Thailand Joins China, Vietnam, South Korea, Malaysia, Singapore, Hong Kong, and Other Tourism Powerhouses Across Asia to Achieve Record-Breaking Growth in Travel Demand During the Spring Festival 2026

Thailand joins China, Vietnam, South Korea, Malaysia, Singapore, Hong Kong, and other tourism powerhouses across Asia in achieving record-breaking growth in travel demand during the Spring Festival of 2026. This surge in tourism can be attributed to a powerful combination of factors, including strong domestic recovery initiatives, strategic government campaigns, and a growing desire for both cultural exploration and leisure travel. With targeted marketing efforts, travel incentives, and the rising appeal of regional destinations, these countries have not only seen a substantial increase in both international and domestic tourists but have also solidified their status as key players in the global tourism landscape. The 2026 Spring Festival marks a new era of unparalleled growth and optimism for the tourism industry across Asia.

The Spring Festival of 2026 has been nothing short of extraordinary for tourism across Asia. As the world’s second-largest economy continues to rebound, nations across the continent have witnessed unprecedented travel surges, fueled by both local and international tourism. From Southeast Asia to East Asia, each country has contributed to a record-breaking wave of travelers, offering a clear sign that Asia’s tourism industry is stronger than ever. Let’s delve into the specifics of how Thailand, China, Vietnam, South Korea, Malaysia, Singapore, Hong Kong, and others have experienced massive growth in tourism during this year’s Spring Festival.

Thailand: Leading the Charge with 12% Increase in Visitors

Thailand has long been a favored destination for travelers, but 2026 marked a record year for the country during the Spring Festival period. With a significant influx of tourists, particularly from China, Thailand’s tourism numbers surged by 12% year-on-year, making it one of the top-performing countries in Asia.

The tourism boom in Thailand was driven by its status as a key regional destination, offering everything from stunning beaches and cultural landmarks to vibrant cities like Bangkok. This year, the Thai government capitalized on the holiday by hosting a series of cultural events, offering travel incentives, and boosting marketing efforts in China. As a result, the country saw an increase in Chinese tourist arrivals, with many travelers flocking to destinations like Pattaya, Phuket, and Chiang Mai. The launch of direct flights from major Chinese cities to Bangkok and other provinces contributed to this increase.

Highlights:

• 12% increase in tourist arrivals during Spring Festival
• Major attractions like Pattaya, Phuket, and Chiang Mai saw the most visitors
• Increased Chinese tourism due to direct flight options and travel campaigns

China: The Heart of the Spring Festival Travel Surge

As the birthplace of the Spring Festival, China was naturally at the center of the tourism boom. The country’s domestic tourism skyrocketed during the nine-day holiday, with the Ministry of Culture and Tourism reporting a 13% increase in domestic travel compared to the previous year. Within China, popular destinations like Beijing, Shanghai, and Xi’an saw record-breaking numbers of tourists.

The government also launched several initiatives, including consumption vouchers and trade-in programs that stimulated spending on both travel and retail goods. With millions of Chinese citizens embarking on domestic vacations, cultural tourism was particularly prominent. Ancient sites, temples, and popular cultural landmarks were in high demand as travelers sought to connect with their heritage during the holiday season. Additionally, the government’s promotion of folk tourism and rural explorations attracted urban dwellers to the countryside, expanding the geographical reach of the holiday tourism surge.

Highlights:

• 13% increase in domestic travel during the Spring Festival
• Major cities like Beijing, Shanghai, and Xi’an experienced high tourist turnout
• Government incentives such as consumption vouchers stimulated travel spending

Vietnam: A 9% Growth in Vietnamese Tourism During the Spring Festival

Vietnam experienced a 9% growth in tourism during the Spring Festival of 2026, as many Chinese tourists flocked to the country for short-haul vacations. Vietnam’s appeal lies in its proximity to China and its reputation for offering budget-friendly travel options with rich cultural experiences.

During the holiday period, Vietnamese cities such as Hanoi, Ho Chi Minh City, and Da Nang witnessed packed hotels and bustling streets filled with tourists. The Vietnamese government played an active role by promoting cultural festivals, food tourism, and eco-tourism initiatives to attract both domestic and international travelers. Additionally, the rise of popular destinations like Ha Long Bay and the Mekong Delta further boosted Vietnam’s tourism growth.

Highlights:

• 9% growth in tourism during Spring Festival
• Popular Vietnamese destinations like Hanoi, Ho Chi Minh City, and Ha Long Bay experienced high visitor traffic
• Government initiatives promoted cultural and eco-tourism

South Korea: 8% Surge in Visitors Thanks to K-Pop Influence

South Korea experienced a 8% surge in tourism during the Spring Festival of 2026, with K-pop’s global influence playing a significant role. Chinese visitors, in particular, flocked to South Korea’s vibrant cities like Seoul and Busan, eager to experience the latest K-pop concerts, shopping districts, and cultural landmarks.

Additionally, South Korea’s government heavily marketed winter sports tourism in the wake of the Beijing Winter Olympics, driving demand for ski resorts and winter-themed activities. The country’s appeal to Chinese tourists was further boosted by visa waivers and discounted packages for Spring Festival travelers.

Highlights:

• 8% growth in tourism during the Spring Festival
• K-pop concerts and winter sports tourism drove demand
• Seoul and Busan attracted a large number of international travelers

Malaysia: 7% Increase in Spring Festival Tourism Due to Regional Popularity

Malaysia has positioned itself as one of the top destinations in Southeast Asia for Spring Festival tourists, witnessing a 7% increase in tourism during the holiday period. As a gateway to Southeast Asia, Malaysia capitalized on its mix of modern cities, cultural landmarks, and tropical landscapes to appeal to tourists from China and neighboring countries.

Cities like Kuala Lumpur and Penang attracted many international visitors, while resorts and eco-tourism sites like Langkawi and the Cameron Highlands saw an influx of tourists. Malaysia’s government has been actively working on diversifying its tourism offerings, including introducing new festivals and cultural events, which further enhanced the country’s appeal during the Spring Festival.

Highlights:

• 7% increase in tourism during Spring Festival
• Kuala Lumpur, Penang, Langkawi, and Cameron Highlands were top destinations
• Efforts to diversify tourism offerings boosted growth

Singapore: 6% Boost in Tourist Arrivals Fueled by Luxury Travel

Singapore’s tourism industry saw a 6% growth in travel demand during the 2026 Spring Festival, driven largely by high-end, luxury tourism. As a global financial hub, Singapore attracted wealthy tourists from China and beyond, who were eager to explore its luxury shopping malls, gourmet dining experiences, and five-star hotels.

The Singapore Tourism Board worked to promote the country’s diverse attractions, including its vibrant arts scene, top-tier shopping destinations, and cultural landmarks such as Gardens by the Bay. The government also incentivized international tourists through digital campaigns and special travel deals targeting Chinese and Southeast Asian tourists.

Highlights:

• 6% increase in tourist arrivals during Spring Festival
• Singapore’s luxury travel sector saw a rise in demand
• Promotions by the Singapore Tourism Board boosted inbound tourism

Hong Kong: 5% Increase in Visitors, Thanks to Cultural and Shopping Tourism

Hong Kong experienced a 5% increase in tourism during the Spring Festival period, with most of the growth coming from Chinese tourists. The region’s well-established reputation for shopping, entertainment, and cultural experiences made it a popular choice for travelers looking to make the most of the extended holiday.

Shopping districts like Causeway Bay, Tsim Sha Tsui, and Mong Kok saw a major uptick in foot traffic as tourists flocked to take advantage of seasonal sales and exclusive products. Additionally, Hong Kong’s food scene, offering a mix of traditional Cantonese delicacies and international cuisine, continued to drive culinary tourism.

Highlights:

• 5% increase in tourism during the Spring Festival
• Shopping, food tourism, and cultural landmarks attracted a surge in visitors
• Chinese tourists made up the majority of visitors to Hong Kong

Other Countries Across Asia: A Regional Surge in Travel Demand

In addition to the key tourism giants in Asia, several other countries experienced notable growth during the Spring Festival of 2026. These include destinations like Indonesia, Japan, and the Philippines, which recorded steady increases in tourism, thanks to the wider regional demand for travel.

Destinations like Bali in Indonesia, Tokyo in Japan, and Boracay in the Philippines saw higher-than-usual numbers of visitors, supported by favorable flight routes, regional marketing efforts, and strong relationships with Chinese tour operators.

Highlights:

• Sustained increases in travel to Indonesia, Japan, and the Philippines
• Popular beach and cultural destinations like Bali, Tokyo, and Boracay were major draws
• Regional marketing campaigns attracted both international and domestic travelers

The Spring Festival of 2026 has undoubtedly set the stage for continued tourism growth across Asia. With countries like Thailand, China, Vietnam, South Korea, Malaysia, Singapore, and Hong Kong reporting substantial increases in travel demand, it is clear that Asia is a global leader in tourism recovery and growth.

Thailand joins China, Vietnam, South Korea, Malaysia, Singapore, Hong Kong, and other tourism powerhouses across Asia in achieving record-breaking growth in travel demand during the Spring Festival 2026, driven by targeted government initiatives and a surge in both domestic and international tourism.

This surge in tourism not only highlights the strong recovery of the region’s travel industry but also underscores the growing economic importance of tourism to these nations. Whether driven by cultural heritage, winter sports, shopping, or eco-tourism, the diversity of experiences offered by Asia’s leading tourism powerhouses ensures that the region will remain a key destination for travelers worldwide for many years to come.

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Ha Noi, Huong Pagoda, and Thang Long Imperial Citadel See a Record Surge in Tourism During Tet Holiday – Everything You Need to Know About Vietnam’s Thriving Travel Scene

During the nine-day celebration of the Lunar New Year (Tet) holiday from February 14 to February 22, 2026, Ha Noi, Vietnam’s capital, experienced a remarkable influx of tourists, with approximately 1.34 million visitors arriving. This surge in tourism represents a 36.3% increase compared to the same period last year, reinforcing Ha Noi’s growing stature as a sought-after travel destination in Southeast Asia.

Diverse Tourists Drive Strong Growth in Ha Noi

Ha Noi’s tourism sector has demonstrated remarkable resilience and expansion in the early months of 2026. Among the 1.34 million travelers, 217,000 were international visitors, while the remaining 1.13 million came from domestic destinations. These figures represent an impressive 55% rise in foreign tourism and a 33.2% increase in domestic tourism. The total revenue generated during this period soared to 4.87 trillion VND (over 187.5 million USD), marking a robust 40.2% increase from the previous year.

The rise in foreign tourists highlights the expanding appeal of Ha Noi to international travelers, particularly from markets such as China, South Korea, India, France, the UK, the US, Germany, and the Philippines. The city’s appeal seems to resonate with a variety of international travelers, making it a prominent destination on the global tourism map.

Tourism Appeal of Ha Noi: Cultural Richness and Modern Innovations

A significant factor contributing to Ha Noi’s tourism growth is the city’s ability to blend traditional cultural experiences with modern technological innovations. During Tet, Ha Noi’s heritage sites, museums, and cultural spaces were alive with activities that embodied the essence of Vietnamese traditions, from folk art performances to celebrations of traditional crafts. These cultural initiatives not only highlight Vietnam’s intangible cultural heritage but also provide visitors with an immersive experience that blends past and present.

For those seeking a more contemporary experience, the city introduced a range of digital innovations in its tourism offerings. Notable additions included 3D mapping performances at the Thang Long Imperial Citadel and a “digital historical site” at the Co Loa Festival. These cutting-edge technologies enhanced the appeal of Ha Noi’s cultural spaces, making them more accessible and engaging to both local and international visitors. Additionally, visitors were able to enjoy e-ticketing, QR code control, and AI-powered cameras at key festivals, providing an enhanced level of convenience and efficiency for tourists.

Booming Hotel Occupancy and Extended Stays

The accommodation sector in Ha Noi also experienced a boost during the Tet holiday. The city’s hotel occupancy rate reached about 66.8%, reflecting a 1.2 percentage point increase compared to the previous year. The luxury hotel segment, particularly 4–5-star properties, witnessed even higher occupancy rates, exceeding 72%. Many hotels across the capital city reported strong early bookings and longer stays throughout the Tet period. Some establishments even rolled out exclusive Tet-themed promotional packages, offering complimentary room upgrades and access to local cultural experiences in an effort to encourage extended stays.

Popular Tourist Sites: A Surge in Visitors

Ha Noi’s key tourist attractions saw an influx of visitors throughout the Tet holiday. Among the most visited locations was Van Mieu (Temple of Literature) and Quoc Tu Giam (Vietnam’s first university), which attracted nearly 120,000 visitors. Other popular sites, including the Huong Pagoda, Thang Long Imperial Citadel, and Co Loa Citadel, also saw significant foot traffic during the holiday period. The presence of 17 heritage sites offering free admission allowed both tourists and locals to explore Ha Noi’s rich cultural heritage at no cost, enhancing the overall accessibility of the city’s historic treasures.

Enhancing the Visitor Experience with Cultural and Urban Tourism

Ha Noi has embraced the concept of night-time urban tourism, offering night cycling tours and other cultural experience activities to further engage visitors. These unique experiences help extend tourists’ stays and boost spending, allowing travelers to explore Ha Noi’s vibrant culture after dark. Additionally, the city has prioritized the creation of new, interactive tourist experiences that encourage visitors to stay longer and immerse themselves in the cultural fabric of the capital.

As part of the city’s efforts to continue its tourism growth, Ha Noi has also focused on improving its services, particularly in tourism management and service quality at major tourist sites. The municipal Department of Tourism issued guidelines for improving the quality of services at national relics and other important tourist locations, including the organization of various Tet-related festivals. Additionally, local accommodation establishments, shopping centers, and restaurants have been actively preparing for the influx of tourists by decorating their spaces in Tet themes and organizing special events like rural-style markets, food fairs, and traditional art performances.

Tips for Tourists Visiting Ha Noi During Tet

For travelers planning to visit Ha Noi during the Tet holiday season, there are a few things to keep in mind. Here are some tips to make the most of the experience:

1. Plan in advance: With the surge in tourism during Tet, it’s advisable to book accommodations and tours early to secure the best deals and spots.
2. Embrace cultural experiences: Ha Noi’s cultural events during Tet are not to be missed. Be sure to visit heritage sites and participate in local festivals.
3. Explore off-the-beaten-path destinations: While popular sites like the Temple of Literature and Huong Pagoda attract large crowds, Ha Noi also offers hidden gems and quieter spaces to explore.
4. Enjoy local cuisine: Tet is a fantastic time to indulge in Vietnamese food, with seasonal dishes and street food stalls scattered across the city.
5. Respect local customs: Tet is a deeply traditional holiday, so it’s important to be mindful of local customs, especially when visiting cultural and religious sites.

Sustainable Tourism in Ha Noi: A Step Towards Growth

As Ha Noi continues to thrive as a tourist destination, the city is also working towards sustainable tourism practices. In 2026, there is a significant push to ensure that tourism growth remains balanced with environmental conservation efforts. The focus is on promoting responsible travel, supporting local artisans, and minimizing the environmental impact of tourism-related activities. As part of this vision, the Department of Tourism is promoting eco-friendly travel options, such as bike tours, eco-hotels, and more green tourism initiatives.

With its vibrant culture, rich history, and innovative tourism offerings, Ha Noi is poised for continued growth as a premier travel destination in Southeast Asia.

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How the Record-Breaking Surge of Chinese Tourists During Lunar New Year Boosted Retail and Hospitality Sectors in Seoul, Jeju Island, and Lotte Department Stores – Here’s Everything You Need to Know About the Impact on South Korea’s Tourism

The Lunar New Year holiday in China this year has brought a record-breaking wave of visitors from Greater China, significantly benefiting South Korea’s retail and hospitality industries. This nine-day holiday, an extended break for many Chinese tourists, has propelled the tourism sector in South Korea to new heights. During this period, major retail stores like Lotte Department Store and hotels on Jeju Island have experienced unprecedented sales growth and nearly full occupancy rates, thanks to the influx of visitors from China, Taiwan, and other parts of Greater China.

This remarkable surge in tourism underscores the rising demand for travel to Korea, driven largely by the global appeal of K-culture and the vibrant holiday shopping scene. Tourists from Greater China are not only visiting iconic shopping districts in Seoul but also flocking to Jeju Island, a favorite destination among Chinese tourists, for a seamless combination of shopping, luxury, and natural beauty.

Unprecedented Growth in Retail Sales

From February 13 to 18, during the peak of the Lunar New Year festivities, Lotte Department Store recorded a remarkable 120% increase in sales compared to the previous year. The figures were even more striking when focusing on the Greater China demographic, with a 260% increase in sales from tourists hailing from China, Hong Kong, and Taiwan. This marked the highest growth ever seen during the Lunar New Year shopping period.

The sales boom was not confined to one particular category but spanned across the store. Items in the beauty sector saw a significant rise of 80% in sales among foreign customers, with sports and outdoor products seeing a staggering 255% growth. The heightened demand is indicative of tourists’ growing interest in South Korea’s popular beauty brands and high-end outdoor gear, which aligns with the increased interest in K-culture and adventure tourism.

At Lotte World Mall and Lotte Town Jamsil, food and beverage sales rose by 85%, reflecting the significant impact of the influx of foreign visitors on local economies. Furthermore, Lotte Duty Free also witnessed impressive growth, with foreign sales rising 69% over the previous year. The surge in independent travelers and package tours highlights the diverse nature of the tourists visiting South Korea.

Hotels in Jeju See Full Occupancy Rates

While Seoul’s retail stores have enjoyed significant benefits from the tourist influx, Jeju Island, a key destination for Chinese tourists, has also seen an upsurge in bookings. At the Grand Hyatt Jeju located inside the Jeju Dream Tower integrated resort, 1,590 out of 1,600 rooms were filled, achieving 98.1% occupancy during the Lunar New Year period. This impressive figure stands in stark contrast to last year’s occupancy rate of 72% during the same period, showing the growing attraction of Jeju among Chinese visitors looking for a luxurious getaway with stunning natural landscapes.

The accommodation boom in Jeju also extends to other luxury resorts and casinos, with an overwhelming number of Chinese tourists flocking to the island’s casinos. This growth is directly linked to the increasing appeal of Jeju as a premium destination, which has witnessed improvements in infrastructure, making it more accessible and appealing for international travelers.

Surge in Chinese Tourists Reaches Record Numbers

According to projections from the Korea Tourism Organization (KTO) and the Ministry of Culture, Sports and Tourism, up to 190,000 Chinese visitors were expected to travel to South Korea during the 2026 Lunar New Year period, representing a 44% increase from last year’s average. This surge can be attributed to several factors, including an easing of travel restrictions and the strengthening appeal of South Korea’s cultural exports, especially K-pop, K-drama, and K-beauty.

The increased accessibility to South Korea, combined with high-profile cultural exports and strategic promotions by retailers and hotels, has translated into a robust and growing tourism sector. Additionally, the launch of the Lotte Tourist Membership Card, aimed at enhancing the shopping experience for foreign visitors, has proven successful. Over 38,000 cards were issued, with nearly 3,000 new members signing up during the holiday period.

Travel Tips for Tourists Visiting South Korea

If you’re planning a trip to South Korea, here are a few tips to make your visit more enjoyable:

• Embrace K-Culture: The K-pop and K-drama phenomenon is not just for the younger crowd—it’s a huge cultural movement. Explore popular K-drama filming locations like Namsan Seoul Tower or Bukchon Hanok Village for a taste of Korea’s rich entertainment culture.
• Visit Jeju Island: If you’re looking to unwind, Jeju Island’s breathtaking volcanic landscapes and luxury resorts are perfect for a relaxing getaway. The island is known for its Jeju Olle Trails, offering scenic walking paths through the lush countryside.
• Shop Smart: For international tourists, duty-free shopping is a must. Stores like Lotte Duty Free and Shinsegae offer fantastic discounts on everything from luxury skincare products to designer fashion. Don’t forget to ask for tax refunds, a bonus for foreign shoppers!
• Time Your Visit: The Lunar New Year is an extremely busy time in South Korea, with high demand for accommodations, restaurants, and tourist attractions. It’s best to book in advance, especially if you’re aiming to stay at a luxury hotel or resort.

The Growing Impact of Tourism on Korea’s Economy

The growth of international tourism, especially from China, is becoming a key driver for South Korea’s economic recovery post-pandemic. The tourism industry contributes significantly to local employment, consumer spending, and the hospitality sector, helping to reinvigorate traditional retail and leisure industries.

As tourism from Greater China continues to rise, the demand for improved infrastructure, better services, and more tourist-friendly policies will only increase. The ongoing rise in Chinese tourist numbers is providing ample opportunities for South Korean businesses to expand their offerings and improve the experience for international travelers.

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Follow the Footsteps of BTS Across South Korea: Top Iconic Travel Destinations Every ARMY Must Explore in 2026

South Korea has become a top destination for global travellers, combining modern urban culture with rich historical charm. Among the country’s growing tourism attractions are BTS travel spots in South Korea, offering fans an unforgettable opportunity to experience the journey of the world-renowned K-pop band. For travellers who want more than just sightseeing, these locations provide a blend of music, culture, and scenic beauty, allowing visitors to immerse themselves in the story of BTS while exploring the vibrant life of South Korea.

Seoul’s Gangnam District: The Birthplace of Dreams

The journey begins in Seoul, particularly in the bustling Gangnam district, where BTS began their rise to fame. The area still exudes the energy of the group’s early days as trainees. Walking along the streets, travellers can imagine the hours of practice and dedication that shaped the band. Fans often visit local parks where members once spent their downtime, offering a peaceful retreat amid the city’s energy. Cafés and small eateries in the area have become symbolic stops for those following BTS’s story, combining cultural immersion with sightseeing for a unique travel experience.

Historic Seoul: Where Culture Meets K-Pop

BTS travel spots in South Korea are not limited to modern streets. Historic landmarks in Seoul provide an enriching cultural backdrop. Majestic palaces offer insight into Korea’s past and serve as locations where BTS filmed some of their iconic performances. Visitors can witness the beautiful architecture, traditional attire experiences, and expansive gardens, all while connecting with BTS’s influence. Additionally, interactive cultural centres provide insights into both K-pop and Korean culture, making these sites ideal for travellers seeking a combination of music history and cultural learning.

Scenic Pilgrimage Sites Beyond the Capital

South Korea’s BTS travel spots extend beyond Seoul, allowing fans to explore the country’s scenic beauty. In coastal regions, beaches have become pilgrimage points where travellers can enjoy ocean views while reflecting on BTS’s music videos. Rural stations and small towns have also gained fame among fans, providing nostalgic backdrops that evoke the emotional depth of the group’s songs. These locations offer global travellers the chance to experience a quieter, more contemplative side of Korea, far from the city bustle, blending tourism with meaningful fan engagement.

Cultural and Natural Experiences for Travellers

For those seeking tranquility, lakes and scenic villages have emerged as must-visit BTS spots. These destinations offer visitors serene landscapes, outdoor activities, and opportunities to connect with nature, mirroring experiences seen in BTS’s reality shows. Colourful cultural villages showcase local art, street murals, and interactive installations, providing a vibrant atmosphere that complements the pilgrimage journey. This mix of nature and culture allows travellers to explore South Korea’s traditions, contemporary creativity, and scenic wonders while following the footsteps of one of the world’s most popular music groups.

Travel Tips for Global BTS Fans

International travellers planning to visit BTS travel spots in South Korea should consider several practical tips. The country’s public transport system is efficient, connecting Seoul, coastal towns, and cultural villages with ease. Visitors can use preloaded travel cards to explore cities conveniently without cash. Seasonal planning is important, as spring and autumn provide the most comfortable weather and scenic beauty for exploring outdoor locations. Combining cultural landmarks, scenic landscapes, and BTS-inspired sites creates a rich, memorable experience for any traveller, whether visiting alone or in groups.

Why BTS Travel Spots Are Essential for Modern Tourism

BTS travel spots in South Korea are more than just fan attractions; they represent a new form of cultural tourism. Travellers can explore urban streets, historical palaces, scenic beaches, and cultural villages while engaging with the stories behind the band’s journey. The experience offers a rare blend of entertainment, cultural immersion, and scenic exploration. For fans worldwide, following BTS’s path provides emotional resonance, inspiring photographs, and a deeper understanding of South Korea’s culture and lifestyle. These sites exemplify how music can shape tourism and cultural engagement on a global scale.

A Journey That Blends Music, Culture, and Scenery

Exploring BTS travel spots in South Korea is not only about seeing locations featured in videos or performances. It is about experiencing the country through the lens of global pop culture while engaging with its rich history and natural beauty. From bustling urban centres to tranquil lakes, these locations offer a diverse travel experience that appeals to fans and general tourists alike. For global visitors, BTS travel spots create a journey of discovery, combining music, culture, and unforgettable sightseeing moments in one immersive adventure.

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Sokcho’s Hidden Gem Revealed: Cassia Sokcho’s Exclusive Seasonal Dining Promotions Elevate Your Coastal Getaway in South Korea’s Thriving Tourism Hotspot

Nestled in the heart of Sokcho, Gangwon‑do, South Korea, Cassia Sokcho is taking the tourism scene by storm. With exclusive seasonal dining promotions, the hotel is setting a new standard for visitors, offering unparalleled food experiences that pair perfectly with the city’s stunning natural beauty. As Sokcho continues to rise in popularity among domestic and international tourists alike, these limited‑time dining offerings are attracting food lovers, nature enthusiasts, and culture seekers from around the world.

Sokcho Tourism Shines with Seasonal Dining Delights: From Seaside Buffets to Local Flavours

Cassia Sokcho’s Vista buffet restaurant is offering a range of seasonal dining experiences that highlight the freshest local ingredients. Think herb-marinated roast beef, grilled king prawns, and the irresistible chili crab, prepared using locally sourced seafood from Sokcho’s famous markets. These specially curated menus are designed to captivate visitors who are keen to explore both the natural wonders and rich culinary heritage of Sokcho. This seasonal menu isn’t just about food; it’s a way to dive deep into the heart of this coastal destination, all while indulging in a luxurious dining experience.

Sokcho’s Stunning Seaside Setting Meets Fine Dining: The Perfect Getaway

The city of Sokcho isn’t just about incredible food – it’s about creating an unforgettable travel experience. Located between the East Sea and the magnificent Seoraksan National Park, Cassia Sokcho offers guests the perfect blend of coastal beauty and mountain adventures. Whether you’re starting your day with a delicious breakfast overlooking the water or indulging in a sunset dinner while enjoying panoramic views of the rugged coastline, the hotel’s dining experiences are part of the journey. This scenic backdrop adds layers of beauty to an already spectacular setting.

With a 674‑room hotel designed to cater to both leisure and business travellers, Cassia Sokcho offers the ideal combination of relaxation, adventure, and gastronomic discovery. It’s the perfect place to unwind after a day of hiking in Seoraksan National Park or exploring the local markets.

Seoraksan National Park: A Nature Lover’s Dream Just Steps Away from Sokcho

No trip to Sokcho would be complete without a visit to the world-renowned Seoraksan National Park. As one of South Korea’s most visited parks, it’s famous for its breathtaking mountainscapes, hiking trails, and the tranquil Sinheungsa Temple. Whether you’re a seasoned hiker or simply looking to enjoy the vibrant foliage during the autumn months, Seoraksan offers a world of exploration. The park is also home to several hidden gems, like the stunning Biryong Falls and the scenic Seoraksan Cable Car, offering a bird’s eye view of the surrounding wilderness.

After a rewarding day in Seoraksan, there’s nothing better than returning to Cassia Sokcho, where a gourmet dinner awaits, making this coastal retreat a destination in itself. From the mountain air to the coastal breeze, your sensory experience is enhanced with every moment.

Local Seafood and Cultural Treasures: Sokcho’s Vibrant Market Scene

No visit to Sokcho is complete without immersing yourself in its local market scene. The Sokcho Tourism and Fisheries Market is a must‑see attraction, where fresh catches from the East Sea are sold daily. Seafood lovers can indulge in some of the best raw fish, sashimi, and traditional Korean seafood dishes like grilled mackerel or octopus. The market also hosts local vendors offering artisanal products, unique souvenirs, and delicious street food, providing visitors with a genuine taste of Sokcho’s culture and cuisine.

Cassia Sokcho Sets a New Standard for Dining and Travel in South Korea

By incorporating seasonal promotions with its premium accommodations, Cassia Sokcho has taken the traditional hotel dining experience to new heights. The seasonal menus are a true reflection of South Korea’s unique approach to cuisine, using fresh, local ingredients and adding a modern twist to traditional flavours. Whether you’re seeking a romantic getaway, a family retreat, or a cultural exploration, Sokcho and Cassia Sokcho offer the ultimate blend of nature, culture, and culinary excellence.

With South Korea’s tourism sector booming, destinations like Sokcho are seeing an influx of international travellers eager to experience the country’s diverse landscapes, rich culture, and world-class cuisine. As the region continues to gain recognition, Cassia Sokcho’s seasonal dining offerings will remain a key component in attracting and retaining visitors, making it a must‑visit destination in Gangwon‑do.

Sokcho’s Future in Tourism: A Bright Horizon with More to Explore

With Sokcho’s tourism sector growing rapidly, it’s clear that this destination has become a key player in South Korea’s travel landscape. The combination of luxury accommodation, stunning nature, and gourmet dining experiences like those at Cassia Sokcho is drawing global attention. From its mountain adventures to seaside dining, Sokcho offers a versatile and enriching travel experience for all types of tourists. As more tourists discover Sokcho’s charm, it’s set to continue thriving as a top destination for years to come.

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