Pursuit Attractions Boosted By Jasper, Expands Global Tourism Portfolio

Pursuit Attractions and Hospitality, Inc, a company that provides outstanding tourism in prominent destination all over the world, has shared its financial results so far for the year 2025 which indicates a growing success, especially in the Jasper National Park region. Due to the increase in visitor traffic in addition to the various new assets, the company has reported positive development that is above forecast. This includes Jasper Sky Lagoon in Iceland and several newly acquired pieces of land in Costa Rica.

Tourism Boom in Jasper

The company’s third-quarter results were significantly bolstered by the resurgence of tourism in Jasper National Park, which had been temporarily disrupted the previous year. Jasper’s recovery, combined with the company’s strategy of expanding and enhancing its tourism offerings, has contributed to the overall growth in the hospitality and leisure sector. Pursuit’s expanded portfolio, which includes new experiences such as Flyover Chicago and the newly acquired Tabacon Thermal Resort and Spa, has also played a key role in attracting international visitors to these iconic destinations.

Revenue Growth Across All Geographies

Pursuit’s Q3 2025 revenue reached a record 241 million dollars, representing a 32.2 percent increase compared to the same period in 2024. This growth was primarily driven by the recovery at Jasper properties, which had been temporarily closed due to the 2024 wildfires. Additionally, the company’s global tourism operations, including the Sky Lagoon in Iceland and the newly acquired Tabacon resort, contributed to higher revenue generation. Pursuit’s focus on experiential tourism, offering guests a chance to connect with some of the world’s most stunning landscapes, has attracted a diverse group of travellers.

The company has expanded its footprint with the acquisition of several new attractions and resorts, which has further boosted its revenue streams. The integration of the Tabacon Thermal Resort and Spa in Costa Rica, along with various other experiences across North America, has positioned Pursuit as a significant player in the global leisure travel market.

Sustainable Growth and Future Prospects

Pursuit’s strategic focus on tourism growth has been underpinned by its successful Refresh, Build, Buy growth strategy. This model has allowed the company to enhance existing properties while pursuing high-impact acquisitions that complement its portfolio. With a robust pipeline of planned investments exceeding 250 million dollars, Pursuit aims to continue expanding its presence in iconic destinations globally.

The company’s sustainable approach to growth, combined with a strong balance sheet and disciplined capital deployment, positions it well for continued success in the tourism sector. Pursuit plans to invest 38 million dollars to 43 million dollars in organic growth projects in 2025, including large-scale renovations to enhance guest experiences at properties like the Forest Park Hotel in Jasper National Park. The aim is to elevate these offerings to meet growing demand from affluent leisure travellers.

Boosting Local Economies Through Tourism

Pursuit’s investment in tourism is not only benefiting the company but also local economies in key regions. By expanding and improving iconic properties, the company has been able to create thousands of jobs and stimulate economic activity in areas such as Jasper, Glacier National Park, and Costa Rica. These developments also attract international tourists, who contribute to the local economy through spending on accommodations, food, and recreational activities.

The continued success of Pursuit’s attractions highlights the growing importance of tourism in the global economy. The company’s ability to tap into secular trends in experiential travel, where visitors seek more meaningful and authentic experiences in stunning natural locations, has proven to be a winning strategy. As the travel industry rebounds, Pursuit remains well-positioned to capture a larger share of the leisure travel market.

Tourism Industry Outlook for 2025

Looking into the future, the company values the strong EBITDA growth projected to reach between 115 and 122 million dollars for the next 12 months, especially for the company’s EBITDA, which will grow significantly YoY. This growth supports the indomitable demand for unique and unparalleled tourism experiences the company offers; and also, the influx of premium havens in the company’s portfolio. Additional EBITDA growth will come from the company’s strong and targeted organic growth investments, coupled with investment into value-adding acquisitions.

The company’s unwavering commitment towards superior customer experience in the strategically positioned premier tourism havens will augur well for the company’s EBITDA growth, reinforcing the company’s EBITDA growth for the next year. This, coupled with the strong foothold in some tours in Jasper and the national Glacier park, will help the company to sustainably help the recovery of these iconic tourism spots. With the paradigm shift in the travel industry, company’s deep cultivation of tourism and commitment towards deep, genuine and immersive experience for travelers places the company at the forefront of the tourism industry, globally.

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