Unveil the Secrets of Quanzhou, China: A UNESCO Heritage City Reborn for Modern Travelers

Quanzhou, the ancient port city in Fujian Province, China, stands as a testament to the vibrant cultural and economic exchanges that took place on the Maritime Silk Road. Today, this UNESCO World Heritage site is embracing modern strategies to preserve its rich past while ensuring a sustainable tourism future. With 22 heritage sites recognized by UNESCO, Quanzhou offers a unique blend of history, culture, and innovative tourism initiatives, making it a destination for both history buffs and modern travelers alike.

Heritage Protection: Quanzhou’s Commitment to Preserving the Past

Quanzhou’s success in balancing heritage preservation with modern development is driven by a robust legal framework. In 2023, the city introduced comprehensive regulations to safeguard its UNESCO World Heritage sites. These regulations emphasize the importance of maintaining the integrity of cultural sites while promoting responsible tourism. With these measures in place, Quanzhou is ensuring that its historical treasures are preserved for future generations while also opening them up for public exploration.

The city’s efforts are not limited to legislation. Quanzhou has launched several micro-renovation projects aimed at repairing and preserving heritage sites, such as ancient temples, bridges, and traditional architecture, while maintaining their authenticity. These projects ensure that the city’s historical charm is retained while enhancing the visitor experience.

Cultural Tourism: Blending Tradition with Modern Attractions

Quanzhou’s approach to tourism is rooted in its rich cultural heritage, but it also embraces modern innovations to create a more immersive experience for visitors. The city has developed new tourism models that integrate cultural performances, local cuisine, and traditional customs with visits to historical sites. For example, tourists can enjoy performances that bring the city’s history to life or savor dishes inspired by the ancient Maritime Silk Road.

One of the most popular offerings is the “Zayton Banquet,” a culinary tour where each dish represents a different UNESCO World Heritage site. These efforts enrich the visitor experience by providing a deeper connection to the city’s culture and history, making the heritage sites feel alive and relevant in today’s world.

Ecological Preservation: Quanzhou’s Sustainable Approach to Tourism

While preserving its historical landmarks, Quanzhou has not overlooked the importance of ecological conservation. The city is committed to maintaining a balance between tourism development and environmental sustainability. Projects such as the restoration of the Luoyang Bridge, combined with the surrounding natural environment of mangrove forests, showcase the city’s dedication to preserving both its cultural and natural heritage.

The local government has made significant investments in eco-friendly tourism infrastructure, ensuring that the city’s development is aligned with sustainable practices. These efforts not only preserve Quanzhou’s beauty but also enhance its appeal as a destination for eco-conscious travelers.

Local Involvement: Building a Heritage-Powered Future

A key element of Quanzhou’s tourism strategy is community involvement. The city actively engages local residents in heritage preservation and tourism development. Through volunteer programs, educational initiatives, and cultural workshops, Quanzhou is fostering a sense of pride among its citizens, who play an essential role in maintaining the city’s identity.

The Quanzhou Institute of Cultural Heritage and other local organizations work closely with the community to provide research, training, and resources for heritage protection. This partnership between the government, local institutions, and the public ensures the long-term sustainability of the city’s cultural heritage.

Economic Growth Through Cultural Tourism

The integration of cultural heritage and tourism has proven to be a major economic driver for Quanzhou. The city’s arts and cultural tourism sectors contributed significantly to the local economy, generating billions in revenue. The city’s efforts to develop cultural industry parks, such as the Straits Sculpture Cultural Industrial Park, have also spurred innovation and provided opportunities for local artisans and businesses.

Tourism-related industries are thriving in Quanzhou, with new hotels, restaurants, and cultural attractions springing up to accommodate the growing number of visitors. The city’s success in combining cultural preservation with tourism development serves as a model for other cities looking to harness the power of their heritage for sustainable growth.

Looking Ahead: A Bright Future for Quanzhou as a Global Cultural Hub

Quanzhou’s future looks promising as it continues to develop its cultural tourism sector while safeguarding its unique heritage. With its rich history, vibrant culture, and innovative tourism initiatives, Quanzhou is positioning itself as a global destination for those seeking to explore China’s past while experiencing its dynamic present.

As Quanzhou balances the delicate act of preserving its heritage and promoting sustainable tourism, it is not only enriching the lives of those who visit but also setting a global example for heritage tourism. The city’s commitment to cultural preservation and community involvement ensures that Quanzhou will continue to shine as a beacon of cultural heritage for generations to come.

Image: Xinhua Silk Road

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Malaysia, Vietnam, China, Sri Lanka, Thailand, and other countries lead dynamic international participation at BTTF 2025, offering exclusive and transformative tourism experiences to visitors in Dhaka

Malaysia, Vietnam, China, Sri Lanka, Thailand, and other countries are playing a pivotal role in leading dynamic international participation at BTTF 2025 in Dhaka, showcasing their unique tourism offerings to a diverse audience. This year’s event promises exclusive and transformative experiences, with each participating nation bringing its best attractions, cultural highlights, and travel innovations to the forefront. As travel trends shift globally, these countries aim to captivate visitors with tailored experiences that cater to the growing demand for adventure, relaxation, and cultural exploration. Their participation underscores the importance of cross-border collaboration in the tourism sector, further enhancing Bangladesh’s position as a global travel hub.

A Prestigious Event for Bangladesh’s Tourism Sector

The fair is organised by the Tour Operators Association of Bangladesh (TOAB) and sponsored by Biman Bangladesh Airlines. This partnership reflects the growing emphasis on promoting Bangladesh’s tourism industry. The three-day event will feature prominent tourism boards, airlines, travel agencies, and hotel chains from countries such as Pakistan, Nepal, Bhutan, the Maldives, Singapore, Vietnam, China, Sri Lanka, Thailand, Malaysia, and Turkey. These countries will have dedicated pavilions, where they will present their tourism offerings and engage with local visitors.

TOAB’s commitment to enhancing the tourism sector is evident in this year’s event, which promises to be more vibrant than ever before. With a focus on the resurgence of travel following the pandemic, BTTF 2025 aims to attract a broad audience and provide a dynamic platform for business and leisure travelers alike.

What to Expect at BTTF 2025

This year’s fair will occupy four halls at the BICC, featuring over 220 stalls spread across 20 pavilions. Each pavilion will showcase an array of tourism-related products and services, including vacation packages, wellness tourism, cultural tours, adventure holidays, and more. Visitors will have the chance to discover destinations across Asia and beyond, learning about diverse travel experiences, resorts, and cultural activities.

In addition to exploring travel opportunities, BTTF 2025 will host various B2B (Business to Business) sessions. These sessions will serve as a crucial networking opportunity for industry professionals, allowing them to form new partnerships, collaborate on business ventures, and explore fresh ideas within the tourism industry. Alongside these business sessions, seminars and presentations will take place, covering key topics such as the latest tourism trends, sustainable travel practices, and digital innovations in tourism.

The event will also feature cultural performances and screenings of documentaries highlighting Bangladesh’s scenic beauty and rich heritage. These activities aim to provide a deeper understanding of the country’s attractions, helping to position Bangladesh as a must-visit destination for international travelers.

Incentives for Visitors

To enhance the visitor experience, BTTF 2025 has introduced several incentives. Those who register through the official BTTF App will have a chance to win exciting raffle prizes. Additionally, visitors who pay for their entry tickets through bKash, the fair’s official payment partner, will receive exclusive cashback offers, making the event more attractive to the public.

These incentives not only encourage more foot traffic but also make the event more engaging for attendees, while offering added value to exhibitors looking to attract a larger audience.

A Key Moment for Sustainable Growth in Bangladesh’s Tourism Industry

BTTF 2025 is more than just a tourism exhibition; it is a vital catalyst for sustainable growth in Bangladesh’s tourism sector. The event is poised to increase the visibility of Bangladesh as a growing tourism destination, attracting international visitors and promoting the country’s cultural and natural heritage.

By facilitating business connections, attracting global players, and boosting local tourism enterprises, the fair is expected to have a significant economic impact. The event aligns with the government’s long-term vision to foster a more robust and sustainable tourism industry, contributing to the country’s overall development.

Malaysia, Vietnam, China, Sri Lanka, Thailand, and other countries are leading dynamic participation at BTTF 2025, offering exclusive tourism experiences that highlight their unique attractions and cater to evolving global travel trends. Their presence underscores the growing collaboration in the international tourism sector.

Details for Visitors

BTTF 2025 will run from 10 am to 8 pm daily at the BICC in Dhaka. Entry tickets are priced at Tk50, with free admission for students, freedom fighters, and July fighters. This ensures that the event is accessible to a wide demographic, including both industry professionals and the general public. The fair provides a unique opportunity to learn about global travel trends, discover new destinations, and network with key players in the tourism sector.

Whether you are a travel professional looking to connect with international businesses, a traveler seeking new vacation ideas, or someone passionate about tourism development, BTTF 2025 promises to offer a rich and engaging experience.

This year’s fair is set to be a significant milestone in Bangladesh’s tourism industry, helping to drive the sector’s growth and positioning the country as a key destination in the global travel landscape. With its extensive line-up of exhibitors, events, and networking opportunities, BTTF 2025 is not to be missed.

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China Introduces High-Speed Trains and Overnight Sleeper Services to Improve the Overall Passenger Experience

China has rolled out significant upgrades to its railway system to enhance the overall passenger experience, including the introduction of high-speed trains and overnight sleeper services. The new high-speed trains are designed to reduce travel times on major routes, offering passengers faster and more efficient journeys. Operating on key intercity lines, these trains promise smoother, quicker travel for both commuters and travelers. Additionally, the overnight sleeper services provide long-distance travelers a convenient way to rest during their journey, arriving refreshed and ready for the day ahead. These innovations cater to the growing demand for more comfortable, flexible, and time-efficient travel, greatly improving the rail experience across the country.

Acceleration of Travel with High-Speed Trains

One of the most impactful developments in China’s railway system is the addition of 266 new high-speed trains in the final quarter of the year. These trains, which operate on key routes like Beijing-Guangzhou, Beijing-Shanghai, Shanghai-Kunming, and Beijing-Harbin, have been designed to reduce travel times by minimizing stops along the way. As a result, passengers can now enjoy significantly faster journeys between major cities, reinforcing China’s ambition to streamline intercity travel and create a more time-efficient railway network.

This boost in high-speed services not only enhances the convenience of travel but also serves as a key element in fostering economic growth and regional integration. Shorter travel times help to strengthen the connections between bustling urban hubs, making it easier for people to move across the country for work, leisure, and business.

Enhanced Flexibility with Overnight High-Speed Sleeper Trains

Understanding the need for greater flexibility in long-distance travel, China has introduced a new fleet of overnight high-speed sleeper trains on some of its most popular routes. These trains provide an option for travelers who prefer to rest during the night while traveling between cities. New connections between major cities such as Beijing and Chengdu, Beijing and Guiyang, Shanghai and Chengdu, and Shanghai and Yibin are set to benefit commuters and tourists alike.

The new overnight services are designed to connect important urban regions such as the Beijing-Tianjin-Hebei area, the Yangtze River Delta, the Guangdong-Hong Kong-Macao Greater Bay Area, and the Chengdu-Chongqing region. These sleeper trains are a game-changer for passengers looking to optimize their time, allowing them to sleep through the night and begin their day at their destination refreshed and ready to go. This initiative addresses the growing demand for more flexible travel options, enabling travelers to maximize their schedules while enjoying a comfortable journey.

Metro-Like Intercity Rail Services for Regional Connectivity

In addition to expanding high-speed and overnight services, China has further enhanced its rail offerings by implementing metro-style intercity train services in regions with high commuter demand. For example, the Beijing-Tianjin intercity line now operates an impressive 232 trains daily, with some departures as frequent as every three minutes. This high-frequency service ensures that commuters have a reliable and efficient option for travel, reducing wait times and increasing the convenience of daily train journeys.

Other regions, such as the Yangtze River Delta, the Greater Bay Area, and the Chengdu-Chongqing area, are also benefiting from similarly high-frequency services. These intercity rail systems not only facilitate more seamless commuting but also promote regional development by improving connectivity between cities. The increased frequency of trains helps meet the growing demand for quick, convenient travel in these high-population, economically vital areas, contributing to a more integrated and efficient transportation system.

Tailored Passenger Benefits and Enhanced Travel Options

China’s railway system has also introduced several new passenger benefits aimed at enhancing convenience and affordability. Senior citizens and young travelers can now take advantage of more flexible ticketing options, which provide increased savings and greater convenience when booking their tickets. Students, in particular, benefit from an upgraded booking experience on the 12306 platform, which simplifies the process and offers wider discounts across all seat categories, including sleeper cabins.

In addition to these improvements, the system has fully digitalized its e-ticketing services, making it easier for passengers to purchase tickets online. Passengers can now access a variety of ticket types, such as multi-trip and periodic passes, available on 73 different routes. These digital innovations reduce the need for paper tickets and streamline the entire booking process, making it faster and more convenient for travelers.

Digital Enhancements and Practical Innovations for Travelers

China’s railway system is also making significant strides in practical and digital upgrades that improve the overall passenger experience. Quiet carriages are now available for passengers seeking a more peaceful environment during their journey. Additionally, the ability to pre-order meals at 94 stations adds another level of convenience for travelers, ensuring they can enjoy a meal during their journey without unnecessary delays.

Other notable improvements include pet transport services on 54 trains and luggage delivery options at 19 stations, making it easier for travelers to bring their pets or have their luggage delivered directly to their destinations. These new services cater to a broader range of passenger needs, ensuring a more enjoyable and comfortable travel experience for all.

Shaping the Future of Travel: A Focus on People-Centered Services

The ongoing transformation of China’s railway system reflects a broader shift toward creating a people-centered transportation network. With a focus on improving speed, comfort, and convenience, these new initiatives ensure that the railway sector can meet the evolving needs of travelers. From high-speed trains to digital ticketing and personalized travel benefits, China is building a more efficient and accessible railway system that not only improves the quality of travel but also strengthens regional integration and economic ties.

China is enhancing the passenger experience by introducing high-speed trains to reduce travel times and overnight sleeper services for more comfortable, flexible long-distance travel, catering to the growing demand for faster and more convenient rail options.

These upgrades reflect China’s long-term vision for its railway sector, which is evolving from a traditional transport network into a modern, customer-focused service system. As China continues to develop its rail infrastructure, these improvements will help passengers travel more easily, comfortably, and efficiently, contributing to a seamless travel experience that supports both personal and professional journeys across the nation.

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China’s Zhengzhou Showcases Its Vision for Sustainable Urban Growth with a Strong Focus on Cultural Heritage at the Global Mayors Dialogue

Zhengzhou, the capital city of Henan Province in China, is emerging as a beacon for urban renewal that seamlessly integrates cultural heritage with modern development. From October 22 to 25, 2025, the Global Mayors Dialogue•Zhengzhou and 2025 International Mayor’s Forum on Tourism brought together key figures in the fields of urban development, tourism, and cultural preservation. The forum, focused on the theme “Preserving the Cultural Legacy of Ancient Capitals and Driving Urban Renewal,” gathered over 300 guests, including mayors, city representatives, and experts from countries such as Italy, Spain, Bulgaria, and New Zealand.

The event underscored the importance of preserving the rich cultural heritage of ancient cities while pushing forward with modern urbanization. With Zhengzhou at the forefront of this conversation, the city has become a model for other urban areas seeking to balance preservation with progress. The integration of archaeological discovery with urban development was a key discussion point, as the city’s innovative approach is setting new standards for how ancient cities can evolve into thriving modern centers without losing their cultural significance.

Key Highlights from the 2025 Global Mayors Dialogue on Cultural Heritage and Urban Development

• Urban Renewal and Cultural Preservation: Zhengzhou leads the way in implementing reforms that prioritize the protection of cultural relics before urban development.
• Zhengzhou Shang City Archaeological Site Park: A unique project that blends 3,600-year-old Shang Dynasty city walls with modern life through interactive and engaging designs.
• Fuminli Cultural Block: A project that integrates historical architecture with contemporary cultural industries, preserving the original street layout while fostering innovation.
• Global Collaboration: Discussions between international mayors highlighted how cities like Asti, Palomeque, and Rotorua can learn from Zhengzhou’s integration of cultural heritage and modernity.

Zhengzhou’s Leadership in Cultural Heritage and Urban Development

As one of China’s most historically rich cities, Zhengzhou has not only preserved its ancient roots but has also embraced modernity to shape a sustainable future. The city’s forward-thinking approach to urban development ensures that cultural heritage is preserved and celebrated. A core element of this strategy is archaeological discovery, which has been given priority in urban planning. In Zhengzhou, the principle of “archaeology first, construction later” is a guiding rule that provides institutional safeguards for the protection of cultural relics during development projects.

The Zhengzhou Shang City Archaeological Site Park exemplifies this innovative approach. The park is an interactive space where visitors can engage with the Shang Dynasty city walls, which are over 3,600 years old. The design team behind the park emphasized a hands-on experience that allows the ancient walls to coexist with modern urban spaces, providing a unique blend of history and contemporary life.

In the heart of Zhengzhou, the Fuminli cultural block follows the principle of “preserving the original street layout”, while fostering a space for cultural industries. This area creates an authentic experience that integrates the old and the new, making it a destination where tradition and modernity complement each other. Visitors can explore this dynamic urban space that showcases the city’s rich heritage while enjoying the benefits of modern development.

International Perspectives on Zhengzhou’s Approach to Urban Renewal

International mayors and city leaders who participated in the Global Mayors Dialogue were impressed by Zhengzhou’s approach to urban renewal and cultural preservation. Maurizio Rasero, governor of Asti Province in Italy, shared how his city has transformed historical sites into cultural centers that drive both tourism and local economies. He noted, “We have successfully turned our winemaking tradition into a driving force for experiential tourism, which not only protects our heritage but also breathes new life into it.” His comments resonated with Zhengzhou’s approach, as both cities recognize the importance of utilizing cultural heritage to foster economic growth.

Juan de Dios Perez Garcia, mayor of Palomeque, Spain, praised Zhengzhou for preserving the charm of its ancient quarters while embracing modern design elements. He proposed the idea of “proactive protection”, suggesting that modern cities should integrate new elements into traditional streetscapes, ensuring the sustainability of historic districts. This concept aligns with Zhengzhou’s work in creating spaces that celebrate both the past and the future.

Tania Arihia Tapsell, mayor of Rotorua, New Zealand, highlighted the economic benefits of Zhengzhou’s integration of modern technology with traditional culture. She noted that the city’s approach not only supports employment and economic growth but also promotes the preservation of its rich cultural identity. This kind of urban renewal, driven by cultural innovation, can have lasting positive impacts on a city’s economic and social fabric.

The Role of Technology in Reviving Traditional Culture

A central theme of the forum was the role of modern technology in revitalizing traditional culture. Zhengzhou has been at the forefront of this movement, using technology to revive ancient customs and practices while integrating them into the city’s modern framework. This blending of digital innovation with cultural heritage offers a glimpse into the future of urban development, where history and progress are not seen as opposing forces but as complementary elements that can coexist and thrive together.

By leveraging technology, Zhengzhou has not only preserved the physical remnants of its ancient past but has also brought them into the present in ways that engage and inspire modern audiences. Whether through interactive experiences at the Shang City Archaeological Site Park or the development of cultural industries in the Fuminli cultural block, Zhengzhou is setting the standard for how technology can be used to breathe new life into historical traditions.

Zhengzhou’s Balanced Approach to Urban Renewal: A Model for Future Cities

An Wei, a key figure in the Zhengzhou Municipal Party Committee, summed up the city’s approach to urban renewal during the forum: “Urban renewal is not merely about restoration or reconstruction, but about the organic growth of a city.” This statement encapsulates Zhengzhou’s vision for the future—a vision where cities can evolve organically while maintaining a deep respect for their cultural and historical roots.

Zhengzhou’s path of cultural innovation offers valuable lessons for other cities worldwide. The city has found its own unique balance between preserving heritage and embracing modernity, showing that urban renewal can be both respectful of the past and forward-thinking. The city’s commitment to cultural sustainability is evident in its public policies, which emphasize the need for holistic urban planning that considers both historical preservation and future growth.

Conclusion: Zhengzhou Leads the Way in Integrating Heritage and Modern Urban Development

As cities around the world face the challenges of urbanization, Zhengzhou offers an inspiring model for how to incorporate cultural heritage into the future of urban living. The city’s leadership in cultural preservation and urban renewal is transforming it into a global hub where the past and future coexist in harmony. The 2025 Global Mayors Dialogue served as a pivotal moment for international collaboration, allowing cities from around the world to learn from Zhengzhou’s approach and apply these insights to their own urban development strategies.

Zhengzhou’s commitment to sustainable urban development ensures that it will continue to be a global leader in preserving cultural legacies while paving the way for future innovations. The city’s success proves that with careful planning, modern cities can grow while preserving their unique cultural identities, offering a model that other urban centers can follow in the years to come.

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