China Opens Doors for Group Tourism to Canada, Enhancing Visitor Exchange, Here’s All You Need to Know

This expansion of group travel to include Canada is likely to enhance cross-border travel. On February 6th, during a regular briefing, Foreign Ministry representative Mao Ning indicated the re-opening of group tours to Canada. The lifting of travel restrictions confirms a significant boost in the Canada-China travel market with authorized travel agency cross-border travel. Following years of a stagnated travel market due to global travel restrictions imposed to counter the COVID-19 pandemic, this marked the first steps to re-establish confidence in the cross-border travel economy and the re-establishment of the normalized travel climate.

China’s Strategic Move to Restart Outbound Tourism
The decision to resume group tours comes after a comprehensive evaluation by the Chinese government, assessing various factors such as safety, hospitality, and infrastructure in Canada. According to Mao Ning, the resumption is part of China’s broader initiative to gradually normalize outbound tourism. After years of travel restrictions, China is looking to reopen and rejuvenate its tourism sector by encouraging citizens to once again explore international destinations.

The resumption of group tours follows an assessment of the tourism environment in Canada, ensuring that Chinese travelers can expect a safe, comfortable, and enjoyable experience when visiting popular Canadian cities. The policy signals China’s ongoing efforts to ease travel restrictions and boost tourism, both for domestic travelers and international destinations, while fostering stronger global connections.

Cultural Exchange and Strengthening Bilateral Ties
One of the key benefits of the resumption of group tours is the enhancement of people-to-people exchanges between China and Canada. Both nations stand to benefit from increased travel as it offers an opportunity for their citizens to better understand and appreciate each other’s cultures, lifestyles, and traditions. Tourism serves as a powerful tool for promoting cultural diplomacy, as it provides a firsthand experience of each other’s heritage and values.

The Chinese government views tourism as a way to foster mutual respect and friendship between nations, which can pave the way for further cooperation in sectors such as business, education, and culture. By opening up travel channels, China hopes to strengthen its relationship with Canada, ensuring that both countries continue to build bridges and strengthen ties through peaceful engagement and shared experiences.

This step also reflects China’s goal to improve its international standing by promoting global partnerships based on mutual respect and collaboration. The resumption of group tours plays a key role in achieving this vision, positioning tourism as a catalyst for deeper connections between China and other countries.

Economic Implications for Canada’s Tourism Sector
The resumption of group tours is expected to have a positive economic impact on Canada’s tourism sector, particularly in key cities that are popular with international visitors. Vancouver, Toronto, and Montreal, some of Canada’s most well-known tourist destinations, are expected to witness a significant increase in visitors from China. This influx of tourists will bring economic growth to local industries such as hospitality, retail, and services.

In addition to the direct benefits for tourism-related businesses, the economic impact of this tourism boost extends to local communities. Increased tourist spending will help revitalize areas that rely heavily on visitor traffic, supporting businesses such as hotels, restaurants, transportation services, and entertainment venues. This will also create job opportunities, both in the tourism industry and in sectors that cater to tourists’ needs.

Strengthening Canada’s Position as a Top Tourist Destination
Canada has long been a popular destination for travelers from around the world, known for its natural beauty, cultural diversity, and welcoming atmosphere. With the resumption of group tours from China, Canada stands to solidify its position as a top travel destination for Chinese tourists, who make up a growing portion of international visitors.

The Canadian tourism industry will likely see an increase in high-value tourists from China, particularly those seeking to visit iconic attractions such as Niagara Falls, the Rocky Mountains, and the historic Old Quebec. As Chinese tourists seek out unique travel experiences, Canada’s reputation for offering a combination of adventure tourism, cultural experiences, and luxury travel makes it an attractive destination.

Promoting a Safe and Welcoming Travel Environment
During her briefing, Mao Ning also emphasized China’s commitment to working with Canada to ensure that the travel environment remains safe and welcoming for all tourists. As part of the resumption of group tours, both countries will collaborate to enhance travel experiences and ensure that visitors from China can enjoy a smooth and secure journey.

The Chinese government has stated that the goal is to foster a tourism environment where Chinese citizens can travel freely and confidently, with the assurance that their safety and well-being are prioritized. This includes coordinating with Canadian authorities to maintain the highest standards of health and safety, especially as international travel continues to recover from the pandemic.

Looking Ahead: Future Opportunities for Chinese and Canadian Tourism
As international travel continues to recover, the resumption of group tours between China and Canada represents just the beginning of a broader tourism revival. With the Chinese government actively encouraging outbound tourism, and Canada offering diverse attractions and cultural experiences, the potential for continued growth in tourism between the two countries is substantial.

Both China and Canada are likely to see long-term benefits from the continued growth in tourism exchange. As the tourism sector adapts to the changing needs of travelers, the focus will shift to offering more personalized experiences, improving tourism infrastructure, and embracing sustainable practices to ensure that growth in tourism benefits both countries economically and socially.

A New Chapter for Tourism Between China and Canada

The reestablishment of group tours between China and Canada illustrates an encouraging development in the recovery of global tourism. The cooperation of both governments to facilitate seamless and secure tourism flow augurs well for the expansion of tourism and the cross-pollination of both nations’ cultural diplomacy and economic development.

Post-pandemic tourism developments help reinforce the social and economic relationships of nations and facilitate international understanding. The reestablishment of group tours to China and Canada provides Chinese tourists with the opportunity to enjoy the diverse and breathtaking landscapes of Canada, one of the world’s friendliest and most attractive tourist destinations.

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Sri Lanka Partners with ADB to Strengthen Sustainable Tourism in the Country, Here’s All You Need to Know

Sri Lanka Signed the $100 million loan with the ADB under the STSDP, allows the development of the tourism sector as requested under the development strategies of the country. Prior to encouraging sustainable tourism, strengthening the tourism sector to the development priorities of the country is the most logical focus.

Tourism is no longer a challenge to development, however there are tourism related challenges to the socio-economic development of the country. With tourism transactions directly affecting the socio-economic climate of the country, even socio-economic issues within the country has to be addressed to foster development.

Strengthening Sri Lanka’s Tourism Infrastructure and Sustainability
The Sustainable Tourism Sector Development Programme aims to promote sustainable growth within Sri Lanka’s tourism industry by improving critical infrastructure, enhancing environmental and social standards, and supporting community-based tourism initiatives. These efforts are intended to ensure that the tourism industry can meet the growing demand while minimizing negative impacts on the environment and local communities.

The loan will help address several key areas, including the development of sustainable tourism infrastructure in both urban and rural regions. This includes upgrades to transportation networks, eco-friendly accommodations, and visitor facilities that adhere to international sustainability standards. The financing will also facilitate the implementation of environmentally conscious practices, helping to preserve Sri Lanka’s rich natural resources, such as its beaches, national parks, and biodiversity hotspots.

Additionally, the programme emphasizes the importance of promoting community-based tourism, an approach that focuses on empowering local communities to directly benefit from the tourism industry. By creating tourism-related employment opportunities and promoting local culture and heritage, Sri Lanka aims to ensure that the benefits of tourism are widely distributed across the country.

Sri Lanka’s Tourism Sector: A Key Contributor to the Economy
Tourism has long been one of the key drivers of Sri Lanka’s economy, contributing significantly to the country’s GDP and providing employment to thousands of people. In 2019, tourism generated more than $4 billion in revenue, making it one of the country’s most important sectors. The pandemic and global travel disruptions, however, have presented challenges, with international arrivals sharply declining in 2020 and 2021.

With $100 million in financial support from the Asian Development Bank, the government of Sri Lanka is poised to revive and modernize its tourism sector, aiming to attract tourists who prioritize sustainability and responsible travel. The loan agreement signifies a strong commitment to reviving Sri Lanka’s tourism industry post-pandemic and preparing it for the future, with an emphasis on long-term sustainability.

Promoting Responsible and Eco-Friendly Travel
A key component of the STSDP is the promotion of responsible tourism practices. By improving environmental standards and integrating sustainable travel practices, Sri Lanka aims to create a model for eco-friendly tourism that other countries can follow. This initiative will focus on reducing the environmental footprint of the tourism sector by encouraging green practices in hotels, resorts, and other travel-related services.

As travelers increasingly prioritize eco-tourism, Sri Lanka is well-positioned to attract this growing demographic by highlighting its natural beauty, pristine beaches, and commitment to sustainability. Initiatives such as waste reduction, energy efficiency, and water conservation in tourism facilities will play a central role in the country’s strategy to enhance its appeal to eco-conscious tourists.

Moreover, Sri Lanka’s rich cultural heritage and diverse landscapes offer numerous opportunities for sustainable tourism experiences. From eco-lodges and safaris in Sri Lanka’s national parks to cultural heritage tours in cities like Colombo and Kandy, the country has the potential to attract tourists looking for both adventure and relaxation in a responsible and environmentally friendly manner.

Boosting Local Communities Through Tourism
The community-based tourism initiatives supported by the loan are expected to have a significant impact on local communities. By involving local populations in the development of tourism experiences, the programme will not only help preserve traditional practices but also provide direct economic benefits to those who rely on tourism for their livelihoods.

Sri Lanka is home to a diverse range of indigenous communities, and by focusing on community empowerment, the tourism sector can help preserve cultural traditions and provide new opportunities for income generation. This could include promoting rural tourism in areas such as Ella or Nuwara Eliya, where visitors can experience the beauty of the countryside while supporting local artisans, farmers, and hospitality workers.

In addition to economic benefits, community-based tourism allows travelers to connect with the local culture, which enhances their travel experience while supporting the well-being of local residents. This aligns with global trends toward authentic travel experiences, where tourists seek genuine connections with the places they visit.

Strengthening Partnerships for Sustainable Growth
The approval of the ADB loan highlights the importance of collaboration between Sri Lanka’s government, local communities, and international organizations in achieving sustainable tourism development. The collaboration between the Sri Lankan government and ADB underscores the country’s commitment to sustainable development goals (SDGs), ensuring that economic growth does not come at the expense of environmental or social integrity.

The loan also signals an opportunity for Sri Lanka to strengthen international partnerships in the tourism sector. As the country positions itself as a sustainable tourism destination, it will work closely with international tourism boards, organizations, and travel agents to promote its initiatives. This will help Sri Lanka build its brand as a responsible travel destination, attracting tourists who are not only looking for beautiful landscapes but also a destination that prioritizes the well-being of the environment and local people.

Looking Ahead: A Bright Future for Sri Lanka’s Tourism Industry

The ADB loan facilitates sustainable growth of the tourism industry in Sri Lanka. The Sustainable Tourism Sector Development Programme will assist the country in managing the challenges of the post-pandemic world in a manner that will allow the country to sustain its diverse cultural and natural resources, focusing on sustainability and community-based development. With funds in the vicinity of $100 million, Sri Lanka will be able to fulfill the needs of most travelers in the world and i’m sure they will able to market themselves as the most prominent eco-tourism country in Asia.

Since the tourism industry is growing rapidly, Sri Lanka will be able to show the world how tourism can be a driver of the economy, social development and a positive impact on the environment. The steps Sri Lanka is taking today, should open the tourism industry in Sri Lanka tomorrow.

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Philippines Enhances Sports Tourism Potential with New National Committee, Get the Details Here

Philippine Sports Commission (PSC) shared their delight on the National Sports Tourism Inter-Agency committee (NST-IAC) being approved by President Bongbong Marcos on November 4, 2025. This was formalized by Administrative Order No 38, which recognizes the Committee’s primary function in promoting the Philippines as a world-class destination in Sports Tourism.

With PSC Chairman Patrick Gregorio as the Committee Chair, the NST-IAC’s primary goal is to synchronize the country’s initiatives in the expansion of Sports Tourism. Meanwhile, the Department of Tourism (DOT) will provide a representative who will act as the committee’s vice-chair. The Philippines will be able to capitalize on the sports tourism market which will benefit the industry of sports and tourism as a whole.

Mandates of the NST-IAC: Strengthening the Philippines as a Sports Tourism Hub
The newly formed NST-IAC is tasked with organizing, coordinating, and supervising all government initiatives aimed at developing, promoting, and sustaining sports tourism in the Philippines. This includes ensuring that the country is equipped to host world-class sports events and attract international tourists who are eager to combine their passion for sports with travel.

Sports Tourism: A Catalyst for Growth
As Chairman Gregorio pointed out, the creation of the NST-IAC is an important step towards boosting youth development, promoting regional growth, and creating new business opportunities. With sports tourism being a multibillion-dollar industry, Gregorio emphasized that the Philippines has the potential to establish itself as a leading sports hub in Southeast Asia. The country’s strategic location, favorable climate, and growing infrastructure make it an ideal destination for both international sporting events and travelers seeking sports-related experiences.

Gregorio also underscored the importance of collaboration between the Department of Tourism, the PSC, and local government units (LGUs). By working together, they can drive innovation and sustainability in sports tourism, ensuring long-term growth and global recognition.

Sports Tourism as a Driving Force for Regional Development
The development of sports tourism in the Philippines is not only about attracting large-scale international events but also about enhancing regional development. The NST-IAC will play a vital role in spreading the economic benefits of sports tourism beyond major cities such as Manila. By promoting sports tourism across various provinces, the committee aims to create job opportunities, boost local economies, and encourage investments in infrastructure. Local communities will benefit from increased tourism, including greater demand for accommodation, transportation, food services, and retail.

By tapping into the potential of regional areas, sports tourism could serve as a catalyst for community development, particularly in provinces that are still developing their tourism infrastructure. Sports events, from local marathons to international tournaments, could bring much-needed attention and resources to these regions, encouraging sustainable growth and providing new avenues for tourism-related businesses.

International Sporting Events as Key Drivers of Tourism
Globally, sports tourism has become a driving force for tourism growth. Major international sporting events, including the Olympics, World Cups, and regional tournaments like the SEA Games, attract millions of visitors and generate billions in revenue. The Philippines is positioning itself to become a key player in this industry, capitalizing on its sports culture and existing attractions.

With the NST-IAC in place, the Philippines is taking strategic steps to attract large-scale sporting events such as international basketball, boxing, and football tournaments, as well as high-profile marathons and triathlons. These events not only bring spectators but also athletes, coaches, media personnel, and sponsors from around the world, creating a ripple effect that boosts the hospitality and service sectors.

Moreover, sports tourism often attracts repeat visitors, as travelers return to experience different events and locations. This offers a unique opportunity to promote the Philippines as not just a one-time destination for sports, but as a place that hosts a variety of world-class events year after year.

Strengthening the Youth Sports and Tourism Connection
One of the key objectives of the NST-IAC is to enhance the connection between youth sports and tourism. The Philippines has a rich tradition of sporting talent, from boxing champions like Manny Pacquiao to basketball stars. Developing youth sports programs and hosting international youth sports competitions could generate significant tourism activity while helping to nurture future sporting stars. These events provide a platform for young athletes to showcase their skills, while also encouraging fans to travel to the Philippines to witness emerging talents.

Creating pathways for youth athletes and sports enthusiasts to engage with tourism through sports events can also foster a sense of community pride and national identity. This can result in increased domestic tourism as Filipinos travel across the country to support their local athletes, thereby boosting the local tourism economy and reinforcing the role of sports as an integral part of Filipino culture.

Building Partnerships and Infrastructure for a Sustainable Sports Tourism Ecosystem
As the NST-IAC gets underway, partnerships will be key to its success. The committee is expected to work closely with various sectors, including sports organizations, travel agencies, local governments, and the private sector. These partnerships will help to shape a sustainable sports tourism ecosystem in the Philippines, where collaboration, innovation, and a commitment to excellence are the driving forces.

Infrastructure development will also be crucial. Upgrading existing sports facilities, building new ones, and ensuring that transportation and accommodation options meet the needs of international visitors are all areas of focus for the committee. The Philippines must ensure that its venues are world-class, its services are of high quality, and that visitors have access to a safe and enjoyable experience during their stay.

Creating a Legacy for Future Generations of Athletes and Tourists
The establishment of the NST-IAC also opens the door to a new era in the Philippines’ tourism industry. By developing sports tourism, the country can create a lasting legacy that benefits both athletes and tourists for generations to come. The Philippine Sports Commission is not only looking to host events in the short term but also to build a foundation that will attract future sporting events, create jobs, and inspire young athletes for years to come.

A Bright Future for Sports Tourism in the Philippines

With the National Sports Tourism Inter-Agency Committee’s newfound purpose, the Philippines embarks on something special, spearheading the viability of an industry out of the intersection of sport and tourism, anticipated to run on the fuel of the country’s economically threatened communities. As the Committee builds on the initial construction of sports tourism, it seamlessly combines economic growth and cultural exchanges – striking a balance between the country’s reputation and prominence in Southeast Asia. It is the calm leadership efforts and planned integration of resources, along with the embrace of the country’s efforts and unregulated gambling, that promise the country to become the global resort destination of sports tourism, attracting a market demand that surpasses the expectations of the Philippines. As the nation’s sports businesses become more international and better organized, the country’s tourism sponsored by the global sporting events and athletes will grow relentlessly.

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Bali Prepares for a Difficult Winter Season with Extreme Heat and Flood Warnings, Here’s All You Need to Know

Bali-arguably one of the world’s most popular tourist destinations-is expected to endure extreme heat and a grueling monsoon season as 2025 draws to a close. Tourists visiting the island over the coming months have been warned to expect unusually high temperatures and the risk of unprecedented flooding. This comes amid growing concerns about the region’s climatic changes and the potential impact on the tourism sector-a key pillar of the island’s economy.

While Bali is famous for its sun-drenched beaches, lush landscapes, and vibrant culture, visitors this season may face less-than-perfect weather conditions: rising temperatures and intensified monsoon rains. This implies that travelers will need to be especially prepared and conscious of the climatic shift during their stay.

Unprecedented Heatwaves: What Tourists Need to Know

The Bali Meteorology, Climatology, and Geophysics Agency (BMKG) has issued urgent warnings to residents and visitors alike, forecasting extreme heat in Bali and across other regions of Indonesia. As temperatures in provinces like Bali, East Java, South Sumatra, and Jakarta soar, the island faces one of its hottest periods on record.

In Jakarta, temperatures have already exceeded the average by 3°C, reaching highs of 35°C. Coupled with poor air quality, the heat has created a sweltering environment that could make outdoor activities unbearable.

For travelers planning to visit Bali’s top tourist spots, such as Kuta, Sanur, and Ubud, the forecast calls for extreme heatwaves and scorching sun, which could potentially affect comfort levels and outdoor sightseeing. Tourists are urged to limit outdoor activities, especially during the hottest parts of the day, and to stay hydrated while protecting themselves from the sun’s harmful rays.

The Indonesian government has advised elderly people and children to stay indoors during extreme heat periods, while the general public is encouraged to minimize strenuous physical activity to avoid heat-related illnesses.

Monsoon Season: Another Challenge for Bali’s Tourists

In addition to extreme heat, Bali is also bracing for an active monsoon season. The arrival of heavy rains, expected to begin later in the fall, adds another layer of complexity to the situation. Bali’s rainy season typically peaks in December and January, but forecasters predict intensified rainfall throughout the early winter months.

Monsoon rains in Bali are expected to affect a wide range of areas, with Ubud, Bedugul, Kintamani, and Sanur set to experience the heaviest rainfall. As the rain moves southward, it will impact key tourist destinations, including Nusa Dua, Kuta, and Tanah Lot. This increased rainfall could lead to flash floods, particularly in low-lying areas and near rivers.

The full supermoon on November 5th, which is expected to trigger higher tides and extreme waves, is particularly concerning for those visiting Bali’s coastal regions. Authorities are closely monitoring the situation, especially around areas prone to tidal flooding, which could affect beachfront properties and popular tourist spots.

Flooding Risks and Preparedness Efforts in Bali

The warning about potential flooding comes after devastating floods struck Bali in September 2025, causing significant damage to infrastructure and local communities. In response to this, local authorities, led by Mayor I Gusti Ngurah Jaya Negara, have been working tirelessly to mitigate the risk of future flooding. Emergency measures are already in place, and the government has transitioned from Disaster Emergency Response to Emergency Transition Status, signaling a move toward recovery while maintaining vigilance.

The ongoing preparations include efforts to improve infrastructure, especially around waterways and rivers, which are essential for controlling floodwaters. The Ayung, Badung, Mati, and Unda rivers, which run through popular tourist areas, are being fortified to handle the increased runoff during the monsoon. Additionally, the government is working to prepare local businesses and tourist facilities to handle any potential flooding that could disrupt visitors.

How Tourists Can Stay Safe and Enjoy Their Bali Visit

For those planning to travel to Bali, it is essential to take necessary precautions in light of the extreme heat and the expected heavy rains. Here are some tips for a safe and enjoyable visit to Bali during this time:

1. Prepare for Extreme Heat: Tourists should stay indoors during the hottest parts of the day (usually between 11 a.m. and 4 p.m.) and wear sunscreen, hats, and light clothing. It’s also important to stay hydrated and avoid intense outdoor activities in the heat.
2. Check Weather Forecasts: Keep an eye on local weather updates, especially from Bali’s Meteorological Agency, to stay informed about rain and flood forecasts. Be aware of areas that might be more prone to flooding.
3. Stay in Safe Locations: Choose accommodations away from flood-prone areas, and if staying near the coast, ensure your hotel has flood defenses or is elevated above high tide levels.
4. Get Comprehensive Travel Insurance: Ensure your travel and health insurance covers extreme weather events and natural disasters. Review your policy to understand any exclusions related to weather-related disruptions.
5. Plan for Delays: Weather-related disruptions can affect transportation, including flight delays and road closures. Ensure flexibility in travel plans and keep extra time in case of unforeseen delays.
6. Enjoy Indoor Attractions: While Bali’s outdoor attractions may be impacted by the weather, there are plenty of indoor activities such as art galleries, museums, spas, and cooking classes that tourists can enjoy.

The Future of Bali’s Tourism Amid Climate Challenges

The tourism sector, which is resilient and full of charm, will continually adapt to the weather and climatic changes of Bali. With increased global attention for sustainability, Balinese efforts to address environmental challenges are crucial for maintaining the tourism infrastructure of the island. As climate change brings more extreme events, Bali will need to invest even more in adaptation measures to protect its tourism assets.

Despite the challenges presented by extreme heat and rainfall, Bali still manages to be an iconic destination that attracts millions of tourists each year. With proactive safety, improvement in infrastructure, and continued emphasis on responsible tourism practices, Bali can remain a friendly destination for visitors and a top destination in Southeast Asia.

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Kirkenes Faces Decline in Winter Tourism with Limited Flights and Accommodation, Get the Details Here

Tourism continues to grow in Northern Norway, but one key town in the region is facing serious challenges this coming winter. While Troms and Nordland counties welcome more foreign visitors, particularly Tromsø and the Lofoten Islands, Finnmark County, which has Kirkenes municipality, sees declining tourism figures. Now, the axing of evening flights from Oslo to Kirkenes puts an additional burden on local tourism, and expert and business persons in the industry fear that the town may lose tourists and have weakened visitation this winter.

Rising Numbers of Visitors in Northern Norway, But Kirkenes Faces Decline

Tourism data from NHO Reiseliv, Norway’s largest tourism association, shows that September 2025 saw a 13% increase in foreign overnight stays in Northern Norway compared to the previous year. The biggest growth was observed in Troms, where Tromsø has become an increasingly popular destination. Nordland, home to the Lofoten Islands, also saw a 15% rise in visitors. However, Finnmark, the region containing Kirkenes, reported a 2% decrease in tourism during the same period.

This discrepancy raises concerns about the tourism dynamics in Kirkenes, a town renowned for its unique Arctic attractions and proximity to the Russian border. Despite the overall growth in the region, the decline in Kirkenes poses challenges for businesses and tourism stakeholders who are concerned about the negative impact on the upcoming winter season.

The Impact of Flight Cancellations on Accessibility

One of the primary concerns for Kirkenes is the cancellation of evening direct flights from Oslo, a decision made by Scandinavian Airlines (SAS) in October 2025. These evening flights were crucial for international visitors traveling to Kirkenes, as they allowed tourists to connect easily from other European cities. The cancellation of these flights is expected to have a significant impact on tourist numbers this winter, as it leaves travelers with fewer convenient options for reaching the remote town.

Without these evening flights, potential visitors are forced to stay overnight in Oslo before continuing their journey to Kirkenes, adding extra time and costs to their trips. Tour operators fear that this inconvenience will lead tourists to choose alternative destinations in Northern Norway or Finland, where access is more straightforward. The lack of direct flight options undermines the town’s ability to compete with other popular Arctic destinations, such as Tromsø and Rovaniemi, which benefit from a wider range of direct flights from across Europe.

Kirkenes’ Unique Tourism Offerings at Risk

Despite the challenges posed by flight cancellations, Kirkenes remains a unique Arctic destination that offers experiences not available elsewhere in Northern Norway. The town is known for its king crab safaris, husky sledding, and tours to the Russian border, which attract tourists seeking adventure and novelty in the Arctic region. These attractions are a major draw for those visiting Northern Europe for the first time, particularly those seeking authentic Arctic experiences.

While Tromsø also offers similar activities such as northern lights tours and snow sports, Kirkenes’ proximity to the Russian border gives it a unique selling point that is difficult to replicate. However, limited flight connectivity threatens to undermine the town’s position as a leading Arctic destination, especially as tourists increasingly demand convenient access to their vacation spots.

Tourism’s Role in Kirkenes’ Economy

Tourism plays a crucial role in the local economy of Kirkenes, a town of only 4,000 residents. With over 400 people employed in the tourism sector, the industry represents a significant portion of the town’s workforce. Tourists visiting Kirkenes contribute to local businesses, including hotels, restaurants, and souvenir shops, while also supporting service providers offering tours and adventure experiences.

However, the current challenges to tourism infrastructure, including limited flight access and the lack of new hotels, make it harder for the region to meet the growing demand from visitors. Unlike Tromsø, which has seen new hotel developments and increased international flights, Kirkenes has not had any new hotels in decades. This limited accommodation capacity further complicates efforts to attract tourists during the busy winter months when hotel availability is already stretched.

Kirkenes’ Potential for Winter Tourism

Despite these challenges, Kirkenes still holds significant potential for winter tourism. The town’s Hurtigruten cruises, which attract travelers for their unique Arctic voyages, continue to be a major draw, offering an alternative way for visitors to reach Kirkenes during the winter season. The Kirkenes Snow Hotel remains one of the region’s most popular attractions, offering visitors an unforgettable experience in an ice-themed hotel that features ice sculptures and stunning cold-weather architecture.

Moreover, the increasing popularity of winter sports and Arctic tourism across Norway means that Kirkenes could still see an influx of travelers if connectivity issues are addressed. While tourism officials remain concerned about this season’s declining visitor numbers, the town’s unique offerings, such as cross-border experiences and local cultural heritage, continue to make it a worthwhile destination for travelers seeking a distinctive Arctic adventure.

The Need for Improved Accessibility and Accommodation in Kirkenes

To address the current challenges, experts argue that improving transportation connections and increasing accommodation capacity are essential to ensuring the long-term sustainability of Kirkenes’ tourism sector. This includes reintroducing evening flights from Oslo or offering alternative transportation options to make travel more convenient for visitors. Additionally, the town must prioritize new hotel developments to accommodate the growing number of tourists looking for an authentic Arctic experience.

Furthermore, investment in local infrastructure, including improved rural roads and tourism-related services, is essential for ensuring that Kirkenes remains competitive in the global tourism market. The town’s proximity to Russia and its unique Arctic experiences offer considerable potential for growth if these logistical challenges can be addressed.

Kirkenes’ Future in Arctic Tourism

Despite being at the forefront of Arctic tourism experiences, Kirkenes still faces challenges with regard to the cancellation of evening flights and the building of new infrastructure. This town still includes a number of cultural and natural attractions that make it a highly sought-after destination for Arctic travelers, from king crab safaris to Hurtigruten cruises. However, there is a dire need for improvements in accessibility and accommodations if Kirkenes is going to achieve its full potential as one of the leading Arctic tourism hubs.

This sets the base for Kirkenes to overcome the setbacks it currently faces and emerge as the foremost destination for adventure, culture, and distinctive winter experiences that Northern Norway has to offer.

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Manila Leads New Sports Tourism Committee to Position the Philippines as a Global Sports Hub, Get the Details Here

The Philippine Sports Commission (PSC) will head the newly created National Sports Tourism Inter-Agency Committee (NST-IAC), which aims to reinforce the implementation of the country’s sports tourism initiatives. This new committee was created through Administrative Order No. 38 signed by the president Ferdinand “Bongbong” Marcos Jr. which seeks to integrate and manage all government initiatives relative to positioning the country as an Asia sports tourism destination.

As stated in the order, PSC Chairman Patrick “Pato” Gregorio will assume the role of chairperson and Tourism Secretary Christina Frasco will assume the role of vice chairperson. Additionally, members from the Department of the Interior and Local Government (DILG), Department of Budget and Management (DBM), Tourism Infrastructure and Enterprise Zone Authority (TIEZA), and Philippine Amusement and Gaming Corporation (PAGCOR) will be included as part of the committee.

Coordinating Government Efforts for Tourism Growth
The NST-IAC has been tasked with aligning the government’s sports and tourism policies to develop, promote, and sustain sports tourism as a contributor to national growth. Its formation reflects the Philippines’ recognition of sports as a powerful catalyst for economic development, community engagement, and international visibility.

The committee will coordinate efforts between government agencies, local government units (LGUs), and private sector stakeholders to organize, promote, and host major international sporting events in the Philippines. It will also identify strategic opportunities to bid for high-impact global tournaments, helping position the country as a premier destination for sports tourism in the Southeast Asian region.

Sports Tourism as an Economic Driver
The creation of the NST-IAC underscores the government’s vision to tap into the multi-billion-dollar global sports tourism industry, which includes everything from professional sporting events to adventure and recreational sports.

Hosting international competitions not only boosts the country’s image but also supports the tourism economy by attracting visitors who contribute to hotel occupancy, dining, transportation, and local business revenues. Sports tourism can also stimulate job creation and infrastructure development in cities beyond Metro Manila, dispersing economic benefits to the provinces.

Recent Global Events Strengthening the Philippines’ Reputation
The Philippines’ growing profile as a sports tourism destination has been shaped by its successful hosting of major global events. In 2023, the country co-hosted the FIBA Basketball World Cup, welcoming elite athletes and fans from around the world, including stars like Luka Doncic, Shai Gilgeous-Alexander, and Dennis Schroder.

In 2025, the Philippines staged the FIVB Men’s Volleyball World Championship, which brought together 32 national teams for two weeks of world-class competition, with Italy emerging as the champion. The event not only showcased the country’s hospitality but also demonstrated its logistical and organizational capabilities.

Later this year, the country is set to host the FIFA Women’s Futsal World Cup and the FIG Junior World Artistic Gymnastics Championships, further expanding its sports tourism calendar. These events highlight the Philippines’ ability to attract diverse international competitions and sustain year-round tourism through sports.

Building Infrastructure for Future Events
The NST-IAC’s mandate includes assessing and improving sports-related infrastructure across the country. Facilities such as stadiums, training centers, and arenas will be prioritized for upgrades to meet international standards, ensuring readiness for future global events.

The initiative also aligns with the Department of Tourism’s (DOT) long-term goal of diversifying travel experiences in the Philippines. Beyond beaches and heritage sites, sports tourism introduces a new dimension to the country’s tourism offerings, encouraging repeat visits and broader economic participation.

Collaboration Between Sports and Tourism Sectors
The inter-agency approach represents a collaborative model that brings together sports management and tourism promotion under one national strategy. By linking the PSC’s expertise in athlete and event development with the DOT’s marketing and infrastructure capabilities, the NST-IAC aims to create a unified system for event planning, funding, and promotion.

This partnership will also promote local sporting events and grassroots programs, encouraging participation in regional competitions that can feed into larger international opportunities. It supports the government’s broader agenda to use sports as a means to promote national unity, youth development, and healthy lifestyles.

Encouraging Local and Regional Tourism
Sports tourism is expected to stimulate domestic travel as Filipinos from various regions attend national and international tournaments. This movement of spectators, athletes, and media professionals will benefit regional economies, increase exposure for lesser-known destinations, and foster local pride.

Cities like Cebu, Davao, Clark, and Iloilo are expected to play larger roles as host venues, capitalizing on their airports, hotels, and hospitality services to support event tourism. These regional centers are already seeing investments in sports facilities, which could soon position them as regular hosts of international competitions.

Long-Term Impact on the Philippine Tourism Industry
By institutionalizing sports tourism through the NST-IAC, the Philippines seeks to create a sustainable tourism model that blends recreation, competition, and cultural exchange. The committee’s work will ensure that sporting events leave a lasting legacy through improved infrastructure, tourism promotion, and community engagement.

The initiative also aims to attract foreign investment and sponsorship, increasing the global competitiveness of Philippine sports while driving consistent visitor arrivals. In doing so, the Philippines hopes to position itself as Southeast Asia’s sports hub, much like Singapore and Malaysia.

A Vision for the Future

During the initial steps of NST-IAC, the primary objectives include developing strategic international partnerships, reinforcing the country’s bidding frameworks for large tournaments, and advocating for sustainability and inclusiveness in sports tourism initiatives.

The new committee’s coordination projects a longer-term vision regarding the Philippine Government’s intent to shift the country’s tourism blend with sports.

The new committee’s coordination projects a longer-term vision regarding the Philippine Government’s intent to shift the country’s tourism blend with sports. Furthermore, as the Philippines builds itself as a tourism and sports hub, the hosting of world-class tournaments and events becomes increasingly probable, welcoming thousands of athletes and tourists.

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Greek Tourism Flourishes with Increased Visitors and Revenue Supporting Sustainable Development, Here’s All You Need to Know

In 2025, Greece’s tourism sector continues to grow remarkably, building on the record-breaking achievements of 2024 and v proving the significance of tourism to Greece’s national economy. New statistics from the Bank of Greece show tourism revenue increased to €16.7 billion in the first eight months of 2025, compared to €14.9 billion during the first eight months of 2024, an increase of 12 percent.

In addition, the number of non-resident arrivals increased by 4.1 percent, demonstrating Greece’s undeniable and growing worldwide popularity and its many attractions, the sun-drenched islands, the stunning mountains, and the historical sites.

Tourism Minister Hails Continued Momentum
According to Minister of Tourism Olga Kefalogianni, the 2025 season confirms Greece’s continued upward trajectory. “The data show that this year is shaping up to be another strong performance for Greek tourism,” she said. “Inbound travel has increased, receipts are higher, and our strategic focus on sustainability and year-round tourism is yielding results.”

Kefalogianni emphasized that the government’s tourism policy now prioritizes quality over quantity, extending tourist activity beyond the peak summer months into the shoulder and winter seasons, helping to distribute benefits more evenly across the country.

Strong Financial Performance and Market Trends
Between January and August 2025, Greece recorded exceptional performance across all key tourism metrics:

• Travel Receipts: Increased by €1.78 billion (12%), reaching a total of €16.71 billion.
• Travel Balance: Posted a surplus of €14.34 billion, compared to €13.04 billion in the same period of 2024.
• Inbound Travel: Rose to 25.9 million visitors, a 4.1% increase year-over-year.
• Average Expenditure: Up 7.2%, reflecting higher spending per trip and longer stays.

The growth was fueled by both European Union travelers (up 9.4%) and non-EU visitors (up 14.9%). Visitors from the United States, the Middle East, and Asia have contributed significantly to the surge, signaling Greece’s widening global reach.

Air travel rose by 4.2%, while border arrivals via land increased by 4.8%, showing that regional connectivity and diversified transport options are helping sustain growth across different markets.

Tourism Driving Greece’s Economic Resilience
Tourism remains a cornerstone of Greece’s economic stability, contributing nearly 25 percent of GDP and employing over one in five Greeks. The steady rise in arrivals and revenue highlights the industry’s resilience amid global uncertainties, from fuel price volatility to shifting travel trends.

Minister Kefalogianni, following her recent meeting with the Hellenic Federation of Hoteliers (POX), said that the figures “prove that Greek tourism is not only enduring but evolving, confirming its vital role in employment and economic growth.”

Hotel operators across Greece reported higher occupancy rates and a notable increase in average spending per guest. “Every euro spent by visitors translates into direct benefits for local communities, from accommodation providers to restaurants and cultural attractions,” said POX representatives.

Sustainability and Legislative Reforms
One of the government’s major accomplishments has been the introduction of legislative reforms regulating short-term rentals. These new rules aim to balance the booming demand for Airbnb-style accommodations with the need to maintain housing affordability for residents.

Tourism stakeholders have praised this initiative as a positive step toward sustainability and fairness in the hospitality sector. “The regulation of short-term rentals is essential for protecting the integrity of local communities and ensuring long-term growth,” Kefalogianni said.

Expanding Tourism Beyond the Islands
While destinations such as Santorini, Mykonos, and Crete continue to attract millions of visitors, the Tourism Ministry is now focusing on diversifying Greece’s travel offerings. Kefalogianni has prioritized promoting mountain tourism, a segment that has historically been underdeveloped despite Greece’s vast natural landscapes and rich cultural heritage.

“For the first time, mountain destinations are being strategically promoted as year-round travel experiences,” the Minister explained. The initiative includes infrastructure upgrades, winter resort investments, and new routes for hiking, wellness, and cultural exploration.

Funding from the Recovery and Resilience Facility (RRF) is being channeled into developing sustainable mountain tourism projects, helping regions such as Epirus, Thessaly, and Central Macedonia benefit from the global appetite for eco-tourism and adventure travel.

Cultural and Experiential Travel on the Rise
Another major trend driving growth is the shift toward experiential and cultural tourism. Visitors are increasingly seeking authentic experiences — from ancient ruins and traditional festivals to culinary tourism and agritourism. Greece’s strategy includes promoting lesser-known destinations, encouraging travelers to explore beyond the classic island circuit.

New promotional campaigns are showcasing regions such as Peloponnese, Northern Greece, and the Dodecanese Islands, highlighting their heritage sites, local cuisine, and sustainable hospitality options.

Technology and Smart Tourism Integration
Digital innovation is also playing a central role in the sector’s evolution. The Ministry of Tourism has launched digital tools for itinerary planning, regional guides, and online booking integration, improving the accessibility and convenience of travel planning for both domestic and international visitors.

Tourism businesses are adopting data-driven approaches to personalize services and anticipate traveler needs, while airports and ports continue to upgrade to accommodate rising visitor traffic efficiently.

Outlook: Toward a Sustainable Tourism Future

As Greece approaches the last quarter of 2025, the mood is very positive. The growth in arrivals and revenue demonstrates the sector’s dynamism and the commitment to sustainability, inclusiveness, and quality in the sector.

Tourism Minister Kefalogianni reiterated the government’s desire to enable growth, with special focus on the equitable distribution of tourism’s benefits. She stated, “Our objective is clear – to ensure tourism’s sustainability and that every place, be it the islands or the mountains, prospers.”

With unprecedented arrivals, increasing visitor spending and strong frameworks, Greece is set to remain one of the top global travel destinations, demonstrating remarkable resilience and innovation in tourism.

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Kuwait Strengthens Tourism Strategy with New Visit Kuwait Digital Visa Platform, Get the Details Here

Kuwait has officially launched its new digital and comprehensive “Visit Kuwait” online platform, designed to simplify the process of applying for a visa for international travelers and streamlining everything as neatly as possible. As announced by KUNA News Agency, the platform aims to give the opportunity for individuals to visit the country of Kuwait, as it has the potential to be a tourist destination, and allows for the easing and modernizing of travels based on the government`s futuristic objectives of economic diversification and modernization.-

This also coincides with the Kuwait Vision 2035 and the national blueprint for development, focusing on the transformation of the country to be a central regional location for culture, commerce, and recreation. Fully operational with integrated e-visa technology, the online portal as of now is the Kuwait tourism offering digital services.

Four Visa Categories to Simplify Entry
The “Visit Kuwait” platform offers four types of electronic visas: tourist, family, business, and official, each catering to different visitor needs.

• Tourist Visa: Valid for up to three months, this visa allows travelers to explore Kuwait’s historical landmarks, museums, and entertainment attractions.
• Family Visa: Enables residents to invite relatives for short stays of up to 30 days, simplifying family reunification.
• Business Visa: Designed for international entrepreneurs and professionals visiting Kuwait for meetings, negotiations, and corporate events, valid for 30 days.
• Official Visa: Reserved for government delegations, diplomats, and official representatives of international organizations.

By centralizing all visa applications on a single digital platform, Kuwait aims to enhance efficiency, reduce paperwork, and shorten processing times for travelers worldwide.

Supporting Kuwait Vision 2035 Through Technology
Initially unveiled in August, the platform’s activation marks a key step in realizing the goals of Kuwait Vision 2035 – “New Kuwait.” The initiative focuses on promoting digital innovation, sustainability, and economic diversification by developing a vibrant tourism sector.

Abdulrahman Al Mutairi, Kuwait’s Minister of Information and Culture and Minister of State for Youth Affairs, highlighted that the platform’s launch underscores Kuwait’s dedication to expanding its cultural and tourism footprint. “The activation of the Visit Kuwait portal reflects our commitment to strengthening tourism, diversifying the national economy, and enhancing Kuwait’s global visibility,” Al Mutairi said.

Enhancing Visitor Experience Through Innovation
Beyond its visa processing functions, “Visit Kuwait” serves as an all-in-one digital tourism hub. The site includes a wide range of traveler resources — from cultural event listings and entertainment schedules to destination recommendations and accommodation options.

Visitors can access interactive smart maps, itinerary planning tools, and real-time notifications in both Arabic and English. The platform also provides exclusive travel offers, digital travel guides, and a user-friendly interface optimized for both mobile and desktop use.

The system’s advanced automation ensures seamless coordination between government departments and private sector partners, offering travelers a more reliable and transparent experience.

A Boost for Tourism and Economic Diversification
The “Visit Kuwait” platform represents more than a technological upgrade — it’s a cornerstone of the country’s strategy to diversify beyond oil revenues. With the tourism sector identified as a key pillar of Kuwait Vision 2035, officials aim to attract millions of regional and international visitors annually.

By easing access through digital systems, Kuwait positions itself as a competitive player among Gulf Cooperation Council (GCC) countries, complementing tourism initiatives in the UAE, Saudi Arabia, and Qatar.

Industry analysts believe the move could significantly increase visitor arrivals, particularly from Europe and Asia, where travelers seek new destinations that combine culture, heritage, and modernity. The platform also supports public-private collaboration, allowing international companies to apply for event and residency permits digitally.

Cultural and Heritage Tourism at the Forefront
Kuwait’s efforts go beyond convenience — they emphasize showcasing the country’s cultural identity. Through the platform, visitors can explore curated experiences that highlight Kuwaiti heritage, from traditional souqs and museums to modern art galleries and culinary festivals.

Special sections feature details on national events, such as the Hala February Festival, cultural exhibitions, and sporting events, creating year-round tourism opportunities. The goal, officials say, is to portray Kuwait not just as a business hub, but as a destination rich in history and authenticity.

Strengthening International Appeal
Kuwait’s entry into digital tourism marks a significant step in reshaping its international image. By offering a seamless online experience, the country is bridging the gap between traditional administrative systems and modern global expectations.

The unified portal ensures that all tourism-related entities — from airlines and hotels to tour operators — operate under a single national brand, enhancing coordination and promoting Kuwait as a modern, connected destination.

Digital marketing campaigns have already been launched across social media and travel networks to promote the platform’s features and highlight Kuwait’s key attractions, including the Kuwait Towers, Failaka Island, and Sheikh Abdullah Al Salem Cultural Centre.

The Future of Travel in Kuwait

The “Visit Kuwait” platform offers a variety of advantages to travelers that go beyond mere convenience. Over a streamlined e-visa system, enhanced cultural- and travel-related informational access allows potential travelers to organize their trips more confidently and effectively.

The system’s use of intelligent technology is a first for Kuwait in the provision of “world class” visionary use of smart technology to offer impulse sustainable and innovative tourism-encouraging visitor experiences.

“Visit Kuwait” has been created in line with Kuwait’s Vision 2035 goals and symbolizes Kuwait’s ambition in hospitality, modernity, and cultural pride. “Visit Kuwait” is a digital gateway that, as a result, modernizes Kuwait and demonstrates Kuwait’s ambition to provide the world with access to the digital offer of its rich cultural legacy.

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Orkney Islands in the UK May Introduce Tourist Fee to Preserve Landmarks and Local Communities, Here’s All You Need to Know

In the near future, the Orkney Islands in the northern part of Scotland, known for their incredible cliffs, Neolithic monuments, and maritime history, may soon implement a £5 visitor fee to better manage the volume of tourists. This proposed measure, which the local authorities are currently considering, seeks to preserve the delicate ecosystems and improve the available infrastructure considering the overtourism issues in the area.

With only 22,000 people living on Orkney, the Islands receive approximately 450,000 visitors per year which means there are more than twenty tourists for every local. Most tourists arrive on cruise ships and Orkney is one of their destinations because of its remarkable heritage sites which includes Skara Brae, the Ring of Brodgar, and the St Magnus Cathedral. However, the lack of transport, waste, and sanitation facilities available on the Islands is proving to be a problem and increasingly puts stress on the infrastructure.

A Response to Overtourism Challenges

Local leaders say that the fee proposal is not intended to discourage visitors, but to ensure that tourism growth remains sustainable and beneficial to the community. The initiative follows similar efforts in other UK destinations, such as Edinburgh and Manchester, which have introduced tourist levies to reinvest in local services.

“Overtourism is a real concern,” said Martin Fleet, chair of Destination Orkney, a regional tourism body. “We have incredible heritage and natural assets that people from all over the world want to see, but we must protect them for future generations. The goal isn’t to limit access—it’s to manage it responsibly.”

Fleet estimates that a flat £5 fee per visitor could generate as much as £2 million annually, funds that would go toward building new public toilets, coach parks, pathways, and waste facilities. These upgrades, he noted, are essential for both residents and tourists to enjoy the islands sustainably.

Cruise Ships Drive Visitor Surge

Orkney has become Britain’s busiest cruise destination, attracting vessels from Germany, Italy, the United States, and beyond. Cruise passengers make up a significant share of arrivals, with some ships bringing thousands of visitors in a single day. While this influx supports local businesses—from cafés to tour guides—it also creates logistical challenges for small towns and historic sites.

“The local economy depends on tourism, but cruise ships can overwhelm small communities,” said a local guide in Kirkwall. “When three ships dock at once, even simple facilities like toilets and parking become stretched.”

The proposed entry levy, which would be added to cruise, ferry, and flight fares, aims to spread the cost of maintaining infrastructure more equitably among visitors, rather than leaving it to local taxpayers.

Local Authorities Unite for Legislative Change

The Orkney Islands Council, along with counterparts in Shetland and the Western Isles (Comhairle nan Eilean Siar), has called on the Scottish Government to enact legislation allowing island councils to collect the fee. Officials argue that such a mechanism is necessary to sustain tourism-driven economies while preserving delicate island environments.

In a joint statement, the councils emphasized that the charge would not function as a deterrent but as a “visitor contribution”—a model increasingly common in tourist destinations worldwide. The revenue would directly support infrastructure and environmental projects that enhance visitor experiences.

The Scottish Government has confirmed it is considering the proposal as part of a broader consultation on tourism levies, including a point-of-entry tax for cruise ships. The government’s review is expected to explore how such a system could operate across different modes of transport and be administered fairly.

Preserving Orkney’s Cultural and Natural Heritage

Orkney’s popularity stems from its UNESCO World Heritage sites, scenic coastal trails, and strong cultural identity. However, the very features that make it appealing are also the most vulnerable. Sites like Skara Brae—Europe’s best-preserved Stone Age village—face wear and erosion due to high visitor numbers and changing weather patterns.

Conservationists warn that without additional funding, essential maintenance and visitor management could become unsustainable. The proposed levy would help finance path reinforcement, site preservation, and educational programs to foster responsible tourism.

A Global Trend in Responsible Tourism

The Orkney proposal aligns with a wider global shift toward responsible tourism. Cities such as Venice, Barcelona, and Dubrovnik have introduced tourist taxes or entry controls to reduce crowding and fund public amenities. In the UK, Edinburgh became the first city to approve a visitor accommodation levy, and discussions about similar models are ongoing in other regions.

For Orkney, where communities rely heavily on visitor spending, introducing a small, transparent fee could strike the balance between welcoming guests and maintaining the islands’ quality of life. Local residents have largely expressed cautious support, provided the funds are reinvested directly into community infrastructure.

Potential Impacts on Travelers

For tourists, the proposed £5 charge would likely have minimal financial impact, representing a tiny fraction of typical travel costs. However, the benefits could be significant—improved public facilities, reduced congestion at key attractions, and a more enjoyable experience overall.

Travel experts note that such initiatives can enhance destination appeal by signaling commitment to sustainability. “Today’s travelers are increasingly eco-conscious,” said a spokesperson for VisitScotland. “They appreciate destinations that take action to protect their landscapes and cultural heritage.”

Looking Ahead: Tourism with a Purpose

If it goes through, Orkney’s fee could be an example for other rural or island locations dealing with overtourism. This showcases a paradigm shift as it showcases an increasing awareness that successful tourism economies require collaboration, as well as care, respect, and long-term stewardship.

While considering the proposal, the islanders of the Scottish Government expect to be able to protect the natural beauty of their home and continue to host the rest of the world.

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Tasting Africa: How Culinary Tourism is Shaping Travel, Culture and Trade Across the Continent, Here’s All You Need to Know

The enticing fragrance of grilled spices and local flavors is transforming Africa’s travel and trade landscape. Africa’s rapidly growing food festivals are showcasing the continent’s cuisine and culture as drivers of economic growth. African nations, from Ghana and Kenya to Morocco and Egypt, are using the culinary arts to enhance gastronomy tourism, attract investment, and express their culture to the world.

Gastronomy tourism is now regarded by stakeholders and policymakers as a legitimate form culinary diplomacy to develop Africa. This unique tourism style combines trade, tradition, and innovation to facilitate development across the continent.

Ghana Leads with AfroGastro Festival

In Accra, Ghana’s first government-backed AfroGastro Festival in October 2025 turned dining into a multisensory celebration. The festival, organised under the Ministry of Tourism, Culture and Creative Arts, drew chefs from twelve African and diaspora nations. Visitors enjoyed modern takes on traditional dishes like jollof rice, fufu, and suya, while live music and dance performances transformed the venue into a cultural stage.

Pop-up kitchens showcased Africa’s culinary diversity — from North African spice markets to West African stews and Southern African grills. The event highlighted Ghana’s growing investment in food-based tourism and its recognition of gastronomy as a strategic export sector.

The ministry described the initiative as part of a national plan to promote “culinary diplomacy,” treating cuisine as a bridge between nations and a tool for strengthening economic partnerships.

Nigeria’s Food Festivals Turn Taste into Tourism

Nigeria’s tourism industry has embraced food as a gateway to cultural experience. The Naija Food Festival and the African Food & Drinks Festival have become annual highlights that attract both local and international visitors.

The Naija Food Festival, held in Lagos in October 2025, featured chefs, producers, and food brands showcasing the diversity of Nigerian cuisine — from smoky jollof and spicy pepper soup to creative fusions that blend indigenous ingredients with global techniques. Organisers reported record attendance, noting that food tourism is helping drive domestic travel and local entrepreneurship.

A week later, the African Food & Drinks Festival, also in Lagos, marked its fifth year with over 30,000 attendees and dozens of culinary exhibitors. The event is set to expand to Abuja in mid-November, reinforcing Nigeria’s position as one of Africa’s leading culinary tourism destinations.

Kenya’s Street Food Scene Draws Global Attention

In East Africa, Kenya is using its thriving street food culture to attract urban tourists and international visitors. The Nairobi Street Food Festival, returning for its sixth edition this November, celebrates the city’s vibrant informal dining scene — from chapati and ugali to nyama choma and coastal seafood.

Held at the ASK Arena, the festival transforms local street fare into a platform for creative enterprise. Visitors can sample foods from across the country while enjoying live performances, artisanal coffee tastings, and craft markets. The event also encourages sustainable tourism by spotlighting small food vendors and promoting urban culinary heritage.

Egypt’s Festivals Blend Food, Art, and Heritage

Further north, Egypt continues to solidify its role as a regional hub for culinary and cultural tourism. Cairo Food Week, held from September 25 to October 2, turned the Egyptian capital into a citywide dining showcase. The festival featured collaborations between world-class chefs and rising Egyptian talents, with events staged at landmarks like the Grand Egyptian Museum. Its centrepiece, “The King’s Feast,” combined food, performance, and history in a theatrical dining experience.

Shortly after, Cairo Bites brought a more casual, family-friendly vibe to the Open Air Mall in Madinaty. With more than 30,000 visitors and 100 food brands, the event blended live music, cooking demos, and interactive food “passport” challenges, reinforcing Cairo’s reputation as a gastronomic hotspot that appeals to diverse audiences.

Morocco Blends Trade and Tourism

In North Africa, Morocco continues to integrate gastronomy with commerce. The Africa Food Show Morocco 2025, scheduled for November 19–21 in Casablanca, will connect hundreds of exhibitors from across Africa and Europe.

Part of a broader pan-African series that includes Kenya and Côte d’Ivoire, the trade fair links food producers, buyers, and investors across the value chain — from farming technology to packaging and export logistics. Organisers describe it as “a hub where business meets culture,” reflecting Morocco’s ambition to position itself as a centre for agri-food innovation and sustainable trade.

Building a Pan-African Gastronomy Movement

Across the continent, gastronomy is being redefined as both cultural capital and an economic opportunity. Educational institutions and tourism boards are investing in training programs, food entrepreneurship, and culinary innovation. The goal is to build local value chains that empower farmers, women, and youth while preserving Africa’s culinary heritage.

This trend aligns with a broader continental vision promoted by UN Tourism, which estimates that gastronomy tourism accounts for over 20% of global tourism spending. Though Africa’s share remains modest, it is expanding rapidly as countries diversify beyond wildlife and beach tourism.

Global Support and Regional Collaboration

In March 2025, Tanzania hosted the Second UN Regional Forum on Gastronomy Tourism for Africa in Arusha, co-organised by UN Tourism and the Basque Culinary Centre. The forum promoted gastronomy as a catalyst for inclusive growth, local empowerment, and cross-border cooperation.

Tanzania’s Minister for Natural Resources and Tourism, Dr. Pindi Hazara Chana, described gastronomy tourism as vital to UN Tourism’s “Agenda for Africa,” citing its power to preserve heritage, strengthen communities, and build resilience.

The Diaspora Connection and Future Outlook

Ghana’s AfroGastro Festival emphasized the role of Africa’s diaspora in culinary tourism. Caribbean and Latin American chefs converged with their African counterparts, integrating food diplomacy into Ghana’s “Beyond the Return” initiative — a long-term diaspora engagement campaign.

In the same vein, AJABU Cocktail and Spirits Festival in Johannesburg, South Africa, introduced the world to Africa’s evolving craft beverage industry. Global mixologists presented various African-inspired cocktails and showcased the festival as a lifestyle event and tourism draw.

Innovatively, food is developing as a common language across Africa to promote identity. It invites the world to experience the continent’s culinary tourism and strengthen economic relationships. With discerning, global, and trade-boosting tourists, Africa’s culinary destinations will offer stories and opportunities, in addition to food.

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