide a leading example of entertainment for the digital and physical world immersive experience, the first of its kind, and will be a significant enhancement to the cultural tourism of China.
Conclusion
iQIYI LAND is a technological marvel. For the first time, fans of Chinese IPs will be able to enter the atmospheres of their favorite shows and participate in activities with their beloved characters. By using digital technology and storytelling for the first time in this way, iQIYI will allow fans to experience the Chinese IP industry in a way that is genuinely groundbreaking. From state-of-the-art immersive virtual reality (VR) to live show performances, iQIYI will help define what the next generation of entertainment has to offer.
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