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Canada Joins Germany, United States, Spain, Poland, China, South Korea, and Japan in Driving Austria Unprecedented Tourism Growth with Record-Breaking International Demand

Canada Joins Germany, United States, Spain, Poland, China, South Korea, and Japan in Driving Austria Unprecedented Tourism Growth with Record-Breaking International Demand
Austria 
Canada

In 2025, Canada, alongside Germany, the United States, Spain, Poland, China, South Korea, and Japan, played a pivotal role in driving Austria unparalleled tourism growth, marking a record-breaking year for the Austrian capital. The city’s accommodation sector saw over 20 million overnight stays, with international visitors accounting for 83% of the total, showcasing Vienna’s rising global appeal. Canada, in particular, contributed significantly to the city’s high-end tourism market, helping Vienna achieve its strongest performance yet. The surge in international demand from these key markets was fueled by Vienna’s strategic focus on luxury, sustainability, and major events, cementing its position as a leading destination for quality, high-value tourism.

Long-Haul Demand and Major Events Fuel Vienna’s Drive for Higher-Value, Sustainable Tourism

Vienna, the Austrian capital, has achieved an impressive milestone in 2025, with tourism numbers reaching new heights. The city recorded over 20 million overnight stays, marking a 6% increase over 2024, the previous peak year. This exceptional performance is a result of a combination of factors, including the rise in long-haul travel demand and the city’s strategy of positioning itself as a hub for high-value, sustainable tourism. As Vienna continues to expand its hotel sector and attract more international visitors, it sets its sights on maintaining this growth trajectory well into 2026.

Record-Breaking Tourism Numbers and Revenue

Vienna’s tourism sector has seen a record-breaking year in 2025, with the city on track to surpass its previous accommodation revenue highs. The January to November period alone generated €1.254 billion in accommodation revenue, reflecting a 4% increase from the same period in 2024. November alone was particularly strong, contributing €131 million, which marks a notable 10% year-on-year growth. If this trend continues, Vienna is set to break its 2024 record of €1.4 billion in accommodation revenue.

Norbert Kettner, CEO of the Vienna Tourist Board, expressed his gratitude for the efforts of local entrepreneurs and their teams, acknowledging the challenges they overcame to achieve this success. Kettner stated, “My heartfelt thanks go to all of the entrepreneurs working in our visitor economy and their employees – they made this success possible despite a multitude of challenges.”

International Visitors Drive the Growth

A significant part of Vienna’s success is the strong international demand for the city as a travel destination. In 2025, international visitors accounted for 83% of overnight stays, a slight increase from 82% in 2024. This rise in international travel is reflective of Vienna’s growing reputation as a cultural and leisure destination, and its efforts to diversify the types of visitors it attracts.

Germany remained the top source market, with 3.54 million overnight stays, followed closely by Austria itself (3.38 million) and the United States (1.26 million). The US market has become particularly important, generating the highest revenues in the city’s five-star hotels. However, Vienna’s appeal is not confined to just these markets. The city has seen strong growth from countries such as Spain, Poland, Canada, China, South Korea, and Japan. While some Asian markets still lag behind pre-pandemic levels, the demand from these regions continues to climb.

Hotel Sector Expansion and Luxury Growth

Vienna’s hotel sector continues to grow, with 450 properties offering a total of around 84,600 beds. Of these, around 60% are classified as four- and five-star properties, aligning with the city’s focus on attracting high-end travelers. Luxury accommodations have become a significant component of Vienna’s tourism offerings, and the city now boasts 26 luxury hotels, including the newly opened Mandarin Oriental. This expansion highlights the city’s commitment to offering quality, high-value experiences that align with the growing demand for luxury travel.

A Future Driven by Major Events

The continued growth of Vienna’s tourism sector is supported by major events scheduled for the coming years. In 2026, Vienna will host the Eurovision Song Contest, one of the most prestigious music events in Europe. The city is also set to welcome nearly 50 large congresses and corporate meetings in the same year. These events will undoubtedly contribute to Vienna’s appeal as a destination for both leisure and business travelers, boosting overnight stays and accommodation revenue.

The Vienna Tourist Board’s ‘Optimum Tourism’ strategy emphasizes sustainable growth in the tourism sector, focusing on high-quality, responsible tourism practices. By attracting higher-value visitors and hosting major events, Vienna is setting the stage for continued success, positioning itself as a leader in sustainable tourism within Europe and beyond.

Key Source Markets for Vienna’s Tourism Growth

Vienna’s tourism growth has been fueled by international visitors from a variety of countries. The following markets have played a significant role in the city’s strong performance:

  • Germany: As the top source market, Germany continues to be the leading contributor to Vienna’s tourism success, with over 3.5 million overnight stays.
  • Austria: As the host country, Austrian residents are a strong source of tourism, contributing 3.38 million nights.
  • United States: The US has become a significant market, especially for five-star hotel accommodations, with 1.26 million overnight stays.
  • Spain: Spain has shown substantial growth, further boosting Vienna’s appeal in Southern Europe.
  • Poland: Poland’s increasing interest in Vienna is evident through strong growth in overnight stays from Polish visitors.
  • Canada: The Canadian market is also showing positive growth, adding to the international appeal of the city.
  • China: Although some Asian markets are still recovering from the pandemic, China continues to be an important market for Vienna.
  • South Korea: South Korea is another Asian market that has shown growth, contributing to the rise in international visitors.
  • Japan: Japanese visitors are returning to Vienna, helping to further diversify the city’s tourism base.

In 2025, Canada, along with Germany, the US, Spain, Poland, China, South Korea, and Japan, contributed significantly to Austria record-breaking tourism growth, driven by rising international demand. This surge was fueled by Vienna’s focus on luxury, sustainability, and major events.

Sustainable Tourism and Long-Term Growth

Vienna is not just focused on short-term success. The city’s long-term growth strategy revolves around sustainable tourism, ensuring that its success does not come at the expense of the environment or local communities. With the ‘Optimum Tourism’ strategy in place, the city is committed to maintaining a high standard of visitor experience while minimizing the environmental impact of tourism.

As Vienna prepares for even greater success in 2026, including the Eurovision Song Contest and a full calendar of major events, its tourism sector is poised to continue expanding. With a focus on long-haul demand, luxury accommodations, and a commitment to sustainability, the Austrian capital is well-positioned to remain a leading destination for high-value, responsible tourism.

In conclusion, Vienna’s tourism sector in 2025 represents a remarkable achievement in both growth and sustainability. By focusing on quality and high-value tourism, the city is setting a new benchmark for European capitals, ensuring that it remains a top destination for travelers worldwide.

The post Canada Joins Germany, United States, Spain, Poland, China, South Korea, and Japan in Driving Austria Unprecedented Tourism Growth with Record-Breaking International Demand appeared first on Travel And Tour World.

Sri Lanka Joins India, Kenya, Turkey, Australia, Zimbabwe, UAE, Egypt, Bahrain, Thailand And More As Mozambique Launches Digital E-Visa For 183 Countries Offering Hassle-Free Travel

Sri Lanka Joins India, Kenya, Turkey, Australia, Zimbabwe, UAE, Egypt, Bahrain, Thailand And More As Mozambique Launches Digital E-Visa For 183 Countries Offering Hassle-Free Travel
Mozambique 
e-Visa system

Sri Lanka joins a growing list of countries, including India, Kenya, Turkey, Australia, Zimbabwe, UAE, Egypt, Bahrain, Thailand, and more, as Mozambique unveils its new digital e-Visa system for travelers from 183 countries. This move marks a significant step in simplifying the visa application process, allowing global travelers to apply online and receive approvals quickly, without the need for embassy visits. The digital e-Visa not only enhances travel convenience but also positions Mozambique as a more accessible and attractive destination, aligning with other forward-thinking nations that are leveraging technology to boost tourism and streamline entry processes.

Mozambique Unveils Digital e-Visa System Making Travel to the Indian Ocean Paradise Easier Than Ever

Mozambique has officially launched its new digital e-Visa system, a milestone for the country’s tourism and global connectivity. Announced on February 11, 2026, during an official ceremony, this system allows travelers from 183 countries to apply for their visa online before departing for this vibrant destination. Whether you’re drawn to Mozambique’s pristine coral reefs, golden beaches, or the abundant wildlife of Gorongosa National Park, the new digital visa process makes accessing this breathtaking destination simpler and faster than ever.

The Digital Transformation

In partnership with VFS Global, the e-Visa system is powered by state-of-the-art automation, cloud infrastructure, and encrypted data processing, ensuring both security and efficiency. The platform offers a variety of visa and Electronic Travel Authorization (eTA) options for tourists, business travelers, crew members, athletes, cultural figures, humanitarian workers, and professionals in the oil and gas industry. Travelers can choose from multiple visa types, including:

  • Tourist Visa
  • Business Visa
  • Crew Transhipment Visa
  • Sports and Culture Visa
  • Humanitarian Assistance Visa
  • Oil and Gas Visa

Validity for these visas ranges from short-term stays to visas lasting up to two years, catering to the needs of both short-term visitors and long-term professionals.

A Seamless Experience for Applicants

The Mozambique e-Visa portal offers a four-step application process designed for ease and convenience:

  1. Fill in the Application: Begin by entering your details and selecting the visa type.
  2. Upload Documents: Simply upload the required documents, including passport details and additional supporting documents, depending on the visa type.
  3. Payment: The system integrates secure online payment for visa fees.
  4. Receive Pre-Approved e-Visa: Once approved, applicants will receive their e-Visa via email before departure, ensuring a quicker and hassle-free entry process.

One of the standout features of the portal is its intuitive design. It boasts automated passport data extraction, an integrated photo editor, secure payment systems, and 24/7 multilingual customer support. The platform is optimized for mobile phones, tablets, and desktop devices, ensuring that travelers can apply from anywhere, at any time.

What About Your Country? Eligibility Breakdown

Mozambique’s new digital visa system is accessible to travelers from numerous nations. Here’s a breakdown of the eligibility categories:

Visa Exempt Countries

These countries’ travelers do not need to apply for a visa to visit Mozambique, based on the type of passport they hold:

  • Angola: All passport types
  • Botswana: All passport types
  • Brazil: Only for diplomatic and service passports
  • Cabo Verde: All passport types
  • Cuba: Only for diplomatic and service passports
  • Kenya: Only for ordinary passports
  • Lesotho: All passport types
  • Malawi: All passport types
  • Mauritius: All passport types
  • Namibia: All passport types
  • Portugal: Only for diplomatic and service passports
  • Seychelles: All passport types
  • South Africa: All passport types
  • Eswatini: All passport types
  • Tanzania: All passport types
  • Uganda: All passport types
  • Zambia: All passport types
  • Zimbabwe: All passport types
  • Rwanda: All passport types

Countries Not Eligible for e-Visa (Embassy Application Only)

Certain countries are not yet eligible to apply for the e-Visa but can still obtain a visa through their nearest embassy or consulate:

  • Pakistan
  • Bangladesh
  • Ethiopia
  • Nigeria
  • Nepal
  • Somalia

Countries Eligible for eTA (Stay Up to 30 Days)

Countries Eligible for eTA (Stay Up to 30 Days)

For travelers from the following countries, Mozambique offers an eTA, allowing stays up to 30 days:

  • Belgium
  • Canada
  • China
  • Côte d’Ivoire
  • Denmark
  • Finland
  • France
  • Germany
  • Ghana
  • Indonesia
  • Ireland
  • Israel
  • Italy
  • Japan
  • Netherlands
  • Norway
  • Portugal
  • Russia
  • Saudi Arabia
  • Senegal
  • Singapore
  • Spain
  • South Korea
  • Sweden
  • Switzerland
  • Ukraine
  • United Arab Emirates (UAE)
  • United Kingdom
  • United States

Why This Matters

The introduction of Mozambique’s e-Visa system is a game-changer for the country’s tourism and business sectors. By simplifying the visa application process, it enhances accessibility for travelers around the world, potentially driving an increase in tourism to this previously hard-to-reach destination. Mozambique, with its unique blend of natural beauty, wildlife, and cultural heritage, is now just a few clicks away for travelers from across the globe.

Whether you’re dreaming of an idyllic beach escape or planning a professional visit, the new e-Visa system brings the country closer to travelers from diverse backgrounds, making it easier for them to experience all that Mozambique has to offer.

Sri Lanka joins countries like India, Kenya, Turkey, Australia, and more as Mozambique launches its digital e-Visa for 183 countries, simplifying the visa process and enhancing travel convenience for global visitors. This move positions Mozambique alongside other forward-thinking nations in making travel easier and more accessible.

The Future of Travel to Mozambique

With the addition of the e-Visa, Mozambique is set to enhance its international profile as a key destination in southern Africa. By streamlining the visa process, the country is not only making travel easier but also fostering stronger international relations, opening up opportunities for tourism, business, and beyond. As travelers increasingly seek convenient ways to explore new destinations, Mozambique’s forward-thinking approach is set to position it as a leader in accessible African travel.

The post Sri Lanka Joins India, Kenya, Turkey, Australia, Zimbabwe, UAE, Egypt, Bahrain, Thailand And More As Mozambique Launches Digital E-Visa For 183 Countries Offering Hassle-Free Travel appeared first on Travel And Tour World.

Thailand Joins Cambodia, Singapore and Vietnam in Embracing Chinese Outbound Tourism Surge as New Year Kicks Off Unmatched Travel Boom Across Southeast Asia

Thailand Joins Cambodia, Singapore and Vietnam in Embracing Chinese Outbound Tourism Surge as New Year Kicks Off Unmatched Travel Boom Across Southeast Asia
Chinese New Year
Thailand

As the 2026 Chinese New Year ushers in the Year of the Horse, Thailand joins Cambodia, Singapore, and Vietnam in seizing the opportunity presented by the unprecedented surge in Chinese outbound tourism. With an exceptionally long Spring Festival holiday, Chinese travelers are flocking to Southeast Asia in record numbers, drawn by the region’s proximity, rich cultural offerings, and visa-free conveniences. This surge is not only boosting visitor numbers but also fueling significant growth in local economies, as these countries enhance their tourism campaigns, offering tailored experiences and festivities that resonate with Chinese holiday traditions. The booming travel demand is set to transform the tourism landscape, as these nations strategically position themselves as top destinations during this peak holiday period.

As 2026 Chinese New Year Approaches, Southeast Asia and Australia Prepare for Surge in Chinese Outbound Tourism Amid Longest Spring Festival Holiday

As the 2026 Chinese New Year draws near, marking the Year of the Horse, the outbound tourism market in China is set for a significant boost. This year’s Spring Festival promises to be one of the longest in recent history, fueling an unprecedented surge in cross-border travel. With a nine-day holiday period stretching from Sunday, the National Immigration Administration of China predicts that the number of inbound and outbound travelers will exceed 2.05 million daily, reflecting a 14.1% increase compared to last year.

Key Drivers of the Surge in Chinese Outbound Tourism

The increased demand for outbound travel can be attributed to several factors, chief among them being the extended holiday period. This year’s festival is unique in that Chinese workers are taking an additional five days off, creating a 15-day break that many are using to travel abroad. According to a travel trend report from Tongcheng Travel, this strategic leave-taking is one of the primary reasons behind the surge in outbound travel.

This year’s “longest Spring Festival holiday ever” has provided ample time for Chinese citizens to take extended vacations, leading to higher demand for international travel, particularly to nearby destinations in the Asia-Pacific region. The growth is also reflected in visa data. VFS Global, a leading visa services provider, reported a substantial double-digit increase in Chinese outbound visa applications from December 2025 to January 2026, reinforcing the robustness of the country’s travel market.

Southeast Asia: A Top Choice for Chinese Travelers

Southeast Asia is emerging as the go-to region for Chinese tourists, owing to its geographical proximity, rich cultural ties, and enhanced travel convenience. Southeast Asian destinations offer moderate flight distances, vibrant holiday atmospheres, and visa-free travel, making them ideal options for those looking to escape the hustle and bustle of China’s cities. According to Tongcheng Travel’s report, half of the top 10 destinations for Chinese outbound tourism this Spring Festival are in Southeast Asia, including Thailand, Cambodia, Singapore, and Vietnam.

These countries are witnessing substantial increases in Chinese visitors, driven by both their proximity and the festive spirit that blends well with Chinese New Year traditions. The influx of Chinese tourists is proving to be a major economic driver in these countries, offering significant boosts to their aviation and hospitality industries.

Top Southeast Asian destinations include:

  • Bangkok: Ranked second overall for Chinese tourists, known for its vibrant Chinese New Year celebrations and rich cultural experiences.
  • Singapore: Famous for its diverse cultural offerings, including Chinese festivals, food, and traditional performances.
  • Kuala Lumpur: A top pick for Chinese tourists seeking a mix of modernity and tradition, with grand shopping experiences and cultural celebrations.
  • Ho Chi Minh City: As Vietnamese cities increasingly adopt Chinese New Year customs, Ho Chi Minh City stands out with its festive ambiance and cultural exchanges.
  • Bali: A tropical favorite, offering a laid-back atmosphere, beaches, and holiday-friendly resorts that cater to the influx of international visitors.

The Role of South Korea and Other Countries in the Asia-Pacific

South Korea is also among the top destinations for Chinese travelers during this period, with Seoul ranked first in popularity. The country’s appeal lies in its harmonious blend of modernity and tradition, and it remains one of the most cost-effective destinations for Chinese tourists. Other countries in the region are similarly benefiting from the surge in outbound Chinese tourism.

  • South Korea: Known for its high-tech culture, unique shopping, and festive events, South Korea tops the list for Chinese tourists seeking a mix of adventure and culture during the Spring Festival.
  • Malaysia: This country continues to be a popular destination, with increased flight volumes confirming its status as a preferred vacation spot during the holiday period.

Cultural Celebrations Across the Region

In the wake of the increasing number of Chinese tourists, countries across the Asia-Pacific are embracing the Spring Festival with elaborate cultural events, blending local traditions with Chinese customs to create a festive atmosphere. These celebrations help foster cultural exchange and provide Chinese tourists with a more immersive experience during their holiday.

  • Vietnam: The Year of the Horse is making its mark across Vietnam, where horse imagery adorns streets, art galleries, and public spaces. The country has embraced Chinese traditions, intertwining them with Vietnamese customs, making it a fascinating destination for Chinese tourists during the New Year period.
  • Laos: The China-Laos Railway has become a unique platform for cultural exchange, with trains transformed into “mobile stages” for storytelling, traditional performances, and cultural activities that bring Chinese New Year celebrations directly to passengers. This cross-border event serves as a testament to the growing tourism connections between China and Laos.
  • Cambodia: Cambodia is not far behind in embracing the Spring Festival. The country hosted a three-day China-Cambodia cultural exhibition in Phnom Penh, bringing together Chinese and Cambodian artists and performers to showcase their shared cultural heritage, offering Chinese tourists an immersive and enriching experience.

Australia and Beyond: The Appeal of Sun-Kissed Shores

Further afield, Australia remains a favored destination for Chinese travelers looking to escape the cold winter months. Australia’s stunning beaches, bustling cities, and cultural landmarks continue to attract a steady stream of tourists. From the beaches of Queensland to the lively streets of Sydney, Chinese tourists are flocking to Australia, drawn by the promise of sun-soaked shores and cosmopolitan experiences.

The Booming Tourism Sector

This confluence of factors—extended holidays, cultural affinities, and increasing travel convenience—has contributed to the remarkable growth of the Asia-Pacific region’s tourism sector. The impact of Chinese tourists during the Spring Festival is a boon for local economies, particularly in aviation, hospitality, and retail industries, which are set to experience a strong boost in arrivals and activity.

As China’s outbound tourism continues to surge, countries across the Asia-Pacific are gearing up for an influx of travelers seeking cultural connections, festive celebrations, and unforgettable holiday experiences. From Southeast Asia to Australia, the tourism industry stands ready to welcome the millions of Chinese tourists eager to make the most of the longest Spring Festival holiday in history.

As the 2026 Chinese New Year sparks an unprecedented surge in outbound travel, Thailand joins Cambodia, Singapore, and Vietnam in capitalizing on the influx of Chinese tourists. With extended holidays and tailored experiences, Southeast Asia is poised to see remarkable growth in tourism as Chinese travelers flock to the region.

The 2026 Chinese New Year is set to be a pivotal moment for the Asia-Pacific tourism industry. With a record number of Chinese travelers expected to head abroad, the region’s hospitality and aviation sectors are poised for a strong recovery and growth, buoyed by the demand for cultural experiences, festive celebrations, and sun-soaked holidays. As the Year of the Horse kicks off, countries like Thailand, Vietnam, Cambodia, Australia, and South Korea are sure to enjoy the fruits of this travel boom.

The post Thailand Joins Cambodia, Singapore and Vietnam in Embracing Chinese Outbound Tourism Surge as New Year Kicks Off Unmatched Travel Boom Across Southeast Asia appeared first on Travel And Tour World.

India Drives Tourism Malaysia’s Bold Strategy to Attract Two Million Visitors in 2026 with Strengthened Engagement and Successful Sales Mission in Bengaluru

India Drives Tourism Malaysia’s Bold Strategy to Attract Two Million Visitors in 2026 with Strengthened Engagement and Successful Sales Mission in Bengaluru

India continues to play a pivotal role in Tourism Malaysia’s bold strategy to attract two million visitors in 2026, with the recent successful conclusion of the Sales Mission in Bengaluru serving as a key milestone. By fostering stronger relationships with Indian travel trade partners and showcasing Malaysia’s diverse tourism offerings, the event has highlighted the growing demand for leisure, MICE, and wedding tourism among Indian travellers. The strategic focus on South India, coupled with robust air connectivity, has bolstered Malaysia’s accessibility, positioning the country as a top destination for Indian tourists in the coming years. With enhanced engagement and an ambitious target set for Visit Malaysia Year 2026, India remains central to Malaysia’s growth trajectory in the tourism sector.

Tourism Malaysia Wraps Up Successful Sales Mission 2026 in Bengaluru, Targeting 2.1 Million Indian Visitors This Year

Tourism Malaysia has successfully concluded its Sales Mission 2026 in Bengaluru, reaffirming its commitment to the Indian outbound travel market and setting an ambitious target of 2.1 million tourist arrivals from India for the year. The event, which took place at the Shangri-La Bengaluru on Friday, marked a significant milestone in Malaysia’s efforts to strengthen its relationship with one of South India’s most influential outbound travel hubs.

Growing Engagement with India’s Outbound Market

The Sales Mission was organised in partnership with the Malaysian Association of Tour and Travel Agents (MATTA) and brought together 49 Malaysian sellers, key travel trade partners, and industry leaders from Bengaluru and across Karnataka. The event highlighted the increasing importance of India as one of Malaysia’s top source markets. With a focus on trade partnerships and engagement, the event served as a platform for showcasing Malaysia’s diverse tourism offerings and building stronger connections with the Indian travel trade.

A Significant Leap in Tourism Numbers

In 2025, Malaysia recorded 1,565,194 tourist arrivals from India, marking a 14.6% growth from the 1,365,387 visitors in 2024. This surge in arrivals underscores the growing appetite for Malaysian holidays among Indian travellers. As part of its strategic plans for the upcoming Visit Malaysia Year 2026 (VMY2026), Tourism Malaysia is targeting a significant increase, with a goal of 2.1 million Indian visitors in 2026. This ambitious target was communicated at the Bengaluru event, further solidifying Malaysia’s commitment to strengthening its tourism sector and attracting more visitors from India.

Enhanced Connectivity and Accessibility

One of the key factors contributing to Malaysia’s tourism growth is the robust air connectivity between the two countries. At present, 238 weekly direct flights operate between 14 Indian cities and Malaysia, offering 47,399 seats. This extensive network plays a crucial role in facilitating easier access for Indian travellers. Of these flights, 151 weekly direct services with 29,541 seats are focused on South India, significantly enhancing travel convenience for visitors from the region.

Countries Involved in the Expansion:

  • India: India remains a critical source of tourists for Malaysia, driving growth in visitor numbers with each passing year.
  • Malaysia: With its strategic goal of 2.1 million tourist arrivals from India, Malaysia continues to offer a wealth of experiences for Indian travellers, from leisure and cultural tourism to business and MICE events.

Showcasing Malaysia’s Diverse Tourism Offerings

The event in Bengaluru was led by Datuk Manoharan Periasamy, Chairman of Tourism Malaysia, and Mdm Nuwal Fadhilah binti Ku Azmi, Senior Director of the International Promotions (Asia/Africa) Division. Their leadership underscored Malaysia’s ongoing commitment to deepening its presence in India, particularly in the southern region. The mission highlighted Malaysia’s diverse tourism offerings, which include:

  • Leisure travel: Destinations ranging from vibrant cities to peaceful beaches.
  • Family holidays: Tailored packages for family-centric experiences.
  • Island escapes: Promoting Malaysia’s famous islands like Langkawi and Penang.
  • Shopping and culture: Malaysia’s thriving shopping districts and rich cultural experiences.
  • Nature-based experiences: Showcasing Malaysia’s tropical rainforests and wildlife.
  • MICE tourism: Meetings, incentives, conferences, and exhibitions.
  • Wedding tourism: A growing segment that appeals to couples looking for exotic wedding destinations.

Strengthening Business Relationships and Expanding Product Offerings

Mdm Nuwal Fadhilah emphasized the importance of business engagement platforms like the Sales Mission in fostering stronger connections between Malaysian sellers and Indian travel trade partners. Bengaluru, being one of India’s largest outbound travel hubs, was a fitting location for this key event. Tourism Malaysia’s effort to introduce updated tourism products, new destinations, and refreshed experiences ahead of VMY2026 was well-received by Indian travel professionals, who showed great interest in the various offerings on display.

Batik Air’s Role in Strengthening Connectivity

The Sales Mission 2026 was supported by Batik Air, which served as the Official Airline Partner for the event. Batik Air’s involvement underscores the role of air connectivity in facilitating seamless travel between India and Malaysia. With increasing flight options, Batik Air is expected to further enhance connectivity, making it easier for Indian travellers to explore the rich offerings that Malaysia has in store.

India is central to Tourism Malaysia’s goal of attracting two million visitors in 2026, with the successful Bengaluru Sales Mission strengthening ties and showcasing diverse tourism offerings. Enhanced air connectivity and strategic engagement highlight Malaysia as a top destination for Indian travellers.

Looking Ahead to VMY2026

As Malaysia continues to build on its success in attracting Indian tourists, the Sales Mission 2026 in Bengaluru is seen as a key milestone in Malaysia’s tourism strategy. The ambitious target of 2.1 million visitors from India in 2026 is a significant challenge, but one that Tourism Malaysia is prepared to tackle with enhanced travel options, refreshed tourism products, and a continued focus on strengthening bilateral relationships with India’s travel industry.

With the increased accessibility and diverse tourism experiences, Malaysia is well on its way to achieving its targets for VMY2026, making it a prime destination for Indian travellers in the years to come.

The post India Drives Tourism Malaysia’s Bold Strategy to Attract Two Million Visitors in 2026 with Strengthened Engagement and Successful Sales Mission in Bengaluru appeared first on Travel And Tour World.
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