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Bulgaria January 2026: Opel Frontera up to #5 in devastated market (-19.2%)

The Opel Frontera ranks #5 in Bulgaria in January.

It’s a disastrous start of the year for new car sales in Bulgaria, down -19.2% year-on-year in January to 3,545 units. Toyota (-30.9%) remains the most popular carmaker in the country at 11.8% share, ahead of Skoda (-31.8%) at 11.4%. Volkswagen (-12.5%) resists better and climbs two spots on December to #3 ahead of Renault (-23%). Kia (+9.7%) defies the negative context with a solid lift to rank #5 ahead of a freefalling Dacia (-63.4%). BMW (+21.3%), Citroen (+12.1%) and Hyundai (+1.3%) also end the month in positive in the remainder of the Top 10.

Over in the models charts, the Toyota Corolla (-25.5%) stays on top above the Skoda Octavia (-38.7%) despite both models enduring steep falls. The Kia Sportage (+15%) leaps up six spots on last month to #3 ahead of the Toyota RAV4 (-13.9%) up 16 to #4. The new Opel Frontera lurks at an outstanding 5th place overall, distancing the Kia Ceed (+150%) and Skoda Kodiaq (-8%). The Hyundai Tucson (+59.5%) also shines year-on-year at #8. Notice also the Renault Symbioz (+585.7%) at #13, the new Dacia Bigster at #15 and the Citroen C3 Aircross at #16.

Previous post: Bulgaria Full Year 2025: Toyota and Corolla on top in record market

Full January 2026 Top 58 All brands and Top 308 All models below.

Bulgaria January 2026 – brands:

PosBrandJan-26%/24Dec
1Toyota42011.8%– 30.9%1
2Skoda40411.4%– 31.8%4
3Volkswagen2747.7%– 12.5%5
4Renault2456.9%– 23.0%3
5Kia2376.7%+ 9.7%7
6Dacia1995.6%– 63.4%2
7BMW1714.8%+ 21.3%12
8Hyundai1564.4%+ 1.3%6
9Mercedes1534.3%– 13.6%11
10Citroen1484.2%+ 12.1%8
11Opel1243.5%+ 57.0%13
12Ford1203.4%– 51.4%10
13Peugeot982.8%– 32.4%9
14Audi782.2%– 20.4%16
15Volvo601.7%+ 62.2%15
16DFSK571.6%– 5.0%14
17Nissan571.6%– 20.8%19
18Mazda541.5%– 18.2%20
19Suzuki501.4%– 12.3%17
20Porsche421.2%+ 2.4%21
21KGM/SsangYong381.1%+ 245.5%27
22Fiat351.0%+ 45.8%26
23Geely341.0%+ 240.0%23
24Iveco341.0%+ 36.0%25
25Lexus320.9%+ 88.2%32
26Dongfeng240.7%+ 300.0%24
27Haval240.7%+ 26.3%18
28Tesla230.6%+ 15.0%29
29Honda200.6%+ 66.7%22
30Land Rover170.5%– 52.8%28
31Subaru100.3%+ 0.0%38
32Jeep80.2%+ 0.0%43
33Leapmotor70.2%new34
34MG70.2%n/a –
35Great Wall60.2%– 60.0%30
36MAN60.2%– 40.0%35
37Mini60.2%+ 0.0%37
38Omoda60.2%new47
39Cupra50.1%– 44.4%42
40DS50.1%+ 400.0%45
41Foton50.1%new33
42Isuzu50.1%– 37.5%31
43Seat50.1%– 50.0%57
44BYD40.1%new41
45Ferrari40.1%+ 100.0%44
46Lada40.1%+ 33.3% –
47Maserati40.1%+ 300.0%50
48BAIC30.1%new40
49Jaecoo30.1%new46
50Lynk & Co30.1%+ 200.0%36
51Alfa Romeo20.1%– 71.4%39
52Bentley20.1%+ 0.0%53
53Lamborghini20.1%n/a –
54Aston Martin10.0%+ 0.0%52
55Fuso10.0%n/a –
56Ineos10.0%– 50.0%54
57Mitsubishi10.0%n/a –
58SWM10.0%+ 0.0% –

Bulgaria January 2026 – models:

PosMAKEMODELTYPEJan-26%/25DecFY25
1TOYOTACOROLLAPC1403.9%– 25.5%11
2SKODAOCTAVIAPC1333.8%– 38.7%32
3KIASPORTAGEPC1153.2%+ 15.0%96
4TOYOTARAV4PC872.5%– 13.9%2012
5OPELFRONTERAPC772.2%new4457
6KIACEEDPC702.0%+ 150.0%1616
7SKODAKODIAQPC691.9%– 8.0%1814
8HYUNDAITUCSONPC671.9%+ 59.5%58
9SKODAKAMIQPC591.7%– 45.9%89
10TOYOTAC-HRPC561.6%– 51.7%410
11DACIADUSTERPC541.5%– 74.6%114
12CITROENC3PC501.4%– 15.3%5017
13RENAULTSYMBIOZPC481.4%+ 585.7%3256
14SKODASCALAPC481.4%– 31.4%2320
15DACIABIGSTERPC461.3%new618
16CITROENC3 AIRCROSSPC441.2%new3319
17VOLKSWAGENT-ROCPC431.2%+ 7.5%1311
18DACIAJOGGERPC421.2%– 66.7%77
19DACIASANDEROPC421.2%– 76.1%25
20RENAULTKANGOOLCV411.2%– 54.9%1423
21SKODAKAROQPC401.1%– 9.1%1513
22SKODASUPERBPC391.1%+ 11.4%3027
23TOYOTAYARISPC381.1%– 17.4%2721
24VOLVOXC60PC381.1%+ 280.0%19102
25TOYOTAYARIS CROSSPC371.0%– 48.6%1215
26VOLKSWAGENTIGUANPC371.0%+ 68.2%3122
27MERCEDESG-CLASSPC351.0%– 5.4%5472
28NISSANQASHQAIPC351.0%– 10.3%4326
29FORDPUMAPC330.9%+ 0.0%7647
30VOLKSWAGENTAIGOPC330.9%+ 13.8%2844
31IVECODAILYLCV320.9%+ 28.0%2935
32RENAULTCLIOPC320.9%– 20.0%103
33BMWX3PC300.8%+ 66.7%13760
34DFSKFORTHING T5 EVOPC300.8%– 36.2%4040
35VOLKSWAGENCADDYLCV300.8%+ 66.7%5133
36VOLKSWAGENGOLFPC300.8%– 50.0%5224
37FORDKUGAPC250.7%– 65.8%4241
38MERCEDESGLCPC240.7%– 14.3%4642
39PEUGEOT3008PC240.7%– 53.8%3630
40RENAULTAUSTRALPC240.7%+ 50.0%1736
41SUZUKISX4 S-CROSSPC240.7%+ 60.0%4768
42AUDIQ7PC230.6%– 8.0%11055
43MERCEDESGLSPC230.6%+ 9.5%10765
44VOLKSWAGENPASSATPC230.6%– 8.0%14562
45HYUNDAIKONAPC220.6%– 18.5%7732
46KG MOTORSKORANDOPC220.6%new279310
47RENAULTCAPTURPC220.6%– 37.1%2129
48RENAULTMASTERLCV220.6%– 12.0%2628
49SUZUKIVITARAPC220.6%– 21.4%4138
50TESLAMODEL YPC220.6%+ 100.0%5859
51DONGFENGSHINEPC210.6%new3884
52FIATPANDAPC200.6%+ 400.0%122140
53PORSCHE911PC190.5%+ 171.4%118118
54TOYOTAAYGO XPC190.5%+ 11.8%9369
55FORDTRANSITLCV180.5%+ 28.6%16854
56MERCEDESGLEPC180.5%+ 20.0%6696
57RENAULTTRAFFICLCV180.5%+ 125.0%155164
58BMW5-SERIESPC170.5%+ 13.3%14792
59MAZDACX-30PC170.5%+ 183.3%130112
60RENAULTRAFALEPC170.5%+ 41.7%6064
61CITROENJUMPERLCV160.5%+ 60.0%6149
62VOLKSWAGENTAYRONPC160.5%new5958
63BMWX1PC150.4%+ 275.0%165148
64BMWX5PC150.4%+ 50.0%12167
65HYUNDAII20PC150.4%+ 0.0%7037
66NISSANX-TRAILPC150.4%+ 0.0%8045
67OPELGRANDLANDPC150.4%– 16.7%86116
68PORSCHECAYENNEPC150.4%– 28.6%9178
69AUDIQ8PC140.4%– 17.6%9675
70HAVALJOLIONPC140.4%+ 55.6%89119
71PEUGEOTBOXERLCV140.4%+ 55.6%13574
72VOLKSWAGENT-CROSSPC140.4%– 46.2%3750
73DFSKFENGON 600PC130.4%+ 333.3%56123
74LEXUSNXPC130.4%+ 44.4%181158
75MAZDACX-60PC130.4%– 13.3%10679
76PEUGEOTRIFTERLCV130.4%+ 160.0%90111
77AUDIQ5 SPORTBACKPC120.3%+ 140.0%87131
78BMWX7PC120.3%+ 71.4%8283
79DACIALOGANPC120.3%– 53.8%2534
80FORDTRANSIT COURIERLCV120.3%– 76.9%3425
81GEELYCITYRAYPC120.3%new65157
82HYUNDAII10PC120.3%– 20.0%3571
83KIASTONICPC120.3%– 7.7%5748
84MERCEDESCLAPC120.3%new143185
85OPELASTRAPC120.3%– 20.0%11676
86PEUGEOTPARTNERLCV120.3%+ 500.0%18491
87SKODAFABIAPC120.3%– 69.2%5546
88BMW3-SERIESPC110.3%– 15.4%188121
89CITROENC5 AIRCROSSPC110.3%+ 450.0%112184
90GEELYSTARRAYPC110.3%+ 450.0%98170
91HONDAHR-VPC110.3%n/a68152
92KG MOTORSTIVOLIPC110.3%new196339
93MAZDA6EPC110.3%new129249
94TOYOTABZ4XPC110.3%+ 450.0%250246
95TOYOTALAND CRUISER 250PC110.3%– 60.7%18594
96DFSKFORTHING U-TOURPC100.3%+ 900.0%97108
97HYUNDAIIONIQ 5PC100.3%– 28.6%6380
98PEUGEOT5008PC100.3%– 44.4%13277
99BMW2-SERIESPC90.3%+ 28.6%120129
100BMWiXPC90.3%+ 200.0%136144
101BMWX6PC90.3%+ 0.0%166132
102FIATDUCATOLCV90.3%+ 350.0%113109
103KIAPICANTOPC90.3%+ 0.0%148142
104KIASORENTOPC90.3%– 72.7%149104
105KIAXCEEDPC90.3%– 47.1%12743
106LEXUSLBXPC90.3%+ 350.0%141153
107LEXUSRXPC90.3%+ 80.0%232149
108PEUGEOT2008PC90.3%– 57.1%2431
109TOYOTACAMRYPC90.3%– 60.9%9499
110VOLVOXC90PC90.3%+ 0.0%109124
111BMW4-SERIESPC80.2%+ 100.0%81125
112BMWX4PC80.2%– 60.0%7553
113GEELYCOOLRAYPC80.2%+ 14.3%11589
114HYUNDAISANTA FEPC80.2%– 33.3%126101
115VOLKSWAGENTOUAREGPC80.2%+ 100.0%95128
116HAVALH6PC70.2%+ 40.0%39120
117KIAEV3PC70.2%– 12.5%105127
118MAZDA3PC70.2%+ 40.0%142161
119NISSANJUKEPC70.2%– 53.3%18390
120OPELMOKKAPC70.2%– 65.0%117103
121RENAULT5PC70.2%new108122
122RENAULTTRAFICPC70.2%– 56.3%4952
123AUDIA5PC60.2%– 40.0%162134
124BMW7-SERIESPC60.2%+ 100.0%259151
125BMWX2PC60.2%+ 20.0%215169
126CITROENC4 XPC60.2%– 57.1%103106
127CITROENC5 XPC60.2%n/a –228
128FORDRANGERLCV60.2%– 25.0%27086
129FORDTRANSIT CUSTOMPC60.2%+ 20.0%8898
130MANTGELCV60.2%– 33.3%128114
131MAZDACX-80PC60.2%– 33.3%13385
132PEUGEOT308PC60.2%– 50.0%134113
133SUBARUFORESTERPC60.2%+ 100.0%294168
134VOLKSWAGENAMAROKLCV60.2%+ 20.0%144139
135VOLKSWAGENCRAFTERLCV60.2%+ 50.0%158107
136VOLKSWAGENMULTIVANPC60.2%– 14.3%172163
137AUDIQ3 SPORTBACKPC50.1%+ 0.0%163138
138AUDIQ5PC50.1%– 50.0%16495
139CITROENBERLINGOLCV50.1%– 75.0%6461
140CITROENC4PC50.1%– 68.8%4881
141HYUNDAIBAYONPC50.1%– 58.3%104133
142HYUNDAIINSTERPC50.1%+ 66.7%7193
143ISUZUD-MAXLCV50.1%– 37.5%73136
144JEEPAVENGERPC50.1%+ 150.0%195198
145LAND ROVERDEFENDERPC50.1%– 16.7%79176
146OPELCOMBOLCV50.1%+ 25.0%10173
147PEUGEOT408PC50.1%+ 0.0%289208
148VOLKSWAGENID.7PC50.1%+ 25.0% –201
149VOLVOEX30PC50.1%+ 0.0%209156
150AUDIA3PC40.1%– 66.7%161130
151BMWiX2PC40.1%+ 0.0%261204
152DSN8PC40.1%#DIV/0! – –
153FERRARIPUROSANGPC40.1%new –336
154FIATDOBLOLCV40.1%+ 33.3%139162
155FORDTRANSIT CONNECTLCV40.1%+ 300.0%227227
156FORDTRANSIT CUSTOMLCV40.1%– 66.7%123126
157HONDAZR-VPC40.1%+ 300.0%140213
158LADANIVA LEGENDPC40.1%#DIV/0! – –
159LAND ROVERRANGE ROVERPC40.1%– 66.7%179165
160LAND ROVERRANGE ROVER SPORTPC40.1%– 63.6%150188
161MASERATIGRECALEPC40.1%n/a282285
162MERCEDESC-CLASSPC40.1%+ 0.0%284202
163MERCEDESE-CLASSPC40.1%– 71.4%151155
164MERCEDESGLE COUPEPC40.1%– 69.2%84115
165MERCEDESSPRINTERLCV40.1%– 20.0%237146
166MERCEDESVITOLCV40.1%n/a –342
167OMODA5PC40.1%new241417
168OPELCORSAPC40.1%– 50.0%85100
169PEUGEOT208PC40.1%– 77.8%13166
170PORSCHEMACANPC40.1%+ 100.0%246167
171SUBARUCROSSTREKPC40.1%+ 0.0%204195
172SUZUKISWIFTPC40.1%– 66.7%7463
173TOYOTAHILUXLCV40.1%+ 0.0%11987
174TOYOTAPROACE CITYLCV40.1%– 20.0%45105
175VOLKSWAGENPOLOPC40.1%n/a207220
176VOLKSWAGENTRANSPORTERLCV40.1%n/a208173
177BMW1-SERIESPC30.1%– 25.0% –226
178BMWiX1PC30.1%+ 50.0% –236
179CITROENJUMPYLCV30.1%– 57.1% –191
180DACIASANDEROLCV30.1%+ 50.0%138174
181FORDFOCUSPC30.1%– 91.4%7270
182FORDMUSTANG MACH EPC30.1%+ 50.0%269207
183GREAT WALLWEY 05PC30.1%– 78.6%99150
184HONDACR-VPC30.1%– 25.0%124141
185HYUNDAII30PC30.1%– 57.1%8382
186HYUNDAIIONIQ 9PC30.1%new193260
187HYUNDAISTARIAPC30.1%– 50.0%100187
188LAND ROVERRANGE ROVER EVOQUEPC30.1%+ 0.0% –266
189LEAPMOTORC10PC30.1%new180312
190MERCEDESCLEPC30.1%+ 200.0%234225
191MERCEDESGLAPC30.1%– 40.0%235178
192MERCEDESS-CLASSPC30.1%– 40.0%286189
193MERCEDESV-CLASSPC30.1%+ 50.0%153171
194MG3PC30.1%n/a –475
195MGZSPC30.1%#DIV/0! – –
196MINICOOPERPC30.1%+ 50.0%200154
197OPELMOVANOLCV30.1%– 57.1%242145
198PORSCHEPANAMERAPC30.1%– 57.1%291194
199SEATLEONPC30.1%+ 200.0% –256
200VOLKSWAGENCADDYPC30.1%– 84.2%17197
201VOLVOV60PC30.1%n/a252345
202AUDIA6PC20.1%– 33.3%146179
203AUDIA6 E-TRONPC20.1%new –399
204AUDIQ3PC20.1%n/a174247
205BAICX55PC20.1%new257379
206BENTLEYCONTINENTAL GTPC20.1%+ 0.0%258258
207BMWi4PC20.1%– 50.0%214210
208BYDSONG PLUSPC20.1%new218402
209CUPRAFORMENTORPC20.1%– 50.0%219186
210CUPRATERAMARPC20.1%+ 100.0%220229
211DFSKE5PC20.1%+ 100.0%62175
212DFSKFORTHINGPC20.1%+ 100.0% –291
213DONGFENGBOXPC20.1%new221308
214FORDCAPRIPC20.1%+ 100.0%226230
215FORDTRANSIT COURIERPC20.1%– 71.4% –135
216FOTONTOANOLCV20.1%#DIV/0! – –
217FOTONVIEWLCV20.1%#DIV/0! – –
218GEELYEX5PC20.1%new –388
219GREAT WALLWEY 03PC20.1%n/a191273
220HAVALH6 HEVPC20.1%+ 0.0%177219
221HONDAJAZZPC20.1%+ 0.0%125216
222HYUNDAII30LCV20.1%#DIV/0! – –
223IVECODAILYPC20.1%#DIV/0! – –
224JAECOOO7PC20.1%new194391
225KG MOTORSMUSSO GRANDLCV20.1%n/a78255
226KG MOTORSTORRESPC20.1%n/a197329
227KIAEV9PC20.1%+ 100.0% –283
228KIAPV5LCV20.1%new –464
229LAMBORGHINIURUSPC20.1%n/a –274
230LEAPMOTORB10PC20.1%new169301
231LEAPMOTORT03PC20.1%new –341
232LYNK&CO08PC20.1%new182284
233MERCEDESSLPC20.1%+ 100.0% –302
234MINICOUNTRYMANPC20.1%– 33.3%239181
235OMODA9PC20.1%new288477
236RENAULT4PC20.1%new247304
237SEATARONAPC20.1%– 33.3% –243
238SKODAELROQPC20.1%new156190
239SKODAENYAQPC20.1%– 33.3%157172
240TOYOTAPROACE CITY VERSOPC20.1%– 33.3%205235
241VOLKSWAGENID.BUZZPC20.1%+ 100.0% –294
242VOLKSWAGENTRANSPORTERPC20.1%n/a159183
243VOLVOES90PC20.1%#DIV/0! – –
244VOLVOXC40PC20.1%+ 100.0%160137
245ALFA ROMEOGIULIAPC10.0%+ 0.0%253280
246ALFA ROMEOJUNIORPC10.0%+ 0.0%173252
247ASTON MARTINDBXPC10.0%n/a –373
248AUDIA8PC10.0%n/a187254
249AUDIQ6PC10.0%+ 0.0%256264
250AUDIQ6 SPORTBACKPC10.0%new –378
251BAICBZ30EPC10.0%new –433
252BMWi5PC10.0%– 50.0%260281
253BMWi7PC10.0%– 50.0% –349
254BMWXMPC10.0%– 66.7%216242
255BMWZ4PC10.0%n/a –360
256BYDDOLPHIN SURFPC10.0%#DIV/0! – –
257BYDSEALION 7PC10.0%new –437
258CITROENJUMPERPC10.0%n/a –351
259CITROENSPACETOURERPC10.0%n/a –221
260CUPRALEONPC10.0%– 50.0% –334
261DONGFENGHUGEPC10.0%#DIV/0! – –
262DSDS7 CROSSBACKPC10.0%+ 0.0%190237
263FIAT600PC10.0%– 90.9%22388
264FIATSCUDOPC10.0%#DIV/0! – –
265FORDEXPLORERPC10.0%+ 0.0%268211
266FORDTRANSIT CONNECTPC10.0%– 50.0%176231
267FOTONTUNLANDLCV10.0%new114196
268FUSOCANTERLCV10.0%n/a –353
269GEELYSTAR WISHPC10.0%new271453
270GREAT WALLPOERLCV10.0%+ 0.0%272110
271HAVALJOLION HEVPC10.0%– 50.0% –282
272HYUNDAIINSTERLCV10.0%new192338
273INEOSGRENADIERLCV10.0%+ 0.0% –297
274JAECOOO5PC10.0%#DIV/0! – –
275JEEPCOMPASSPC10.0%+ 0.0%277239
276JEEPGRAND CHEROKEEPC10.0%#DIV/0! –355
277JEEPWRANGLERPC10.0%– 50.0%278319
278KIAEV4PC10.0%new198340
279KIANIROPC10.0%– 85.7%178199
280LAND ROVERRANGE ROVER VELARPC10.0%+ 0.0% –300
281LEXUSLMPC10.0%#DIV/0! – –
282LYNK&CO02PC10.0%new199275
283MERCEDESAMG GTPC10.0%n/a –314
284MERCEDESCITANPC10.0%+ 0.0% –287
285MERCEDESe-SPRINTERLCV10.0%new –367
286MERCEDESEQAPC10.0%– 66.7%285271
287MERCEDESEQEPC10.0%n/a –395
288MERCEDESGLBPC10.0%– 66.7%152166
289MERCEDESSPRINTERPC10.0%– 90.9%238160
290MGHSPC10.0%n/a –476
291MINIACEMANPC10.0%+ 0.0%287214
292MITSUBISHIECLIPSE CROSSPC10.0%#DIV/0! – –
293OPELZAFIRA LIFEPC10.0%n/a –480
294PEUGEOTEXPERTLCV10.0%– 50.0%154205
295PORSCHETAYCANPC10.0%n/a –289
296RENAULTARKANAPC10.0%– 94.7%9251
297RENAULTKANGOOPC10.0%– 66.7%102182
298RENAULTMASTERPC10.0%n/a202305
299RENAULTMEGANEPC10.0%– 97.3%2239
300RENAULTSCENICPC10.0%– 50.0%67197
301SSANGYONGTIVOLIPC10.0%– 66.7% –117
302SWMG01FPC10.0%new –489
303TESLAMODEL 3PC10.0%– 87.5%249200
304TOYOTAPROACELCV10.0%n/a251278
305TOYOTAPROACE MAXLCV10.0%n/a206269
306VOLKSWAGENID.3PC10.0%– 50.0% –251
307VOLKSWAGENID.4PC10.0%– 83.3% –206
308VOLVOEX90PC10.0%– 83.3%298218

Source: Manufacturers

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