Login
Italy March 2026: Leapmotor T03 on podium
The Leapmotor T03 becomes the first Chinese model to enter the Italian podium.
New car sales in Italy are up by a solid 7.6% year-on-year in March to 185,367 units, leading to a year-to-date tally up 9.2% to 484,802. Private sales are up 18% to 95,638 and 51.2% share vs. 46.7% a year ago (up 7.7% to 53.2% share YTD), self registrations are up 8.3% to 15,397 and 8.2% share, unchanged on March 2025 (up 19.1% to 9.2% share YTD), long term leases fall -11.8% to 40,781 and 21.8% share vs. 26.6% in March 2025 (down -3.2% to 21.1% share YTD), short term rentals are up 9.7% to 25,082 and 13.4% share vs. 13.2% last year (up 51.3% to 11.4% share YTD) and company sales gain 7.6% to 9,790 and 5.2% share, unchanged (up 2% to 5.1% share YTD).
BEVs shoot up 71.7% to 16,137 and 8.6% share vs. 5.4% in March 2025 (up 65.3% to 7.8% share vs. 5.2% YTD) and PHEVs soar 114.5% to 16,998 and 9.1% share vs. 4.6% a year ago (up 123.3% to 8.8% share YTD). This way, rechargeable cars gain 91.3% to 33,135 and 17.7% share vs. 10% in March 2025 (up 91.7% to 81,098 and 16.6% share YTD vs. 9.5% over the same period in 2025.
In the brands ranking, Fiat (+27.2%) continues to catch up on lost time but sees its share drop from 13.4% in February to 11.4% this month. YTD volumes are up 29.8% to 12.7% share. Volkswagen (+2.7%) overtakes Toyota (-5.6%) for second place while Dacia (+4.3%) climbs back up five spots on last month #4, overtaking sister brand Renault (+1.8%), a soaring Audi (+27.4%), a freefalling Peugeot (-26.7%), BMW (+8.2%) and Jeep (-7.8%). Citroen (+11%) closes out the Top 10 in sturdy fashion. Kia (+22.3%) also makes itself entice at #11, while Chinese Leapmotor (+2727.2%) breaks its volume record at 5,513 units and BYD surges 190.6% to #17 and 2.8% share.
Model-wise, the Fiat Panda (-11.6%) accounts for 6% of its home market vs. 8% last month, entirely responsible for the brandβs drop vs. February. The Jeep Avenger (+6.1%) repeats at a record 2nd place with 2.8% share. Once again the biggest event of the month is delivered by the Leapmotor T03 (+2889.3%) up to a surreal and record third place.Β This is because of its price reduced to an incredible β¬4,900 after incentives and a further β¬3,000 rebate from the manufacturer. Its advertising campaign promotes it as βcheaper than your bikeβ. Almost 10,750 units of the T03 have now been registered in Italy since the start of the year, earning it a fifth place YTD. The Dacia Sandero (-15.1%) rallies back up 17 ranks on February to #4 but remains well below its year-ago level. Although it drops two spots on February, the Fiat Grande Panda (+1073%) posts an encouraging third consecutive month inside its home Top 5. The Nissan Qashqai (+2.9%) and Dacia Duster (+25.7%) are back inside the Top 10, with the Fiat 600 (+21.6%) lodging its best ranking since May 2025 at #12.
Previous month: Italy February 2026: Fiat Grande Panda up to #3, β¬4,900 Leapmotor T03 up to #4
One year ago: Italy March 2025: MG breaks into Top 10, sales up 6.2%
Full March 2026 Top 55 All brands and Top 50 models below.
Italy March 2026 β brands:
| Pos | Brand | Mar-26 | % | /25 | Feb | 2026 | % | /25 | Pos | FY25 |
| 1 | Fiat | 21,168 | 11.4% | + 27.2% | 1 | 61,408 | 12.7% | + 29.8% | 1 | 1 |
| 2 | Volkswagen | 12,356 | 6.7% | + 2.7% | 3 | 31,720 | 6.5% | + 3.3% | 3 | 3 |
| 3 | Toyota | 11,983 | 6.5% | β 5.6% | 2 | 33,290 | 6.9% | β 1.7% | 2 | 2 |
| 4 | Dacia | 9,732 | 5.3% | + 4.3% | 9 | 22,713 | 4.7% | β 26.9% | 5 | 4 |
| 5 | Renault | 8,804 | 4.7% | + 1.8% | 4 | 23,121 | 4.8% | + 12.1% | 4 | 6 |
| 6 | Audi | 8,059 | 4.3% | + 27.4% | 6 | 22,224 | 4.6% | + 18.5% | 7 | 8 |
| 7 | Peugeot | 7,827 | 4.2% | β 26.7% | 5 | 22,382 | 4.6% | β 12.5% | 6 | 5 |
| 8 | BMW | 7,421 | 4.0% | + 8.2% | 7 | 20,648 | 4.3% | + 5.4% | 8 | 7 |
| 9 | Jeep | 6,971 | 3.8% | β 7.8% | 8 | 19,716 | 4.1% | β 0.2% | 9 | 9 |
| 10 | Citroen | 6,892 | 3.7% | + 11.0% | 11 | 18,028 | 3.7% | β 0.5% | 10 | 11 |
| 11 | Kia | 6,089 | 3.3% | + 22.3% | 20 | 13,587 | 2.8% | + 9.9% | 14 | 15 |
| 12 | Ford | 5,956 | 3.2% | β 20.1% | 13 | 15,311 | 3.2% | β 15.2% | 13 | 10 |
| 13 | Nissan | 5,945 | 3.2% | β 7.7% | 18 | 13,273 | 2.7% | β 2.8% | 15 | 18 |
| 14 | MG | 5,907 | 3.2% | β 10.3% | 10 | 15,647 | 3.2% | + 1.9% | 11 | 13 |
| 15 | Mercedes | 5,810 | 3.1% | β 10.0% | 14 | 15,521 | 3.2% | + 3.2% | 12 | 12 |
| 16 | Leapmotor | 5,513 | 3.0% | + 2727.2% | 12 | 11,639 | 2.4% | + 1927.7% | 19 | 32 |
| 17 | BYD | 5,193 | 2.8% | + 190.6% | 15 | 12,854 | 2.7% | + 224.4% | 16 | 21 |
| 18 | Skoda | 4,385 | 2.4% | + 23.9% | 17 | 11,641 | 2.4% | + 16.0% | 18 | 16 |
| 19 | Opel | 4,336 | 2.3% | β 16.2% | 16 | 12,058 | 2.5% | + 4.5% | 17 | 17 |
| 20 | Omoda+Jaecoo | 3,535 | 1.9% | + 258.2% | 22 | 8,991 | 1.9% | + 337.3% | 21 | 25 |
| 21 | Suzuki | 3,392 | 1.8% | β 7.8% | 21 | 8,726 | 1.8% | β 6.7% | 22 | 19 |
| 22 | Hyundai | 3,202 | 1.7% | β 34.0% | 19 | 10,617 | 2.2% | β 16.2% | 20 | 14 |
| 23 | Alfa Romeo | 3,037 | 1.6% | β 22.4% | 23 | 7,387 | 1.5% | β 13.1% | 23 | 20 |
| 24 | Tesla | 2,920 | 1.6% | + 31.7% | 32 | 4,419 | 0.9% | + 27.4% | 26 | 27 |
| 25 | Cupra | 2,468 | 1.3% | β 6.8% | 24 | 6,052 | 1.2% | + 16.5% | 24 | 22 |
| 26 | Mazda | 2,064 | 1.1% | + 72.9% | 26 | 4,395 | 0.9% | + 45.7% | 27 | 28 |
| 27 | Mini | 1,878 | 1.0% | + 33.3% | 25 | 4,797 | 1.0% | + 34.7% | 25 | 24 |
| 28 | Volvo | 1,319 | 0.7% | β 3.1% | 27 | 3,725 | 0.8% | + 0.8% | 28 | 26 |
| 29 | Lancia | 1,187 | 0.6% | + 6.9% | 30 | 3,200 | 0.7% | + 9.4% | 29 | 30 |
| 30 | Honda | 1,079 | 0.6% | + 36.8% | 28 | 3,132 | 0.6% | + 40.3% | 30 | 29 |
| 31 | Seat | 1,062 | 0.6% | β 29.2% | 29 | 2,540 | 0.5% | β 8.4% | 32 | 31 |
| 32 | DR Motor | 1,034 | 0.6% | β 28.4% | 31 | 2,680 | 0.6% | β 37.3% | 31 | 23 |
| 33 | EVO | 790 | 0.4% | + 16.2% | 36 | 1,962 | 0.4% | β 0.9% | 34 | 35 |
| 34 | Land Rover | 713 | 0.4% | β 27.5% | 33 | 1,983 | 0.4% | β 13.0% | 33 | 34 |
| 35 | EMC | 667 | 0.4% | + 211.7% | 38 | 1,478 | 0.3% | + 140.3% | 37 | 38 |
| 36 | Lexus | 639 | 0.3% | β 2.1% | 35 | 1,749 | 0.4% | β 0.2% | 35 | 36 |
| 37 | Porsche | 625 | 0.3% | β 10.8% | 37 | 1,503 | 0.3% | β 15.6% | 36 | 33 |
| 38 | DS | 571 | 0.3% | β 16.4% | 39 | 1,277 | 0.3% | β 7.5% | 38 | 37 |
| 39 | Geely | 536 | 0.3% | new | 46 | 909 | 0.2% | new | 40 | Β β |
| 40 | Subaru | 428 | 0.2% | + 56.2% | 43 | 822 | 0.2% | + 41.2% | 41 | 39 |
| 41 | DFSK | 292 | 0.2% | + 247.6% | 40 | 799 | 0.2% | + 189.5% | 42 | 43 |
| 42 | KGM | 239 | 0.1% | + 1738.5% | 42 | 594 | 0.1% | + 1000.0% | 43 | 50 |
| 43 | Sportequipe | 220 | 0.1% | + 38.4% | 34 | 963 | 0.2% | + 156.8% | 39 | 40 |
| 44 | Lynk & Co | 142 | 0.1% | + 343.8% | 41 | 514 | 0.1% | + 367.3% | 44 | 45 |
| 45 | Maserati | 115 | 0.1% | β 24.8% | 45 | 277 | 0.1% | β 41.6% | 47 | 41 |
| 46 | Ferrari | 106 | 0.1% | + 21.8% | 48 | 270 | 0.1% | + 17.9% | 48 | 44 |
| 47 | Lamborghini | 94 | 0.1% | + 77.4% | 49 | 220 | 0.0% | + 41.9% | 49 | 48 |
| 48 | Mitsubishi | 79 | 0.0% | β 53.5% | 51 | 111 | 0.0% | β 78.9% | 51 | 42 |
| 49 | Ich-X | 66 | 0.0% | + 247.4% | 47 | 307 | 0.1% | + 707.9% | 46 | n/a |
| 50 | Polestar | 56 | 0.0% | + 55.6% | 50 | 162 | 0.0% | + 80.0% | 50 | 49 |
| 51 | Tiger | 46 | 0.0% | + 4.6% | 44 | 396 | 0.1% | + 760.9% | 45 | n/a |
| 52 | Smart | 40 | 0.0% | β 31.0% | 52 | 87 | 0.0% | β 65.2% | 52 | 46 |
| 53 | Alpine | 25 | 0.0% | β 7.4% | 53 | 84 | 0.0% | + 68.0% | 53 | n/a |
| 54 | Lotus | 22 | 0.0% | β 29.0% | 55 | 48 | 0.0% | β 37.7% | 54 | 51 |
| 55 | Aston Martin | 12 | 0.0% | + 50.0% | 54 | 44 | 0.0% | + 18.9% | 55 | 53 |
| 56 | Jaguar | 0 | 0.0% | β 100.0% | 56 | 4 | 0.0% | β 97.3% | 56 | 52 |
| 57 | Mahindra | 0 | 0.0% | β 100.0% | Β β | 1 | 0.0% | β 99.8% | 57 | 47 |
| Β β | Others | 320 | 0.2% | + 39.1% | Β β | 796 | 0.2% | + 40.9% | Β β | Β β |
Italy March 2026 β models:
| Pos | Model | Mar-26 | % | /25 | Feb | 2026 | % | /25 | Pos | FY25 |
| 1 | Fiat Panda | 11,123 | 6.0% | β 11.6% | 1 | 37,029 | 7.6% | β 2.1% | 1 | 1 |
| 2 | Jeep Avenger | 5,259 | 2.8% | + 6.1% | 2 | 16,403 | 3.4% | + 14.7% | 2 | 3 |
| 3 | Leapmotor T03 | 5,022 | 2.7% | + 2889.3% | 4 | 10,749 | 2.2% | + 1947.4% | 5 | n/a |
| 4 | Dacia Sandero | 4,393 | 2.4% | β 15.1% | 21 | 9,353 | 1.9% | β 43.8% | 9 | 2 |
| 5 | Fiat Grande Panda | 4,387 | 2.4% | + 1073.0% | 3 | 13,186 | 2.7% | + 3180.1% | 3 | 37 |
| 6 | Citroen C3 | 4,152 | 2.2% | β 18.8% | 6 | 10,801 | 2.2% | β 30.1% | 4 | 4 |
| 7 | Nissan Qashqai | 3,686 | 2.0% | + 2.9% | 16 | 8,176 | 1.7% | + 13.9% | 11 | 22 |
| 8 | Renault Clio | 3,653 | 2.0% | + 22.8% | 8 | 9,399 | 1.9% | + 34.4% | 7 | 9 |
| 9 | Dacia Duster | 3,600 | 1.9% | + 25.7% | 11 | 8,572 | 1.8% | β 20.2% | 10 | 7 |
| 10 | Toyota Aygo X | 3,537 | 1.9% | + 74.1% | 7 | 9,689 | 2.0% | + 79.3% | 6 | 14 |
| 11 | Toyota Yaris Cross | 3,404 | 1.8% | β 8.9% | 5 | 9,371 | 1.9% | + 0.8% | 8 | 5 |
| 12 | Fiat 600 | 3,291 | 1.8% | + 21.6% | 31 | 5,859 | 1.2% | β 7.6% | 25 | 19 |
| 13 | VW T-Roc | 3,261 | 1.8% | + 29.9% | 24 | 7,524 | 1.6% | + 7.8% | 15 | 11 |
| 14 | MG ZS | 3,118 | 1.7% | β 17.4% | 10 | 8,024 | 1.7% | β 14.5% | 12 | 10 |
| 15 | Kia Sportage | 2,931 | 1.6% | + 14.7% | 22 | 6,480 | 1.3% | + 15.5% | 22 | 20 |
| 16 | BYD Atto 2 | 2,900 | 1.6% | new | 37 | 4,218 | 0.9% | new | 33 | n/a |
| 17 | Toyota Yaris | 2,894 | 1.6% | β 23.7% | 13 | 7,936 | 1.6% | β 22.9% | 14 | 6 |
| 18 | Renault Captur | 2,892 | 1.6% | β 2.6% | 9 | 8,013 | 1.7% | + 2.8% | 13 | 13 |
| 19 | Ford Puma | 2,836 | 1.5% | β 3.1% | 20 | 6,987 | 1.4% | β 1.2% | 17 | 12 |
| 20 | BMW X1 | 2,699 | 1.5% | + 21.7% | 18 | 6,961 | 1.4% | + 20.9% | 19 | 16 |
| 21 | VW T-Cross | 2,695 | 1.5% | + 15.0% | 12 | 6,980 | 1.4% | + 8.3% | 18 | 17 |
| 22 | Peugeot 208 | 2,581 | 1.4% | β 46.8% | 15 | 7,410 | 1.5% | β 36.5% | 16 | 8 |
| 23 | Opel Corsa | 2,494 | 1.3% | β 29.9% | 17 | 6,816 | 1.4% | β 14.4% | 21 | 18 |
| 24 | VW Tiguan | 2,439 | 1.3% | + 14.1% | 14 | 6,865 | 1.4% | + 15.0% | 20 | 15 |
| 25 | Peugeot 2008 | 2,237 | 1.2% | β 2.5% | 25 | 5,419 | 1.1% | β 12.5% | 26 | 21 |
| 26 | Audi Q3 | 2,086 | 1.1% | + 84.0% | 19 | 6,291 | 1.3% | + 67.7% | 23 | 40 |
| 27 | Fiat 500 | 1,960 | 1.1% | + 1109.9% | 39 | 4,190 | 0.9% | + 574.7% | 34 | n/a |
| 28 | Peugeot 3008 | 1,922 | 1.0% | + 7.0% | 26 | 6,096 | 1.3% | + 37.2% | 24 | 23 |
| 29 | Kia Picanto | 1,906 | 1.0% | + 73.4% | 45 | 4,286 | 0.9% | + 22.5% | 32 | 30 |
| 30 | Nissan Juke | 1,764 | 1.0% | β 17.7% | 40 | 3,936 | 0.8% | β 21.4% | 38 | 34 |
| 31 | MG 3 | 1,758 | 0.9% | β 18.0% | 23 | 5,078 | 1.0% | + 15.7% | 27 | 31 |
| 32 | Jeep Compass | 1,698 | 0.9% | + 28.1% | n/a | 2,854 | 0.6% | + 3.6% | 49 | n/a |
| 33 | VW Golf | 1,647 | 0.9% | + 7.6% | 28 | 4,190 | 0.9% | β 1.1% | 35 | 29 |
| 34 | Tesla Model 3 | 1,628 | 0.9% | + 4.0% | n/a | 2,002 | 0.4% | β 9.3% | n/a | n/a |
| 35 | Suzuki Swift | 1,553 | 0.8% | + 22.1% | 30 | 4,001 | 0.8% | + 40.8% | 37 | 35 |
| 36 | Citroen C3 Aircross | 1,546 | 0.8% | n/a | 35 | 3,867 | 0.8% | n/a | 39 | n/a |
| 37 | Toyota C-HR | 1,533 | 0.8% | β 14.6% | 36 | 4,775 | 1.0% | β 14.8% | 28 | 24 |
| 38 | Hyundai Tucson | 1,420 | 0.8% | + 8.6% | 27 | 4,429 | 0.9% | + 23.7% | 30 | 32 |
| 39 | Ford Kuga | 1,411 | 0.8% | + 11.0% | n/a | 3,037 | 0.6% | β 7.1% | 47 | 43 |
| 40 | Alfa Romeo Tonale | 1,408 | 0.8% | β 23.8% | n/a | n/a | n/a | n/a | n/a | 39 |
| 41 | Audi A1 | 1,403 | 0.8% | + 61.4% | 41 | 3,415 | 0.7% | + 27.9% | 41 | 46 |
| 42 | BYD Seal U | 1,398 | 0.8% | β 4.2% | 32 | 4,614 | 1.0% | + 63.0% | 29 | 26 |
| 43 | Omoda 5 | 1,388 | 0.7% | n/a | 34 | 4,021 | 0.8% | n/a | 36 | n/a |
| 44 | Skoda Fabia | 1,328 | 0.7% | β 0.3% | 33 | 3,528 | 0.7% | + 15.5% | 40 | 36 |
| 45 | Tesla Model Y | 1,283 | 0.7% | + 97.4% | n/a | 2,390 | 0.5% | + 90.4% | n/a | n/a |
| 46 | Alfa Romeo Junior | 1,277 | 0.7% | β 18.3% | 29 | 4,380 | 0.9% | + 1.2% | 31 | 28 |
| 47 | Skoda Kamiq | 1,251 | 0.7% | + 48.9% | 44 | 3,156 | 0.7% | + 6.7% | 46 | 38 |
| 48 | Suzuki Vitara | 1,230 | 0.7% | + 10.5% | 42 | 3,163 | 0.7% | + 1.0% | 45 | 41 |
| 49 | Lancia Ypsilon | 1,187 | 0.6% | + 6.9% | 46 | 3,200 | 0.7% | + 9.4% | 44 | 44 |
| 50 | Mercedes GLC | 1,179 | 0.6% | + 33.5% | n/a | 2,852 | 0.6% | + 24.8% | 50 | n/a |
| n/a | Audi A3 | 1,135 | 0.6% | β 14.5% | 43 | 3,373 | 0.7% | β 14.5% | 42 | 25 |
| n/a | Mercedes GLA | 985 | 0.5% | β 34.8% | 47 | 3,236 | 0.7% | β 10.2% | 43 | 33 |
| n/a | Hyundai i20 | 922 | 0.5% | n/a | 38 | 2,896 | 0.6% | n/a | 48 | n/a |
Source: UNRAE
