The Ultimate Chinese New Year Celebration: Sun Life Launches Big Bounce World Tour In Hong Kong

Hong Kong’s West Kowloon Cultural District recently became the epicenter of joy and excitement with the official launch of The Big Bounce World Tour by Sun Life Hong Kong. In a grand celebration of the Chinese New Year, Sun Life has introduced the world’s largest inflatable bounce house, certified by Guinness World Records, alongside an array of other larger-than-life play zones. This lively event marks a significant milestone in Sun Life’s commitment to community engagement and fun-filled family experiences, as the company prepares to celebrate its 135th anniversary next year.
Taking place at the Great Lawn of the Art Park, the event spans an impressive 100,000 square feet and offers four massive inflatable play zones that promise an unforgettable experience for visitors of all ages. The Big Bounce World Tour – Hong Kong is set to run from February 6 to February 22, 2026, bringing families, friends, and tourists together to celebrate the festive season in an atmosphere of fun and community spirit.
A Grand Opening Ceremony for a Joyous Start to the Year
The event kicked off with a ribbon-cutting ceremony, marking the official opening of the Guinness World Record-certified World’s Biggest Bounce House. Sun Life’s Chief Client and Marketing Officer, Adley Low, and Jeffrey Li, the Group President of INCUBASE Studio, officiated the event, welcoming hundreds of students and parents from Yan Chai Hospital-affiliated kindergartens and childcare centers. These special guests were the first to experience the excitement of the bounce house and the other inflatable attractions.
In his remarks, Adley Low expressed the company’s excitement about the event, especially as Sun Life approaches its 135th anniversary in Hong Kong. He emphasized the company’s ongoing commitment to promoting health and well-being, noting that this event was not just about fun, but also about nurturing the healthy development of young people, which ultimately strengthens the community. The partnership with Yan Chai Hospital allowed many families to enjoy this once-in-a-lifetime experience together, helping create lasting memories during this festive period.
A Wide Array of Inflatable Zones for Every Visitor
At the heart of The Big Bounce World Tour is the Guinness World Record-certified World’s Biggest Bounce House, which spans an incredible 16,000 square feet. This massive inflatable structure is the main attraction, where visitors can bounce to their heart’s content in a safe, exciting environment. Alongside this monumental bounce house, there are three other play zones designed to cater to various interests:
- The Giant: Hong Kong’s longest inflatable obstacle course, stretching over 150 meters, where adventure lovers can challenge themselves to navigate through the fun and physical challenges.
- Sport Slam: A thrilling arena designed for sports enthusiasts to test their skills, featuring a range of sports-based inflatable activities.
- airSPACE Pink Alien: A space-themed play area featuring inflatable obstacles and structures that spark the imagination of visitors, especially those looking for a more whimsical experience.
These diverse zones cater to families, friends, and solo adventurers, offering something for everyone, from active fun to immersive themed experiences. In addition to the daytime sessions, there are also special “After Dark” sessions, including “Bigger Kids” and CantoPop-themed “After Dark Party” sessions, which promise an exciting and energetic atmosphere for older kids and adults alike.
A Meaningful Partnership with the Local Community
One of the most remarkable aspects of The Big Bounce World Tour is its emphasis on community involvement. Sun Life’s collaboration with Yan Chai Hospital to provide families with tickets to the event reflects the company’s deep commitment to social responsibility and creating opportunities for all, regardless of background or resources. The event offers a fun-filled experience that fosters a sense of community, with families coming together to celebrate the Chinese New Year in an environment of joy and togetherness.
In addition to the free tickets for Yan Chai’s families, Sun Life has introduced a series of fundraising initiatives to keep the event running smoothly and continue supporting local causes. Guests who attend The Big Bounce World Tour are encouraged to participate in these initiatives, with 100% of proceeds from the FINNS x SGI special menu going toward the support of local charitable efforts. This approach helps guests contribute to meaningful causes while enjoying a memorable day out.
Activities and Giveaways to Celebrate the Milestone
As part of its 135th anniversary celebrations, Sun Life has also launched a series of online games and activities through its social media channels. These activities provide participants with the chance to win one of 1,350 vouchers, further engaging the public in the celebrations and building excitement around the event.
The company’s efforts to connect with the community through this event highlight its ongoing focus on promoting health, joy, and engagement with the local population. By providing an interactive and accessible space for families and tourists, Sun Life strengthens its bond with the people of Hong Kong and continues to position itself as a key player in promoting wellness and fun.
Conclusion: A New Year Filled with Fun and Purpose
The Big Bounce World Tour – Hong Kong is not just a celebration of the Chinese New Year; it is a testament to Sun Life’s commitment to its community. The event offers an exciting and immersive experience for visitors, combining fun, sports, and entertainment unforgettably. The partnership with Yan Chai Hospital and the focus on community welfare demonstrate how Sun Life is not only focused on its business but also on giving back to the people of Hong Kong.
For those visiting Hong Kong during the festive season, The Big Bounce World Tour is an unmissable event, providing a unique opportunity to celebrate the new year with family and friends in a joyous, energetic environment. Sun Life’s continued commitment to Hong Kong’s well-being and community spirit ensures that this event will be remembered as a highlight of the season for years to come.
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