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Xbox CEO Outlines Exclusivity Conundrum: β€œAs the 2nd Publisher, We Have to Reach Large Audiences, But Platforms Need Exclusives”

5 June 2026 at 13:00

Xbox CEO Asha Sharma

Yesterday, Xbox CEO Asha Sharma was featured in a live interview on Bloomberg Tech, where she discussed her first 100 days as the new head of Xbox (replacing Phil Spencer back in February) and what comes next. Arguably, the most interesting tidbit of the talk was Sharma's response to one of the hottest topics on Xbox fans' minds: exclusivity. Microsoft famously walked away from it (both the upcoming Halo: Campaign Evolved and Fable reboot will land day one on PlayStation 5, for example), but there's been rumors that Sharma might be willing to reconsider. Officially, she outlined the tension between […]

Read full article at https://wccftech.com/xbox-ceo-exclusivity-second-publisher-strategy/

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