Italy October 2025: Toyota Yaris Cross reaches record ranking at #2

4 November 2025 at 07:37

Toyota Yaris Cross sales are up 26.4% in October.

The Italian new car market is back in negative in October at -0.6% to 125,826. The year-to-date tally is now down -2.7% to 1,293,366. This is off 332,000 or -20.4% on pre-pandemic 2019. Once again private sales are weak at -12.2% to 72,494 and 56.9% vs. 64.4% in October 2024 (53.2% vs. 57.7% YTD), whereas self registrations soar 37.7% to 17,520 and 13.7% share vs. 9.9% a year ago (11.7% vs. 11.3% YTD), both signs of an unhealthy market. Long term leases are up 15.5% to 27,132 and 21.3% share vs. 18.3% last year (23.1% vs. 19.8% YTD), short term rentals grow 39% to 2,112 and 1.7% vs. 1.2% and company sales edge up 2.9% to 8,173 and 6.4% share vs. 6.2%.

In terms of power source, petrol sinks -17.6% to 29.122 and 22.9% share vs. 27.5% in October 2024 (25.1% vs. 29.2% YTD), diesel implodes -29.6% to 11,790 and 9.3% share vs. 13.1% last year (9.6% vs. 14% YTD), LPG is up 4.6% to 12,316 and 9.7% share vs. 9.2% a year ago (9.3% vs. 9.4% YTD). HEVs grow 5.6% to 58,038 and 45.5% share vs. 42.8% a year ago (44.7% vs. 39.9% YTD). This includes 17,850 full hybrids (+2.9%) and 40,188 mild hybrids (+6.9%). PHEVs soar 124.9% to 9,833 and 7.7% share vs. 3.4% last year (6.1% vs. 3.3% YTD) and BEVs gain 25% to 6,331 and 5% share vs. 4% a year ago (5.2% vs. 4% YTD). All in all, rechargeable cars are up 71.2% to 16,164 and 12.7% share vs. 7.4% in October 2024 (11.3% vs. 7.3% YTD).

In the brands ranking, Fiat (+26.1%) recovers from a particularly poor year-ago result when it ranked #3 with 7.3% share. It is now at 9.2% vs. 9.6% through October. Toyota (+0.8%) also defies the negative market to lift to 8.5% share in 2nd place. Leader a year ago, Volkswagen (-10.6%) drops to #3 ahead of Dacia (-1.8%), BMW (-2.6%) – ranking at a record #5 for the 4th month running – and Renault (-14.9%), all in difficulty. Audi (+1.1%) edges up at #7 whereas Peugeot (-23.2%) and Jeep (-22.1%) struggle and Mercedes (-4.9%) disappoints. Citroen (+50.3%), MG (+12.8%) and Skoda (+8.8%) shine below. Notice also Omoda+Jaecoo up 280.7%, BYD up 262.7% and Tesla down -47.1%.

Over in the models charts, the Fiat Panda (+6.2%) edges up but stays well below its YTD level at 5.9% share vs. of 6.9% through October. The Toyota Yaris Cross (+26.4%) cracks the podium for the 2nd time ever and breaks its ranking record to #2 (previous best #3 in March 2023). The Jeep Avenger (-11.7%) and Dacia Sandero (-18.6%) are both in pain but still manage solid shares at 3.2% both vs. 3.3% YTD. The Citroen C3 (+44.5%) is back up to #5, followed by the VW T-Roc (+35%) and Dacia Duster (+19.5%) both in excellent shape. The MG ZS is up 23.4% to return inside the Top 10 at #10. After cracking the Top 10 for the first time last month at #8, the Fiat Grande Panda seems to have peaked already, back down to #16 for the month. It however breaks into the YTD Top 50 at #46. It’s a first Top 50 finish for the Opel Frontera, surging directly to #34.

Previous month: Italy September 2025: Fiat Grande Panda breaks into Top 10

One year ago: Italy October 2024: Fiat not #1 for third straight month

Full October 2025 Top 51 brands and Top 50 models below.

Italy October 2025 – brands:

Pos	Brand	Oct-25	%	/24	Sep	2025	%	/24	Pos	FY24
1	Fiat	11,596	9.2%	+ 26.1%	1	123,730	9.6%	– 4.0%	1	1
2	Toyota	10,715	8.5%	+ 0.8%	2	101,063	7.8%	– 1.4%	2	2
3	Volkswagen	9,774	7.8%	– 10.6%	3	94,616	7.3%	– 5.7%	3	3
4	Dacia	7,570	6.0%	– 1.8%	4	83,136	6.4%	+ 1.4%	4	4
5	BMW	6,272	5.0%	– 2.6%	5	61,593	4.8%	+ 2.9%	7	7
6	Renault	6,012	4.8%	– 14.9%	9	63,272	4.9%	– 13.8%	6	5
7	Audi	5,468	4.3%	+ 1.1%	6	57,693	4.5%	– 2.5%	8	10
8	Peugeot	5,304	4.2%	– 23.2%	8	67,459	5.2%	+ 0.3%	5	6
9	Mercedes	4,905	3.9%	– 4.9%	10	45,352	3.5%	+ 5.8%	12	12
10	Jeep	4,738	3.8%	– 22.1%	7	55,007	4.3%	– 7.4%	9	9
11	Citroen	4,400	3.5%	+ 50.3%	14	47,664	3.7%	– 1.4%	11	11
12	Ford	3,918	3.1%	– 33.3%	11	53,870	4.2%	– 8.8%	10	8
13	MG	3,885	3.1%	+ 12.8%	15	42,991	3.3%	+ 29.2%	13	16
14	Hyundai	3,853	3.1%	– 13.8%	13	39,557	3.1%	– 6.6%	14	13
15	Skoda	3,820	3.0%	+ 8.8%	16	32,385	2.5%	+ 2.9%	17	17
16	Kia	3,805	3.0%	– 9.3%	12	37,542	2.9%	– 8.8%	15	14
17	Opel	3,792	3.0%	+ 2.7%	18	33,202	2.6%	– 15.0%	16	15
18	Suzuki	2,445	1.9%	– 26.9%	17	26,982	2.1%	– 16.0%	19	18
19	Alfa Romeo	2,225	1.8%	+ 22.9%	19	24,685	1.9%	+ 34.1%	20	21
20	Nissan	2,122	1.7%	– 9.2%	21	27,505	2.1%	– 8.6%	18	19
21	Cupra	2,031	1.6%	+ 53.9%	22	17,997	1.4%	+ 32.7%	21	24
22	BYD	1,868	1.5%	+ 262.7%	20	16,743	1.3%	+ 959.0%	22	37
23	Omoda+Jaecoo	1,835	1.5%	+ 280.7%	23	11,082	0.9%	+ 782.3%	26	38
24	DR Motor	1,762	1.4%	+ 1.7%	24	15,505	1.2%	+ 0.3%	23	23
25	Mini	1,723	1.4%	+ 53.8%	25	12,916	1.0%	+ 24.3%	24	27
26	Volvo	1,262	1.0%	– 23.8%	27	11,670	0.9%	– 28.5%	25	22
27	Honda	1,007	0.8%	+ 58.6%	28	8,045	0.6%	+ 27.2%	30	31
28	Mazda	1,002	0.8%	– 24.9%	29	8,805	0.7%	– 26.2%	28	26
29	Lancia	937	0.7%	+ 16.4%	30	8,263	0.6%	– 73.1%	29	20
30	EVO	744	0.6%	+ 13.9%	31	5,512	0.4%	+ 2.1%	34	32
31	Lexus	640	0.5%	+ 4.7%	33	5,463	0.4%	+ 9.4%	35	33
32	Porsche	630	0.5%	– 24.1%	34	5,700	0.4%	– 18.3%	33	30
33	Seat	574	0.5%	– 24.5%	32	6,864	0.5%	– 32.9%	31	28
34	Land Rover	451	0.4%	– 18.6%	36	5,955	0.5%	– 26.8%	32	29
35	EMC	360	0.3%	+ 151.7%	37	2,467	0.2%	+ 127.6%	38	41
36	DS	327	0.3%	– 18.3%	35	4,147	0.3%	– 7.6%	36	34
37	Leapmotor	288	0.2%	+ 176.9%	n/a	2,864	0.2%	+ 1888.9%	37	n/a
38	Tesla	256	0.2%	– 47.1%	26	9,047	0.7%	– 32.9%	27	25
39	Sportequipe	251	0.2%	+ 660.6%	39	1,762	0.1%	+ 124.7%	40	43
40	Subaru	191	0.2%	– 3.0%	38	2,091	0.2%	+ 62.3%	39	40
41	DFSK	125	0.1%	+ 101.6%	41	956	0.1%	+ 125.5%	43	n/a
42	Maserati	114	0.1%	– 38.0%	40	1,519	0.1%	– 24.5%	41	39
43	Lynk & Co	84	0.1%	+ 71.4%	46	445	0.0%	– 52.7%	48	42
44	Ferrari	60	0.0%	– 11.8%	43	699	0.1%	+ 1.5%	44	45
45	Polestar	41	0.0%	+ 64.0%	42	407	0.0%	+ 73.9%	49	49
46	Lamborghini	33	0.0%	– 44.1%	45	502	0.0%	+ 11.6%	47	46
47	Mitsubishi	27	0.0%	– 86.6%	47	1,282	0.1%	– 55.0%	42	35
48	Smart	24	0.0%	– 72.7%	44	670	0.1%	– 73.6%	45	36
49	Lotus	16	0.0%	– 56.8%	48	214	0.0%	– 30.3%	51	48
50	Aston Martin	5	0.0%	– 58.3%	50	86	0.0%	+ 0.0%	53	51
51	Mahindra	1	0.0%	– 92.3%	49	665	0.1%	+ 244.6%	46	50
–	Others	538	0.4%	+ 352.1%	–	3,288	0.3%	+ 231.1%	–	–

Italy October 2025 – models:

Pos	Model	Oct-25	%	/24	Sep	2025	%	/24	Pos	FY24
1	Fiat Panda	7,486	5.9%	+ 6.2%	1	89,440	6.9%	+ 0.8%	1	1
2	Toyota Yaris Cross	4,189	3.3%	+ 26.4%	4	31,052	2.4%	– 1.2%	5	5
3	Jeep Avenger	4,046	3.2%	– 11.7%	2	42,304	3.3%	+ 21.9%	3	3
4	Dacia Sandero	4,029	3.2%	– 18.6%	3	42,673	3.3%	– 17.5%	2	2
5	Citroen C3	3,028	2.4%	+ 44.5%	9	33,763	2.6%	+ 6.6%	4	4
6	Toyota Yaris	2,927	2.3%	+ 6.2%	5	29,072	2.2%	+ 9.7%	7	8
7	VW T-Roc	2,733	2.2%	+ 35.0%	7	22,709	1.8%	– 10.0%	12	11
8	Dacia Duster	2,555	2.0%	+ 19.5%	6	31,035	2.4%	+ 25.3%	6	12
9	Renault Clio	2,540	2.0%	– 19.9%	13	24,504	1.9%	– 19.9%	10	6
10	MG ZS	2,327	1.8%	+ 23.4%	12	25,309	2.0%	+ 11.4%	9	14
11	Renault Captur	2,258	1.8%	– 4.0%	15	21,486	1.7%	– 19.7%	13	10
12	BMW X1	2,244	1.8%	+ 17.7%	18	18,608	1.4%	+ 6.8%	19	20
13	Toyota Aygo X	2,241	1.8%	+ 11.5%	10	19,465	1.5%	+ 7.7%	15	19
14	Ford Puma	2,100	1.7%	– 11.9%	14	22,781	1.8%	– 4.9%	11	13
15	VW T-Cross	2,044	1.6%	– 20.9%	22	18,615	1.4%	– 6.6%	18	16
16	Fiat Grande Panda	1,912	1.5%	new	8	8,248	0.6%	new	46	–
17	VW Tiguan	1,881	1.5%	– 18.2%	11	20,067	1.6%	+ 24.6%	14	21
18	Peugeot 208	1,769	1.4%	– 46.5%	16	28,250	2.2%	+ 5.4%	8	7
19	Kia Sportage	1,632	1.3%	– 26.1%	19	16,550	1.3%	– 14.5%	20	18
20	Fiat 600	1,623	1.3%	+ 32.0%	28	18,939	1.5%	+ 266.1%	16	n/a
21	Peugeot 3008	1,396	1.1%	+ 52.1%	21	14,013	1.1%	+ 41.8%	23	39
22	Audi A3	1,341	1.1%	+ 57.4%	31	13,034	1.0%	+ 25.1%	24	37
23	Hyundai Tucson	1,313	1.0%	+ 25.8%	36	11,166	0.9%	+ 15.1%	32	36
24	Mercedes GLA	1,306	1.0%	+ 1.6%	27	11,003	0.9%	– 1.2%	33	29
25	BYD Seal U	1,276	1.0%	+ 322.5%	17	12,263	0.9%	+ 2362.4%	28	n/a
26	Hyundai i10	1,262	1.0%	– 14.3%	25	12,382	1.0%	– 8.6%	26	26
27	Peugeot 2008	1,259	1.0%	– 20.5%	33	16,376	1.3%	– 20.3%	21	17
28	VW Golf	1,256	1.0%	– 24.7%	26	12,078	0.9%	+ 17.8%	29	31
29	Opel Corsa	1,249	1.0%	– 53.3%	20	18,906	1.5%	– 18.2%	17	15
30	Alfa Romeo Junior	1,128	0.9%	new	35	12,285	0.9%	new	27	n/a
31	Kia Picanto	1,125	0.9%	+ 3.3%	24	11,830	0.9%	+ 11.5%	30	34
32	Skoda Kamiq	1,122	0.9%	+ 30.2%	43	9,289	0.7%	+ 14.0%	39	49
33	Suzuki Swift	1,108	0.9%	+ 8.7%	23	9,798	0.8%	+ 17.5%	35	43
34	Opel Frontera	1,086	0.9%	new	n/a	n/a	n/a	new	n/a	–
35	Skoda Fabia	1,059	0.8%	+ 7.1%	38	9,635	0.7%	+ 20.3%	36	45
36	MG 3	985	0.8%	– 5.3%	39	11,749	0.9%	#VALUE!	31	n/a
37	Nissan Juke	970	0.8%	– 7.2%	45	10,161	0.8%	+ 0.2%	34	35
38	Cupra Formentor	964	0.8%	+ 18.3%	n/a	n/a	n/a	n/a	n/a	44
39	Lancia Ypsilon	936	0.7%	+ 16.3%	n/a	8,260	0.6%	– 73.1%	45	9
40	Nissan Qashqai	920	0.7%	– 1.8%	30	14,503	1.1%	– 9.7%	22	22
41	Mini Countryman	863	0.7%	n/a	n/a	n/a	n/a	n/a	n/a	n/a
42	Suzuki Vitara	861	0.7%	– 14.8%	37	8,842	0.7%	– 5.5%	41	41
43	BMW Serie 1	856	0.7%	– 11.5%	42	8,337	0.6%	+ 25.3%	44	n/a
44	Volvo XC40	842	0.7%	– 2.8%	n/a	7,221	0.6%	+ 4.5%	50	50
45	Alfa Romeo Tonale	837	0.7%	– 10.5%	29	9,425	0.7%	– 24.7%	37	28
46	Opel Mokka	826	0.7%	n/a	n/a	n/a	n/a	n/a	n/a	n/a
47	Audi Q5	819	0.7%	+ 37.4%	32	6,806	0.5%	+ 17.1%	n/a	n/a
48	Mercedes GLC	780	0.6%	+ 14.5%	47	6,765	0.5%	+ 53.0%	n/a	n/a
49	Toyota C-HR	775	0.6%	– 50.8%	34	12,942	1.0%	– 0.9%	25	25
50	Audi A1	770	0.6%	n/a	44	8,227	0.6%	n/a	47	n/a
n/a	Ford Kuga	704	0.6%	– 44.0%	n/a	8,877	0.7%	– 22.5%	40	33
n/a	Ford Focus	689	0.5%	– 32.6%	n/a	9,343	0.7%	– 6.7%	38	38
n/a	BMW X3	672	0.5%	+ 48.0%	40	7,626	0.6%	+ 30.2%	49	n/a
n/a	DR 5.0	629	0.5%	– 28.3%	41	7,966	0.6%	+ 3.8%	48	48
n/a	Audi Q3	541	0.4%	– 54.0%	n/a	8,822	0.7%	– 42.8%	42	23
n/a	Ford Tourneo Courier	176	0.1%	– 79.9%	n/a	8,457	0.7%	+ 20.1%	43	n/a

Source: UNRAE

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