ASEAN and India Take Action on Sustainable Tourism: Pollution Control and Eco-Friendly Travel at the 2025 Kuala Lumpur Summit, Here’s What You Need to Know

In a significant move toward promoting environmental sustainability, India and the Association of Southeast Asian Nations (ASEAN) have come together to endorse a shared vision of responsible tourism. During the 22nd ASEAN-India Summit held in Kuala Lumpur, Malaysia on October 26, 2025, both parties adopted the ASEAN-India Joint Leaders’ Statement on Sustainable Tourism. The declaration emphasizes the importance of eco-friendly tourism, including cutting down on pollution, reducing overuse of resources, and enhancing biodiversity-friendly practices across the region.

This agreement is set to drive changes across multiple tourism-related sectors. The overarching goal is to create a tourism model that balances the needs of local communities, the environment, and travelers while ensuring the long-term sustainability of the industry.

Shared Goals for Sustainable Tourism

At the heart of the statement is a commitment to promoting sustainable, inclusive, and environmentally responsible tourism. Both India and ASEAN nations have agreed to focus on eco-friendly tourism practices, especially reducing plastic waste, improving waste management, and ensuring that tourism development doesn’t compromise local ecosystems or resources.

A key component of the initiative is the adoption of the Reduce, Reuse, Recycle model within the tourism sector, which will play a critical role in minimizing the environmental footprint of tourism. Leaders are also calling for a focus on “Travel for LiFE” actions, a term highlighting the need for travelers and the tourism industry to take responsibility for the environmental impacts of their actions.

Tackling Pollution and Resource Management

A major focus of the agreement is addressing the pollution caused by tourism, which has been a growing concern in the region. The joint statement urges stricter enforcement of environmental regulations, especially concerning air, water, and land pollution, which have been exacerbated by tourism activities. By adhering to Environment, Social, and Governance (ESG) protocols, both parties aim to set a high standard for responsible consumption and waste reduction.

Another important measure is to reduce the overuse of land and water resources. Tourism often leads to overcrowding, which strains natural resources, disrupts local wildlife, and degrades the environment. By encouraging biodiversity-friendly tourism, the initiative aims to minimize the impact of human activities on the natural world.

Renewable Energy and Clean Technology

To support sustainable tourism, the ASEAN-India partnership will also prioritize the use of renewable energy at popular tourism sites. This is particularly important at heritage sites that are vulnerable to pollution and climate change. The initiative will encourage the use of solar, wind, and other renewable sources of energy in tourism facilities, which will help reduce carbon emissions and ensure the long-term preservation of cultural heritage.

Collaboration between the ASEAN Centre for Energy and India’s The Energy and Resources Institute (TERI) will play a pivotal role in advancing the adoption of clean energy and carbon sink initiatives. The joint efforts will focus on ensuring that tourism infrastructure becomes more energy-efficient and less reliant on fossil fuels.

Focus on Responsible Tourism and Traveler Tips

For travelers, the ASEAN-India commitment to sustainable tourism offers a new lens through which to view their travel choices. Responsible tourism now means making conscious decisions that benefit both the environment and local communities. Travelers are encouraged to follow these travel tips for a greener experience:

1. Reduce Plastic Use: Opt for reusable water bottles and avoid single-use plastics during your trip. Many destinations are now banning plastic, so bringing your own eco-friendly alternatives will help reduce waste.
2. Respect Local Wildlife: Practice biodiversity-friendly tourism by staying on marked paths, respecting wildlife habitats, and supporting local conservation initiatives.
3. Support Sustainable Businesses: Choose accommodations and activities that are committed to eco-friendly practices, such as using renewable energy, supporting local artisans, or engaging in ethical tourism initiatives.
4. Minimize Water and Energy Usage: Be mindful of your water and electricity consumption during your travels, especially in areas with limited resources.
5. Educate Yourself on Local Environmental Practices: Familiarize yourself with the sustainability efforts of the destination you are visiting, and actively participate in conservation programs or community activities.

Looking Forward: ASEAN-India Year of Tourism and Beyond

The ASEAN-India joint initiative comes as part of the celebration of the 2025 ASEAN-India Year of Tourism, reflecting a broader commitment to enhancing the relationship between the two regions. It also underscores the importance of cultural and economic cooperation between ASEAN member states and India.

As the world faces growing environmental challenges, the collaborative efforts of India and ASEAN in reshaping tourism are a significant step toward ensuring that travel and tourism can contribute to long-term sustainability. The adoption of these principles at the highest levels highlights the region’s commitment to creating a tourism model that preserves the planet while benefiting local communities.

Final Thoughts

The move towards sustainable tourism by India and ASEAN nations is a timely and crucial response to the growing environmental concerns posed by mass tourism. By focusing on eco-friendly practices, resource conservation, and pollution reduction, the initiative sets a positive example for other regions to follow. As travelers, supporting these efforts by choosing responsible and sustainable travel options will contribute to the preservation of both cultural and natural heritage for future generations.

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